私家地理詳細(xì)介紹省公開(kāi)課一等獎(jiǎng)全國(guó)示范課微課金獎(jiǎng)?wù)n件

精巧享受，深入世界ExquisiteEnjoyment,DepthintotheWorldCopyright?-2013

Travel+AllRightsReserved12月1/27主編寄語(yǔ)FromtheEditor-in-Chief旅途中有成千上萬(wàn)業(yè)者,為行者編織如夢(mèng)如幻布景,一切襯托道具皆已備妥,單等你登場(chǎng),展開(kāi)若干日夜浪漫、獨(dú)特、激情情節(jié),大家在臺(tái)下微笑、贊嘆,隨時(shí)出手為你喜劇高潮推波助瀾。這就是新時(shí)代造夢(mèng)者——旅游服務(wù)業(yè)使命,與榮耀。而《私家地理》把精彩演出載入史冊(cè),把服務(wù)者博大忠誠(chéng)與勤謹(jǐn)公諸于世,隨喜眾生在旅行世界一切美妙而富于創(chuàng)見(jiàn)佳作,這正是這本雜志使命與榮耀。Travelisbutadrama.Somanytravelindustryparticipantshaveworkedenthusiasticallytoprepareallsortsofdream-likesettingsandproperties,fortravelerstosteponthestageandexploretheirownforthcomingromantictravelstories.Whenthedramagoeson,they,thedream-makerswillcontinuetoapplause,bravoandcheerupthetraveltobecomeaperfectexperienceoflife.Thatisthemissionandgloryforthetravelindustry,asIunderstand.WhatTravel+Magazinewillmakeeveryendeavourtodoistohelptocreateandpresenttoourreadershipsuchfantastictravelstories,aswellasthefabulouseffortsandachievementsmadebyallprofessionalsinthetravelindustry.2/27優(yōu)勢(shì)漢字休閑旅游媒體China'sLeadingTravelLifestyleMagazineAccordingtotheofficialfiguresfromChinaNationalTourismAdministration,thenumberofChineseoutboundtouristsisgrowingexponentiallyeveryyear;46millionin,47.66millionin,52millionin,70.25millionin.

Accordingtoforecasts,Chinawillgeneratethelargestnumbersofoutboundtourism.

Domestictourismincomeinisover2.25trillion.

Travelwillbecomeofthemostimportantandsignificantindustryinthisera.據(jù)中國(guó)國(guó)家旅游局官方統(tǒng)計(jì),中國(guó)內(nèi)陸出境游人數(shù)呈每年增加趨勢(shì),年4600萬(wàn),年4766萬(wàn),年5200萬(wàn),年7025萬(wàn),較前一年增加2.42％。據(jù)預(yù)測(cè),中國(guó)將成為出境游人數(shù)最多國(guó)家之一,年中國(guó)旅游業(yè)總收入到達(dá)2.25萬(wàn)億元。旅游休閑儼然已成為這個(gè)時(shí)代主要特征之一?！端郊业乩怼肥巧虾Ｎ男聢?bào)業(yè)集團(tuán)旗下刊物,貢獻(xiàn)給讀者高品質(zhì)內(nèi)容和服務(wù)。3/27強(qiáng)勢(shì)背景StrongBackgroundAboutWenhui-XinminUnitedPressGroupFoundedin1998,Wenhui-XinminUnitedPressGroupisoneofthebiggestnewspapergroupinChina.TheGrouphaspublishedalargenumberofnewspapers,magazinesincludingWenhuipost,XinMinEveningNews,OrientalMorningPost,ShanghaiDailyetc.Thetotalcirculationforallthedailieshassurpassed2.5million.Inaddition,thePressGrouphasresidentcorrespondentsandjournalistsinmorethan10countriesaroundtheworld.Wenhui-XinminUnitedPressGroupwillcontinuetobetheleadingvoiceinpublicopinionsandeconomicinfluenceinthepressindustry.文匯新民聯(lián)合報(bào)業(yè)集團(tuán)中國(guó)最大報(bào)業(yè)集團(tuán)之一,成立于1998年,現(xiàn)擁有《文匯報(bào)》、《新民晚報(bào)》、《東方早報(bào)》、《上海日?qǐng)?bào)》、《ShanghaiDaily》、《新民周刊》等多家報(bào)刊、雜志、報(bào)刊期發(fā)總量超出250萬(wàn)份；在10多個(gè)國(guó)家、地域以及聯(lián)合國(guó)派有常駐記者；其新聞?shì)浾撚绊懥途C合經(jīng)濟(jì)實(shí)力均處于全國(guó)報(bào)業(yè)集團(tuán)前列。4/27編輯內(nèi)容EditorialContentsInsiderProvidingthemostcomprehensiveandupdatedtravelhotspotinformationincludingrestaurants,neighborhoods,shopsallaroundtheworld.我們報(bào)道就是最新時(shí)尚WeSettheTrendsInsider知情人詳盡揭示旅行中一切新鮮有趣熱點(diǎn):酒店、餐廳、街區(qū)、商店、自駕、戶外等……提供實(shí)用、完備信息美食——介紹尤其旅行目標(biāo)地美食和餐廳，或介紹尤其飲食時(shí)尚；航行——依據(jù)特定主題介紹豪華郵輪，如培訓(xùn)計(jì)劃、新沿岸航程等，表示對(duì)主題性私人旅行關(guān)注；自駕——一次主題性旅程，提供最好線路和路上最好文化看點(diǎn)與服務(wù)設(shè)施……5/27StylishTraveler時(shí)尚旅行家追蹤最新旅行風(fēng)尚,使你旅行充滿別致時(shí)尚風(fēng)情。

