英語100篇精讀薈萃基礎(chǔ)篇3

1、英語100篇精讀薈萃基礎(chǔ)篇3英語 100 篇精讀薈萃基礎(chǔ)3passagethree(advertisersperfonnausefulservicetothecommunity)advertiserstendtothinkbigandperhapsthisiswhythey ， realwayscominginforcriticism. theircriticsseemtorese ntthembecauset heyhaveafla irforself-p romotionandbecausethey havesomuchm oneytothrow around.' it，siniq

2、uitous,'theysay,'thatthisent;irelyunproductiveindustry (ifwecancallitthat)shouldabsorbmillionsofpoundseachyear itonlygoestoshowhowmuchprofitthebigcompaniesaremaking. whydon ' ttheystopadvertisingandreducethepriceoftheirgoods?aftera 11, it， sthec onsumerwhop ays'thep ooroldconsu mer!h

3、e ， dhav etopayagreatdealmoreifadvertisingdidn，tcreatemassmarketsforproducts.itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods. anotherequallyimportantfunctionistoinform agreatdealoftheknowledgewehaveabouthouseh

4、oldgoodsderiveslargelyfromtheadvertisementsweread. advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout. supposingyouwantedtobuyawashingmachine, itismorethanlikelyyouwouldobtaindetailsregardingperformance, price, etc. , fromanadvertisementlo tsofpeoplepretendthatthe

5、yneverreadadvertisements, butthisclaimmaybeseriouslydoubted. itishardlypossiblenottoreadadvertisementsthesedays. andwhatfuntheyoftenare, too!justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements. wouldyouenjoygazingatablankwallorreadingrailwaybyelawswhilewaitingforatrain?wouldyoul

6、iketoreadonlycloselyprintedcolumnsofnewsinyourdailypaper?acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcala mitieswe mustnotforg et, either,t hatadvertis ingmakesapo sitivecontr ibutiontoou rpockets. ne wspapers, co mmercialrad ioandtelevi sioncompanies

7、couldnots thefactthat anenjoysoma ytothemoneyubsistwitho wepaysolitt nybroadcast spentbyadveutthissourc leforourdai programmesi rtisers.juseofrevenue. lypaper, orc sdueentirel tthinkwhatanewspaperwo uldcostifwe hadtopayits fullprice!anotherthi ngwemustn， t forgetisthe smallads，whichareinv andmagazin

8、e eyperformfo nbeaccompli ce,youcanfi irth, marria hatch, match fascinating mri. nootheriirtuallyeve.whatatremerthecommunishedthrough ndajob, buyo geordeathin anddispatch sectionisthteminanewspndouslyusef ty!justabou thesecolumn rsellahouse whatusedtob ，columnbutb epersonaloraperproviderynewspaperul

9、servicethtanythingca s.forinstan ,a.nnounceab ecalledtheyfarthemost agony ? colu ssuchentertainingreadi ngoroffer ssuchadeepi nsightintoh umannature itsthebest advertiseme ntforadvert isingtherei s!1. whati smainideaof thispassage ?a. advertis ement.e. t hebenefitso fadvertisem entc. adv ertisersper

10、 formauseful servicetoco mmunities.d. thecosts ofadvertise ment2. th eattitudeof theauthorto wardadverti sersisa. app reciative b trustworth y.c. critica 1.d. dissati sfactory.3. whydothec riticscriti cizeadverti sers?a. be causeadvert isersoftenb rag.b. bee ausecritics thinkadvert isementisa “ wast

11、eofmone y” c. beca usecustomer sareencoura gedtobuymor ethannecess ary.d. bee ausecustome rspaymore4. whichoft hefollowing isnottrue?a. advertis ementmakesc ontribution toourpocket sandwemaykn oweverythin g.b. wecan buywhatwewa nt.c. good qualityprod uctsdon" tne edtobeadver tised.d. a dvertise

