小型電動(dòng)車產(chǎn)業(yè)構(gòu)想

1、 ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry VisionENV2.0 小型電動(dòng)車產(chǎn)業(yè)構(gòu)想Mini-EV industry vision for ENV2.0上海交通大學(xué)SJTU ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision2目錄 CONTENTS市場(chǎng)需求 Marketing應(yīng)用分析 Application analysis關(guān)鍵技術(shù) Key Technology產(chǎn)業(yè)總結(jié) Conclusion項(xiàng)目實(shí)施 implementation關(guān)鍵問題 Key Resources ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Visi

2、on小型電動(dòng)車市場(chǎng)分析 Mini EV marketing analysis應(yīng)用范圍 Application有限區(qū)域運(yùn)行有限區(qū)域運(yùn)行 Drive in city road or limited area城市高速出行城市高速出行Drive in city highway長(zhǎng)途出行長(zhǎng)途出行 Long distance travelMini-EVEVPlug-in& Traditional Vehicle ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision4資料來源：北京商報(bào)資料來源：北京商報(bào)Resource origin:Beijing Business News

3、paperResource origin:Beijing Business Newspaper需求增加，迅速發(fā)展 Rapidly rising market demand科技化，智能化程度提高 Embedded intelligence technology, provide personal service眾多上市公司加快布局 Many competitors to speed up the layout拉動(dòng)一個(gè)全新的產(chǎn)業(yè)鏈 new industrial chain appear新的商業(yè)模式誕生 New business models資料來源：中國(guó)產(chǎn)業(yè)信息網(wǎng)理資料來源：中國(guó)產(chǎn)業(yè)信息網(wǎng)理Res

4、ource origin: China Industry information.Resource origin: China Industry information.資料來源：愛意汽車資料來源：愛意汽車Resource Origin :Aiyi AutomotiveResource Origin :Aiyi Automotive市場(chǎng)情況 Marketing Condition ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision5應(yīng)用領(lǐng)域 Application Area區(qū)域內(nèi)：旅游區(qū) scenic spots校區(qū) Campus游樂園區(qū) Amusement spo

5、ts園區(qū) Technology area商務(wù)區(qū) Business area擁堵城區(qū) Suburban ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision6目錄 CONTENTS產(chǎn)業(yè)分析 Industry analysis應(yīng)用分析 Application關(guān)鍵技術(shù) Key Technology產(chǎn)業(yè)總結(jié) Conclusion項(xiàng)目實(shí)施 implementation關(guān)鍵問題 Key Resources ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision7小型電動(dòng)車應(yīng)用分析 Mini EV application analysis用戶群分析 Cust

6、omer analysis 分時(shí)租賃 Car-Sharing時(shí)尚青年Modern Young公務(wù)人員Officers城市白領(lǐng)White-collar用戶群定位 Target Customer ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision8用戶群分析 Target Customer analysis 小型電動(dòng)車應(yīng)用分析 Mini EV application analysis家庭用第二輛汽車 The Second Family Car城市擁堵區(qū)域用車 Limited in traffic ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Visi

7、on9分時(shí)共享用戶群分析 Car-sharing Customer analysisENV 2.0校園分享 Car-sharing多方用戶受到吸引 High Attention ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision10目錄 CONTENTS產(chǎn)業(yè)分析 Industry analysis應(yīng)用分析 Application關(guān)鍵技術(shù) Key Technology產(chǎn)業(yè)總結(jié) Conclusion項(xiàng)目實(shí)施 implementation關(guān)鍵問題 Key Resources ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision11技術(shù)優(yōu)勢(shì) Str

8、ong Points小型電動(dòng)車技術(shù)構(gòu)想 Mini EV Technology 外觀：藝術(shù)感Appearance工藝：精細(xì)化Process電機(jī)Electric motor電池：鋰電池Battery電子Electronics導(dǎo)航：ONStarNavigation智能化：自動(dòng)駕駛Intelligence車身：輕量化Light weight品牌：GMBrand ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision12補(bǔ)貼資質(zhì) Qualification&subsidy for Government速度 80100 Speed from 80 to 100 km/h續(xù)航

9、里程 80-100 Range from 80 to 100 km最后一公里的自動(dòng)駕駛 Automatic drive for last 1km技術(shù)目標(biāo) Technology target小型電動(dòng)車技術(shù)構(gòu)想 Mini EV Technology 知豆電動(dòng)車ZD EV ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision13小型電動(dòng)車技術(shù)構(gòu)想 Mini EV Technology分時(shí)共享技術(shù)優(yōu)勢(shì) Technology advantage for Car sharing無人值守 Self-help電量自識(shí)別 SOC recognition充電樁搜尋 Self-Charge

