全球電子商務(wù)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.5拼多多淘寶京東亞馬遜

INDUSTRIES

&

MARKETSeCommerce:

market

data&

analysisMarket

Insights

reportAugust

2023The

Digital

Market

Insights

provide

data

for

a

deepunderstanding

of

theeCommerce

marketIntroductionTheeCommerce

market

hasevolved

fromasimple

alternative

tobrick-and-mortarretail

toashoppingecosystem

thatinvolves

multipledevices

and

store

concepts.Customers

areoffered

numerous

new

approaches

to

shoppingtointegrate

intotheirlives.

Despite

theslowing

of

China’seconomy,

ashiftinpurchasingpowerfrom

theU.S.

and

Europe

to

Chinaand

Southeast

Asiahasbegun,fueled

bythegrowing

number

ofconsumers

gainingaccess

toeCommerce.

Thisdevelopment

isdueto

increasing

purchasingpower

and

internet

penetration,

especially

onmobiledevices.Withthisreport,

we

provide

acomprehensive

overview

of

thestateoftheeCommerce

market

asitis

todayaswell

asaprognosis

with

detailedinformationon

8markets

and

their36

different

market

categories

intheareas

ofElectronics,Fashion,Toys,Hobby

&DIY,

Furniture,Beauty,Health,Personal

&Household

Care,Food,

Beverages,

andMedia.

Inadditionto

allrelevant

market

figures

suchastotalandaverage

revenues

per

userandusernumbers

fortheyears

from

2017

to2027,we

alsogive

detailedinsightsinto

current

trends,key

players,

and

importantbackground

information

on

theeCommerce

market.

Incomparison

toourpreviousreport,

we

haveadded

information

abouttheeffects

of

theRussia-Ukraine

war

inournumbers.2Sources:Market

Insights

2023AgendaMarket

OutlookOverviewMarkets46Electronics4865MarketsizeFashionRussia-UkrainewarimpactKeyplayer

landscapeTrendanalysis9Furniture841218232529323438Toys.

Hobby&DIY101118134153169Beauty,Health,Personal

&Household

CareOnlineshoppingattitudesCross-bordersharesProfitmarginsFoodBeveragesMediaAdvertisingDTCAppendixKeymarketindicatorsMarketstructureProductoverviewAuthor1861972013TheeCommerce

is

divided

into

eight

markets

and

36

market

categoriesOverview:

marketsElectronicsFashionToys,Hobby&DIY

FurnitureBHPH

Care(1)FoodBeveragesMedia??Consumer

Electronics

?

Apparel????Hobby&StationeryToys&Baby?Living

Room

&Dining

?

Personal

Care??Bread

&Cereal????HotDrinks?Books,Movies,

Music&GamesRoomProductsHouseholdAppliances??Footwear???HealthCareNon-Alcoholic

DrinksAlcoholic

DrinksOtherBeverages?????BedroomConfectionery

&SnacksAccessoriesSports&OutdoorDIY,

Garden

&PetsBeauty

CareHousehold

CareLamps

&LightingKitchen

FurnitureFloor

Covering??VegetablesDairy

Products

&EggsPlastic

&OtherFurniture?andmanymore(2)4Notes:(1)

Beauty,

Health,

Personal&Household

Care

(2)

Also

including

Fruits

&Nuts,

Meat,

Fish&Seafood,

Spreads

&Sweeteners,Oils

&Fats,Sauces

&SpicesMarket

Insights

2023Sources:China

hadthe

largest

global

eCommerce

market

across

all

marketsin

2023Overview:

summary

andkey

takeawaysSummaryElectronicsRetail

was

one

ofthefirstindustriestobedisrupted

bytherise

of

theinternet,

andeCommerce

became

thedriver

of

digitalinnovationforadecade.

Now,

whenlooking

attheeCommerce

landscape,we

see

arelatively

maturemarket

withestablished

playersandaclear

setof

rules.

Butthisimpression

canbemisleading:thedigitaltransformation

is

notyet

over

and,driven

bytheflowof

innovationcoming

fromnumerous

startups

andagrowing

cash

flowfrom

fast-developingAsianeconomies,

is

unlikely

to

ever

come

toahalt.Comparing

thethree

majoreCommerce

markets—theU.S.,China,

andEurope—China

had

thebiggestmarket

in2023

andwill

stayinthelead

through2027.

China’smarket

was

worthUS$1,319

billion

in2023,

with

Electronics

beingthebiggest

market.

