2025版-微專題小練習(xí)-英語-練習(xí)40

練習(xí)40閱讀理解＋讀后續(xù)寫授課提示：對應(yīng)學(xué)生用書100頁Ⅰ.閱讀理解A2024·濟南市高三檢測說明文258詞★★★☆☆TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone'sattentionhasbeenclutched,__itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct'sbenefitstotheconsumerratherthansimplylistingtheproduct'smainfeaturesorproblem-solvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcustomer.“Call-to-action”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie'srelease,invitingtheconsumertogoandbuyaticket.【語篇解讀】本文主要介紹了現(xiàn)代市場營銷和廣告實踐的基礎(chǔ)——AIDA模式，重點介紹了該模式的運作原理。1．WhatisthepurposeofpractisingAIDA?A．Tocreatejobs.B．Toincreasesales.C．Toresearchmarkets.D．Tointroduceproducts.答案與解析：B推斷。根據(jù)第一段尾句“AIDAcanchannel...reachingasale”可知，AIDA可以引導(dǎo)客戶的感受通過每個階段來達成銷售。據(jù)此可推知，實踐AIDA就是為了增加銷售量。2．Whatdoestheunderlinedword“clutched”meaninParagraph2?A．Seized.B．Freed.C．Cheated.D．Affected.答案與解析：A理解詞匯。根據(jù)第二段第一句“Attractingthecustomer's...phraseorpicture”可知，吸引客戶的注意力是第一個挑戰(zhàn)，這可以通過使用一個吸引人的短語或圖片來實現(xiàn)。據(jù)此可推知，畫線詞所在句表示“一旦某人的注意力被抓住了，就必須把它轉(zhuǎn)化為真正的興趣”，故畫線詞意為“抓住”，與A項的意思最為接近。3．InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A．Action.B．Interest.C．Desire.D．Attention.答案與解析：A理解具體信息。明題意：本題問“在AIDA模式的哪一階段，客戶可能打電話來嘗試服務(wù)？”→尋線索：根據(jù)第四段中的“‘Call-to-action’iswherealloftheinitialhardworkpaysoff...theideaofatrialoftheservices”可知，“行動號召”是指所有最初的努力都得到了回報，并導(dǎo)致潛在客戶采取行動。例如，他們可能會拿起電話討論試用服務(wù)的想法→定答案：由此可知，在AIDA模式的行動階段，客戶可能打電話來嘗試服務(wù)。4．Whydoestheauthormentionthemovieindustryinthelastparagraph?A．TodesignanAIDAmodel.B．TodisplayhowAIDAworks.C．Toshowhowtomakeamovie.D．Toadvertisethemovieindustry.答案與解析：B推斷。通讀尾段可知，該段通過電影業(yè)使用AIDA模式取得成功來說明該模式的運作原理：電影公司會提前幾個月開始營銷活動，營銷活動通過提供有吸引力的電影片段而不透露太多信息來開展，欲望被完整預(yù)覽版的發(fā)布激發(fā)，該預(yù)覽版旨在展示電影中激動人心的時刻，從特效到幽默的對白。報紙和電視上的廣告關(guān)注電影的上映，邀請消費者去買票。故選B。B2024·濟南市高三檢測議論文349詞★★★☆☆A(yù)ccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffectiveatgivingpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.Morethanhalfofthe1，000consumerssurveyedbyCreditKarma,headresearcherofthestudy,saidtheyhaveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwhohavestressshoppingsaidtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothingcomparedto52percentofmen.Womenalsoleadshoppingforjewellery,42percent,comparedto22percentformen.Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourbloodpressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthepositivemoodwaslong-lasting.However,stressshopping,formany,couldgrowintoadrivethatusesupmoney,causesconflict,andthereforeaddsgreatstresstolife.Despitethein-timejoyfrompurchases,stressshoppingneverprovesalong-lastingcuretostressordepression.Actuallyitneedstobeavoidedanyhow.Whetheryou'repurchasingpresentsorbuyinggroceries,havingtheitemsyouneedwrittendownwillprovideyouwithbrightnesswhileshopping.Rewardyourselfforstickingtoyourlistandyou'llbemorelikelytocommittoit.Inadditionalwaysthinkaboutwhatyoustrugglewithmostfinancially.Doyouspendtoomuchmoneyatthemall?Eatingout?Vacations?Makealistofwhereyourmoneyisgoingandtakenecessarystepstoresistyourdesire.Forexample,ifyouspendtoomuchmoneyondiningoutonweekends,stuffyourcupboardwithfoodonFriday.Soyou'llbemorelikelytostayinandcook.Andyouneedtogiveuptheneedtokeepupwithothers.Everyone'sfinancialsituationisdifferentandcomparisonmayleadtodebtanddissatisfactionwithwhatyoualreadyhave.【語篇解讀】雖然壓力購物可以降低血壓，保持積極持久的情緒，但是壓力購物可能會發(fā)展成一種消耗金錢、引起沖突的沖動，因此給生活增加了巨大的壓力。5．WhydoestheauthormentionthosenumbersinParagraph2?A．