博爾特媒體推廣方案2008

1、策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305博爾特中國(guó)行媒體推廣方案策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Blots foots in China Media Planning策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305主辦單位：體壇周報(bào)體壇周報(bào)（Titan Sports）是中國(guó)目前期發(fā)量最大的綜合類體育報(bào)，總部在湖南長(zhǎng)沙。目前旗下還有足球 、全

2、體育、高爾夫大師和戶外雜志。編輯部現(xiàn)居北京，在世界各個(gè)體育強(qiáng)國(guó)都有常駐 ，并與法國(guó)隊(duì)報(bào)、西班牙馬卡報(bào)等建立長(zhǎng)期合作關(guān)系。承辦單位：匡合（北京）國(guó)際廣告?zhèn)髅接邢薰究锖希ū本﹪?guó)際廣告?zhèn)髅接邢薰?是一家集廣告影視制作、品牌策劃、策劃及執(zhí)行、媒體運(yùn)營(yíng)于一體的多元化廣告?zhèn)鞑シ?wù)機(jī)構(gòu)。公司主創(chuàng)人員均為影視制作界、廣告界、傳媒界的資深，曾服務(wù)過眾多國(guó)際和國(guó)內(nèi)知名品牌.Organizer：Titan SportsTitan Sports ,localized in Changsha,Hunan Province,is currently the comprehensive newspaper on Sp

3、orts with the most published issue in china.And it has various divisions ,such as football magazine, all sports, golf and the Masters of outdoor magazines.Its editorial department is in Beijing now,and there are many Permanent Correspondents all around the world. Titan Sports established long-term c

4、ooperative relationship with the French team, Spain, Marca newspaper, and so on.Co-organizer：KuangHe（Beijing）International Media Advertisement CO.,Ltd策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305KuangHe（Beijing）International Media Advertisement Co.,Ltd is a kind of multi-media adve

5、rtising agencies specialized in Television advertising production, Brand Planning, Public Relations Planning and Executive, Media Operation and so on. The company officals were all senior casts coming from the Film and Television production industry, the Advertising industry andthe Media. They had w

6、orking experience in a number of international and domestic brands.策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q23477730508年的鳥巢，博爾特以9.69秒的成績(jī)譜寫人類100米跑的新篇章。眾多媒體的即時(shí)報(bào)道，讓他迅速成為一顆璀璨的。奧運(yùn)會(huì)后，博爾特的首次中國(guó)之行必將成為眾多媒體的焦點(diǎn)，與之相關(guān)的產(chǎn)品和品牌以怎樣的媒體組 合傳播形式，怎樣最大程度地呈現(xiàn)在目標(biāo)消費(fèi)者面前。這是商家所關(guān)注的， 同時(shí)也是主辦方所要做的。為此，我們特別對(duì)各地主流媒體進(jìn)行全面分析，并針對(duì)

7、博爾特作為體育明星的特點(diǎn)制定如下媒體組合策略：策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Bolt had written a new chapter of mankind in the 100-meter in 9.69 seconds in the Nest in Beijing 2008. Quickly he became a shinning star by a large number of medias real-time reports. Bolts first time to china has

8、 become the hot spot of various media after the Olympics. Inevitably, it will become the focus of the companies and the organizers that how the related product and brand spread and how it present to the consumers. To this point,we do comprehensive, in-depth analysis on the media and make strategies

9、by Bolts characteristic as a sports star to promote the media as follows:主流媒體搶占先機(jī)，區(qū)域媒體全面滲透策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305我們的策略08年底博爾特將再次成為中國(guó)的焦點(diǎn)策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Our StrategyThe mainstream media in charge of the opinion The

10、Regional media infiltration public opinionBolt will become the focus again in China at the end of 2008二，鈔烈 賤魏OO賢蜀平部霧 煙沺晦沮畸 隨 頌擬階抑邢臺(tái)翋 頂?shù)膏y策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305主流媒體介紹報(bào)紙媒體：體壇周報(bào)、足球、全體育、高爾夫大師、戶外雜志、扣籃電視媒體：CCTV-5、BTV-6、湖南衛(wèi)視網(wǎng)絡(luò)媒體：新浪體育頻道、體壇網(wǎng)廣播媒體：中央人民廣播電臺(tái)北京交通臺(tái)騰訊QQ電臺(tái)戶外媒體

11、：北京公交車內(nèi)電視策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305The Mainstream MediaNewspaper: Titan Sports,Football magazine, All sports, Golf ,Masters ofoutdoor magazines, Dunk.TV Media：CCTV-5、BTV-6、Hunan Statellite TV Internet ：Sina Sports Channel、Sports Network Broadcast Media： China Nat

12、ional RadioBeijing TransportsRadio Tencent QQ radioOut-of-door Media：Beijing Bus-car TV策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305媒體分析（一）主流媒體：體壇周報(bào)目前一周三期，期發(fā)量約為160萬份，周期發(fā)量500萬份。其與體壇 網(wǎng)、全體育、扣籃、足球 、戶外、高爾夫大師、愈加等聯(lián)動(dòng)，形成體育媒體網(wǎng)占據(jù)中國(guó)體育傳媒市場(chǎng)。CCTV-5國(guó)內(nèi)創(chuàng)辦最早、規(guī)模最大、擁有世界眾多頂級(jí)賽事國(guó)內(nèi)獨(dú)家報(bào)道權(quán)的 專業(yè)體育頻道，全天24小時(shí)播放，信息