Revenues

areexpected

togrow

ataCAGR(1)

of12.17%

upto

2027,

resulting

inrevenues

ofUS$2,088

billion.

Inotherwords,

the

market

inChina

isexpected

toshow

thelargest

growth

rates

ofthethree

major

regions.

IntheU.S.

market,

revenues

ofUS$925.4

billion

were

generated

in2023.

Judgingfrom

theCAGRof

11.22%,

themarket

isexpected

to

exceed

revenues

ofUS$1,416

billion

by2027.

Thethirdbiggest

eCommerce

market

in2023

was

Europe

withrevenues

ofUS$631.9

billion.Anannualgrowth

rateof9.31%

will

lead

to

revenues

of

US$902.3

billion

by2027.?

Largest

eCommerce

market

in2023

worth

US$837.2

billion

worldwide?

Consumer

Electronics

accounted

forover

72%

ofrevenues

inthismarketFashion?Second

largest

eCommerce

market

in2023,

with

revenues

ofUS$768.7

billionworldwide?

China

accountsforthebiggestrevenue

share

of35%Furniture?

Thirdlargest

eCommerce

market

in2023

worth

US$717.7

billion

worldwideToys,Hobby&DIY?Revenues

ofUS$236.0

billion

worldwide

in2023Food?

Oneofthefastest-growing

markets

withUS$330.4

billion

inglobal

revenue

in2023

and

aCAGRof17.06%

upto

2027

worldwide5Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:The

global

eCommerce

revenue

is

expected

to

grow

to

US$5,557.5

billion

by2027Market

size:

revenues

(1/3)Global

eCommerce

revenue

forecast

inbillionUS$5,557.5230.3303.9620.55,178.3217.94,865.2204.4280.314.4%(1)4,190.8193.8259.8566.6526.0566.5357.73,640.2182.6222.1528.3335.43,321.7176.23,322.6181.1415.1495.5318.5190.5431.4274.4802.3158.2172.0330.42,668.6153.11,028.7245.6281.0377.1960.9333.3223.1898.4348.9212.0115.6236.02,051.6174.51,774.098.6268.4116.0717.7837.280.8191.7633.51,450.3111.7668.91,346.7208.5153.764.61,251.488.2179.21,180.7505.075.448.9982.765.646.6142.1

373.9495.4792.7128.1322.1428.1451.1751.6627.1633.22020263.3345.9376.720171,037.420261,103.12027981.92025869.02024759.02021707.32022768.72023511.620182019ElectronicsFashionFurnitureToys,Hobby&DIYBHPHCMediaBeveragesFood6Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:China

andthe

U.S.

are

positioned

to

grow

more

than

Europefrom2023

to

2027Market

size:

revenues

(2/3)Total

eCommerce

revenue

forecast

inbillionUS$+12.2%(1)2,088,243+11.2%(1)1,415,7851,318,713+9.3%(1)925,3622023902,2642027+0.7%(1)631,8692023446,6902023458,9502027202320272027ChinaU.S.EuropeROW(2)202220277Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW

:Restofthe

WorldMarket

Insights

2023Sources:In2023,

eCommerce

sales

volumes

will

be

higher

than

the

GDP(1)

of

FranceMarket

size:

revenues

(3/3)eCommerce

market

sizeversusGDP

inbillionUS$+12%+37%6,3485,6454,5474,5514,1072,778eCommerceworldwideGDPFranceeCommerceworldwideGDPIndiaeCommerceworldwideGDPUK2023202720258Notes:(1)

Gross

Domestic

ProductMarket

Insights

2023Sources:For

the

first

time

in

its

long

history,

eCommerce

growth

was

negative

in

2022Russia-Ukraine

war

impact

(1/3)Global

eCommerce

revenue

forecast

inbillionUS$+18.9%GrowthfactorsWeakeningfactors+3.40%oldforecastbeforeNovember20223,951628-7.00%+24.5%3,322+3.50%+30.1%+4.50%2,669+0.03%-6.10%2,052+7.50%3,323-5.50%new

forecastNovember20220.03-0.50%Online

Increased

Friction

COVID-

Inflation

Consumer

Supply-

Recession

Totalshift

consumerreduction(3)

19(4)spending(2)confidence(5)

chain

(Unemploy-issues

ment)2019202020212022e9Notes:(1)

Wealthier

consumer

notmuch

affected

by

macroeconomicdevelopments

(3)

E.g.,

by

biggerinventory,

improving

discovery,individualization,

payment

and

shopping

systems,optimized

logistics

etc.(3)

Lockdowns

andothergovernment

restrictions

that

drive

online

consumption

(4)

Consumer

budget

shift

and

shaken

consumer

confidenceMarket

Insights

2023Sources:The

Russia-Ukraine

war

is

expected

to

cause

severe

pressure

on

both

supplychains

and

consumer

budgets,

and

its

effects

are

likely

to

be

long

termRussia-Ukraine

war

impact

(2/3)Starting

pointExpectedimmediate

impactPossible

long-term

consequences?

