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TheMobileGenderGapReport
2024
Copyright?2024GSMA
TheGSMAisaglobalorganisationunifyingthemobileecosystemtodiscover,developanddeliverinnovationfoundationaltopositivebusinessenvironmentsand
societalchange.Ourvisionistounlockthefullpowerofconnectivitysothatpeople,industry,andsocietythrive.Representingmobileoperatorsandorganisations
acrossthemobileecosystemandadjacentindustries,theGSMAdeliversforitsmembersacrossthree
broadpillars:ConnectivityforGood,Industry
ServicesandSolutions,andOutreach.Thisactivity
includesadvancingpolicy,tacklingtoday’sbiggest
societalchallenges,underpinningthetechnologyandinteroperabilitythatmakemobilework,andprovidingtheworld’slargestplatformtoconvenethemobile
ecosystemattheMWCandM360seriesofevents.
Weinviteyoutofindoutmoreat
FollowtheGSMAonX:
@GSMA
GSMAIntelligence
GSMAIntelligenceisthedefinitivesourceofglobalmobileoperatordata,analysisandforecasts,and
publisherofauthoritativeindustryreportsand
research.Ourdatacoverseveryoperatorgroup,
networkandMVNOineverycountryworldwide–fromAfghanistantoZimbabwe.Itisthemostaccurateandcompletesetofindustrymetricsavailable,comprisingtensofmillionsofindividualdatapoints,updateddaily.
GSMAIntelligenceisreliedonbyleadingoperators,
vendors,regulators,financialinstitutionsandthird-
partyindustryplayers,tosupportstrategicdecision
makingandlong-terminvestmentplanning.Thedataisusedasanindustryreferencepointandisfrequentlycitedbythemediaandbytheindustryitself.
Ourteamofanalystsandexpertsproduceregularthought-leadingresearchreportsacrossarangeofindustrytopics.
info@
GSMAConnectedWomen
TheGSMA’sConnectedWomenprogrammeworkswithmobileoperatorsandtheirpartnerstoaddressthebarrierstowomenaccessingandusingmobileinternetandmobilemoneyservices.Connected
Womenaimstoreducethegendergapinmobileinternetandmobilemoneyservicesandunlock
significantcommercialopportunitiesforthemobileindustryandsocio-economicbenefitsforwomen.
Formoreinformation,pleasevisit
/connectedwomen
AtIpsoswearepassionatelycuriousaboutpeople,
markets,brandsandsociety.Wedeliverinformationandanalysisthatmakesourcomplexworldeasierandfastertonavigateandinspiresourclientstomake
smarterdecisions.
Withastrongpresencein88countries,Ipsos
employsmorethan16,000peopleandhastheability
toconductresearchprogrammesinmorethan
100countries.FoundedinFrancein1975,Ipsosiscontrolledandmanagedbyresearchprofessionals.
Forthisstudy,IpsosworkedwiththeGSMAasa
fieldworkpartnerand,assuch,isnotresponsiblefortheanalysisorconclusionsinthisreport.
Partnership|Progress|Prosperity
ThismaterialhasbeenfundedbyUKAidfromtheUKGovernment;however,theviewsexpresseddonot
necessarilyreflecttheUKGovernment’sofficialpolicies.
ThisdocumenthasbeenfinancedbytheSwedish
InternationalDevelopmentCooperationAgency,Sida.Sidadoesnotnecessarilysharetheviewsexpressedinthismaterial.Responsibilityforitscontentsrests
entirelywiththeauthor.
Thisreportisbasedonresearchfundedinpartby
theBill&MelindaGatesFoundation.ThefindingsandconclusionscontainedwithinarethoseoftheauthorsanddonotnecessarilyreflectpositionsorpoliciesoftheBill&MelindaGatesFoundation.
