淮陰師范學院畢業(yè)論文格式

1、這里沒有頁眉，從致謝開始有頁眉畢 業(yè) 論 文請把院（系）改為學院，兩端對齊居中學生姓名王某某學 號3XXXXXXXX學院外國語學院/文通學院專 業(yè)英語（師范）/英語題 目學位要寫反諷的類別及語用研究指導教師李某某 副教授/博士 （姓 名） （專業(yè)技術職稱/學位）時間統(tǒng)一填寫為2014年5月17日。二次答辯為5月24日2014年5月17日畢業(yè)論文獨創(chuàng)性聲明本人鄭重聲明：本論文是我個人在導師指導下進行的研究工作及取得的研究成果。本論文除引文外所有實驗、數(shù)據(jù)和有關材料均是真實的。盡我所知，除了文中特別加以標注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果。其他同志對本研究所做的任何貢獻

2、均已在論文中作了明確的說明并表示了謝意。簽名和日期手寫日期早于答辯日期上下對齊 作者簽名： 日 期： Applications and Pragmatic Principles of Puns in Advertising English要和表格里的標題要一致(包括中文標題)A Thesis Submittedto School of Foreign LanguagesHuaiyin Normal Universityin Partial Fulfillment of the Requirementsfor the Degree of Bachelor of Arts小三號Times New

3、Rome字體，ByWang Moumou時間和封面時間一致Supervisor：Li MoumouMay 17, 2011淮陰師范學院畢業(yè)論文空一行頁眉內(nèi)容為：淮陰師范學院畢業(yè)論文Acknowledgements空一行I want to express my appreciation to many who supported my efforts in writing this dissertation during the past few months.I am greatly indebted to Prof. , who.Hearty thanks should also be gi

4、ven to .Special thanks should be extended , and , who . 從Acknowledgements到contents結束均采用羅馬數(shù)字i, ii, iii, iv, v 正文部分和參考文獻采用阿拉伯數(shù)字1, 2, 3, 4等。空一行Abstract空一行This thesis is based on the studies of second language acquisition and many current motivation theories. . . . . . . . . . . . . . . . . . . . . . .

5、. . . . . . . . . . . . . . . . . . . . . .空一行Keywords: college English education; gender differences; teaching by gender; gender equalityTimes New Roman 四號 粗體；后接冒號。關鍵詞正文部分：Times New Roman字體，四號，1.5倍行距，段前段后0磅。關鍵詞3-5個，用分號連接。如需轉行，請注意與上行第一個關鍵詞對齊?？找恍姓找恍斜疚囊缘诙Z言習得研究的理論為基礎，綜合當前諸多的動機理論研究成果，從語言學、生理學、心理學、社會學

6、和教育學的角度分析了我國高校英語教育的性別差異現(xiàn)象及其原因和影響，揭示了性別平等在我國教育中的缺失. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7、 . . . . .空一行關鍵詞：高校英語教育；性別差異；因性施教；性別平等中文摘要和關鍵詞與英文摘要和關鍵詞，在內(nèi)容上要保持一致。尤其是關鍵詞。空一行頁碼對齊；與文中對應章節(jié)頁碼一致。Contents空一行1. Introduction12. Literature Review22.1 The Definition of Pun.22.2 The Functions of Pun.32.3 The Definition of Advertisement.43. Applications of Puns in Advertising English .53.1 Pun on Homophone

8、.53.2 Pun on Polysemy .63.3 Pun on Complete Homonym.73.4 Pun on Parody.73.5 Pun on Grammar.84. Pragmatic Principles of Puns in Advertising English.94.1 Cooperative Principle104.2 Relevance Theory.114.3 Economy Principle.135. Conclusion.14Works Cited.15統(tǒng)一使用1, 1.1模式（即二級標題）。采用自動生成方式制作，目錄保留到二級標題，所有標題靠左頂

9、格。一級標題用粗體，二級標題不加粗。所有標題首字母和實詞首字母均大寫；31. Introduction 插注的括號內(nèi)的內(nèi)容如下：中文參考文獻：中文作者姓名全拼，出版年代加冒號加頁碼。With the development of global economy, advertisements have been infiltrating through every field of the society and have become one of the essential parts in peoples life. As a specific part of advertisements

10、, language can express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In modern age, people find themselves surrounded by various advertisements each day. An

11、American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs and radio broadcast; etc.” (Wang Xiya

12、n, 2004:32) Advertising English, as an applied language, has its own linguistic style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行（大章節(jié)之間需要空一行，小章節(jié)之間無需空行）2. Literature ReviewBelongin

13、g to physiological and social factors, gender is one of important factors that influence the effects in college English learning. M. Mider finds that females language ability is superior to male in almost all cultural backgrounds. Chinese scholars, like Yang Chaomei, Zhang Bin and Du Cuiqin, whose d

14、ata analysis and quantitative study also have confirmed that among English majors, female students do much better than male students. So, we can obviously find gender differences in English learning. 二級標題要和目錄里保持一致。2.1 The Definition of PunEnglish pun, the word was first used by Dryden. The use of pu

15、ns in the 18th century is considered a “decadent” in tact. Oxford English Dictionary defines pun as “The use of a word in such a way as to suggest two or more meanings or different association, or the use of two or more words of the same or nearly the . . . . . . . . . . . . . . . . . . . . .3.4 Pun

16、 on ParodyParody is a piece of writing, music, acting, etc. that deliberately copies the style of sb/sth in order to be amusing (Katharina,1995:122). Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases, idioms and sayings.

17、 They have become one of the aspects of the English culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressions and put their ideas into them to achieve sensational effect. 括號內(nèi)插注內(nèi)容：英文參考文獻：（英文作者姓 空格 引用頁碼）。當作者為2人時，兩作者姓用and連接；若為3個作者，第一作者姓后加逗號，第二三作者姓中間加an

18、d; 如果作者為4人及其以上，則只需寫出第一作者的姓，再在后面加上“et al.”空一行引用的英文書名、雜志名、期刊名、字典名等用斜體，英文文章名等放在引號中。Works Cited空一行1 Barbe, Katharina. Irony in Context. Amsterdam: John Benjamins Publishing Company, 1995.120-1242 Jorgensen, J., G. Miller, and D. Sperber. “Test of the Mention Theory of Irony” ,Journal of Experimental Psychology: General 1, 1984: 112-20.3 胡一. 廣告英語的