Consumer

markets

are

stillrecovering

from

thepandemic-induced

recession.

Spendingon

servicesisstill

subduedcompared

topre-crisis

levels,

andspendingon

physicalconsumer

goods

hasincreased.?

Thewar

will

havelong-term,

severe

consequences:global

growth

coulddecrease

by1to

2percentagepointsascompared

toprewar

forecasts.?

Duetodisruptedcrop

cyclesandincreased

riskperception,

aCOVID-like

V-shape

recovery

of

foodsupplyisnotinthecards,and

there

islikely

to

belong-term

scarring.?

AlthoughRussia

and

Ukraine

makeuponly

around2%

of

globaltrade,they

arekey

suppliersforsomemineral

and

agricultural

commodities,

sothewar

willtrigger

additionalsupplychain

pressures.?

Globally,preexisting

deglobalization

pressures

willlikely

beexacerbated,

with

countries

seeking

ahigherdegree

of

self-reliance

andcompaniesrebalancing

supplychains.?

Fiscal

measures

havestabilized

and

boostedhousehold

incomes,

which

led

to

many

householdshavingexcess

savings.Additionally,lockdowns

andsocial

distancinghaveresulted

inreduced

out-of-home

spendingon

services.?

Energy-intensive

industriesaswell

asindustriesreliant

on

affected

commodities

aremost

exposed.?

Asinclassicrecessions,

themost

affected

areas

willbedurableconsumer

goods

andvehicles,

versusconsumer

staplesand

services.?

Consumers

will

see

theirbudgetssqueezed

byhigherfood

andfuelprices,

which

will

crowd

outother

spending.Discretionary

consumer

goodsspendingwill

bemost

affected.?

Excess

savingsandlimited

supply(supplychainissues)

haveled

toinflationarypressures,

whichwere

originally

expected

to

ease

once

economiesreopened.?

Duetoinflationarypressures,

fiscalstabilizingmeasures

are

expected

tobemore

limited

thanthose

inresponse

to

theCOVID-19

recession.?

Additionally,consumers

will

beaffected

byarecession

inthe

form

ofreduced

incomes.10Sources:Market

Insights

2023What

was

once

spent

on

eCommerceduring

the

pandemic

is

now

beingbudgeted

foroffline,

travel,

and

event

itemsRussia-Ukraine

war

impact

(3/3)Offlinesalesrevenue

of

selected

brandsinbnUS$Global

revenue

of

Travel&Tourisminbn

US$Global

revenue

of

LiveMusic

TicketSales

inbnUS$+46%776717+5%521494491487346+18%17+14%18+358%242413

1515

16452019202020212022201920202021202220202021202211

Notes:An

average

exchange

ratesforrespective

yearhave

been

applied

to

the

findings

fromthe

financial

reportbased

onthe

IRS

websiteMarket

Insights

2023Sources:

Company

Information;The

range

of

marketplaces,

retailers,

anddirect

sellers

is

broad,

due

to

the

highvariety

of

product

categoriesKey

playerlandscape(1/6)Representative

eCommerce

keyplayersbytypeandmarket(1)ElectronicsFashionToys,

Hobby&DIYFurnitureFood12

Notes:Sources:(1)

Key

player

overviewdoes

not

representthe

entire

marketlandscapeMarket

Insights

2023Worldwide,

different

key

players

emerged

that

were

very

successful

with

theirregion-specific

strategiesKey

playerlandscape(2/6)Selected

eCommerce

key

playersbyregion/country

in2022Apioneering

socialcommerceplatform

inChinaThe

world'slargestonlineretailerThelargestonlineretailerinChinaThelargestonlineshoppingmallinJapanAmerica’sleadinghypermarketchainLeadingonline

shoppingplatforminSoutheast

AsiaThemost

valuablecompanyinLatinAmericaAfrica'slargeste-commercecompanyIndia's

biggest

onlinestore13Sources:

