經(jīng)管學(xué)術(shù)英語知到智慧樹章節(jié)測試課后答案2024年秋山東管理學(xué)院

經(jīng)管學(xué)術(shù)英語知到智慧樹章節(jié)測試課后答案2024年秋山東管理學(xué)院第一章單元測試

Whatismarketing?（）

A:marketingisdiscoveringandgivingconsumerswhattheywantandneed.B:Marketofferingsarenotlimitedtophysicalproducts.C:Marketingisnotonlysellingandadvertising.D:Marketingbroadlyincludesservices、events、experiences、placesandsoon

答案:marketingisdiscoveringandgivingconsumerswhattheywantandneed.；Marketofferingsarenotlimitedtophysicalproducts.；Marketingisnotonlysellingandadvertising.；Marketingbroadlyincludesservices、events、experiences、placesandsoonMarketingisdiscoveringandgivingconsumerswhattheywantandneed,anddoingthisataprofit.（）

A:對B:錯

答案:對Whatdoestheprocessofmarketingresearchinclude?（）

A:problemdefinitionB:analyzingdataC:thefindingsandtheimplicationsD:searchingforandcollectinginformation

答案:problemdefinition；analyzingdata；thefindingsandtheimplications；searchingforandcollectinginformationCompaniesshoulddomarketingresearchbeforedesigningflexiblemarketingstrategies.（）

A:對B:錯

答案:對Whatisdistributionresearch?（）

A:studiesofpremiums,coupons,anddealsB:Researchofimportandexportregulationsandpractices.C:PurchasebehaviorstudyD:examiningbrandpreferencesandbrandattitude

答案:Researchofimportandexportregulationsandpractices.Brandawarenessresearchareoftenconductedbycompaniestoassesstheirpositionsinthemarket.（）

A:對B:錯

答案:對Primarydataarepreviouslycollecteddataforanotherpurpose.（）

A:錯B:對

答案:錯Primarydataiscollectedspecificallyfortheresearchproblemunderstudy.（）

A:錯B:對

答案:對Whatareincludedasthedifferenttypesofqualitativeresearchmethods?（）

A:in-depthinterviewB:datacollectionforonlinequestionnairesC:casestudyresearchD:focusgroupsdiscussion

答案:in-depthinterview；casestudyresearch；focusgroupsdiscussionSWOTanalysisisaprocesswherethemanagementteamidentifiestheinternalandexternalfactorsthatwillaffectthecompany'sfutureperformance.（）

A:對B:錯

答案:對

第二章單元測試

Wherethereistheinternationalbusiness,thereisinterculturalcommunication.（）

A:對B:錯

答案:對Whatexpressionsconcerningcultureoniontheoryiscorrect?（）

A:Thesecondskinisheroes.Thesepeoplecanberealorimagery.B:Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.C:TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.D:Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.

答案:Thesecondskinisheroes.Thesepeoplecanberealorimagery.；Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.；TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.；Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.There’sneithersuperiornorinferiorcharacteristicsofculture.（）

A:錯B:對

答案:對Whatisnotthecharacteristicsoflargepowerdistancecultures?（）

A:Employeesexpecttheirbossestomakedecisionsforthem.B:Employeeshavetherightsandfeelsfreetocomplain.C:Subordinatesareoftenveryrespectfultotheirleaders.D:Thesuperiorsmakethedecisionandareentitledtomoreprivileges.

答案:Employeeshavetherightsandfeelsfreetocomplain.Collectivistsemphasizebuildingrelationshipswithothersandtaskaccomplishmentbecomesanindirectorsecondarygoal.（）

A:錯B:對

答案:對Whatarethefeaturesinhighmasculinitycultures?（）

A:Femalesdominateasignificantportionofthesociety.B:Demonstratingyoursuccessisnotwelcomed.C:Demonstratingyoursuccessareseenaspositivecharacteristics.D:Malesdominateasignificantportionofthesociety

答案:Demonstratingyoursuccessareseenaspositivecharacteristics.；MalesdominateasignificantportionofthesocietyGlocalization,whichmeansglobalizationandlocalization,isveryimportantininternationalmarketing.（）

A:對B:錯

答案:對Businesscultureofhighuncertaintyavoidancesocietyhasthefollowingfeatures（）

A:Employeestendtoprefertotryanythingnew.B:Employeesarenotlikelytotryanythingnew.C:Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.D:Employeesarewillingtohavetheirpensionfundsinvestedinthestockmarket

答案:Employeesarenotlikelytotryanythingnew.；Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.Countrieswithshort-termorientationprefertoinvestinlifelongpersonalnetworks.（）

A:錯B:對

答案:錯Whataretheprinciplesthatweshouldkeepinmindnacademicwriting?（）

A:modestyB:clarityC:efficiencyD:formality

答案:modesty；clarity；efficiency；formality

第三章單元測試

___________requiresthatthecompanycouldbethelowestcostproducer,yetnotofferthelowest-pricedproductsorservices.（）

A:VerticalintegrationB:ProductdifferentiationC:GlobalproductstrategyD:Costleadership