編輯內(nèi)容EditorialContentsStylishTraveler

The

latestdesign,fashionandstyleguideforthestylishtraveler.我們報(bào)道就是最新時(shí)尚WeSettheTrendsStrategiesIndustryanalysis,professionalandpracticalsuggestionsonsafety,technology,health,insurance,andrelatedtopicsthatmakeourreaderssmarterandmoresophisticatedtravelers.

Strategies策略最為敏銳旅行行業(yè)分析,提供專(zhuān)業(yè)、實(shí)用提議,包含常飛旅行者計(jì)劃、安全和保障、技術(shù)、健康、商務(wù)旅行和保險(xiǎn)等,使讀者在面對(duì)復(fù)雜、快速改變旅行世界時(shí)更精明。6/27編輯內(nèi)容EditorialContentsJournalDiscoveriesandreflectionsofdestinationsthatgivereadersrealinsightsintothetravelers'world.Journal行紀(jì)對(duì)目標(biāo)地探索或思辯,提供旅行世界里獨(dú)一無(wú)二深度和見(jiàn)識(shí)；癡迷——極具個(gè)人色彩故事,充滿熱情離奇興趣；戶外——講述最新野外旅行和探險(xiǎn)經(jīng)歷我們報(bào)道就是最新時(shí)尚WeSettheTrendsTravelTrinityIfasmarttravelerwritesanamazingtravelbookafterafabuloustravel...Travel+MagazinewillbringallaboutthemtoyouTravelTrinity

旅人旅程旅志一個(gè)有意思旅人,完成一段有意思旅程,寫(xiě)下一本有意思旅行書(shū)——那些已由他人經(jīng)歷過(guò)不平凡旅行是更多美妙旅行最好參考。7/27編輯內(nèi)容EditorialContentsFeatures

Thebeautifullyphotographedandwrittenfeaturearticlestakingcenterstage,presentingdestinationswithin-depthdetailsthatcanbefoundnowhereelse.Features特寫(xiě)特寫(xiě)是雜志心臟和靈魂,這些大篇幅尤其報(bào)道,以極具魅力視覺(jué),展現(xiàn)才華橫溢作者眼中旅行目標(biāo)地。我們報(bào)道就是最新時(shí)尚WeSettheTrends8/27編輯內(nèi)容EditorialContents獨(dú)一無(wú)二深度和前瞻力UnparalleledReporting《私家地理》是旅行界風(fēng)向標(biāo),深入報(bào)道獨(dú)一無(wú)二旅行線路和極致享受之旅,是休閑生活必備工具?！端郊业乩怼钒菀磺袨槁眯性鎏眵攘β眯行畔⒑徒?jīng)驗(yàn),不論是飲食、購(gòu)物、酒店,還是時(shí)尚、藝術(shù)和旅游產(chǎn)業(yè)訊息,甚至流行、前衛(wèi)生活方式,銳利發(fā)覺(jué)、生動(dòng)統(tǒng)計(jì)是我們專(zhuān)業(yè)。