Company

informationThe

top

five

stores

are

the

major

contributors

to

the

size

of

the

eCommercemarketKey

playerlandscape(3/6)GMV(1)

andgrowth

ofthetop-20

marketplaces

in2021180%?US$141,682

million160%140%120%100%80%60%40%20%0%coupang?55%50,000100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000GMV

inmillionUS$

in2021T

O

P

6

–

2

0T

O

P

514

Notes:(1)

Gross

Merchandise

VolumeSources:

Company

information,

ecommerceDBInthe

wake

of

the

pandemic-driven

surge

of

activity,

market

capitalizationceased,

and

many

major

players

were

forced

to

reassess

in

2022Key

playerlandscape(4/6)eCommerce

revenue

of

selected

keyplayersinbillionUS$19.6%Market

capsof

selectedkey

playersonthe1st

ofJune

oftherespectiveyear+22.3%0.4%59760010142195772434.8%56515710-56.2%19499820357675782918.9%9749(1)363702535941411494449471243113940-56.4%1089-77.4%-27.9%32837-1.3%34(2)(3)-58.0%-52.4%17286524179177125105

13950392528126113119032531987413940

3434277195(4)195166201920202021202220182019202020212022e15

Notes:Sources:(1)

Rakuten

revenue

fromdomestic

eCommerce(2)

Alibaba

Grouprevenue

fromChina

commerceand

international

commerce(3)

JD.com

revenue

fromJD

Retail(4)

Amazon

revenue

fromonline

stores

and

third-party

sellerservicesMarket

Insights

2023;

Company

information;

YahooFinanceYear-over-year

performance

for

Q1

2022

shows

figures

below

expectations

formost

key

players

in

contrast

to

the

pandemic-induced

growth

seen

in

Q1

2021Key

playerlandscape(5/6)Quarterly

revenue

comparison

ofselectedeCommerce

keyplayersfor

Q12021

andQ12022

YoY(1)239%!OnlineStores:?

Q1

YoY

-1%?

Q2

YoY

-0%Third-party

sellerservices:?

Q1

YoY

–9%?

Q2

YoY

–13%141%110%75%74%64%51%49%47%46%44%39%36%33%22%22%18%7%5%9%6%7%6%-1%-2%-6%-11%-9%-14%-76%YoY

Q1’

21YoY

Q1’

2216

Notes:Sources:

Company

information;

YahooFinanceThe

broader

eCommerce

ecosystem

is

increasingly

connected,

which

removesfriction

along

the

value

chainKey

playerlandscape(5/5)OverviewofthebroadereCommerce

marketplace

stackFintechD2Cbanking,BuynowpaylaterLendingInsurancetradingLogisticAdvertisingPotentiallylevellingthe

playingfieldbyenablingasset-lightplayerstohavefull-stackcapabilitiesMovingintovertical

searchFintechFocusing

onadvertisingplatformAdvertisingLogisticMarketplacestackCreating

marketplacesSoftwareOwn

ProductOwnProductSoftwareCompeting

directlywithmarketplaces

&eCommerceSoftwaredirectlycompetingSaaS-first

withaddonmarketplacefordoctorswithAmazon’splatform17Sources:

Speedinvest,

Adevinta

Ventures,

dealroom.coOnline

retail

is

shifting

to

mobile

commerce

and

marketplace

distributionTrend

analysis(1/5)Mobile

commerceThedemand

forseamless

mobile

commerce

hasnow

outpaced

theadoption

bythemerchants,

asthetimecustomers

spendon

mobile

devices

is

stillincreasing.

A

significantshareof

social

media

and

news

consumption

hasmoved

tomobile-onlyplatforms,

which

ishighlyrelevant

formarketing

activitiesand

product

placement.

Mobile

wallets

makeshopping

onthegoeven

easier

and

increase

the

amount

and

valueof

mobile

orders.

Merchants

increasingly

understandtheimportance

ofthemobile

customer

experience,

introducing

mobile-optimized

search

and

reducing

thenumberof

clicksto

purchase.

Thisprocess

includesbothoptimizing

web

shopsformobile

devices

anddeveloping

mobile

device

applicationstoincreasecustomer

loyalty.Marketplaces

&SEOeCommerce

requires

ahighlevel

of

expertise

inproductpresentation,

SEO,payments,andcustomer

service.

Therefore,

theadvantagesofmarketplaces

become

increasingly

obvious

formerchants.

Marketplaces

likeeBay

or

Amazon

offer

abroadrangeof

infrastructureservices

and

enjoy

asignificantnumberof

recurring

users.

