新編大學(xué)英語第5冊unit-3-Business-StrategiesPPT優(yōu)秀課件

1、Unit 3Business StrategiesPart One PreparationHome3vTalking About Successful CompaniesvBeing a Good ManagervTV Ads to Enjoy4vSTEP ONE: Talk about the companies.vSTEP TWO: Discuss what makes these companies so successful.5Step Oneair-conditioner, mobile phone, face cream, tooth paste, soap, detergent,

2、 fruit milk, mineral water, Future Cola, washing machine, refrigerator, shampoovDirections: Work in groups to talk about the four companies and their products and then complete the following table. The list below is for your reference. 6SampleAppleWahaha GroupP&G(Procter & Gamble)Haier Groupmobile p

3、honefruit milk, mineral water, Future Colaface cream, soap, shampoo, tooth paste, detergentrefrigerator,air-conditioner, washing machine7Step TwovDirections: Continue your group work to discuss what makes these companies so successful. The following factors are for your reference: company image, eff

4、icient management, qualified staff, staff training, quality of products, after-sale service, sales promotion, advertising, marketing, financial resources.8Words and Phrases You May Usepay attention to attach importance to put.in the first placedepend on make great effort to be of vital importance to

5、 brand(品牌，牌子品牌，牌子)customers need after-sale service(售后服務(wù)售后服務(wù))customers trust in brand receive further training and recruit excellent students(招收招收優(yōu)秀學(xué)生優(yōu)秀學(xué)生)an atmosphere of competition and cooperation9Sample Answer (1)vWhen looking into the success of these companies, we found some common points:10Sa

6、mple Answer (2)vSuccessful companies always make great efforts to make their companies or brands famous.vTheir brands not only stand for certain products, but are associated with popularity, high quality, trust, sincerity and so on.vFirst, they pay special attention to the image of their companies.

7、Zhang Ruimin(張瑞敏) , CEO of Haier Group once said, “Sell the brand before selling the products.”11Sample Answer (3)vSecond, they put the needs of customers in the first place. For instance, Apple keeps on adjusting the style and the function of its mobile phones to the special needs of users. Haier e

8、ven invented washing machines to wash potatoes in addition to washing machines for clothes. 12Sample Answer (4)vFurthermore, the size of their washing machines ranges from washing a pair of socks to ten kilo(gram)s of clothes. vAfter-sale service is of vital importance too, especially for those comp

9、anies selling household appliances. In their eyes, a successful deal is only the first step and after-sale service may be more important, which affects the image of the companies, customers trust in the brand and their future choice when buying similar products.13Sample Answer (5)vThird, the success

10、 of companies depends on the quality of their employees. Every year they recruit excellent students at high cost and most of the employees have the chance to receive further training after working in the companies for a certain period of time. Some companies even arrange for their employees to recei

11、ve military training. At the same time, they make efforts to create an atmosphere of competition and cooperation within the companies. This is also very important for the success of a company. 14v STEP ONE: Decide to lay off one of your staff members v STEP TWO: Judge from the decision15Step OnevDir

12、ections: Now suppose you are the manager of a small company. Your company has been selling less of its products recently. And you have decided to lay off one of your staff members for high efficiency. Put down the name of the person you are going to fire and give your reasons.16Words and Phrases You

13、 May Usevset an example tovfollow his exampleva heavy burdenvI cant stand.vlow efficiencyvin the long run17Undesirable Staff Members (1)vTracy is an irregular time-keeper but when she is on form, she is probably the best worker you have. She is 30. vMaria is not a very good worker but she has been w

14、ith the firm for twenty years. She has eight children. She is 47. vHenry is very lazy. He knows one or two things about your private life, which you dont want him to tell anyone. He is 24. 18Undesirable Staff Members (2)vThe person I will fire is: vMy reasons:vPaul is the shop steward and he keeps t

15、he workers quiet by promising action when they get angry, and then doing nothing. He is 45. vTim is the foreman. He does very little. The workers like him as a person. He is 50. 19Sample Answer (1)vI would fire Tim, the foreman. He is nice as a person, but he is not a good worker. A foreman should s

16、et an example to his fellow workers. Besides, he is already 50. I would prefer to have some young staff in the company. 20Sample Answer (2)vI would fire Maria. Firstly, she is not a very good worker. Secondly, she has eight children, which is a heavy burden for her. In paying more attention to the c

17、hildren, she will have difficulty doing her work well. Thirdly, she is 47. Women of this age will not improve her performance(上進） very much.21Sample Answer (3)vI would fire Paul. I cant see anything good about him and I cant stand people like him in my company. Those who pay lip service only will ne

18、ver be able to meet any job requirements, though they can keep people quiet by promising action.22Sample Answer (4)vI would fire Henry. I think laziness should not be tolerated if a company wants to be successful and efficient. If he is not fired, other people may follow his example and the whole co

19、mpany will work with low efficiency. Even though he knows something about my private life, I shouldnt try to keep his mouth shut by letting him stay. In the long run, his stay will pose a long-term threat to me.23Step TwovDirections: Work in groups to elect the most promising manager in your group. Each member reports their decision along with their reasons. Judging from the decision made by each one, what do you think is his or her management style? Who in the group do you think would make the most successful manager? 24Sample Answe