全球維生素礦物質(zhì)電子商務(wù)行業(yè)市場前景及投資研究報告-外文版培訓(xùn)課件2024.7

INDUSTRIES

&

MARKETSVitamins

&

Minerals

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Vitamins&MineralsmarketispartoftheOTCPharmaceuticalsmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoOTCPharm

aceuticalsmark

etGotoOTCFind

out

more

on:OTC

PharmaceuticalsPharmaceuticals

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Vitamins

&

Minerals

eCommerce

marketis

a

fast

growing

market

driven

bythe

growing

awareness

of

the

importance

of

health

and

wellnessOverview:

SummarySummaryTheVitamins&Minerals

eCommerce

market

isexperiencing

significantgrowthworldwide.

Oneof

thekey

trendsintheVitamins&Minerals

eCommerce

marketistherising

demandfornaturalandorganic

products.

Consumers

are

becomingmore

health-conscious

andareseeking

products

thatare

free

fromartificialingredients

and

chemicals.

Thistrendis

drivingthegrowth

ofeCommerceplatformsthatspecialize

innaturaland

organic

vitaminsandminerals.InChina,

theVitamins&Minerals

eCommerce

market

isalsoexperiencing

rapidgrowth.

Therisingmiddle

classandincreasing

disposableincome

haveledtoagreater

emphasison

healthandwellness.

Chinese

consumers

areincreasinglyturningtoeCommerce

platforms

to

purchase

vitaminsandminerals,

asthey

offerawide

selection

ofproducts

andcompetitive

prices.

Furthermore,

the

useofsocial

media

influencers

and

online

marketing

techniqueshashelped

todriveawareness

and

demand

forthese

products.Anothertrend

inthemarket

istheincreasing

popularity

of

personalizedsupplements.

Many

eCommerce

platformsnow

offer

customized

vitamin

andmineral

packstailored

toindividualneeds

and

preferences.

Thispersonalizedapproach

appealsto

consumers

who

arelooking

fortargeted

solutionstosupporttheirspecifichealth

goals.

IntheUnited

States,theVitamins&MineralseCommerce

market

is

thrivingduetothelarge

populationandhigh

internetpenetration

rate.

Theconvenience

and

accessibility

of

onlineshoppinghavemadeitthe

preferred

method

forpurchasingvitaminsandminerals.

Additionally,thepresence

of

well-established

eCommerce

platformsandtheavailabilityof

awiderangeof

products

contributeto

thegrowth

ofthemarket.Thegrowing

awareness

oftheimportance

of

healthandwellness

isamajor

driverof

theVitamins&Minerals

eCommerce

market.

Aspeople

become

moreconscious

of

theimpact

oftheirlifestyle

choices

ontheiroverall

well-being,

theyareseeking

waystoimprove

theirhealththroughproper

nutritionandsupplementation.

Thistrend

isexpected

to

continuedriving

thedemand

forvitaminsand

minerals

intheeCommerce

market.

Additionally,theincreasingprevalence

of

chronicdiseases

and

conditions

suchasobesity

and

diabetes

isalsofueling

thedemand

forvitaminsandminerals.6Sources:Market

Insights

2024Vitamins

&

MineralseCommerce

is

an

important

part

of

the

OTCPharmaceuticals

marketOverview:

Market

DefinitionMarket

definitionTheVitamins&Minerals

eCommerce

market

refers

to

theonlinepurchaseandsaleof

vitaminsand

minerals

products.

These

products

includevarioussupplements,

suchasmultivitamins,individualvitamins(suchasvitamin

CorvitaminD),and

mineral

supplements

likeiron

or

calcium.

Consumers

canbrowseandpurchase

theseproducts

throughvarious

eCommerce

platforms,

rangingfrom

dedicated

onlinestores

to

marketplaces.

This

market

provides

aconvenientandaccessible

way

forindividuals

toaccess

and

purchase

vitaminsandmineralstosupporttheiroverall

healthand

well-being.Additionalinformation:Vitamins&Minerals

eCommerce

comprises

revenues,

users,

average

revenue

peruser,

and

penetration

rates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

Saleschannelsshow

onlineandofflinerevenue

shares,

aswell

asdesktop

and

mobilesales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B,

andreCommercearenot

included.Additionaldefinitionscanbefound

on

each

respective

marketpage.Key

players

inthe

market

arecompanies,

suchasGNCHoldingsInc.,SwansonHealth

Products,and

TheVitamin

Shoppe.7Sources:Market

Insights

2024Vitamins

&

Minerals

accounted

for

13.75%

of

the

OTC

PharmaceuticalseCommerce

market

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

intheVitamins

&Minerals

Market

is

projected

toreach

US$11.34bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.60%,

resulting

inaprojected

market

volume

ofUS$17.13bn

by2029.?IntheVitamins&Minerals

Market,

thenumber

ofusers

isexpected

to

amount

to0.8bn

users

by2029.?User

penetration

will

be8.8%

in2024

andisexpected

to

hit10.4%

by2029.?Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$20.64.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?Vitamin

preparations?Offlinerevenues,

suchassalesinphysical

healthfood

stores?Prescription

medicines?Mineral

preparations

(zinc,calcium,magnesium)?Codliver

oil?Homeopathic

remedies?Probiotics

and

food

products9Sources:Market

Insights

2024CHAPTER

2Market

NumbersVitamins

&

MineralseCommerce

revenues

are

estimated

to

increase

at

aCAGR(1)

of

20.4%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$17.1316.5415.8014.58+15.8%(1)13.1711.3410.1910.109.986.914.653.712.96201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

