零售常遇詞匯縮寫

1、.【年終整理】零售業(yè)常遇詞匯、縮寫注釋： 詞匯可能涉及英式叫法或者美式叫法，以及單詞本身即為多義詞。僅供參考，歡迎跟帖補(bǔ)充division品類category大類sub-category子類（中類）fresh food生鮮grocery雜貨HBC=Health and Beauty Care日化appliance或 electronics家電RTE=ready to eat熟食DSPM Distribution分銷DC 分銷中心Merchandising助銷BCP (Basic Call Procedure)基本訪問門店流程.PCP Priority Communication Package

2、重點(diǎn)活動溝通函DSPM Report 店內(nèi)表現(xiàn)報(bào)告SFT (Sales Fundamental Tracking)店內(nèi)信息跟蹤Business Review Index Vs YA對比去年增長比例FY Fiscal Year財(cái)政年度YTD Year to date財(cái)年至今Shipment進(jìn)貨量break even持平mix 占比comparable=comp.可比budget預(yù)算target/goal目標(biāo)GP=gross profit=gross margin毛利GP rate毛利率purchase cost采購成本purchase price進(jìn)價(jià)special offer特價(jià)selling

3、price售價(jià)VIP price會員價(jià)original purchase price原進(jìn)價(jià)lowest purchase price最低進(jìn)價(jià)Monthly Letter月度回顧Volume Target Target銷量目標(biāo)Tracking form跟蹤表TFI短期促銷基金B(yǎng)DF 品牌發(fā)展基金CI達(dá)成銷量目標(biāo)給予客戶的獎(jiǎng)勵(lì).Shopper Marketing購物者營銷Value share/ Volume share銷售額份額 / 銷售量分額Category share=Value share品類份額Corporate share綜合份額YOY(year of year) report同比年報(bào)

4、ISP In Store Presence店內(nèi)表現(xiàn)QPP Quarterly Priority Plan季度重點(diǎn)計(jì)劃TPR 零時(shí)降價(jià)Discount折扣Promotion Pack促銷裝Allocation配額bakery烘焙制品chinese bakery面點(diǎn)、中式點(diǎn)心stock count盤點(diǎn)stock inventory庫存周轉(zhuǎn)OOS (Out of stock)缺貨standard assortment標(biāo)準(zhǔn)配置，商品應(yīng)該備有的clearance清貨delivery mode物流模式supplier devlier或 direct delivery直送NBB（ never be beat

5、en） 永不言敗的單品，即價(jià)格在同行中最低NBO（ never be out）永不缺貨seasan change換季.Cateman Category Management品類管理Reinvention (貨架 ) 革新Handle Object處理反對意見PSF (Persuasive selling format)說服性銷售規(guī)程AP (Account Penetration)客戶滲透Communication Skill溝通技巧planogram=POG貨架圖modular商品陳列圖end-cap端架podium 花車 / 堆頭home area正常排面facing排面，貨架陳列中，商品正

6、面朝向顧客的排數(shù)hook 掛鉤OSD 貨架外陳列Basket size客單價(jià)，也可以說per customer transactionTraffic客流量Purchasing decision tree消費(fèi)者決策樹first in first out先進(jìn)先出，商品補(bǔ)貨的原則，先到貨的商品先出庫，先出庫的商品先上架，先上架的商品先銷售，以保證商品的快速周轉(zhuǎn)。KDM (Key Decision Maker)關(guān)鍵決策人MM市場經(jīng)理AD副總監(jiān)VP副總裁format director業(yè)態(tài)總監(jiān)district manager區(qū)總division manager副總.department manager處長

7、supervisor課長staff員工SPG或 promoter促銷員BC(Beauty Consultant)美容顧問water tag水標(biāo)security tag防盜扣petition簽呈cigarette&wine cabinet煙酒精品柜fixtures陳列道具locker存包柜supply of goods=merchandise supplier貨源stockout=out of stock缺貨problems existing in cooperating with supplier供應(yīng)商合作的問題ordering qty.訂貨量estimation qty.或 project qty.預(yù)估量actual sales volume實(shí)際銷量enlarge the merchandise supply增加資源participate in the completition參與競爭increase the market share增加市場份額special display特殊陳列advertising space廣告位promotion space促銷位