國(guó)際知名咨詢公司全套內(nèi)部培訓(xùn)教程大全(ppt 7個(gè))8

1、1Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N G2What are Proposal Graphics?Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey convey information quicklySome evaluators focus

2、 primarily on graphics3What Graphics RepresentArchitectures (1-3)Technical diagrams, network topologies, etc.Processes and Methodologies (4-9)Management procedures, testing processes, KPMG methodologies, etc.Relationships (10-11)Organizational charts, reporting structuresStatistics and Related Infor

3、mation (12-19)Revenue figuresStaff breakdown by skill area/degree4Graphical ElementsBackgroundAction Captions TitleFigure NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“Key Features”P(pán)hotosIllustrations5Graphics Development ProcessMessage/PurposeArchitecture/Processes/Relation

4、shipsFlow/Starting PointPlacement/Size (Mockup)Draft Graphical ElementsAction CaptionReview - Is the original message clear?Refine (often go through several iterations)Review again6Action CaptionsEffective for conveying a message and reinforcing a themeShould be informative and positiveShould tell t

5、he reader what to conclude from the graphic, and not serve solely as a titleBad Example: “Project Schedule.”Good Example: “KPMGs project schedule accelerates delivery by 3 months due to the use of COTS software.”7Symptoms of Bad GraphicsToo much text (1,4)Too much white space (14, 17, 19)No clear me

6、ssage (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarmPoor balance/symmetry (19)Poor shading/contrast (2, 9, 17)No consistency (4, 10)8Tips and PointersClear Message (12)5 - 7 Second Test (15)Flow and Entry Point (5)Left-to-right, top-to-bottom, or center outOrgan

7、ization (2)Balance/Symmetry (6, 10)Appropriate Size (2, 8, 16)Use Shading to Provide Contrast (1, 8)9More Tips and PointersConsistencyFonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photosGraphics should be conservative and professional, not flashyGraphics can and should reinforce the textCheck references for accuracyPage should look the same upside dow