Tosupportanidea.B．Toattractreaders.C．Tocallforactions.D．Tointroduceatopic.答案與解析：A推斷。通讀第二段可知，研究員CreditKarma調(diào)查了1000名消費者，其中超過一半的人表示，他們曾通過購物來應(yīng)付壓力或抑郁。大約48%的男性和31%的女性在壓力下購物，他們說自己在壓力下會買酒。大約82%的女性會在服裝上花錢，而男性的這一比例為52%。女性購買珠寶的比例為42%，男性為22%。據(jù)此可推知，這些數(shù)字是為了說明很多人通過購物來應(yīng)付壓力。6．Whichofthefollowingmayhelpdealwithstressshopping?A．Stimulatingdesires.B．Recordingspending.C．Turningtomedicines.D．Comparingwithothers.答案與解析：B理解具體信息。根據(jù)第四段中的“Whetheryou'repurchasing...brightnesswhileshopping”可知，無論你是在買禮物還是買食品雜貨，把你需要的東西寫下來都會讓你在購物時頭腦清醒。據(jù)此可知，可以用記錄支出的方法幫助應(yīng)付壓力購物。7．Whatistheauthor'sattitudetostressshopping?A．Unclear.B．Doubtful.C．Objective.D．Negative.答案與解析：D理解觀點、態(tài)度。根據(jù)第三段中的“However,stressshopping...stresstolife”可知，對許多人來說，壓力購物可能會發(fā)展成一種消耗金錢、引起沖突的沖動，因此給生活增加了巨大的壓力。根據(jù)第四段中的“Despitethein-timejoy...stressordepression”可知，盡管購物能帶來及時的快樂，但壓力購物從來沒有被證明是一種長期治愈壓力或抑郁的方法。據(jù)此可推知，作者對于壓力購物的態(tài)度是否定的。8．Whatisasuitabletitleforthetext?A．Doesshoppingbenefitus?B．Morestressed,womenormen?C．Shouldwecomparewithothers?D．Canstressshoppingreducestress?答案與解析：D理解文章主旨要義。通讀全文，尤其是第一段和第四段中的“Despitethein-time...stressordepression”可知，密歇根大學(xué)的一項研究表明，通過購物來減壓能給人40倍的控制感，購物的人比只看東西(不買)的人少三倍的悲傷。盡管購物能帶來及時的快樂，但壓力購物從來沒有被證明是一種長期治愈壓力或抑郁的方法。據(jù)此可知，本文主要討論壓力購物是否能減輕壓力。Ⅱ.讀后續(xù)寫閱讀下面材料，根據(jù)其內(nèi)容和所給段落開頭語續(xù)寫兩段，使之構(gòu)成一篇完整的短文。[2024·浙江杭州質(zhì)檢]MydadandIhadbeenlookingforwardtothestatecross-countryraceofmysenioryearofhighschool,whichwouldbetheclimax(頂點)ofmyexistence.Iwasthefastestrunneronmyteam,andIwassupposedtomakeitintothetopfifteen.Wehadbeenworkingtowardsthisraceforthreeyears.Itwaseverythingtome,anditwaseverythingtomydad.Hewasarunnerandwaswildwithjoybymysuccessinrunning.Hemadeittoeveryrace,evenflyinghomeearlyfrombusinesstripstoseemerun.Ialwayslistenedforhisvoice,whichrangabovethecrowd—tellingmetorelaxmyarms,callingoutmytime.Hepushedme.Hecheeredforme.Hebelievedinme.WespentcountlesshoursonthesandycanalsofArizona.Breathinginthedustofthedesert,thesmellofblossomsoftheorangetrees,andtheterriblesmellofthedairyfarm,wemadeourwayacrossthecity.Wepoundedmilesandmilesintoourrunningshoes,markingthepathtogreatnesswitheverystep.Itwasajourneythatwasjustours.Adreamwaspassedonfromonegenerationtothenext.Thenthebigdaycame.Itwashotterthannormal—toohot.Mythroatfeltlikeafieldofcotton,crackedwiththesummerheat,asIwaitedfortheguntofire.Igazedoutatthecrowd;dozensoffamiliarfacesfromschoolflickeredacrossmyview.Theyhadcomeforme.Theywerecountingonme.Isawmydadsethiswatch,worryandexcitementetchedacrosshisface.Withthesoundofagunshot,theracebegan.Forthefirsttwoandahalfmiles,Ifeltgreat.Ihadneverbeforebeensoreadyforsomething.Theweeksleadinguptotheracewerefilledwithhardpracticesandastrictdiet.Thescorchingsunbeatuponmyback,blindingmewithitsbrilliance.Nothingwasgoingtostopme,though.注意：1.續(xù)寫詞數(shù)應(yīng)為150左右；2．請按如下格式作答。However,withoutwarning,mystrengthwasrunningout.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Iwhispered,“I'msosorryIdisappointedyou,Dad.”________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Onepossibleversion：However,withoutwarning,mystrengthwasrunningout.Mylungsfoughttotakeinenoughair,andmyfeetweretransformedintocementbricks.Neckandneckwithoneofmygreatestrivals,Icouldseethefinishline.Ihadbegunthefinalsprintintoglorywhenmykneesbuckled.NothingIcoulddowouldmakemylegsholdmyweight.Theywereasweakasjelly.EventhoughIknewmydreamsofvictoryhadbeendestroyed,Ihadtofinishtherace.Withallofthestrengthleftinme,Ig