項(xiàng)目五醫(yī)藥創(chuàng)業(yè)項(xiàng)目策劃ProgramPharmaceuticalBusinessStartupP

項(xiàng)目五醫(yī)藥創(chuàng)業(yè)項(xiàng)目策劃Program5

PharmaceuticalBusinessStartupProjectPlanning思維導(dǎo)圖MindMap任務(wù)二

醫(yī)藥創(chuàng)業(yè)項(xiàng)目路演Task2RoadShowofPharmaceuticalBusinessStartupProject一、路演概述I.RoadShowOverview（一）創(chuàng)業(yè)項(xiàng)目推介會(huì)概念(i)ConceptofBusinessStartupProjectRecommendation創(chuàng)業(yè)項(xiàng)目推介是指創(chuàng)業(yè)者面向市場(chǎng)、面向投資者推廣介紹擬實(shí)施（后已實(shí)施）創(chuàng)業(yè)項(xiàng)目，以獲取創(chuàng)業(yè)資源的一系列行為，它是創(chuàng)業(yè)活動(dòng)一個(gè)重要環(huán)節(jié)。

Businessstartupprojectrecommendationreferstoaseriesofbehaviorsforanentrepreneurtopromoteandintroducetheproposed(orimplemented)businessstartupprojecttothemarketandinvestorssoastoobtainthebusinessstartupresources,andisanimportantlinkofabusinessstartupactivity.項(xiàng)目推介的主要形式：路演（Roadshow）Mainformofprojectrecommendation:roadshow一、路演概述I.RoadShowOverview（二）路演（Roadshow）的涵義(ii)MeaningofRoadShow最初的路演是國(guó)際上廣泛采用的證券發(fā)行推廣方式Theinitialroadshowissecuritiesissuancepromotion,whichisawidelyusedinternationalpromotionway證券發(fā)行商通過(guò)投資銀行家或者支付承諾商的幫助，在初級(jí)市場(chǎng)上發(fā)行證券前針對(duì)機(jī)構(gòu)投資者進(jìn)行的推介活動(dòng)。Securitiesissuancepromotionistherecommendationbyasecuritiesissuertoinstitutionalinvestorsbeforeofferingsecuritiesintheprimarymarketwiththehelpofinvestmentbankersorpaymentundertakers.是在投資、融資雙方充分交流的條件下促進(jìn)股票成功發(fā)行的重要推介、宣傳手段。Securitiesissuancepromotionisanimportantrecommendationandpublicitymeanstofacilitatethesuccessfulissuanceofstocksundertheconditionoffullcommunicationbetweeninvestorsandfinanciers.一、路演概述I.RoadShowOverview（二）路演（Roadshow）的類(lèi)型(ii)TypesofRoadShow線上項(xiàng)目路演Onlineprojectroadshow線下項(xiàng)目路演Offlineprojectroadshow一、路演概述I.RoadShowOverview（二）路演（Roadshow）的類(lèi)型(ii)TypesofRoadShow線上項(xiàng)目路演形式Onlineprojectroadshowforms通過(guò)QQ群，微信群，或者在線視頻等互聯(lián)網(wǎng)方式對(duì)項(xiàng)目進(jìn)行講解ExplaintheprojectthroughQQgroups,WeChatgroups,onlinevideosandotherInternetmethods一、路演概述I.RoadShowOverview（二）路演（Roadshow）的類(lèi)型(ii)TypesofRoadShow線下項(xiàng)目路演形式Offlineprojectroadshowforms精準(zhǔn)度、私密度較高的“私董會(huì)模式”"Privateboardmode"withhighprecisionandprivacy由政府部門(mén)、知名機(jī)構(gòu)或平臺(tái)線下組織的項(xiàng)目路演會(huì)或?qū)?chǎng)路演會(huì)Projectroadshowsorspecialroadshowsorganizedofflinebygovernmentdepartments,well-knowninstitutionsorplatforms帶有大賽和推廣性質(zhì)的創(chuàng)業(yè)大賽或創(chuàng)業(yè)TV秀模式VenturecontestorTVshowmodewithcompetitionandpromotion（三）路演的性質(zhì)(iii)Natureofroadshow一、路演概述I.RoadShowOverview“項(xiàng)目路演”采取自愿報(bào)名，審核通過(guò)的機(jī)制"Projectroadshow"adoptsthemechanismofvoluntaryregistrationandverification-basedapproval“項(xiàng)目路演”是國(guó)內(nèi)外諸多風(fēng)險(xiǎn)投資機(jī)構(gòu)實(shí)現(xiàn)融資的高速公路"Projectroadshow"isahighwayformanydomesticandforeignventurecapitalinstitutionstorealizefinancing項(xiàng)目路演由8-10個(gè)創(chuàng)業(yè)項(xiàng)目和8-10個(gè)投資機(jī)構(gòu)代表組成Projectroadshowconsistsof8-10businessstartupprojectsand8-10investmentinstitutionrepresentatives私密性強(qiáng)Highprivacy項(xiàng)目路演主辦方及所有參會(huì)人員均須承諾，除非得到本人許可，對(duì)項(xiàng)目商業(yè)秘密和項(xiàng)目路演的資料進(jìn)行嚴(yán)格保密Theorganizerandallparticipantsoftheprojectroadshowshouldundertaketokeepthetradesecretsoftheprojectandtheinformationoftheprojectroadshowstrictlyconfidentialunlessapproved（一）路演PPT制作內(nèi)容(i)RoadShowPPTProductionContent產(chǎn)品與服務(wù)Productsandservices二、路演PPT制作II.RoadShowPPTProduction市場(chǎng)狀況Marketcondition競(jìng)爭(zhēng)分析Competitionanalysis商業(yè)模式Businessmodel公司發(fā)展戰(zhàn)略Corporatedevelopmentstrategy（一）路演PPT制作內(nèi)容(i)RoadShowPPTProductionContent企業(yè)資金需求及使用計(jì)劃Corporatefunddemandanduseplan二、路演PPT制作II.RoadShowPPTProduction融資需求Financingdemand投資人的退出機(jī)制Exitmechanismforinvestors團(tuán)隊(duì)介紹Teamintroduction二、路演PPT制作II.RoadShowPPTProduction（二）路演PPT制作的注意事項(xiàng)(ii)NotesforRoadShowPPTProduction項(xiàng)目Items團(tuán)隊(duì)人數(shù)≥2人Numberofteammembers≥2必須有內(nèi)容可供演示Theremustbesomethingtodemonstrate必須有完整的商業(yè)計(jì)及其歷史財(cái)務(wù)資料Theremustbeacompletebusinessplanandrelatedhistoricalfinancialinformation必須擁有獨(dú)特商業(yè)模式和商業(yè)價(jià)值的創(chuàng)業(yè)型項(xiàng)目Thebusinessstartupprojectmusthaveauniquebusinessmodelandvalue必須有明確的融資需求，融資標(biāo)的范圍Theremustbeclearfinancingdemandandfinancingtargetscope三、路演準(zhǔn)備III.PreparationforRoadShow（一）思考投資人關(guān)心的問(wèn)題(i)Thinkaboutwhatinvestorscareabout（二）準(zhǔn)備一份比較詳細(xì)的商業(yè)計(jì)劃書(shū)(ii)Prepareadetailedbusinessplan（三）提前了解創(chuàng)新創(chuàng)業(yè)大賽組委會(huì)情況(iii)LearnabouttheOrganizingCommitteeoftheInnovationandEntrepreneurshipCompetitioninadvance創(chuàng)新創(chuàng)業(yè)大賽分類(lèi)Classification