TravelGuidepostWithintensivereportsondestinations,hotels,shopping,art,wine&dining,fashion&style,newlifestyleandindustryinformation,Travel+presentstoyouuniqueroutes,eventsandleisureoftravel.Themagazineisthebestcompaniontothosetravelerswhohavealwaystendedtodiscover,enjoyandcreateduringtravel.9/27讀者描述ReadersProfile我們讀者*我們擁有一個(gè)成熟讀者群，高學(xué)歷、高職位、高收入是我們讀者群顯著特征。*讀者群男女百分比均衡；半數(shù)以上為已婚人士 男女百分比:53:47*最具消費(fèi)能力讀者年紀(jì) 讀者平均年紀(jì)34.5歲，30-39歲關(guān)鍵讀者層占48%*高學(xué)歷企業(yè)中高層是我們讀者主力軍 1/3讀者是企業(yè)中高級(jí)管理人員*高收入是我們讀者特征 平均年收入￥252,600，關(guān)鍵讀者群（30-39歲）年收入為￥408,000AboutOurReaders*Wehaveanelitereadersgroup,characterizedbyhighereducation,highersocialstatusandhigherincome.*Theproportionofmaletofemaleisfairlybalanced.Themajorityismarried.Maletofemale:53:47*Readersaremiddleagewithstrongpurchasingpower Readers'averageage:34.5yearsold, Corereaders'agerange:30yearsold-39yearsold(48%)

*Majorityofourreadersareseniortohighlevelmanagers,professionalsandbusinessowners(60%).

*Ourreadersarecharacterizedbyhigherincome Averageindividualyearlyincome:￥252,600 Corereaders'averageindividualyearlyincome:30yearsold-39yearsold(￥408,000)10/27讀者群分析ReadersProfile11/27讀者描述ReadersProfile喜愛(ài)并經(jīng)常旅游,每年旅游花費(fèi)高于6萬(wàn)元?！覀冏x者崇尚旅行,熱愛(ài)生活,享受人生。Thereaderslovetravellingandfinerthingsinlife.Ourreadersliketravellingandtraveloftentimes;andtheirtravelexpenditureexceeds￥60,000eachyear.過(guò)去一年內(nèi)用于旅游花費(fèi)

總體Travelexpenditureinlastyear

General

RMB100,000及以上 20%RMB70,000-99,999 22%RMB40,000-69,999 42%RMB20,000-39,999 11%RMB10,000-19,999 5%

高收入有車(chē)一族Carownerswithhigherincome95%讀者擁有私家車(chē)95％ofourreadersownacar.購(gòu)車(chē)時(shí)凈車(chē)價(jià)（NetPurchasingPriceofCar）RMB700,000及以上