Leadauthor:NadiaJeffrie
Contributors:KalvinBahia,DominicaLindsey,Anna-NoémieOuattaraBoni,ClaireSibthorpe,JakubZagdanski
Fieldworkpartner:Ipsos
Published:May2024
Contents
Introduction
4
Keyfindings
8
Definitions
13
Themobilegendergapin2023
14
Thejourneytomobileinternetuse
22
Thegendergapinmobileownership
Thegendergapinsmartphoneownership
26
28
Thegendergapinmobileinternetadoption
32
Spotlight:Perceptionsofwhethermobileinternetismore
importantformenorwomen
34
Understandingwomen’smobileinternetuse
36
Understandingbarrierstomobileinternetadoptionanduse
38
Awarenessofmobileinternet
43
Barrierstomobileinternetadoptionamongthosewhoareawareofit
44
Barrierstofurthermobileinternetuseamongexistingusers
46
Spotlight:Onlinesafetyandsecurityconcerns
50
Recommendations
54
Appendices
58
Appendix1:Barrierstomobileinternetadoptionanduse
59
Appendix2:Mobileinternetusecases
68
Appendix3:Methodology
70
Endnotes
73
4
Introduction
5
TheMobileGenderGapReport2024GSMA
Mobilephonesandmobileinternetcanbelife
changing,enablingpeopletostayconnectedtoeachotherandaccessinformationandservicesfromanywhere,includinghealthcare,education,e-commerce,financialservicesandincome-
generatingopportunities.In2023,theworldwasmoreconnectedthaneverbeforewithmorethan3.7billionpeople1inlow-andmiddle-income
countries(LMICs)accessingtheinternetona
mobilephone.2MobileistheprimarywaypeopleareaccessingtheinternetinLMICs,accountingfor84%ofbroadbandconnectionsin2023.3Thisisespeciallytruefortheunderserved,includingwomenandthosewholiveinruralareas.In10ofthe12countriessurveyedforthisreport,womenwhousetheinternetaremorelikelythanmentoaccessitexclusivelyonamobilephone.
AcrossLMICs,83%ofwomennowownamobilephone,60%ownasmartphoneand66%use
mobileinternet.However,mobileaccessanduseremainunequal.Womenarestilllesslikelythan
mentohaveaccesstomobilephones,mobile
money,mobileinternetandothermobileservices.Womenarealsolesslikelythanmentohave
equaluseoftheseservices,particularlythemostunderservedwomen,includingthosewhohave
lowliteracylevels,lowincomes,liveinaruralareaorhaveadisability.
Inlastyear’sreport,wesharedtheconcerning
findingsthat,forasecondyearinarow,women’sdigitalinclusioninLMICshadslowedandprogressinreducingthemobileinternetgendergaphad
stalled.Thisfollowedyearsofprogressinwhichthemobileinternetgendergaphadnarrowed
from25%in2017to15%in2020.Thisreductionwastheresultoffactorssuchaschangingmarketdynamicsandlowerprices,greaterawareness
ofmobileinternetand,during2020,COVID-19restrictionsandlockdownsthatdroveupmobileinternetuse.However,thesubsequentstalling
ofprogressinreducingthemobileinternetgendergaphighlightedthatwomenwere
disproportionatelynegativelyimpactedbytheeconomiccrisisthatoccurredinthewakeoftheCOVID-19pandemic.
Ourlatestdatashowsthatthemobileinternetgendergapnarrowedfrom19%in2022to15%in2023duetowomenadoptingmobileinternetatafasterratethanmen.Thisbringsusbacktowherewewerein2020,butitisnotyetclear
whetherthistrendwillcontinue.Itisessential
forwomen,andsocietiesmorebroadly,thatthismomentumcontinuesandthemobilegendergapcontinuestoclose.