ofInnovationandentrepreneurshipcompetition三、路演準(zhǔn)備III.PreparationforRoadShow（三）提前了解創(chuàng)新創(chuàng)業(yè)大賽組委會(huì)情況(iii)LearnabouttheorganizingcommitteeoftheInnovationandEntrepreneurshipCompetitioninadvance“互聯(lián)網(wǎng)+”大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽"Internet+"CollegeStudentsInnovationandEntrepreneurshipCompetition挑戰(zhàn)杯大學(xué)生創(chuàng)業(yè)大賽ChallengeCupCollegeStudentsEntrepreneurshipCompetition“創(chuàng)青春”全國(guó)大學(xué)生創(chuàng)業(yè)大賽"InnovativeYouth"NationalCollegeStudentsEntrepreneurshipCompetition四、路演的演講技巧及注意事項(xiàng)IV.PresentationSkillsandNotesforRoadShow（一）路演的演講技巧(i）PresentationSkillsforRoadShow講故事Tellstories事實(shí)求是，不要含糊或者夸大其詞Seektruthfromfactsanddon'tbevagueorexaggerated突出項(xiàng)目?jī)?yōu)勢(shì)，講清楚如何賺錢(qián)Highlightthestrengthsoftheprojectandexplainhowtomakemoney化繁為簡(jiǎn)，用通俗易懂的語(yǔ)言Makehardthingssimpleanduseplainwords在有限的時(shí)間里講清楚，讓第一次聽(tīng)的人也能聽(tīng)明白，有邏輯性且具生動(dòng)性Explainclearlywithinthelimitedtime,makingfirst-timelistenersunderstand,beinglogicalandvivid四、路演的演講技巧及注意事項(xiàng)IV.PresentationSkillsandNotesforRoadShow（二）路演的注意事項(xiàng)(ii)NotesforRoadShow路演以PPT形式進(jìn)行展示，篇幅不宜過(guò)長(zhǎng)，15頁(yè)左右，適合5至10分鐘的演講RoadshowshouldbepresentedintheformofPPT,andshouldnotbetoolong,about15pages,suitableforaspeechof5