L2-L12 Products.ppt

1、Business Series:,Products,“It is not the employer who pays the wages; he only handles the money. It is the product that pays the wages.” Henry Ford (1863-1947) American Industrialist“We are always saying to ourself, we have to innovate. We got to come up with that breakthrough. In fact, the way soft

2、ware works. so long as you are using your existing software. you dont pay us anything at all. So were only paid for breakthroughs.” Bill Gates the worlds biggest charity donor and found of MicrosoftThe consumer isnt a moron; she is your wife. David Ogilvy (1911 -1999) Advertising Executive, also kno

3、wn as “The Father of Advertising.”,Starting-up,Q1. Describe some of your favourite products. Why do you like them? Q2. What product would you most like to own? Q3. Is it wrong to use animals to test new products? Q4. Do multinational companies which manufacture products in developing countries help

4、the world economy? Q5. Do companies spend far too much on launching and promoting new products? Q6. To people spend too much on the latest products?,1. Economical A. A symbol on a product to show a companys ownership 2.Practical B. to be worldly-wise, complex or educated 3.Modify C. very profitable

5、4.Discontinue D. to release or start something 5.Promote E. stop producing a product 6.Launch F. range 7.Sophisticated G. cheap 8.Lucrative H. improve 9.Trademark I. to recommend or talk positively about something 10.Variety J. useful,Vocabulary,Reading,Kiwifruit growers hope to strike gold with new

6、 product By Terry Hall Financial Times,Reading Comprehension,Q1. In which countries are kiwifruit grown?Q2. What colour are they normally?Q3. Why do Asians prefer the new variety of kiwifruit?Q4. What are the most important qualities of the new kiwifruit?Q5. What methods can companies use to promote

7、 new food products?Q6. The article says sales picked up when the gold fruit became available. At what time of the year do sales of the following pick up in China?a) Toys, b) ice cream, c) cars, d) greetings cards.Q7. How could you market the new kiwifruit in China?,Case Study,Minerva A.G.,Case Study

8、,Task:1.Work in groups of three or four. Choose one of the companies above and prepare a presentation on its product. (If you prefer you can think of another product which the company is about to launch, invent any information you wish.)2.Present you products to the directors of Minerva A.G. Try to persuade them to buy in large quantities.3.After all the presentations, discuss which product is the most exciting and innovative.,Key Vocabulary and Expressions,We have to innovateManufacture products in deve