研究方法論ppt課件.ppt

1、管理研究方法,劉 斌 單位：北京化工大學(xué)經(jīng)濟(jì)管理學(xué)院 研究領(lǐng)域：組織設(shè)計(jì)與人力資源； 柔性戰(zhàn)略與供應(yīng)鏈管理 E-mail：; 辦公室：化纖樓405,1,教材與參考書籍:,管理研究方法. 李懷祖 管理科學(xué)研究方法 劉順忠 社會研究方法 風(fēng)笑天 Cooper, D. and W. Emory, Business Research methods, 1991 (4ht ed.), Homewood, IL : Irwin (USA),2,Assessment Components (“Game-rules”),Attendance: 5% Show up，Participation 5% Assig

2、nments （Case study每人一個(gè)) 25% Research proposal (paper structure): 25 % Final TEST 40% Total:100 %,3,Class Schedule,Introduction and Construct development: Research Topic Analysis Report (AS1), Research Methodology Overview (Generic research process, Research issue vs. question) Literature search Desi

3、gn research studies for research issues Know how to design an experimental research Know how to conduct a survey research Write a master research proposal yourself by applying the research methodology learned from this course.,26,Truthful Learning,Learning in Case study, participating, interaction/a

4、rguments Essence of education/learning from Plato and Confucius So, participation is important,27,Research Proposal,* Summary (what to do Survey; Experiment You need to justify why you choose the method(s) in your research proposal: a main weakness,87,Choosing a Suitable Research Method Q1: What is

5、a quality research paper? Describe. Q2: Are there weaknesses existing in the paper published by a top Chinas journal or a top international journal? A: Yes! But why? When you gather a batch of research evidence, you are always trying to maximize three things:,88,Research Triangle Model,Precision (of

6、 measurement),Realism (for participants),Generalizability (to other situations),Research,Q3: have you read a published paper that can achieve the above three goals within one paper?,89,Research Triangle Model,Precision (of measurement),Realism (for participants),Generalizability (to other situations

7、),Research,Q4: Match between research purpose/questions and empirical research method (Experiment, Survey & Case study),90,Lets have a break ,91,Variable,Independent Variable 自變量 Dependent Variable因變量 Confounding （ Control ）Variables: 混雜變量,92,What is Measurement?,就是對所確定的研究內(nèi)容或調(diào)查指標(biāo)進(jìn)行有效的觀測與量度。 We do no

8、t measure objects or properties of objects we measure indicants of properties of objects,93,Sources of Error in Measurement,The Respondent The Situation The Measurer The Measurement Instrument Reactivity (to the measurement process itself),94,Validity and Reliability,VALIDITY Content Validity Construct Validity External Validity Criterion Validity RELIABILITY Reliability is necessary (but not sufficient) for validity,95,Types of Sampling,概率抽樣 簡單隨機(jī)抽樣 復(fù)雜隨機(jī) Sy