運(yùn)用供應(yīng)鏈管理策略達(dá)到高效率出口貿(mào)易目標(biāo)英文版.ppt

1、Competitive ExportingThrough Supply Chain Management,Presented by: Michelle Beck Vice President April 2, 1999,“Efficient Supply Chain Management cuts 2%-8% off cost of doing business”,Source: magazineOctober 1997,The Opportunities are Excellent,US continues to renew “MFN” status for China Growing nu

2、mber of export licenses being granted Easier for you to travel to visit customers, and for them to visit you,Competitions Never been Greater,Strong pressure from: Competitors in Taiwan Competitors outside Taiwan,Its Getting Even Tougher!,Price Quality Standards Delivery lead times Reliability,“Youre

3、 fast or youre forgotten”,Dolores Marcial, VP-Procurement, Adaptec Inc (computer products importer),The Consumer is KingAnd the King is more demanding,More variety Better quality Lower prices More warranties and guarantees,Consumer drives the supply chain,Retailers demands on importers are the resul

4、t of consumer demands on retailers Importers demands on exporters are the result of retailers demands on importers Exporters demands on manufacturers are the result of Importers demands on Exporters,What is the Supply Chain?,Information,Supply Chain Management is not new.,Buyers like Wal-Mart have b

5、een investing in supply chain management with domestic suppliers for decades But it required a very large investment in money, people and time.,Supply Chain Managementis now available to everyone.,Now we have: Cheap but powerful computers Cheap & easy to use software The Internet,Supply Chain Manage

6、ment Todays Tools.,FACTORY/ OEM,SUPPLIER/ EXPORTER,BUYER/ IMPORTER,RETAILER,CONSUMER,Supply Chain Management Todays Tools.,FACTORY/ OEM,SUPPLIER/ EXPORTER,BUYER/ IMPORTER,RETAILER,CONSUMER,Web Sites & CD-ROMs,Benefits: fast, low cost, efficient, digital,SOURCING,240 (out of 250) countries have Inter

7、net access 100,000,000 people use the internet 3,000,000 companies have “.com” domain names,Source: Vinton Cerf/Internet Society,Web Sites & CD-ROMs,Asian suppliers today get Internet and CD-ROM sales leads from more than 140 countries,Source: Asian Sources data,Web Sites & CD-ROMs,Supply Chain Mana

8、gement Todays Tools.,FACTORY/ OEM,SUPPLIER/ EXPORTER,BUYER/ IMPORTER,RETAILER,CONSUMER,Websites & CD-ROMs,Benefits: fast, low cost, efficient, digital,SOURCING,E-mail & structured messages,Benefits: fast, low cost, efficient,PRE-ORDER,Global Buyers use e-mail and on-line forms to get information fro

9、m suppliers Asian suppliers get over 100,000 inquiries per month using e-mail and structured data,Source: Asian Sources data,E-mail and structured messages,Supply Chain Management Todays Tools.,FACTORY/ OEM,SUPPLIER/ EXPORTER,BUYER/ IMPORTER,RETAILER,CONSUMER,Websites & CD-ROMs,Benefits: fast, low c

10、ost, efficient, digital,SOURCING,EDI and electronic order processing,Benefits: fast, low cost, efficient, no errors,ORDER,Liz Claiborne connects with 28 suppliers electronically from their HK buying office Order management software and EDI communications have reduced costs and average lead times dow

11、n from 7-10 days to 2-3 days,EDI and electronic order processing,Electronic commerce tools for supply chain management,FACTORY/ OEM,SUPPLIER/ EXPORTER,BUYER/ IMPORTER,RETAILER,CONSUMER,SHIPPING,Barcodes and scan & pack technology,Benefits: fast, low cost, efficient, no errors,Websites & CD-ROMs,Bene

12、fits: fast, low cost, efficient, digital,SOURCING,EDI and electronic order processing,Benefits: fast, low cost, efficient, no errors,ORDER,Polos suppliers use EDI, barcode and scanning technologies to send immediate, 100% accurate Advance Ship Notices (ASNs) to Polo,Barcodes and Scanning Technologie

13、s,Supply Chain Management Tools,Cut the cost of communicating Reduce errors Shorten lead times Allow you to be more response Cuts the cost of inventory Make you competitive!,Retailers & Importers totally rely on these tools,Work only with electronically enabled suppliers Source using Electronic Buye

14、r Catalogs Negotiate electronically Place orders and ship electronically Re-order electronically,Some of the Companies with Private Buyer Catalogs hosted by Asian Sources,Private,Some of the Companies with Private Buyer Catalogs hosted by Asian Sources,Supply Chain Management is changing the way bus

15、iness is done.5 Steps On how you can respond,STEP 1: The basics,Get a computer Recommended: Pentium II 350mhz, 64MB RAM, 4GB HD, 56K(v.90) modem Get internet access Recommended: Hinet or GCNet Get an e-mail address & e-mail box Free: ,How can you respond?,Step 1: The basics,E-mailbox,Your PC,E-mail

16、account,Internet,Forecast return: US$500+ per month in IDD communications alone*,US$1,000,US$0.00,US$20 per month,*Based on 50% saving off average US$1,000 IDD bill (phone & fax),How can you respond?,Step 2: Electronic Catalog,Put your product catalog on the internet Regularly update the catalog wit

17、h new information and new products Respond to inquiries within 24 hours electronically via e-mail,How can you respond?,Step 2: Electronic Catalog,Internet,Electronic Catalog,Existing Customers,Forecast return: Cost-effective marketing, reduced print catalog & mailing costs, reduced communication cos

18、ts for the buyer,How can you respond?,STEP 3: Promote your Electronic Catalog,Put your web site address on all your stationary and name cards Register with the search engines regularly Advertise your web site in trade magazines, at trade shows and at trade related web sites. E-mail new products to q

19、ualified buyers,How can you respond?,STEP 3: Promote your electronic catalog,Internet,Electronic Catalog,How can you respond?,STEP 4: Electronic Order Processing,How can you respond?,Reduce communication costs by up to 95% Reduce data-entry costs by up to 50%,How can you respond?,Step 5: Scan & Pack

20、 Orders,Guarantee correct packing mix Avoid penalties for short packing 100% accurate Carton Labels 100% accurate Packing lists Advance Shipping Notices sent automatically,5 Steps: The benefits,Reduced communications costs One-time data entry, reduce errors Auto-generate trade documents Reduce turna

21、round/lead times Better control over your business Better service to your customers,How can you respond?,What you need to remember about Supply Chain Management,Opportunities are great but competition is global The consumer controls the Supply Chain Cheap computers & the internet change everything Electronic commerce tools are available to everyone Supply Chain Management means competitiveness Begin with