2024年運(yùn)動(dòng)鞋服行業(yè)社媒營銷趨勢報(bào)告

?20221.35.9%6.9%GDP20123.313.2%15.4%GDP1.08%?53.9%43.2%2025 5 GDP 2%5425202559892024CR5???3D3DAI?AIGC??AIR3D13LululemonVolumetnal3D100AI3-43.43-450??150753 /3-41-220%3-443%10%5-622%3-4 3%1-2 2%??20Citywalk/Cityride?20232.3%3982,7753,57420212022202312,0012022

112022

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1120235億+ 39.9% 60%2024DAU120%20243億人——26.3%29%36.3%56.7%47.5%45.9%3.3%14.4%54.7%45.6%43.1%39.0%33.1%28.8%15.7%66.5%56.0%50.1%34.3%25.2% 24.7%9.0%5.0%0.1%1501401301201101009080706050TGITGITGI??TGITGI2023VS2022297%135%233%62%180%61%17%55%

#打坐禪修

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6005004003002001000020040060080020212022202324↑340%24↑350%24↑130%603

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1-7↑238

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balance2.4%6.6%647.292.3%-12.4%183.0102.0%10.2%192.7HELLY

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Wen”14089?citywalk/??76%60%48%25%19%11%///vlog2024微播易成立于2009年，是一家大數(shù)據(jù)技術(shù)驅(qū)動(dòng)的、以人工智能技術(shù)為核心的獨(dú)立B2B新媒體營銷平臺型企業(yè)，深耕核心業(yè)務(wù)10余載，已成長為業(yè)內(nèi)龍頭企業(yè)。公司自主研發(fā)的B2B產(chǎn)業(yè)互聯(lián)網(wǎng)交易系統(tǒng)，為廣告主與海量自媒體打造了全線上系統(tǒng)化操作的交易平臺，領(lǐng)先的大數(shù)據(jù)技術(shù)和人工智能技術(shù)使交易實(shí)現(xiàn)精準(zhǔn)匹配和快速達(dá)成。從供給端來看，公司與大量的自媒體企業(yè)建立合作關(guān)系，通過營銷推廣、技術(shù)支持和工具服務(wù)等手段為之賦能。從需求端來看，公司為品牌客戶提供全方位、一站式的社交媒體精準(zhǔn)投放策略、策劃