答案:CostleadershipThestart-uphasmadeitselfaleadingsupplierofinformationtechnology___________.（）

A:consequencesB:infrastructureC:transportD:dominance

答案:infrastructureUnlikepersuasivewriting,anargumentativeessayismoreconcernedwith________thanwithbehaviors.（）

A:beliefsB:evidenceC:topicD:logicalthinking

答案:beliefsIntheintroductionofargumentation,whatcontentcanyoucover?（）

A:IdentifytheissueclearlyB:CreateinterestonthepartofthereaderC:AskaprovocativequestionorchallengingapopularbeliefD:Usethereasonstoformtheoutline

答案:Identifytheissueclearly；Createinterestonthepartofthereader；AskaprovocativequestionorchallengingapopularbeliefWhatthingsshouldyoubeavoidedinwritingaconclusion?（）。

A:AskingaquestionthatleavesthereaderuncertainB:DescribingspecificdataorevidenceC:Re-emphasizingtheimportanceoftheissueD:Justrephrasingthemainidea

答案:Askingaquestionthatleavesthereaderuncertain；Describingspecificdataorevidence；JustrephrasingthemainideaWhatshouldbecoveredinanargumentparagraph?（）

A:TopicsentenceB:DataandexamplesC:ClosingsentenceD:Evidenceandreasoning

答案:Topicsentence；Closingsentence；EvidenceandreasoningCulturalandinstitutionalinfluencesinformandconstrainthestrategicdevelopmentoforganisations.（）

A:錯B:對

答案:對Productdifferentiationreferstotheeffortoforganizationstoofferauniquevaluepropositiontoconsumers.（）

A:錯B:對

答案:對CostLeadershipisastrategythatorganizationsimplementbyprovidingtheirproductsandservicesashighasconsumersarewillingtopay.（）

A:對B:錯

答案:錯Integrity,collaboration,proactivityandcreativityarethevaluesofTencent.（）

A:錯B:對

答案:對

第四章單元測試

Remember，nothinghurtsconcentration______readingtooslowly.（）

A:insteadofB:aswellasC:ratherthanD:morethan

答案:morethanNeverbefore_______sorapidlydevelopingasitistoday.（）

A:hasbeenourcountryB:ourcountrybeenhasC:hasourcountrybeenD:ourcountryhasbeen

答案:hasourcountrybeenThehousewasquietinthenight，_______theoccasionalcoughingfrommythroat.（）

A:insteadofB:suchasC:exceptforD:asfor

答案:exceptforHe’llget_____hisdisappointmentandbecheerfulagainbytomorrowmorning.（）

A:awayB:throughC:overD:outof

答案:overYou'dbetterleavethings________ifyoudon’tknowhowtodealwiththem.（）

A:aloneB:overC:outD:off

答案:aloneYoungpeoplearekeener___highpayandpromotionbutlessconcernedwithsecurityandjobsatisfactionthanolderpeople.（）

A:toB:atC:forD:on

答案:onIfapolicydoesnot________withasociety'svalues,thelikelihoodofsuccessdiminishes.（）

A:combineB:coincideC:confirmD:cohere

答案:coincideHedidnot_____easily,butwaswillingtoacceptanyconstructiveadviceforaworthycause（）

A:communicateB:wrestleC:approachD:compromise

答案:communicateIfmorethanoneitemisordered,theywillbe_______inseparatepackages.（）

A:dischargedB:DispatchedC:derivedD:deprived

答案:DispatchedThesebooksareworthnextto________tothemiftheydonotwanttoread.（）

A:AnythingB:everythingC:somethingD:nothing

答案:nothing

第五章單元測試

ComponentsofabusinessmodelmayNOTinclude（）.

A:growthmodelB:marketsegmentC:CustomereatinghabitsD:customervalueproposition

答案:CustomereatinghabitsWhichonesaretypesofinnovation?（）

A:ServiceinnovationB:ProcessimprovementC:BusinessModelInnovationD:Productdevelopment

答案:Serviceinnovation；Processimprovement；BusinessModelInnovation；ProductdevelopmentAfirm’scustomervaluepropositiondependson（）.