Addressingthemobilegendergapprovides
significantsocialandcommercialbenefitsto
individuals,societiesandeconomies.ConnectivityisvitaltoachievingtheUnitedNationsSustainableDevelopmentGoals(SDGs),includingthose
relatedtohealth,educationandfinancialinclusion.GSMAanalysishasestimatedthatclosingthe
gendergapinmobileownershipandusein
LMICsoveraneight-yearperiodcoulddeliver
$230billioninadditionalrevenuetothemobile
industry.TheGlobalDigitalInclusionPartnershipestimatesthat32LMICsareontracktolosemorethanUSD500billioninGDPinthenextfiveyearsduetothedigitalgenderdivide.4
Weknowthatoncewomenstartusingmobile
phonesandmobileinternet,theyusuallyseethebenefitsanditimprovestheirlivestoasimilar
degreeasmen.In2022,wefoundthatacrossthe12surveycountries,mostpeoplewhousemobileinternetbelieveithashadapositiveimpact
ontheirlivesanduseiteveryday,withlittle
differencebygender.
InthisseventheditionofTheMobileGenderGapReport,wesharethelatestdataonwomen’s
mobileaccessanduseinLMICs,thebarriers
theyfaceandhowthiscomparestomen.We
sharerecommendationstoclosethemobile
gendergapandreachwomenwithmobile,withsuggestedactionsformobilenetworkoperators(MNOs),policymakersandregulators,the
developmentcommunityandotherstakeholders.
Ensuringthatwomencanaccessandusemobileisessential,especiallyinourincreasinglydigitalworld.Mobilecanenablewomentobemore
resilientinthefaceofeconomic,climateand
politicalcrisesandshocks.Moreattention,effortandinvestmentareneededtoclosethemobile
internetgendergap–agoalwemustcontinuetostrivetomeetsothatwomen,theircommunitiesandsocietycanreapthefull,life-changing
benefitsofmobile.
1.3.4billionofwhomareadultsovertheageof18.
2.GSMAIntelligence,Q42023.
3.InternationalTelecommunicationUnion(ITU)estimatesfor2023.
4.GlobalDigitalInclusionPartnership.(2024).
ConnectedResilience:GenderedExperiencesofMeaningfulConnectivitythroughaGlobalPandemic
.
TheMobileGenderGapReport2024
TheMobileGenderGapReport2024
GSMA
GSMA
7
GSMA
GSMA
TheMobileGenderGapReport2024
Thefindingsinthisreportare
basedontheresultsoftheannualGSMAConsumerSurvey,
whichthisyearhadmorethan
13,600
respondentsfrom
12LMICs
Theseface-to-face,nationally
representativesurveys5were
conductedbetweenAugustand
December2023.AnalysisofotherresearchanddatafromtheGSMA,andarangeofotherorganisationsthatinvestigateandtrackthe
mobilegendergap,alsoinformthefindingsofthisreport.
5.ExcludingEthiopia,which,duetoconflict,excludedthe
Tigrayregionandsixzonesin2022andtheAmhararegionandfourzonesin2023.
TheMobileGenderGapReport2024
Thereportprovides:
Updatedfiguresongendergapsinmobileownership,
smartphoneownershipandmobileinternetadoptioninLMICsandhowthesefigureshavechangedovertime
Updatedinsightsonthe
barrierstomobileinternet
adoptionandnewdataon
thebarrierstofurthermobileinternetuse
Newdataonwomen’sand
men’sperceptionsofwhethermobileinternetisequally
importantforbothgenders
Aspotlightontheonlinesafetyandsecurity
experiencesofmaleand
femalemobileinternetusers
67
8
Keyfindings
9
TheMobileGenderGapReport2024GSMA
Keyfindings
1.Women’srateofmobileinternetadoptionincreasedoverthepastyearacrosslow-
andmiddle-incomecountries.Thereare
nowmorewomenusingmobileinternet
inthesecountriesthaneverbefore:66%
(1.5billion).Bycomparison,78%ofmennowusemobileinternet,buttheirrateofadoptionslowedin2023.
2.Thegendergapinmobileinternetadoptionacrosslow-andmiddle-incomecountrieshasnarrowedforthefirsttimesince2020duetowomenadoptingitatafasterratethanmen.
