4Bchapter10李曉瀏

1、Teaching Period Plan 1Teaching plannerGuo XuxiaTeaching executor李曉瀏Teaching materialGeneral Studies 4BChapter 10 Impact of advertisements on consumer behaviourTeaching aimsTo recognize the impact of advertisement on consumer behaviour.Key pointsTo understand that advertisements can be exaggerated or

2、 misleading Difficult pointsHow to be a smart consumer.Teaching aidsHigh-projector pictures from bookTeaching approachTask-based teaching approachTeaching ProceduresPersonal ViewStep One Warming-upa. Greetings.b. Free talk.c. Conduct a simple poll in class and ask students to choose their favourite

3、recent advertisement.Step Two Presentation Learning zone 1 Effects of advertisements1. Based on the advertisements in the book, guide students to consider the reliability of advertisements by asking questions like: a. Why will you buy the cup noodles?b. Do you think the strawberry drink really has s

4、o many benefits?2. Conduct a simple poll in class to see how many students believe in the advertisements. Do you think this advertisement is trustworthy? Why? Tell pupils that this advertisement may not be trustworthy. The functions and merits of the strawberry drink may be exaggerated. We should be

5、 careful in judging whether the information provided in the advertisement is true or not.1.Show the pupils some advertisements that were recorded from TV or the Internet. Let them discuss about the following topics: What are the merits of these products or services? How did the producers exaggerate

6、the merits of the produts?Teaching ProceduresPersonal View3. Ask students to reflect on how much influence advertisements have on them when buying new products.4. Discuss: How should a good advertisement be?A good advertisement should convey true information about the products they advertise. The la

7、yout should be attractive. To merchants, a good advertisement should be able to boost sales with the lowest promotion cost.Step Three PracticeShow some advertisements in the newspaper, ask pupils to discuss if these advertisements are trustworthy.Step Four Summary and homework Find an advertisement

8、from a newspaper, a magazine or the Internet and stick it on the book P43. Do you think all of them are trustworthy? Do you believe all the advertisements? Why or why not?3. Ask the pupils to discuss what we should consider the advertisements around us?NotesIt is necessary to help the pupils judge t

9、he reliability of the advertisements around them since their lives are full of different kinds of temptation of these advertisements.Teaching Period Plan (2)Teaching plannerGuo XuxiaTeaching executor李曉瀏Teaching materialGeneral Studies 4BChapter 10 Impact of advertisements on consumer behaviourTeachi

10、ng aimsTo understand that advertisements can be exaggerated or misleading.Key pointsHow some advertisements mislead peopleDifficult pointsTo distinguish truth from advertising languageTeaching aidsHigh-projector pictures in bookTeaching approachTask-based teaching approach Teaching ProceduresPersona

11、l ViewStep One Warming-upa. Greetings.b. Daily talk.Step Two Revision Revise the new words appear in Learning Zone 1: behaviour, effect, trustworthy, essence, choice Step Three Presentation 1. Show the pictures on P43. Ask pupils : What do you think of these advertisements?They are exaggerated.a. Pi

12、cture 1 stresses the absolute effects of slimming products.b. Picture 2 only states the nature and type of the product. No extra information is added. This is a faithful and trustworthy advertisement.c. Picture 3 does not state the source that supports the books claim to being a best-seller.d. Pictu

13、re 4 praises the pen by claiming that everyone in America uses that pen. This is an exaggeration.1. Show the pupils some pictures of advertisements. Ask them to find out which phrases are exaggerated or misleading consumers.2. Help students to tell if the advertisement is misleading by identifying t

14、he phrases and pictures in it.Teaching ProceduresPersonal View Step Four Practice.Ask students to talk about their advertisements and point out the inappropriate points.Explain how advertisements may exaggerate. This can be done mainly in two aspects, either by exaggerating the power and functions o

15、f the product or by employing famous celebrities to endorse expensive commercials.Tell students not all advertisements are misleading .We should judge carefully whether the product or service suits us before buying it.Step Five Reading corner1. Explain the meanings of the new words in red.Boost, mer

16、its convey, description, judge, reliable, trap2. Read after the teacher.3. Try to translate the sentences orally.4. Ask pupils if they have any questions about Reading cornerStep Six Mind boosters Talk about the advertisements:1. The shop was not telling the truth when it said their products were the cheapest in town.2. Pop stars effect is leading the trend. Step Seven Sum-up and homework1. Copy Reading corner for twice.2. Recite Reading corner.3. Discussion in groups: Why do actor and pop singers often appear