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BAEnablementOnlineLearning:

PredictiveMaintenanceProspectingAssets1SettingtheStage….ThisisabigopportunityforIBMThisispartofour2013plan!AnujMarfatiaProgramDirector–Predictive&BISolutionsMarketing

WhythisisImportanttoKnow…Speakingtoyoutoday…UnderstandsomekeypiecesofcollateralasyouprospectWhatyoushouldbeabletodoafterthissession…DoorOpeningOfferEmailDear[INSERTNAME],

Asthe[INSERTJOBTITLE],Iamwritingtoyouand[INSERTCOLLEAGUESNAME]todeterminewhoisthemostappropriatepersontomeetwithmefor30minutesinthenextfewweeks.

IBMoffersPredictiveMaintenancesolutionswhich,amongotherthings,help[DELETEALLBUTTHEONEAPPROPRIATETOYOURINDUSTRY]Reduceproductionlinedowntimeandimproveproductquality(Manufacturing)Monitoroilassetsandpredictwhenandhowtheywillfail(Chemical&Petroleum)Predictenergygenerationandelectricalgridfailures(Energy&Utilities)Identifycharacteristicsthatleadtoincreasedfailureofwaterandsewageinfrastructure(Energy&Utilities)

Afterresearching[INSERTCUSTOMERNAME]Ihavelearnedthat[INSERTRELEVANTOBJECTIVESWHICHYOUFINDINRESERACHINGYOURCOMPANYE.G.youarefocusedonpro-activelymanagingtheriskofassetfailurebyservicedeliveryinlinewithRegulatorrequirements.Thismeansimprovingqualityandcompliancewhilstminimisingpollution,sewerfloodingandstructuralcollapse.Inaddition,youarealsotargetedwithachievingoperatingcostsavingsof￡43mby2009/10]andIknowIBMcanhelpyouachievethesechallengingobjectives.

Wecurrentlyhelpmanyorganizationsimprovetheiruseofoperationaldatatocreateaproactivemaintenancestrategyto:ReduceinstancesofunplannedmaintenanceLowercostsImprovecustomersatisfaction

Ifthisisofinterest,Iwouldliketoschedulea30minuteappointmenttolearnaboutyourspecificneedsandtodiscussifwemaybeabletohelp.WhenIfollowupwithyou[ORYOURASSISTANT]inthenextcoupleofdays,Iwouldbegratefulifyouwouldletknowofyourinterest.Additionally,ifotherswithinthecompanymaybeinterested,pleasedirectmetothem.Thankyou.

Yourssincerely,

[INSERTNAME][INSERTJOBTITLE][INSERTPHONENUMBER][INSERTEMAILADDRESS]ProgramFollow-upassetsVideoAberdeenWhitepaperYourFollow-upInviteprospectsto:SolutionwebinarFocusedwebinardiscussionwithtechn

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