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1、Welcome!,What is Tesla?,American company that designs, manufactures, and sells electric cars Headquarters of Tesla Motors In Palo Alto,California,Tesla Motors June 2013,-Elon Musk | CEO and Chief Architect,Tesla Strategy,1. Develop a high-end, high performance sports car to prove that electric vehic

2、les are both stylish and efficient. Use the sports car to develop core intellectual property and patents. 2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi 3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption,Car models,Tesla Roads

3、ter -Tesla Motors first production vehicle Time magazines “Best Inventions 2006Transportation Invention” -Price 84,000,/wiki/Tesla_Motors#mediaviewer/File:Roadster_2.5_windmills_trimmed.jpg,Model S,http:/econet.ru/articles/13159-transamerikanskoe-puteshestvie-na-elektromobile-t

4、esla-model-s,Model S,Interior,Car models,Model X -Falcon wings,Model X,Interior,Model 3,Only a plan Starting price of US$30,000 Distinctive design,/wiki/File:Question_mark_(black_on_white).png,Supercharger network,Started in 2012 Fast-charging station For longer journeys S

5、upplied by solar power FREE,/wiki/Tesla_Motors#mediaviewer/File:Charging_Tesla_Model_S_01.jpg,Supercharger network,/2014/02/17/tesla-patents-multi-charging-supercharger-station/,Tesla Product Strategy,0 - 60mph: 3.9 seconds Driving Range: 244 miles Base Price: $10

6、9,000,Millions of Electric Miles,Model S - Most Awarded Car of 2013,Tesla Sales Focus,1. Focus on monthly payments vs. total vehicle price 2. Engaging stores, low bar for test drives, simplified sales process 3. Stand behind the product with great warranties, service, and residual values,Charging,Model S Charging Vocabulary,110V Outlet,240V Outlet,Tesla Mobile Connector,Tesla High Power Wall Connector,Twin charger(s),Model S Supercharging, Industrial grade, not available for home use Up to 120 kW input Up to 120 kW off-board charger Bypasses on-board vehicl

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