ThisreductionwasdrivenprimarilybySouthAsiaandbringstheoverallmobileinternet
gendergapbacktowhereitwasin2020.ThisgendergapalsonarrowedslightlyinSub-
SaharanAfricaforthefirsttimeinfiveyears.
3.Womenarenow15%lesslikelythanmentousemobileinternetacrosslow-andmiddle-incomecountries.Thistranslatestoaround265millionfewerwomenthanmen.
4.Ofthe785millionwomenwhoarestillnotusingmobileinternetinlow-andmiddle-
incomecountries,around60%liveinSouthAsiaandSub-SaharanAfrica.Womenin
theseregionsarestilltheleastlikelytousemobileinternetcomparedtomen,with
gendergapsof31%and32%,respectively.
5.Thegendergapinsmartphoneownershipacrosslow-andmiddle-incomecountries
hasnarrowedslightlyfrom15%to13%
overthepastyear.Thistranslatestoaround200millionfewerwomenthanmenwhoownone.Inthesecountries,60%ofwomennowownasmartphonecomparedto69%ofmen.
Smartphoneadoptionacrossthesecountries
continuestogrow,butataslowerratethanin
previousyears,especiallyformen.Oncewomenownasmartphone,thevastmajorityusemobileinternetandtoasimilarextentasmen.
6.Theunderlyinggendergapinmobile
ownershipacrosslow-andmiddle-incomecountrieshaschangedverylittlesince2017.Womenacrossthesecountriesare8%lesslikelythanmentoownamobilephone.
405millionwomenstilldonotownoneandareprovingdifficulttoreach.Ourpreviousresearchhasshownthatthetopbarriers
tomobileownershipforwomen(andmen)areaffordability(primarilyofhandsets)andliteracyanddigitalskills.
7.Inmostofthesurveycountries,morethan
80%ofpeopleareawareofmobileinternetand,forthefirsttime,awarenessisalmost
equalbetweenmenandwomen.However,insomecountries,womenarearound20%lesslikelythanmentobeawareofmobileinternet.Awarenessdoesnotalwaysleadtoadoption,andbeyondbeingawarethatitexists,peoplemaynotbeawareofthedifferentwaysin
whichmobileinternetcanbeused.
8.Forthosewhoarealreadyawareofmobileinternet,thetop-reportedbarriersto
adoptingitareaffordability(primarilyofhandsets)andliteracyanddigitalskills.
Millionsmorewomenthanmenfacethese
barriersbecausetheyareoffline.Womenalsotendtoexperiencethesebarriersmoreacutelyduetosocialnormsandstructuralinequalities,suchaslowereducationandincome.
9.Oncemenandwomenusemobileinternet,
theirtopbarrierstofurtherusevaryby
country,butcommonlyreportedbarriersaresafetyandsecurityconcerns,affordability
(particularlydatabutalsohandsets)and
connectivityexperience.Thebarriersto
furtherusevarymorebylocalcontextandlessbygender.
10.Mostmobileinternetusersaccessiteveryday,regardlessofgender.However,femalemobileinternetuserstendtouseitfora
narrowerrangeofusecasesthanmenon
aweeklybasis.Themostpopularmobile
internetusecasesformenandwomenin
almosteverysurveycountryaresocialmediaandinstantmessaging.
11.Inmostsurveycountries,womenwhouse
mobileinternetaremorelikelythanmento
reportthattheywouldliketouseitmorethantheycurrentlydo.ThiswastrueformorethanhalfoffemalemobileinternetusersinEthiopia,Kenya,Bangladesh,IndiaandPakistan.
12.Mostpeoplewhoareawareofmobileinternetfeelthatitisequallyimportantforbothmenandwomentouseit.However,amongthosewhodonotfeelthatitisequallyimportant,
agreaterproportionbelievethatitismore
importantformentousemobileinternet.In11ofthe12surveycountries,70%to92%ofthosewhoareawareofmobileinternetbelievethatitisequallyimportantformenandwomen,withlittledifferencebygenderinmostcases.