13、覆蓋全國(guó)。湖南衛(wèi)視湖南省最權(quán)威的電視機(jī)構(gòu)，全國(guó)中心城市入住率位居省級(jí)衛(wèi)視第一，06年底全國(guó)覆蓋率達(dá)到60%，覆蓋人群7.6億中央人民廣播電臺(tái)是我國(guó)最重要的、最具有影響力的傳媒之一，在全國(guó)各地Media Analysis Mainstream Media：Titan Sportsis published three times per week recently, and there are about1.6 million copies each circulation. the total is nearly 5 million copies.It has held the national

14、 sports media market cooperating with the Titan Net,All Sports,Dunk,Football Weekly, Out-door Magazine, The Golf and Yoga.CCTV-5is the first and the largest professional sports channel. It has the exclusive domestic reporting rights in many of the worlds top tournament，Its information is covering 24

15、 hours all day long.Hunan Statellite TVIt is the most authoritative TV organization inHunan，and it is the first provincial-level TV by the occupancy among the national city. Its national coverage reached to 60% and the number of the audiences reached to 0.76 billion.策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策

16、劃大全, , Q234777305China National Radio is one of the most important and most influential media, and there are 40 reporter stations and offices all around (all provinces, autonomous regions, Municipalities, Hongkong and Maca).China National Radio has established Business cooperation relat

17、ionships with the Broadcasts Station in more than 40 Nations and Zones.策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305媒體分析（一）總結(jié)：以體壇周報(bào)、中央人民廣播電臺(tái)、CCTV-5、湖南衛(wèi)視等覆蓋全國(guó)的主流媒體為宣傳主體，在全國(guó)范圍內(nèi)快速形成信息的強(qiáng)勢(shì)傳播，搶占先機(jī)，必將使此次活動(dòng)及參與企業(yè)和品牌的知名度在全國(guó)范圍內(nèi)迅提高。策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q23477730

18、5Media Analysis Summary:Titan Sports, China National Radio, CCTV-5 and Hunan Satellite TV, all of these mainstream media will take the edge of the information dissemination in the whole nation, and ultimately, the participated enterprises will be well known nationwide, as well as its brand.策劃必備! 4A頂

19、級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305主流媒體傳播方案（一）報(bào)紙媒體：體壇周報(bào)對(duì)活動(dòng)全程進(jìn)行跟蹤報(bào)道，即時(shí)發(fā)布活動(dòng)廣告信息電視媒體：CCTV-5、BTV-6、湖南衛(wèi)視對(duì)活動(dòng)進(jìn)行新聞播報(bào)，同時(shí)湖南衛(wèi)視密切關(guān)注活動(dòng)行程,即時(shí)發(fā)布廣告信息網(wǎng)絡(luò)媒體：新浪體育頻道：視頻報(bào)道博爾特之行,博爾特訪談欄目體壇網(wǎng)：全程視頻播報(bào)以及活動(dòng)信息發(fā)布策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305The Mainstream Media Planning Newspaper

20、: Titan Sports will report the entire track of this activities and spread the ad launch real-time informationTV Media:CCTV-5, BTV-6,Hunan Statellite TV will broadcast news of this activities, and at the same time, the Hunan Statellite TV will pay attention to the activities of Bolts trip, and realea

21、se the information immediately.Internet Media:Sina Sports Chanel: Video coverage of the Bolts trip to China ,Bolt Interview.Sports Network:Video coverage of the full activities and the release of information策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305主流媒體傳播方案（二）廣播媒體：中央人民廣播電臺(tái)：體育新聞播

22、報(bào)北京交通臺(tái)：體育新聞播報(bào)騰訊QQ電臺(tái)：全程跟蹤直播戶外媒體：車內(nèi)電視 ：新聞播報(bào)以及活動(dòng)信息發(fā)布主力媒體投放時(shí)間：2008年12初至2009年1月末策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305The Mainstream Media Planning Broadcast Media：Chian National Radio：Sports News Beijing Transports Radio：Sports News Tencent QQ：Live Full TrackOut-door Media：TV in

23、-car ：News and Release of informationMainsteram Media Running Time:in early Dec. 2008 to the end Jan. 2009策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305區(qū)域媒體介紹北京：北京晚報(bào)京華時(shí)報(bào)北京青年報(bào)法制晚報(bào)信報(bào)新京報(bào)北京電視臺(tái) 北京人民廣播電臺(tái)等長(zhǎng)沙：瀟湘晨報(bào)長(zhǎng)沙晚報(bào)三湘都市報(bào)湖南日?qǐng)?bào)當(dāng)代商報(bào)湖南電視臺(tái) 湖南人民廣播電臺(tái)等成都：成都商報(bào)成都日?qǐng)?bào)華西都市報(bào)成都青年報(bào)成都晚報(bào)四川衛(wèi)視 成都電視臺(tái) 成都人民廣播電臺(tái)等策