4.9

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+9.3%(1)+7.6%(1)7.167.084.924.59+9.8%(1)2.38+7.9%(1)1.49+10.2%(1)0.380.260.0820240.13202420292029202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.7

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+9.1%(1)+7.4%(1)5.674.783.663.35+9.5%(1)+7.2%(1)+11.1%(1)1.260.800.510.360.2220290.13202420292024202920242029202420242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Vitamins

&

MineralseCommerceaverage

revenue

per

users

are

estimated

toincrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$24.972522.9422.5922.7222.4422.0021.6920.6419.8819.31201510515.0914.2213.390201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Vitamins

&

MineralseCommerceaverage

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$95.36100908070605040302010083.2182.5282.5278.6143.5777.0934.0449.7721.5673.6041.4270.2838.9569.5036.0867.2426.1849.6720.9649.2720.9345.7529.0646.0129.5145.2528.2034.2426.5421.385.1923.5721.8617.5318.7626.3615.514.5021.2224.2415.5418.8119.0011.753.7722.5514.3715.797.683.9915.324.6014.804.5814.334.559.853.7714.253.844.374.034.334.3820172018201920202021Asia20222023Americas202420252026202720282029AfricaEuropeAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$82.1,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$120110.70102.35107.32100.32103.4196.6297.1289.8410080604020089.8782.3988.1058.1982.1176.6051.9132.47

55.8831.9375.5472.9672.3667.6542.7558.2032.8563.4842.4223.4643.1224.7843.0725.6947.7323.4940.1421.3738.4619.3737.3719.1635.2015.8035.7417.3028.188.944.0239.3825.9626.9316.5114.9216.1310.7912.847.4517.2517.0615.2215.4915.9017.4716.6715.55202215.2420292017201820192020China2021Germany20232024Japan2025202620272028UnitedKingdomUnitedStates16Sources:Market

Insights

2024Vitamins

&

MineralseCommerce

users

are

estimated

to

increase

from2017

to2029Market

Size:

GlobalUsersforecast

inmillion763.398007006005004003002001000728.02688.54645.26598.81549.36507.89459.99408.00358.15307.92260.952018221.3820172019202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Vitamins

&

Minerals

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion494.1250045040035030025020015010050469.20441.30410.69134.57377.86126.38342.72117.94314.34110.07281.70100.78177.3272.83142.23155.6380.64119.47

144.8264.65246.4490.69149.26212.3781.4875.6856.0669.6463.0372.7959.4066.0778.2955.1441.937.262.2846.2950.7537.9928.4012.752.9814.8923.144.0725.084.2617.003.4521.073.8626.844.4318.983.6510.792.765.812.058.932.564.5920293.22020172018201920202021Australia&Oceania2022202320242025Americas2026Asia20272028AfricaEurope18Sources:Market

Insights

2024With

216.6

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion350313.58297.1530025020015010050279.0349.20259.4147.93238.6146.44216.6344.55198.9342.83112.8033.11178.4040.7994.0530.3778.7026.5351.21155.7438.3050.29134.4835.6312.2711.6711.298.2511.997.0010.0510.4210.107.4410.9111.3110.9411.896.587.537.525.689.109.629.278.298.108.729.727.176.925.2510.557.7511.618.466.404.906.878.018.656.116.480201720182019202020212022UnitedKingdom2023Japan202420252026China202720282029GermanyUnitedStates19Sources:Market

Insights

2024Inthe

Vitamins

&

Minerals

eCommerce

market,

online

revenue

share

reached36.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%60.00%61.00%60.00%60.00%60.00%61.00%64.00%64.00%66.00%70.00%80.00%83.00%85.00%40.00%202139.00%202540.00%202640.00%202740.00%202839.00%202936.00%202236.00%202434.00%202330.00%202020.00%201917.00%201815.00%2017OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Vitamins

&

Minerals

eCommerce

market,

mobile

revenue

share

reached48.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%44.00%47.00%46.00%49.00%52.00%56.00%59.00%59.00%60.00%60.00%63.00%64.00%56.00%202853.00%202654.00%202751.00%202548.00%202444.00%202341.00%201741.00%201840.00%201940.00%202237.00%202036.00%2021Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Vitamins

&

Minerals

eCommerceis

especial

high

in

Brazilbut

also

in

ChinaPenetration

Rate:

Worldwide

ComparisonVitamins

&MineralseCommerce

penetration

rate

percountry

in2024

in%1.2.3.4.5.Brazil18.2518.0617.4716.9616.36ChinaNorwayMexicoUnitedKingdomlowhigh

nodata22Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

Dug