10
11
TheMobileGenderGapReport2024
INLOW-ANDMIDDLE-INCOMECOUNTRIES
66%
ofwomennowusemobile
internet
andtheirrateof
mobileinternet
adoptionincreased
overthepastyear
BUT
men’srateofadoptionslowed
THEGENDERGAPINMOBILEINTERNETNARROWEDFORTHEFIRSTTIMESINCE2020
THEGENDERGAPINMOBILEINTERNET
ISBACKTOWHEREITWASIN
2020
Thiswasdriven
primarilyby
South
Asia
Womenare15%
Thismeans
265M
fewerwomen
thanmenusemobileinternet
lesslikely
thanmentousemobileinternet
785M
womenarestill
notusingmobileinternet
Overthepastyear,thesmartphonegendergaphasnarrowedslightly
lesslikelythanmentoownasmartphone
Womenare
13%
200M
fewerwomenthanmenownasmartphone
AROUND
60%
LIVEIN
SouthAsiaandSub-Saharan
Africa
TheMobileGenderGapReport2024
INLOW-ANDMIDDLE-INCOMECOUNTRIES
WO8%
lesslikelythanmentoownamobilephone
405M
womenstilldonotownamobilephone
MOBILEINTERNETADOPTION
Thetopbarriers
preventingwomenwhoareawareofmobileinternetfromadoptingitare:
FURTHERMOBILEINTERNETUSE
Thetopbarriers
preventingwomenwhousemobileinternetfromusingitmoreare:
1.SAFETYANDSECURITY
1.AFFORDABILITY
(PRIMARILYOFHANDSETS)
2.AFFORDABILITY
(PARTICULARLYOFDATABUTALSOHANDSETS)
2.LITERACYAND
DIGITALSKILLS
3.CONNECTIVITYEXPERIENCE
ACROSS12SURVEYCO
UNTRIES
Acrossthe12surveycountriesmostpeoplewhoareawareofmobileinternetfeelthatitis
equallyimportantfor
menandwomen
Acrossthe12surveycountries
Womenwhousemobileinternetaremorelikelythanmentoreportthat
Amongthosewhodonotthinkthis,agreaterproportion
believeitismoreimportantformentousemobileinternet
theywould
liketouseitmorethantheycurrentlydo
TheMobileGenderGapReport2024
12
TheMobileGenderGapReport2024GSMA
Definitions
GENDERGAP
Thegendergapinmobilephoneownershipandmobileinternetadoptioniscalculatedusingthefollowingformula:
Gendergapin
ownership/adoption(%)
Maleowners/users
(%ofmalepopulation)
Femaleowners/users(%offemalepopulation)
=
Maleowners/users
(%ofmalepopulation)
MOBILEOWNER
“Mobilephoneowner”and“mobileowner”areusedinterchangeably
inthisreporttomeanapersonwhohassoleormainuseofaSIMcardormobilephonethatdoesnotrequireaSIMandusesitatleastonceamonth.ThevastmajorityofSIMownersalsohavesoleormainuseofahandset(amedianof92%acrossthecountries,rangingfrom88%
to97%).
FEATUREPHONEOWNER
Amobileownerthathassoleorprimaryuseofafeaturephone.Afeaturephoneisaninternet-enabledmobilephonewithasmallscreenandbasickeypadwithseverallettersperbutton.Afeaturephonemayhavesome
pre-installedappsbutdoesnothavetheabilitytodownloadappsfromanonlineappstore,suchasGooglePlayortheAppStore.Smartfeaturephonesareasubgroupoffeaturephonesandarenotrecordedasa
separatecategoryinthesurvey.
SMARTPHONEOWNER
Amobileownerthathassoleorprimaryuseofasmartphone.A
smartphoneisamobilephonewithatouchscreendisplay,anadvanced
operatingsystem(AndroidoriOS)andtheabilitytodownloadappsfromanonlineappstore,suchasGooglePlayortheAppStore.