8%RMB500,000-699,999 12%RMB300,000-499,999 49%RMB120,000-299,999 30%12/27雜志發(fā)行Circulation每個(gè)月發(fā)行數(shù)目《私家地理》全國(guó)發(fā)行量47.5萬(wàn)冊(cè),其中上海占32.06%,北京占24.56%,廣州占15.26%；全國(guó)30個(gè)城市都有零售點(diǎn),其中北京、上海、廣州、深圳、杭州、南京、大連、成都等各大城市機(jī)場(chǎng)、機(jī)場(chǎng)VIP、書(shū)報(bào)亭及地鐵等都有零售。MonthlycirculationTotalcirculationinChinais475,000,with32.06%inShanghai,24.56%inBeijingand15.26%inGuangzhou.Singlecopysalesareavailablein30citiesaroundChina,includingShanghai,Beijing,Guangzhou,Shenzhen,Hangzhou,Nanjing,Dalian,Chengduandmanymorecities.13/27展示及贈(zèng)閱渠道機(jī)場(chǎng)渠道:在原有10多家機(jī)場(chǎng)零售和各大航空企業(yè)VIP休息室展示基礎(chǔ)上又新增了三亞國(guó)際機(jī)場(chǎng)、成都雙流國(guó)際機(jī)場(chǎng)及重慶、昆明、武漢等多個(gè)機(jī)場(chǎng)渠道酒店渠道:全國(guó)近300家五星級(jí)酒店部分客房及行政套房贈(zèng)閱基礎(chǔ)上又新增了三亞、香港、澳門(mén)等20多家五星級(jí)酒店銀行渠道:上海銀行、建設(shè)銀行、工商銀行、浦發(fā)銀行、中信銀行、民生銀行信用卡渠道，新增設(shè)渣打銀行、匯豐銀行、光大銀行全國(guó)網(wǎng)點(diǎn)及及貴賓理財(cái)室展示并將拓展信用卡積分兌換渠道休閑場(chǎng)所:全國(guó)20多家高爾夫、游艇俱樂(lè)部贈(zèng)閱及全國(guó)星巴克近660家門(mén)店贈(zèng)閱DisplayandfreecopiesFreecopiesinExecutivesuitesof300five-starhotels.Allroomsofsomeselectedfive-starhotels.Displayedinthefirst-classloungeofmajorairlinesandthoseofmajordomesticairports;VIPloungeofhigh-speedrailwaystationsinmajorcities;GoldencardmembersandVIPloungesofmajorbanks,HongKongandShanghaiBankingCorporation,StandardCharteredBank,BankofShanghai,ChinaConstructionBank,IndustrialandCommercialBankofChina,ShanghaiPudongDevelopmentBank,ChinaCITICBank,ChinaMinshengBank;ThenationalStarbucksnearly660homefree;1004SstoresofBenz,BMWandother,inShanghaihigh-levelAutoBrandsshow.Thenationalgolfclubyachtclubandhigh-endprivateclubshow。雜志發(fā)行Circulation14/27發(fā)行Monthlycirculationincludesretailsales,subscriptionsandcontrolledcirculation每個(gè)月發(fā)行數(shù)目（包含零售、訂閱、贈(zèng)閱）15/27合作搭檔16/27內(nèi)容深度合作Depth17/27量身定制廣告Customize別冊(cè)合作——奧地利旅游局旅行手表專(zhuān)業(yè)評(píng)測(cè)——天梭跨版拉頁(yè)——人頭馬18/27雜志年度主打活動(dòng)——中國(guó)旅行獎(jiǎng)

涵蓋“中國(guó)最正確酒店”“最正確航空企業(yè)”“最正確目標(biāo)地”“最正確郵輪企業(yè)”及”隨行優(yōu)選“等若干旅行相關(guān)獎(jiǎng)項(xiàng),打造中國(guó)旅行最正確指南五月傾情開(kāi)啟,為期180天活動(dòng)周期——打造中國(guó)最有影響力旅游業(yè)評(píng)選品牌

品牌活動(dòng)BrandEvent19/27AnnualEvent-CHINATRAVELAWARDSTheBestTravelGuideinChinaAnindependentsurveyoftheverybestoftravelindustiesinChinaasvotedbyreaders.MostinfluentialandauthoritativetravelguideforChinesereadersReaders’choiceofChina'sTopHotels(inclusiveofHK,Macau,Taiwan)Readers'choiceofthetopairlines(localandinternational),spas,travelagenciesetcGrandAwardsceremonycommemoratingChinaTravelAwards

