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1、UNIT 8,Business Start-up,Outline,Further Listening Further Watching Fun Time,Lead in,Watch the video and talk about what you know about starting up business. Have you ever thought about start up your own business? If you are to start a business, how will you choose your business and name your compan
2、y?,Teaching Plan,In Class Period 1: Listening 1 Speaking 1 (Task 1-2) Period 2: Watching 1 Speaking 1 (Task 3-4) Period 3: Listening 2 Speaking 2 (Task 1-2) Period 4: Watching 2 Speaking 2 (Task 3-4) After Class Unit File + Supplementary Listening + Project,Learning Focus,Knowledge: To build up the
3、vocabulary about starting up a business. To learn to get a general idea of the typical situations encountered when starting up a business maybe he can help you.,Script,Listening 2TASK 1 Funding, Intensive Listening Listen to the conversation again and fill in the blanks with proper words. Yes, but t
4、o tell you the truth, its 1_difficult to get a bank loan for a startup business. You see theres no business 2_ for the bank to look at so that they can evaluate your ability to 3_ the loan. Then you have to make your budget estimates as 4_ as possible and justify how much you need for each 5_ . If y
5、ou or any of your management team has experience in the 6_, share your experience with the bank in your business plan.,extremely,history,repay,detailed,purchase,industry,Script,Listening 2TASK 1 Funding, Language Summary Rewrite the sentences after the given example, paying special attention to the
6、italicized parts.,Example: Then you have to make detailed budget estimates. Then you have to make your budget estimates as detailed as possible.,1. I need you to give a quick reply. _ 2. You have to be very careful when handling this issue. _,I need you to give a reply as quickly as possible.,You ha
7、ve to be as careful as possible when handling this issue.,Listening 2TASK 2 Choosing a Location, Warming-up Where do you usually go for shopping and why? Write down at least three places and the reasons., _ _ _ _,Listening 2TASK 2 Choosing a Location,New Words they even talk about business in coffee
8、 shops. So we need to prepare enough tables for them. I think 20-30 tables will be enough. D: I agree. And what about the types of coffee? How many types should we have? A: A regular coffee shop will have 10-15 types of coffee. I think there should be more types in our shop. How about 20 types of co
9、ffee? B: I think that will be enough. However, there are several coffee shops in this area. How do you think ours should stand out? C: Well, I guess a variety of beverages, good interior design, and fast efficient service will help us.,Location B: In a university Target customers: _ Price ranges: _
10、Number of tables: _ Types of coffee served: _ Main features: _ _,Speaking 2, Work in groups. You are to open a coffee shop. Here are two location options. Work out two business plans for different locations and explain why.,university students and teachers,8-20,5-10,5-10,good tastes, favorable price
11、s,Speaking 2,Sample: A: If we open a coffee shop in a university, our target customers are university students and teachers. So we need to set prices in their range. B: I agree. I think the prices should be within the range of 8 to 20 Yuan. C: What about the number of tables? Since we dont have much
12、 space, I assume 5-10 tables will be enough. D: Yes, most students will take the drinks away. So its unnecessary to prepare a lot of tables in our coffee shop. A: How many types of coffee should we offer? B: Most students take coffee as a way to refresh themselves. The slight differences of tastes d
13、ont really matter to them. So I think 5-10 of the most popular types will be enough. C: Right. The main features of our coffee shop should be quality coffee and value for money.,Speaking 2, The following are some “Dos” and “Donts” for an interviewee. Add more to the list and discuss how you should b
14、ehave during an interview.,Dos Be on time Be confident _ _ _ _,Donts Be nervous Talk too much _ _ _ _,Have eye contact,Dress properly,Know about the,company beforehand,Speak too fast,Answer a phone call,Interrupt the,interviewers,Speaking 2, Work in groups. Suppose you have won an “Star Student Awar
15、d”. At the award-giving ceremony, you are to make a thank-you speech. Make preparations and take turns to deliver your speech to all the group members. Your speech should include the following points., Describe your feelings Express thanks Tell how the prize will affect your future work,Speaking 2,S
16、ample: First, thank you for giving me this award. I feel so honored. On this special occasion, Id like to express my gratitude to my family and all my friends who have been so supportive. Id like to especially thank my teachers. Without their help, it would be impossible for me to get this award. To
17、day is a new start. The award only proves the past, and I want to prove the future. Ill take this award as an encouragement and keep working hard for the future.,The range consists of a variety of scissors from children scissors to scissors for tailors, hairdressers etc. We also have a large range o
18、f kitchen ware.,Further Listening,Listen to the conversation and answer to each question. Where the idea for the business first came from ? How did he then go about actually setting up the business? whats the range of your stock?,A retired printer by the name of Grubby being left-handed himself, tho
19、ught of the idea to try to promote a few products for left-handers.,He looked for any left-handed products that might already be on the market which were very few, and then contacted the manufactures with the idea of having products produced for him, mainly in the scissors range to start with.,Scrip
20、t,Watch the video “Business Attorney for start-up” and decide whether the following statements are true or false. Then write down the key words to support your answers. Although a business attorney can do many things, hiring a business attorney at the outside of your adventure cant help you avoid co
21、stly mistakes later. However, the legal fees for starting-up are generally pretty high, not every starting-up can accept the price.,Further Watching,False,False,Hiring a business attorney at the outside of your adventure can help you avoid costly mistakes later.,The legal fees for starting up are ge
22、nerally pretty reasonable.,Script,Fun Time,Watch the video “Interview with a One-Year-Old” and make comment on the One-Year-Old s interview performance.,Listening Script,Listening 1TASK 1 Making Decisions,Listening 1TASK 2 Choosing a Business,Listening 2TASK 1 Funding,Listening 2TASK 2 Choosing a Lo
23、cation,Further Listening,W: Now, could you tell me where the idea for the business first came from? M: Well, the original shop was opened by a retired printer by the name of Grubby. Mr. Grubby being left-handed himself, thought of the idea to try to promote a few products for left-handers. W: And ho
24、w did he then go about actually setting up the business? M: Well, he looked for any left-handed products that might already be on the market which were very few. And then contacted the manufactures with the idea of having products produced for him, mainly in the scissors range to start with. W: Righ
25、t. So you do commission some part of your stock. M: Yes, very much so. About 75 percent of our stock is specially made for us. W: And the rest of it? M: Hmm, the rest of it now, some 25, 30 years after Mr. Grubs initial efforts, there are more left-handed product actually on the market. Manufactures
26、 are now beginning to see that there is a market for left-handed products. W: And whats the range of your stock?,Further Listening,M: The range consists of a variety of scissors from children scissors to scissors for tailors, hairdressers etc. We also have a large range of kitchen ware. W: Whats the
27、 competition like? Do you have quite a lot of competition? M: There are other people in the business now in specialists, but only as mail-order outlets. But we have a shop here in central London plus a mail-order outlet. And we are without any doubt the largest supplier of the left-handed items.,Video Script,Watching 1TASK 1 Structure of a Start-up,Watching 1TASK 2 Naming the Company,Watching 2TASK 1 Recruiting Em
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