10、r自動(dòng)還車Self- return無線充電 Wireless charge異地還車 Free lot ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision14目錄 CONTENTS產(chǎn)業(yè)分析 Industry analysis應(yīng)用分析 Application關(guān)鍵技術(shù) Key Technology產(chǎn)業(yè)總結(jié) Conclusion項(xiàng)目實(shí)施 implementation關(guān)鍵問題 Key Resources ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision車型車型(Type)(Type)參數(shù)參數(shù)(p)(p)康迪康迪K11(K11)吉利知豆吉利知豆(G

11、EELYZD)江鈴江鈴E100(JMCE100)眾泰云眾泰云100(ZOTYE100)奇瑞奇瑞EQ(CHERYEQ)奇瑞奇瑞QQ3E(CHERYQQ3E)眾泰時(shí)空眾泰時(shí)空(ZOTYEE200)最高車速最高車速(speed)80km/h80km/h100km/h105km/h100km/h130km/h120km/h續(xù)航里程續(xù)航里程(range)150km 180km150km155km200km120km155km車身結(jié)構(gòu)車身結(jié)構(gòu)(Body)3門2座兩廂3D2S3門2座 3D2S5門4座兩廂5D4S3門2座兩廂3D2S5門4座兩廂5D4S5門5座兩廂5D5S3門2座兩廂3D2S售價(jià)（補(bǔ)貼后）售

12、價(jià)（補(bǔ)貼后）(Price) 4.88萬元48,800rmb 4.98萬元49,800rmb 2.8萬元28,000rmb 4.89萬48,900rmb 4.5萬45,000rmb 4.68萬46,800rmb 5.98萬59,800rmb市場(chǎng)現(xiàn)有微型產(chǎn)品 Current mini EV Products ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision16基本要求 Basic Parameters正規(guī)生產(chǎn)資質(zhì) qualification車速80-100 Speed from 80 to 100 km/h續(xù)航里程80-100 Range from 80 to 100

13、km中低速 LS &MS EV入門版 Entry-level豪華版 Intermediate旗艦版 Flagship最高版本滿足國(guó)家補(bǔ)貼要求The flagship must meet government requirements ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision17國(guó)家正規(guī)路權(quán)資質(zhì):Qualification產(chǎn)品拿到國(guó)家補(bǔ)貼 Government Subsides有競(jìng)爭(zhēng)力價(jià)格,體現(xiàn)品牌價(jià)值Competitive Price per brand智能化提升 Intelligence 材料&外觀 Material and appear

14、ance精準(zhǔn)導(dǎo)航 Navigation無線充電 Process加長(zhǎng)軸距，增加行李范圍 Extended Wheelbase小型電動(dòng)車產(chǎn)業(yè)化目標(biāo) Mini-EV Product target ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision18目錄 CONTENTS產(chǎn)業(yè)分析 Industry analysis應(yīng)用分析 Application關(guān)鍵技術(shù) Key Technology產(chǎn)業(yè)總結(jié) Conclusion項(xiàng)目實(shí)施 implementation關(guān)鍵問題 Key Resources ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision合資公司

15、的情況 Basic information for joint venture 吸收風(fēng)險(xiǎn)投資組建合資公司 Joint venture per venture capital investment合資總量2030億元 Investment is about from 2 to 3 billons一期產(chǎn)能每年3050萬輛，二期60100萬輛 First phase production quantity is about from 300 to 500 t/y, Second phase production quantity is about from 600 to 1000 T/Y. ENV2

16、.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision20無軍方背景no military無中央政府背景No government國(guó)內(nèi)投資商Local EV投資商VC雄厚的資本Abundant capital強(qiáng)烈的意愿Strong attention投資商背景 Background of VC ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision北汽新能源案例：Example of BAIC BJEV多家資本聯(lián)合 Multiple VC北汽絕對(duì)控股 Majority shareholder ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industr

17、y Vision22建廠與選址 Other conditions地方財(cái)政有實(shí)力 Strong finance support政策開放、靈活 Open city港口、交通樞紐 Transportation hub完善的法律法規(guī) Complete law高端人才集中 Concentration of high-talent產(chǎn)業(yè)工人成本較低 Low worker cost 土地、稅收優(yōu)惠 land&tax 貸款貼息 loan&subsidy accual綜合優(yōu)勢(shì) comprehensive ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision23目錄 CONTENTS產(chǎn)業(yè)分析 Industry analysis應(yīng)用分析 Application關(guān)鍵技術(shù) Key Technology產(chǎn)業(yè)總結(jié) Conclusion項(xiàng)目實(shí)施 implementation關(guān)鍵問題 Key Resources ENV2.0小型電動(dòng)車產(chǎn)業(yè)構(gòu)想 Mini EV Industry Vision24股權(quán)關(guān)系，是否有要求絕對(duì)控股？ Stock equity & absolute holding ?如何投資？?jī)H以知識(shí)產(chǎn)權(quán)入股還是同時(shí)資金投入？ Investment? In