年度頒獎(jiǎng)盛典Annualawardsceremony20/27品牌公益活動(dòng)Charity尋找高原最漂亮笑容,聆聽(tīng)高原最動(dòng)聽(tīng)聲音一點(diǎn)一滴愛(ài)心助學(xué)21/27年廣告刊例價(jià)格RateCard*本刊例價(jià)于年1月1日開(kāi)始執(zhí)行22/27廣告版位展示MechanicalRequirements除封二跨及封三跨之外廣告跨頁(yè):凈尺寸406*267mm；出血尺寸412*273mm。（書(shū)脊處做5+5mm重合位）封二跨頁(yè)廣告，封三跨頁(yè)廣告:凈尺寸406*267mm；出血尺寸412*273mm。（書(shū)脊處做7+7mm重合位）封拉跨版廣告:凈尺寸400*267mm；出血尺寸:406*273mm。有封拉情況下，封二跨版廣告:凈尺寸403（封二200+p1203mm）*267；出血尺寸409*273mm。（書(shū)脊處做7+7mm重合位）內(nèi)文4p拉頁(yè):凈尺寸396*267mm；出血尺寸402*273mm。23/27廣告公布總則1.全部廣告登載和訂版均須按照本要求執(zhí)行。2.廣告客戶須按中國(guó)《廣告法》要求交驗(yàn)相關(guān)證件。3.登載廣告應(yīng)恪守中華人民共和國(guó)《廣告管理?xiàng)l例》相關(guān)要求,出版方對(duì)于不符合廣告法廣告內(nèi)容和設(shè)計(jì)有刪改或拒絕登載權(quán)。4.廣告代理人或廣告主應(yīng)確保提交廣告不包含造成出版方被投訴文字或圖片,并同意賠償因?yàn)榈禽d該廣告引發(fā)任何法律糾紛給出版方造成損失或費(fèi)用。5.廣告圖文資料若有錯(cuò)誤,本刊不接收電話改稿,若須改稿,必須在截稿前一星期提交書(shū)面說(shuō)明。6.在截稿日之前若沒(méi)有收到新廣告文字資料,本刊有權(quán)重復(fù)使用前一期廣告樣稿,廣告客戶須按原要求價(jià)格支付廣告費(fèi)。7.本刊在廣告刊出后有權(quán)處置廣告資料,廣告客戶或廣告企業(yè)必須在之前書(shū)面通知本刊。在給予合理關(guān)注前提下,若廣告資料遺失或損壞本刊概不負(fù)責(zé)。8.廣告客戶須按本刊要求提供正確尺寸廣告分色片,包含設(shè)計(jì)版。9.因?yàn)閺V告客戶或其代理者原因圖文資料遲交誤期,所以而造成沒(méi)有足夠時(shí)間驗(yàn)證廣告印刷樣本或其它印刷錯(cuò)誤,本刊概不負(fù)責(zé)。10.客戶應(yīng)在收到付款通知后30日內(nèi)付款。取消預(yù)定廣告要求:每期登載前30天通知，超出此期限交納50%違約金。廣告截止日期后，不得撤消廣告定單。廣告定單取消或修改，必須由廣告方提前以書(shū)面形式通知。GENERALADVERTISINGINFORMATION24/27CANCELLATIONOFBOOKINGS:CancellationofadvertisementspaceinsertionsmustbeinwrittennoticetothePublisher30dayspriortothepublishingdeadline,50%ofthecontractedadvertisingsumispayablebytheagency/advertisertothePublisherafterthematerialsubmissiondeadline.Nocancellationcanbemadeafterthematerialsubmissiondeadline.1.ThePublisherreservestherighttoomit,suspendorchangethepositionsofanyadvertisementacceptedforinsertion.2.AlladvertisersshouldabidebyChina'sAdvertisingLaw.3.AlladvertisementshouldfollowtheAdvertisementRegulationoftheRepublicofChina.4.Allagenciesoradvertisersmustensureadvertisementdoesnotviolatethelaw,andtheagenciesoradvertisersmustbearalltheexpensesincurredifviolationresults.5.ThePublisherswillnotberesponsibleforanyerrorinsertionoromissiontoinsertanyadvertisementorforanydamageorlossofanymaterialssuppliedforthepurposeofanadvertisement,ifamendmentsareneeded,awrittennoticemustbemadetothePublisheroneweekbefo