Some

marketplaces

havealready

becomeprimary

productsearch

engines

and

will

soon

create

anecosystem

of

agencies

thatis

focusingon

marketplace

SEO,productadvertising

andrelated

services.

We

believe

thatmarketplaces

will

become

theideal

choice

forall

productcategories

withproven

winners

interms

of

price

or

productquality,whereas

in

categories

relating

topersonal

styleor

taste,suchasclothingor

interior,

there

will

always

bevariousindependent

players.18Sources:Market

Insights

2023A

simplified

checkout

process

and

convenient

delivery

are

particularly

importantwhen

it

comes

to

shopper

conversion

ratesTrend

analysis(2/5)Simplification

ofcheckout&paymentsSimplifyingthecheckout

process

is

oneof

themost

crucialstepstoreduce

conversion

barriers

andprovide

onlineshopperswith

convenience

duringthepayment

process.

Minimizing

thenumber

ofclickstopurchaseor

usingaone-touch

checkoutsignificantlyreduces

abandoned

cartrates.

Social

loginswith

Facebook

profiles

or

PayPalaccountssimplifytheprocess

ofpersonal

dataentry

attheinitialstageof

purchasingor

registration.

Google’s

new

“Paywith

Google”

was

designed

toincreasemobile

checkout

speed.

Byusingthispayment

system,

users

haveaccess

to

theirpreviously

used

and

stored

credit

or

debitcards(e.g.,viaGoogle

Play)andcancomplete

theironlinepurchases

quickly.Including

cryptocurrency

alsohasgreat

potentialasitallows

for

fastertransactionswithabroader

customer

reach,especially

sincetransaction

fees

arenottypically

required.DeliveryoptimizationOnlinevs.offline

retail:

Inthecontext

of

multi-/cross-channel

strategies,

itis

notmerely

online-only

players

but

also

traditionalretailers

thatare

developing

strategies

toreduce

inconvenience

while

alsoincreasing

customer

satisfaction

throughtheimprovement

ofthedelivery

process.

Parcel

delivery

boxes

and

exact

delivery

timesfor

working

people,

drone

deliveries

oftime-sensitive

products

suchasmedicines,

as

well

assame-day-delivery

are

onlyafew

of

manyambitiousinnovations

andoptimizations

inthe

area

ofproduct

or

service

delivery.

Key

drivers

of

thisdevelopment

includetraditionallogistics

companies,Amazon,andrisingcompanies

suchasUber

and

Shyp.Traditional

retailers

offerclick

&collect

services

tomeet

the

newcustomer

requirements

and

adoptthemodern

cross-channel

approach.19Sources:Market

Insights

2023Customer

loyalty

bonuses

and

easy

re-ordering

processes

increase

averagerevenues

percustomerTrend

analysis(3/5)Loyalty

&membershipsThemarket

hasreached

astagewhere

differentiation

byprice,product

selection

or

qualityisvery

difficulttoachieve

due

tothestrong

competition.

Therefore,

toincrease

customer

engagement,

purchasefrequency

andbasketsizes,

merchants

aredeveloping

strategies

to

buildstrong

and

loyal

customer

relations.

Asolution

are

membership

programs

thatofferadvantagessuchasshorter

delivery

times,

discount

pricesor

exclusive

products.

Althoughitisnotnew,

Amazon’s

Prime

service

istheultimatebenchmark

here.

However,

competitors

specialized

indifferent

markets

–especially

fashion–havedonetheirhomework,

too.

ThefashionshoppingclubVente-Privee

hasproven

to

beavery

lucrativeconcept.

Thesuccess

ofZalandoZetor

Walmart’s

initiativeShippingPass

underlines

theimportance

of

customer

loyalty

foreCommerce

players.VoiceCommerceProcessing

ofvoice

orders

bysmart

agentslikeSirior

Alexa,is

ontherise.

VoiceCommerce

israrely

suitableforaninitialproduct

search,buthighlyconvenient

forre-ordering

products.

Assuming

thatsmart

agentslearn

fromorder

history,andwillsome

daymaybeeven

beabletomanagealimited

budget,this

development

could

result

inawhole

new

way

formerchants

tointeract

with

customers.20Sources:Market

Insights

2023The

metaverse

is

driving

the

futureof

eCommerce

and

making

the

onlineshopping

experience

more

immersive

and

realTrend

analysis(4/5)MetaverseRapidinnovation

ineCommerce

hasresulted

intheemergence

ofanecosystem

thatreduces

friction

withinthevaluechain.Thismakes

shoppingexperiences

more

immersive,

ubiquitous,and

“phygital.”