MOBILEINTERNETUSER
Apersonwhohasusedtheinternetonamobilephoneatleastoncein
thelastthreemonths.6Mobileinternetusersdonothavetopersonally
ownamobilephone.Therefore,theycanbenon-mobilephoneowners
whousemobileinternetbyaccessingitonsomeoneelse’smobilephone.
6.Respondentswereaskedthequestion:“Haveyoueverusedtheinternetonamobilephone?Pleasethinkaboutallthedifferentwaysofusingtheinterneton
amobilephone.Justtoconfirm,peopleareusingtheinternetontheirmobilephoneswhentheydoanyofthefollowing:visitinternetwebsites(e.g.Googleor
Amazon),visitsocialnetworkingwebsites(e.g.Facebook,Twitter,YouTube,Weibo),sendemailsorinstantmessages(e.g.WhatsApp,Snapchat,WeChat,LINE)ordownloadapps.”Mobileinternetusersarethosewhoanswered,“Yes,Ihaveusedtheinternetonamobilephoneinthepastthreemonths.”
13
Themobilegender
gapin2023
15
TheMobileGenderGapReport2024GSMA
2023wasadifficultyearacrossLMICs,with
climatecrises,geopoliticalshocksandhigh
inflationaffectingentirepopulations.Duringthisyear,women’soverallmobileownershipremainedrelativelyunchangedinthesecountrieswhile
smartphoneownershipincreasedslightly.Despiteachallengingyear,theirlevelsofmobileinternetadoptionincreasedin2023comparedto2022.
Themobileinternetandsmartphoneownershipgendergapsalsonarrowedforthefirsttime
since2020.
AcrossLMICs,womenarestill8%lesslikelythanmentoownamobilephone,whichtranslates
into145millionfewerwomenthanmen.This
gendergaphasseenlittlechangesince2017
(seeFigure1)andthe405millionwomenwho
stilldonotownamobilephoneareproving
difficulttoreach.Thegendergapinsmartphoneownershipnarrowedslightlyfrom15%in
2022to13%in2023,but940millionwomen
(comparedto720millionmen)stilldonotownasmartphone.Addressingthesegendergapsiscrucial,asowningamobilephone,particularlyasmartphone,significantlyincreasesmobile
internetuseamongbothmenandwomen.
Between2017and2020,themobileinternet
gendergapnarrowedsubstantially,butin
2021and2022progressstalled(seeFigure1).
However,ourlatestdatashowsthatforthefirsttimeinthreeyears,themobileinternetgendergaphasnarrowedonceagain,withwomennow15%lesslikelythanmentouseit.Thisisdue
toahigherrateofmobileinternetadoptionbywomenin2023andaslowerrateofadoptionbymencomparedto2022(seeFigure2).Itisyettobedeterminedwhetherwomen’srateof
mobileinternetadoptionwillcontinueto
increaseandthemobileinternetgendergapwillcontinuetonarrow.
MorewomenacrossLMICsareusingmobileinternetthaneverbefore,withanadditional120million
womenadoptingitin2023–50millionmorethanin2022.However,therearestill265millionfewerwomenthanmeninthesecountriesusingand
reapingthebenefitsofmobileinternet.
Thewidestgendergapsinmobileownership
andmobileinternetadoptionhaveconsistentlybeeninSub-SaharanAfricaandSouthAsia.
However,themobileinternetgendergapin
bothregionsnarrowedoverthepastyear,mostnotablyinSouthAsiafrom41%in2022to31%
in2023.WhilethemobileinternetgendergapinSub-SaharanAfricanarrowedslightlyfrom
36%in2022to32%in2023,itisstillnotnotablydifferentfromwhatitwasin2017(34%).