24、劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Ragional MediaBeijing： Beijing Evening News, Beijing Times, Beijing Youth Daily, The Law News,Beijing Stardaily, The Beijing News, Beijing TV, Beijing radio and so onChangsha：XiaoXiang Morning News, ChangSha Evening News, Sanxiang City Ne

25、ws,Hunan Daily , Contemporary Chinese Commercial News, Hunan TV, Hunan Radio, and so on.Chengdu ：Chengdu Commercial Daily ,Chengdu Daily,Huaxi CityNews ,Chengdu Youth Daily,Chengdu Evening News,Sichuan Statellite TV, Chengdu TV, Chengdu Radio,and so on策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, www.pagcf.

26、com, Q234777305區(qū)域媒體介紹廣州:南方都市報(bào)南方日?qǐng)?bào)廣州日?qǐng)?bào) 羊城晚報(bào)新快報(bào)信息時(shí)報(bào)廣東衛(wèi)視 廣州電視臺(tái) 廣州人民廣播電臺(tái)等；上海:新民晚報(bào)解放日?qǐng)?bào)新聞午報(bào)東方體育報(bào)新聞晚報(bào)上海日?qǐng)?bào)報(bào)東方衛(wèi)視 上海電視臺(tái) 上海人民廣播電臺(tái)等；深圳:深圳特區(qū)報(bào)深圳商報(bào)深圳晚報(bào)晶報(bào)深圳衛(wèi)視 深圳電視臺(tái) 深圳人民廣播電臺(tái)等；策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Ragional MediaGuangzhou： Nanfang City News, Nanfang Daily , Yangcheng Evening

27、News , Guangzhou Daily, New Express, Information Times, Guangdong Statellite TV, Guangzhou TV, Guangzhou Radio and so on .Shanghai:Xinmin Evening News, Liberation Daily, News Time, Oriental Sports , Evening News, Shanghai Daily,WenHui News, Dragon TV,Shanghai TV, Shanghai Radio and so on. Shenzhen:S

28、henzhen Special Zone Daily, Shenzhen Commercial Daily, Shenzhen Evening News, Jing News, Shenzhen Statellite TV, Shenzhen TV, Shenzhen Radio and so On.策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305媒體分析（二）區(qū)域媒體：北京晚報(bào)通過北京市郵政報(bào)刊發(fā)行局對(duì)國(guó)內(nèi)外公開發(fā)行,日發(fā)行量100萬 份,最高達(dá)到120萬份,是全國(guó)發(fā)行量較大的晚報(bào)之一。瀟湘晨報(bào)是一份大型綜合類都市

29、日?qǐng)?bào),每期發(fā)行總量超過52萬份成都商報(bào)發(fā)行量超過120萬，讀者多為社會(huì)中堅(jiān)階層的白領(lǐng)人群南方都市報(bào)是廣東省內(nèi)發(fā)行量最大的綜合類日?qǐng)?bào)，日均發(fā)行量達(dá)169萬。新民晚報(bào)是上海直接領(lǐng)導(dǎo)的面向廣大市民的綜合性報(bào)紙 ，日發(fā)行量達(dá)150萬。策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Media Analysis Ragional Media：Beijing Evening Newsbe issued through the postal board for the public at home and abroad, it i

30、s one of the larger circulation in National Evenings,which is about 1 million and up to 1.2 million copies a day.Xiaoxiang Morning Newsis one of the greatest City Daily and each phase of the total is issued more than 520,000 copiesChengdu Commercial DailyIt is issued more than 1.2million. Nanfang Ci

31、ty NewsIt is the comprehensive daily newspaper with the largest number of issuing , and its daily issue is over 1.69 million.Xinmin Evening NewsIt is the comprehensive newspaper held by the municipal government of Shanghai, and its daily issue is about 500 thousand.策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃

32、大全, , Q234777305媒體分析（二）總結(jié)：我們將以各地區(qū)主流媒體為主體，全面配合全國(guó)性媒體對(duì)此次活動(dòng)進(jìn)行深度報(bào)道，使參與活動(dòng)的企業(yè)和品牌信息在全國(guó)范圍內(nèi)滲透，使其像博爾特一樣家喻戶曉！策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Media Analysis Summary:We will focus on the mainstream media of all the regions and cooperate with the national media to make i

33、n-depth report about this event, in order to make the participating companies and their brand well known to the whole nation, just like Bolt himself.策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305區(qū)域媒體滲透方案區(qū)域媒體在活動(dòng)期間配合主力媒體進(jìn)行活動(dòng)報(bào)道區(qū)域媒體投放時(shí)間：2008年12初至2009年1月末策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, , Q234777305Regional Media Penetration ProgramsRegional media during the event with the activities of the Main media coverageRegional media running time:in early Dec. 2008 to the end of Jan. 2009策劃必備! 4A頂級(jí)策劃大全, 含 50家4A公司, 24個(gè)行業(yè)策劃大全, www.pagc