A:itsproducts/servicesandtheirattributesB:relationshipswithcustomersC:profitsandmonetizingstrategiesD:itsreputation/image

答案:itsproducts/servicesandtheirattributes；relationshipswithcustomers；itsreputation/imageInnovationisnotoneofthemostimportantdrivingfactorsforthelong-termsuccessofcompanies.（）

A:對B:錯

答案:錯Thefirstthreepartsoftheinnovationprocessmakeupthefuzzyfrontendoftheinnovationprocess.（）

A:對B:錯

答案:對Abusinessmodelisaframeworkorrecipeformakingmoney—forcreatingandcapturingvalue.（）

A:對B:錯

答案:對Marketsegmentisthestructurethroughwhichafirmmonetizesthevaluepropositionthatitofferscustomers.（）

A:錯B:對

答案:錯Thehigherthewillingnessofcustomerstopay,thebetterafirm’schancesofobtaininghighpricesforthebenefitsofferedtocustomers.（）

A:錯B:對

答案:對Skimmingandscanningaretwoverydifferentstrategiesforspeedreading.（）

A:錯B:對

答案:對Anabstractisashortsummaryofalongerwork(suchasathesis,dissertationorresearchpaper).（）

A:錯B:對

答案:對

第六章單元測試

Whatarethefunctionsofhumanresourcemanagement?（）

A:TraininganddevelopmentB:PerformanceevaluationC:HumanresourcesplanningD:Compensationandbenefits

答案:Traininganddevelopment；Performanceevaluation；Humanresourcesplanning；CompensationandbenefitsCompensationandbenefitsaregoodmeansforanorganizationtorecruitandretainqualityemployees.Well-designedcompensationandbenefitscanhelpmotivateemployeestoexceleachdayatwork.（）

A:錯B:對

答案:對theorganization'sperformanceobjectivesaredeterminedbythecompany'sstrategy,developmentplanningandcorporateobjectives.（）

A:錯B:對

答案:對Internationalhumanresourcemanagementisbasedonhumanresourcemanagementwiththeadditionofcross-culturalandinternationalfactors.（）

A:對B:錯

答案:對Paraphrasingisaboutsubstitutingwordsforotherwordsandchangingthewordorderoftheoriginalsentence.（）

A:錯B:對

答案:錯Grammaticallyspeaking,whenwewanttomentionwhatsomebodyelsehassaid,wecanchoosedirectspeechorindirectspeech.（）

A:對B:錯

答案:對Indirectspeech,alsoreferredtoasreportedspeech.（）

A:錯B:對

答案:對Youcouldmakeyourparaphrasesrelevant,accurateandintegratedbyusingFRANCIS.（）

A:錯B:對

答案:對Paraphrasesshouldbeusedtofurthertheargumentsthatarebeingdevelopedintheessay.（）

A:錯B:對

答案:對Ausefulparaphrasingtechniqueisthefollowingone,whichconsistsof：（）

A:Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.B:DecidehowtheideasfromtheoriginaltextfitintoyouressayC:Puttheoriginaltextaway.D:Writedowninnoteform,andinyourownwords,whatthetextsays.

答案:Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.；Decidehowtheideasfromtheoriginaltextfitintoyouressay；Puttheoriginaltextaway.；Writedowninnoteform,andinyourownwords,whatthetextsays.

第七章單元測試

Thepost-’80sshoppersliked_______.（）

A:fashionproductsB:thebrandC:anintegratedplatformD:cost-effectiveproducts

答案:cost-effectiveproductsNewRetailisa______thatbridgese-commerce,physicalretail,andlogisticsinordertoimprovetheefficiencyofsellingandbuying,aswellasimprovingcustomers’shoppingexperience.（）

A:in-storeexperienceB:physicalstoreC:paymenttransactionsD:transformativebusinessmodel

答案:transformativebusinessmodelUnlikeotherautomakers,Tesladoesn’t________revenuesimplybymakingcars.（）

A:convertB:declineC:transformD:generate

答案:generateWhatarethecharacteristicsofOrientalSelection’slivestreamers?（）

A:OnlineShoppingB:OwnExperiencesC:BilingualTeachingD:StoriesaboutAgriculturalProduct

答案:OwnExperiences；BilingualTeaching；StoriesaboutAgriculturalProductWhatdoesSuning’sbusinessscopecover?（）

A:CateringservicesB:RetailC:FinancialservicesD:Realestate

答案:Retail；Financialservices；RealestateWhatarethetipsofusingvisualaids?（）

A:MakevisualsclearandshowsimplemessagesB:IncludesmanyfonttypesinPowerPointC:UsecoloreffectivelyD:Explainvisualaids

答案:Makevisualsclearandshowsimplemessages；Usecoloreffectively；ExplainvisualaidsNewretailisatransformativebusinessmodelthatenablesseamlessengagementbetweentheonlineandofflineworlds.（）

A:對B:錯

答案:對Whenyouaregivenaquestiontoanswerinyourpresentation,youdon’tneedtonarrowdownthetopic.（）

A:對B:錯

答案:錯Extendedexamplemakesthepointfarmorevividly.（）

A:對B:錯

答案:對TheinfrastructureprojectisakeypartofChina’sBeltandRoadinitiative.（）

A:對B:錯

答案:對

第八章單元測試

Negotiationisdefinedas“anagreementbetweentwoormoreparties,withallpartieshavingtherighttoveto”.（）

A:錯B:對

答案:對Businessnegotiationreferstothebehaviorandp