千年一遇PPT模板【韓潮第五季視覺的震撼唯美化身

1、gentle breezeyour subtitle goes hereyour topic goes hereyour subtopic goes heretransitional pageyour topic goes hereyour subtopic goes heree case 028mechanismconsumer benefitconsumer valuevalue for objectjust fitin-controlself-esteem communication concept communication conceptdifferent benefitrelati

2、onconcept 文化 name case 030brand imagenew brand direction brand naming case 031brandimage name case 033sales promotionadvertisingpublicrelationspromotion case 034purchaseticketticket bar-codeonsite purchasemobilemobile reservationregular reservationprint at homeconstantmonitoringofentranceand exitint

3、ernet reservationmobileprint at homegatebar code reading case 036idc centermain server10mbpsacademytown bclienttown aclient10mbps10mbpsstar topology case 037communication conceptdifferent benefitrelationconcept case 042conveniencepracticalityspecialtynew brand . case 044maturity stage growth stage i

4、ntroduction stage plcdecline stage case 045clientorientationmedia promotionclient agency /agencyclientconcept/ideationplanningproductionexecution case 046place()promotion()price()product()4ps client agency /agencyclientconceptmedia/ promotionplanningclientorientationproductionexecution/ideation stre

5、ngthweaknessopportunitythreatswot: 20 pt text: 20 pt text: 20 pt text: 20 pt text - - - - - - - - weaknessstrengththreatopportunityswot analysis placepromotion4pspriceproduct distributiondistributionmarketingmarketingproductproductpricepricepromotionpromotion growthrateshare ofvoicemarketshareetc75%

6、30%45%22% strategic ad managementglobal sports marketing activitiessuccessful new product launchlocal-base marketing supportthe respected global player case 057 30%75%22%share of voice45%graph modelgrid model use existing productsstep 1step 2step 3step 4become aware of newnew product is availablebuy

7、 new product / / / / brandmanagementprocessbranddiagnosisstep 1brandperspectivestep 2brandculturestep 3brandcommunicationstep 4 case 064business contentscategory 1category 2category 3category 4sub_category 01sub_category 02sub_category 03sub_category 04sub_category 01sub_category 02sub_category 01su

8、b_category 02sub_category 01sub_category 02esolutionconsultingstrategy model of sale formationuse existing productsstep 1step 2step 3step 4become aware of newnew product is availablebuy new product renewal categorysearchsystemcommunityshopwebdesignrecruitsystemmailingsystem advertisingcreativemedia

9、planningmeasurabilityconcept12220 case 070 ?are you getting there? ?where are we? ?why are we there? ?how could we get ther? ?where could we are?t-plan web designsearchsystemrecruitsystemcommunityshopmailingsystem admin toolsite system / system & system renewalcase 072 rogers innovator earlyadap

10、tor earlymajority latemajority laggardsocial factors q e-business convergenceindustry transformationvalue chainintegration channel enhancementdevelopmentimplementationevaluationdesignanalysis : pwcebiz transformation solution development30%60%30%60%customercustomersuppliersupplierloyaltysystem integ

11、ration ecrm irm prm solution development eoffice econsultingeventureesolutionecompanyq business domainbusiness domain ebiz strategy consulting. ebiz management consulting ebiz restructure consulting ecrm(web call center) ecommunity efax(dial fax) eirm wcms real estate portal network swap service int

12、ernet fax tour portal internet broadcasting community portal edms groupware enterprise knowledge internet purchasing system application web db integration mobile application customer integratedhome pagesystemsolution e-branding web style guide on-line marketing db/web server multimedia server wirele

13、ss/security e-crm e-marketing wcms .q e-business transformation q eoffice solution planningeoffice solution planning q q q q . .q ( () )q q / / q . .q q q q q q q q . .45%15%5%35% . . electronic decision making e-maile-boardschedule managementmisname card managementcareermanagementhumanrelationship

14、managementsurveymessengergweagleofficeq solution & service - solution & service - eagleoffice 44.9%2.3%9.4%15.9%15.4%12.3% q : q ebiz service & solutions10%15%20%55%2004web service & solution ebiz consultingsi service & solution network integration 50%15%10%10%15%30%20%30%7%10%5%