TheCOVID-19

pandemic

prompted

moreinvestments

insocial

commerce

andinterconnected

payment

platforms,

twotrendsthatare

taking

thefutureof

eCommercetothenext

level.

Withthelinebetween

thephysical

and

digitalworld

blurringmore

every

day,technologies

suchasblockchain,artificial

intelligence,

augmented

and

virtual

reality,cryptocurrency

payment

platforms,

and

5G

areshapingconsumershoppingintoanincreasingly

seamless

experience

inthe

metaverse.

However,

somewhat

dueto

theserious

healthandsecurity

risksitmightimpose

totheuser,

mass

adoption

ofthistrend

isstillunderdebate.SustainabilityIncreasing

environmental

concerns

are

changing

how

businesses

operate

and

encouraging

themtorethinkold-school

codes

ofconduct.More

customers

are

ready

tocompromise

theircomfort

and

choose

aneco-friendlier

modusoperandi,

e.g.,slowerbut

more

sustainabledeliveries.

Thisshift

toward

conscious

consumption

hasbeen

particularly

noticeable

intheFashionmarket.

Afteranera

offree

returns,

bigsellers

havefinallydecided

tostartchargingfees

forparcel

returns.

Due

to

extrashipping

as

well

aspackagingwaste,

free

returnsproved

nottobeeco-friendly.

Some

retail

leaders,

including

Zara,

and

Nextstartedchargingforreturned

parcels

and

even

creatively

cooperate

on

combinedreturns

programs.

Providing

a“second

life”tothereturned

or

previously

owned

goods

isbecoming

atrendy

topic

givingrise

to

“recommerce.”21Sources:Market

Insights

2023Dropshipping

representsa

"thinking

outside

the

box"

approach

when

it

comesto

modernizing

the

eCommerce

delivery

systemTrend

analysis(5/5)HeadlesscommerceAnew

technological

trend,coined

headless

commerce,

isbeingadopted

byonline

businesses

inorder

todesign

amoreseamless,

customized,

and

competitive

onlineshoppingexperience.

Brandscanoptimize

and

personalize

theirapproaches

forreaching

customers

byseparating

thestorefront

layer

from

theactualeCommerce

platform.

Thiscanbedone

usingamaximum

numberof

interfaces,

suchassmartphones,

smart

speakers,

apps,andsocial

media.

Asaresult,companies

suchasMagento,

Shopify,andSalesforce

cancreate

onlineshoppingexperiences

inamore

flexible,

efficient,andcreative

manner.DropshippingGiven

thehigh

number

ofnew

players

intheeCommerce

market,itisno

surprise

thatnewdelivery

models

keep

emerging.Dropshipping

isanovel

shiftfromthestandard

retail

model.

Itallows

sellers

todirectly

send

products

to

end-customers

afterpurchasingitfrom

awholesaler

or

manufacturer,

ratherthankeeping

theminstock,thusactingasanintermediate

betweenthetwo

parties.Dropshipping

is

anaccessible

andfinanciallyappealingmethod

forsmaller

entities

and

newer

entrepreneurs.Moreover,

ithasgreat

potentialtolower

theenvironmental

footprint

byreducing

emissions

onunnecessary

extra

shipping.22Sources:Market

Insights

2023In2022,

45%

of

online

shoppers

in

the

U.S.

conducted

research

online

whenplanning

a

major

purchaseOnlineshoppingattitudes(1/2)Consumers

agreementwithstatements

regarding

online

shoppingU.S.ChinaWhen

Iplanamajor

purchase,Ialways

dosome

research

on

the

internet

firstCustomer

reviews

on

theinternet

arevery

helpful45%44%43%38%35%Iprefer

topurchasegoods

fromvarious

sellers

throughthesame

onlinemarket

placeIwant

to

see

andtouchanitembefore

Ibuyit32%28%25%21%21%18%18%34%33%When

Iorder

anitem,

Iprefer

express

shippingIusuallymake

major

new

purchasesdirectly

viamy

smartphone

or

tabletWhen

Ibuyanitem,Iwant

to

hold

itinmy

hand

thesame

dayImiss

theshoppingexperience

when

Ishoponline32%25%22%22%Iusuallymanagehabitual/recurrent

orders

directly

viamysmartphone

or

tabletSometimes

Ideliberately

order

more