Womenare
lesslikelythanmentoownamobilephone
8%
Womenare
15%
lesslikely
thanmentousemobileinternet
fewerwomenthanmenusingit
265million
16
17
TheMobileGenderGapReport2024
17%
16%
16%
15%
13%
11%
10%
8%
8%
8%
15%
13%
7%
21%
19%
15%
GendergapinmobileownershipGendergapinsmartphoneownership
26%28%22%
18%
17%
15%
15%
59%60%59%
SouthAsia
41%
46%
41%
34%
Sub-SaharanAfrica
14%
14%
14%
13%
14%
14%
13%
24%
26%
25%
27%
30%
29%
28%
23%
23%
23%
21%
18%
16%
17%
MiddleEast&NorthAfrica
10%
9%
10%
10%
11%
9%
10%
0%1%1%1%1%1%1%
1%2%2%2%1%1%2%
Source:GSMA,2023
MobileownershipisdefinedashavingsoleormainuseofaSIMcard(oramobilephonethatdoesnotrequireaSIM)andusingitatleast
onceamonth.
Mobileinternetuseisdefinedashavingusedtheinternetonamobilephoneatleastonceinthelastthreemonths.Mobileinternetusersdonothavetopersonallyownamobilephone.
Thegendergapinmobileownership,
smartphoneownershipandmobileinternetusereferstohowmuchlesslikelyawomanistoownamobile(orasmartphoneortousemobileinternet)thanaman.
Regionalaverageswerecalculatedfrom
country-leveldatabasedonsurveyresults
andmodelleddataforadultsaged18+.Someofthepercentagesshowminordifferences
frompreviousreports.Thisisduetochangesinthegroupofcountriesdefinedas“l(fā)ow-
andmiddle-income”andthefactthatour
modellingusesthemostup-to-datedatafromoursurveyandthird-partysources.
EastAsia&Paci?c
-0%
-
Europe&CentralAsia
-1%
-1%
--
5%5%3%
4%2%1%
1%
2017201820192020202120222023
2%1%1%1%1%1%1%
7%4%
2%
2%
3%
4%
4%
LatinAmerica&Caribbean
TheMobileGenderGapReport2024
Figure1
GendergapsacrossLMICsandbyregion,2017-2023
GENDERGAPSINMOBILEOWNERSHIPANDSMARTPHONEOWNERSHIP
AcrossLMICsoverall
9%
2017
20182019
Gendergapinmobileownership
2020
202120222023
Gendergapinsmartphoneownership
GENDERGAPINMOBILEINTERNETADOPTION
AcrossLMICsoverall
25%
23%
18%
15%
20172018
20192020202120222023
Gendergapinmobileinternetadoption
Gendergapinmobileinternetadoption
57%
66%
SouthAsia
50%
35%
41%41%
31%
Sub-SaharanAfrica
34%
38%
36%
35%
36%
36%
32%
21%
21%
21%
19%
15%
15%
16%
7%
10%
8%
4%
4%
6%
4%
MiddleEast&NorthAfrica
EastAsia&Paci?c
Europe&CentralAsia
7%
7%
6%
3%
4%
4%
4%
5%
LatinAmerica&Caribbean
2%
0%
0%
2%
2%
0%
2017
2018
2019
2020
2021
2022
2023
TheMobileGenderGapReport2024
Numberofadults(millions)
Numberofadults(millions)
TheMobileGenderGapReport2024
Figure2
AdoptionofmobileinternetbymenandwomeninLMICs
Totaladultpopulation
Men
Women
2000
1800
1600
1400
1200
1000
800
600
400
200
0
2000
1800
1600
1400
1200
1000
800
600
400
200
0
201820192020202120222023201820192020202120222023
Numberofadditionalmobileinternetusersthatyear
Numberofexistingmobileinternetusersthatyear
Source:GSMA,2023
Mobileinternetuseisdefinedashavingusedtheinternetonamobilephoneatleastonceinthepastthreemonths.
Mobileinternetusersdonothavetopersonallyownamobilephone.
Basedonsurveyresultsandmodelleddataforadultsaged18+.
18
TheMobileGenderGapReport2024GSMA
Country-levelgendergapsinmobile
ownershipandmobileinternetadoption
Womenremainlesslikely
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