15、scmscmcmscmsermermerperpkmskmshrmhrm scm (supply chain management)20042003 erm (enterprise resource management)q si development & solutionssi development & solutions q 2 2 () / : 100 / : 10 / () - : strategycontentssolution() ebiz q summary- integration branding & identity suppliercustom

16、erecompanypartnerstockholderemployeeipsscmirmprme-marketinggw+kmsedmsbuy sidesell sideerpeipe-business sector & solutions himart2. . , , v ? publishinteracttransactintegrate customer information access hse communication customer and technical support supplier relationship management electronic o

17、rder to cash electronic procurement supplier bidding & selection integrated planning and forecasting integrated plant management: q e-business _fulfill demand q proposalproposal- web site system value2003200420052006q / / q q q e-branding e-branding q b2b / b2e b2b / b2e q web web (eip(eip) )q p

18、ersonalization(e-crm / dm ) personalization(e-crm / dm )e-biz 1 12 23 3q branding & identity (web ci)branding & identity (web ci)q businessbusiness q / / (site concept(site concept) )q system & solutions system & solutions web siteweb site 2003 2004eipe-biz siweb siweb 2005 ebiz plan

19、ning ebiz integration e-package/solution e-learning solution e-total marketing web identity web contents web promotion web applications web si planning web system integration sms / efax / mailing ecrm / irm / cms e-marketing(prm) web si & esolutionweb si & esolution e-biz total solutione-biz

20、 total solutionebiz value q ebiz transformation 銳普銳普ppt論壇論壇chinakui收集收集 q it. : : it it 1010 2020 5050 100100 100100 100100 (845(845 ) )1010 (4,159(4,159 ) )5 5 1010 100100 200200 200200 43%24%22%6%4%20%34%40% 30%30%40%50%( ( : %): %)10010080806060404020200 01234q solution cmscmsgw/kmsgw/kmspmspmssc

21、mscm v 9469739891,0781,1101,1951997199819992000200120024,0003,0002,0001,000( () )( (/ /) ): 徐州市政府徐州市政府新城區(qū)建設(shè)新城區(qū)建設(shè)指揮部指揮部市地名委員會市地名委員會辦公室辦公室基礎(chǔ)設(shè)施命名基礎(chǔ)設(shè)施命名委員會委員會專家組專家組活動組活動組保障組保障組策劃組策劃組2執(zhí)行機(jī)構(gòu)執(zhí)行機(jī)構(gòu) 活動做什么活動做什么 活動為什么活動為什么 活動是什么活動是什么i目錄目錄 【媒體【媒體報(bào)道不斷】報(bào)道不斷】報(bào)刊報(bào)刊短信短信電視電視廣播廣播戶外廣告戶外廣告 在船未到達(dá)城市在船未到達(dá)城市前，即展開充分前，即展開充分的輿論攻勢

22、，形的輿論攻勢，形成民眾期盼的氛成民眾期盼的氛圍。圍。首開先河、氣首開先河、氣勢磅礴、政企勢磅礴、政企合作、群眾參合作、群眾參與、舟山特色與、舟山特色等。等。烘托和渲染氛圍烘托和渲染氛圍，增加參與性和，增加參與性和娛樂性。娛樂性。制造訴求制造訴求先期宣傳先期宣傳持續(xù)報(bào)道持續(xù)報(bào)道 case 001advertising strategycorporateimage adproduct ad directorae / pidirectoranimatordesignerceor&d teamdesign team chief executive officer investing in r

23、esearch development investing in research development hong kongtaiwansingaporephilippinesseoulstorestorepusananyanggwacheondomesticinternational oraclefastforwardoracleff + promadepromadesolidworkssolidmateerppdmbusinesssolutionasp business 5 4 , 36% . 70% . . , . , . applications & financial moduledatabase benefitemotioninsighttarget approach / * big 3 4 marketingpromotionproductpriceplace sales promotion public relations advertisingmaterialityformless case 011- tv-cm(30”,15”)- radio-cm- print- banner- 4 (tv/)- /- /- /dm/productmediacreativeideaplanconcept m