馬云之傷,淘寶之困.ppt

1、Principles of Economics,Taobaos storm,Group Members: Hugh,Yi,Taobaos storm,1. Taobao Mall new regulations,2. Taobao market analysis,3. Taobao operational analysis,4. Market improvement program,Mall new regulations,Taobao Mall new regulations released by the hope that the whole mall order business lo

2、gic driven by the market mechanism to solve problems, thus forming a virtuous circle.,Mall new regulations,But things go athwart, once the new regulations released, Taobao Mall have been “sieged” by five million people. They boycott Taobao, Taobao Malls make two plates almost paralyzed.,Mall new reg

3、ulations,Ma said this is an apology he said that we had a policy idea, until now I think is right, but our approach may be a problem, there may be a communication problem.,Taobao market analysis,Ok, now lets analyze the reasons.Taobao , is a particular product in a specific environment of China. Tao

4、bao to the end of June this year, the total amount of online transactions is close to 350 billion,but Taobao profits start to finish there is a problem.,Taobao market analysis,we compared to Europe, and the United States, Japan, the development of our network better than others, why we have such a h

5、uge number of online shopping.Chinas tax revenue, rent and operating costs are too high, the rapid development of online shopping is forced out.,Taobao operational analysis,In the early stages of Taobao is implemented such a philosophy is to provide an online trading cheapest a trading platform. Tao

6、bao almost no money so the results can be successful.,Taobao operational analysis,why Taobao have so many problems, that is, it is already destroyed the small traders who these so-called low-cost, low-cost business to pursue this dream. Taobao to its original concept of operations to break, so just

7、have so many problems,Taobao operational analysis,In fact, for the small buyers, rent both the twenty-first million or hundreds of thousands, have accounted for his great flow of funds,Market improvement program,To the end of 2010, Chinas B2B business in this 9200. B2C business model with other companies such power is 15800. Individual store is 13,500,000. So many of the shop itself constitutes an arena.,Market improvement program,So the best to have a group