




版權說明:本文檔由用戶提供并上傳,收益歸屬內容提供方,若內容存在侵權,請進行舉報或認領
文檔簡介
1、Business Series:,Products,“It is not the employer who pays the wages; he only handles the money. It is the product that pays the wages.” Henry Ford (1863-1947) American Industrialist“We are always saying to ourself, we have to innovate. We got to come up with that breakthrough. In fact, the way soft
2、ware works. so long as you are using your existing software. you dont pay us anything at all. So were only paid for breakthroughs.” Bill Gates the worlds biggest charity donor and found of MicrosoftThe consumer isnt a moron; she is your wife. David Ogilvy (1911 -1999) Advertising Executive, also kno
3、wn as “The Father of Advertising.”,Starting-up,Q1. Describe some of your favourite products. Why do you like them? Q2. What product would you most like to own? Q3. Is it wrong to use animals to test new products? Q4. Do multinational companies which manufacture products in developing countries help
4、the world economy? Q5. Do companies spend far too much on launching and promoting new products? Q6. To people spend too much on the latest products?,1. Economical A. A symbol on a product to show a companys ownership 2.Practical B. to be worldly-wise, complex or educated 3.Modify C. very profitable
5、4.Discontinue D. to release or start something 5.Promote E. stop producing a product 6.Launch F. range 7.Sophisticated G. cheap 8.Lucrative H. improve 9.Trademark I. to recommend or talk positively about something 10.Variety J. useful,Vocabulary,Reading,Kiwifruit growers hope to strike gold with new
6、 product By Terry Hall Financial Times,Reading Comprehension,Q1. In which countries are kiwifruit grown?Q2. What colour are they normally?Q3. Why do Asians prefer the new variety of kiwifruit?Q4. What are the most important qualities of the new kiwifruit?Q5. What methods can companies use to promote
7、 new food products?Q6. The article says sales picked up when the gold fruit became available. At what time of the year do sales of the following pick up in China?a) Toys, b) ice cream, c) cars, d) greetings cards.Q7. How could you market the new kiwifruit in China?,Case Study,Minerva A.G.,Case Study
8、,Task:1.Work in groups of three or four. Choose one of the companies above and prepare a presentation on its product. (If you prefer you can think of another product which the company is about to launch, invent any information you wish.)2.Present you products to the directors of Minerva A.G. Try to persuade them to buy in large quantities.3.After all the presentations, discuss which product is the most exciting and innovative.,Key Vocabulary and Expressions,We have to innovateManufacture products in deve
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網頁內容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
- 4. 未經權益所有人同意不得將文件中的內容挪作商業(yè)或盈利用途。
- 5. 人人文庫網僅提供信息存儲空間,僅對用戶上傳內容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內容本身不做任何修改或編輯,并不能對任何下載內容負責。
- 6. 下載文件中如有侵權或不適當內容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 抖音商戶短視頻創(chuàng)意提案評審制度
- BWA-6047-生命科學試劑-MCE
- 江蘇省興化市顧莊區(qū)三校2024-2025學年七上數(shù)學期末教學質量檢測模擬試題含解析
- 美發(fā)培訓卷杠課件
- 國際多式聯(lián)運操作規(guī)范與風險管理
- 航空行業(yè)三年發(fā)展報告:國際與國內市場的比較研究
- 2024-2025學年浙江省杭州市濱江區(qū)數(shù)學七年級第一學期期末調研試題含解析
- 云南司法警官職業(yè)學院《國畫山水》2023-2024學年第一學期期末試卷
- 河道垃圾清理管理辦法
- 油罐招標采購管理辦法
- 期末模擬卷譯林版八年級英語下學期
- 2025年湖北省中考英語真題試卷
- 沈陽市重點中學2025屆英語七下期末監(jiān)測模擬試題含答案
- 智能印章使用管理制度
- 消防高溫防暑講評課件
- 2025年中國郵政集團有限公司遼寧省分公司人員招聘筆試備考試題及答案詳解1套
- 2024年宿州蕭縣縣直事業(yè)單位招聘真題
- 充電站建設管理制度
- 2024-2025學年度第二學期二年級語文暑假作業(yè)有答案共25天
- AI技術賦能中小學教學模式創(chuàng)新與實踐研究
- 快遞分揀人力承包協(xié)議書
評論
0/150
提交評論