12、men tmakesourli fecolorful5. thepassag eisa. narrat ion.e. descr iptiori.c. cr iticism.d. a rgumentatio nvocabulary1. comeinf or (sth.)是某事物的對象，2.吸引(某事 物)，3.獲得4. f lair 天資，5. nb 下一頁英語100篇精讀薈萃基礎(chǔ)篇3sp;天分6. iniquit ous極邪惡的，7.極不8.公正的9. dra b單調(diào)的，10.乏味的11. subsis t活下去，12.生存下去，13.維持下去14 . hatch 孵化（指 1 5.生孩子）

13、16. ma tch匹配，17.婚姻18. dispatch 派遣，19.發(fā)送20. agony極大痛苦,2 1.煎熬22. ag onycolumn（報(bào)刊中關(guān)于個(gè)人疑難問題征詢意見的） 讀者來信專欄難句譯注1. adv ertisersten dtothinkbig andperhapst hisiswhythe y，realwaysc ominginforc riticism.【參考譯文】廣告商總是雄心勃勃（想得很大），2也許 這就是為什么他們老挨批評。3 t heircriticsseemtoresen tthembecausetheyhaveaf lairforself -promot

14、ion.【參考譯文】他們的批評者似乎對他們很氣憤,4因?yàn)?他們在自我抬高/標(biāo)5.榜上很有天分。6. noothe riteminanew spaperprovi dessuchente rtainingrea dingoroffer suchdeepins ightintohum annature【參考譯文】報(bào)紙任何其他欄目都難以提供如此有趣 的文章,7.或提供對人性的內(nèi)涵如此深刻的洞察。8. it' st hebestadver tisementfor advertising thereis.【參考譯文】這是廣告中最佳的廣告。寫作方法與文章大意文章以因果、對比的手法寫出有沒有廣告的后

15、果及廣 告的真正作用。文章首先指出廣告商遭批評的原因：廣告商 夸大和人們認(rèn)為廣告浪費(fèi)錢財(cái)、商品價(jià)格就搞;然后作者以 有無廣告的后果突出其功能，沒有廣告，商品價(jià)更高，生活單 調(diào)、乏味。有了廣告，商品價(jià)低,生活豐富多彩，人們獲取各 種信息。答案詳解1 . c.廣告對社會的服2 .務(wù)很有用。作者從三方面來敘 述廣告作用:第二段點(diǎn)出如果廣告不3.為產(chǎn)品開辟廣大的市 場,4 .我們就得付出很多錢,5.正是因?yàn)榇罅康膹V告費(fèi)用,6. 消費(fèi)者的商品才會那么便宜。廣告除銷售商品外,7.其重要 的功能在通知/告訴信息，8.有關(guān)家用商品的許多只是來自 廣告,9.還有新產(chǎn)品的介紹。第三段講了美化環(huán)境功能。如果火車站的

16、墻上和報(bào)上 沒有廣告，10.那會怎么樣。一幅悅?cè)诵哪浚?1 .機(jī)智的廣告 將改變一切12.。第四段講了它為我們省錢:別忘了廣告對我們口袋作出 積極的貢獻(xiàn)。報(bào)紙、電臺、電視臺公司沒有這筆收入很難 生存。我們的報(bào)紙,13 .我們付給很少，14.或者說，15.我們 能享受那么多的節(jié)目完全是因?yàn)閺V告商花的錢。如果要我 們付報(bào)紙的全價(jià),16 .那我們要花多少錢！最后一段講了各種專欄的功能。人們可以在這些欄目 找工作、買賣房子、宣布婚喪嫁娶信息。這些都圍著一個(gè) 中心:廣告對社會服17.務(wù)的有用性。a.廣告。太籠統(tǒng)。廣告之優(yōu)點(diǎn)。文章不18.是講優(yōu)點(diǎn), 而19.是講服20務(wù)于社會的功能。d.廣告費(fèi)用。21. a.欣賞/贊賞。從上述注釋也可推知是a項(xiàng)。最重 要的,2 2.作者提出種種功能,23.是為了反駁第一段內(nèi)提到 的論點(diǎn):完全是非生產(chǎn)企業(yè)每年吸收幾百萬24鎊,25.這說 明這些大公司利潤有多高。最重要的是消費(fèi)者付的廣告費(fèi) 等。反駁更說明了 a項(xiàng)對。值得信