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1、What is logistics Management? 什么是物流管理1.The Definition of logistics物流管理的定義After completing a commercial transaction, logistics will execute the transfer of goodsfrom the supplier(seller)to&
2、#160; the customer(buyer) in the most cost-effective manner. This is the definition of logistics. During the transfer process, hardware such as logistics facilities and
3、equipment (logistics carriers) are needed, as well as information control and standardization. In addition, supports from the government and logistics association should
4、; be in place. 完成商業(yè)交易后 物流將以最有效的成本方式以最有效的成本方式實(shí)行從供應(yīng)商(賣方)到客戶(買方)貨物轉(zhuǎn)運(yùn)。這就是物流的定義。在轉(zhuǎn)運(yùn)過程中,像物流設(shè)施和設(shè)備(物流運(yùn)輸工具)之類的硬件是必要的,也需要信息控制和標(biāo)準(zhǔn)化管理。 另外,來自政府和物流協(xié)會(huì)的支持應(yīng)該到位。Three major functions of logistics.物流的三個(gè)主要功能
5、; (1) Creating time value: same goods can be valued different at different times. Goods often stop during the transfer process
6、, which is professionally called the storage of logistics. It creates the time value for goods. 創(chuàng)造時(shí)間價(jià)值:同樣的貨物在不同的時(shí)間有不同的價(jià)值。貨物常常在轉(zhuǎn)運(yùn)過程中處于滯留狀態(tài),用專業(yè)術(shù)語來說這被叫做物流儲(chǔ)存。它創(chuàng)造貨物的時(shí)間價(jià)值。(2) Creating location&
7、#160; value: same goods can be valued differently at different locations. The value added during the transfer process is the location value of logistics.創(chuàng)造場所價(jià)值:同樣的貨物在不同
8、的場所可被不同地定值。轉(zhuǎn)運(yùn)過程中被累加的價(jià)值就是物流的場所價(jià)值。(3) Distribution processing Value: sometimes logistics create distribution processing value, which changes the length, thickness and packages of the
9、goods. Like popular saying, “cutting into smaller parts” is the most commonly seen distribution processing form. Most processing within logistics create added value
10、; for goods.經(jīng)銷過程價(jià)值:有時(shí)物流創(chuàng)造經(jīng)銷過程價(jià)值,這一經(jīng)銷過程改變貨物的長度、厚度和包裝。 正像流行說法,“分割成更小塊”是最常見的經(jīng)銷加工形式。物流的大部分過程創(chuàng)造貨物的附加值。Logistics is a new commercial area, developing from the traditional stage to a modern one. The main
11、160; differences between these two stages include:物流是一項(xiàng)新的商業(yè)領(lǐng)域,從傳統(tǒng)階段到現(xiàn)代階段發(fā)展而來。這兩個(gè)階段間的主要不同點(diǎn)包括:(1) Modern logistics adopts containerization techniques. The goods transfer process starts with packaging,
12、 followed by transportation, storage and distribution. The whole process is operated under logistics standards. Based on the logistics base module of 600×400mm,
13、60; form the logistics module of 1,200×1,000mm, and enlarge to the size of 2,591×2,438mm -the size of high×wide of the container. It can be adjusted to the standard
14、sizes of containers for trains, trucks and ships. 現(xiàn)代物流采用集裝箱運(yùn)輸技術(shù)。 貨物運(yùn)輸過程從包裝開始,接著是運(yùn)輸、儲(chǔ)存及經(jīng)銷。整個(gè)過程在物流標(biāo)準(zhǔn)下進(jìn)行基于物流600×400MM的基礎(chǔ)模數(shù),形成1,200×1,000mm的物流模數(shù),并放大到2,591×2,438mm的尺寸即集裝箱高乘寬的尺寸。它也能被調(diào)整到適于鐵運(yùn)、汽運(yùn)和船運(yùn)的集裝箱標(biāo)準(zhǔn)尺寸。 Information technologies are
15、0; most important for modern logistics. Bar Code, POS, EDI and GPS systemsdramatically improve the efficiency and accuracy of the logistics activities. Internet further assists
16、 the market development, operations and management of the logistic industry. 信心息技術(shù)對(duì)現(xiàn)代物流來說極其重要。條碼,銷售點(diǎn),電子數(shù)據(jù)交換和全球定位系統(tǒng)極大地提高了五六活動(dòng)的效率和精確性。互聯(lián)網(wǎng)更進(jìn)一步促進(jìn)了物流行業(yè)的市場開發(fā)、市場操作和管理。2. Activities Included in Logistics Management物流管理的
17、內(nèi)部活動(dòng)(1) Customer service. Customer service is defined “a customer-oriented philosophy that integrates and manages all customer interface within the lowest possible costs
18、 to achieve optimum results.” Customer services bind all logistics activities. Whether a customer receives the right product under all the right conditions will af
19、fect all other operations. 客戶服務(wù)??蛻舴?wù)被定義為:以客戶至上為宗旨,以最可能低的成本整合、管理所有客戶管理的交界面以取得最佳效果客戶服務(wù)將所有的物流活動(dòng)連接在一起客戶是否能在適當(dāng)?shù)那榫笆盏胶线m的產(chǎn)品將影響到其他操作活動(dòng)。Order processing. “Order processing can be compared to the human bodys central
20、 nerve system, triggering the distribution process and directing the actions to be taken in satisfying order demand”. Order processing activity may be broken down
21、 into three categories. Firstly, operating elements, such as order entry/editing, scheduling, order-shipping set preparation, and invoicing. Secondly, communication elements, such&
22、#160;as ordermodification, order status inquiries, tracing and expediting, error correction, and producinformation requests; and lastly, credit and collection elements, including credi
23、t checking and accounts receivable processing/collecting. 訂單處理。 訂單處理可以比作人的軀體的中樞神經(jīng)系統(tǒng)激發(fā)分銷過程并指導(dǎo)各種活動(dòng)得以進(jìn)行,以滿意訂貨要求。訂單處理活動(dòng)可以被分解成三個(gè)種類。第一,操作部分,諸如訂單錄入與校定,生產(chǎn)計(jì)劃運(yùn)輸方式的準(zhǔn)備工作以及貨物托運(yùn)清單。第二,溝通部分,諸如訂單修訂,訂貨狀況查詢,跟蹤,催促,錯(cuò)誤修正以及產(chǎn)品信息尋求等。最后,信貸與托收部分,包括信貸核查和有效賬戶的處理和托收。Custom services
24、 plays an important part in the speed and accuracy of the order processing. Advanced systems can reduce the time between order placement and shipment.
25、 Orders are often done through computer systems. Advanced systems, although initially expensive to the company, can substantially improve accuracy and efficiency. Often,
26、; saving in other logistics expenses(such as inventory, transportation and warehousing) or increased sales from improved customer service will justify the cost of the
27、160; system.客戶服務(wù)在訂單處理的速度與精確性方面扮演一個(gè)重要角色。先進(jìn)的系統(tǒng)能夠減少訂單下達(dá)與發(fā)貨之間的時(shí)間。 訂單常常通過計(jì)算即系統(tǒng)來完成。先進(jìn)的計(jì)算機(jī)系統(tǒng)雖然起初對(duì)公司來說很昂貴,但它能大大地提高業(yè)務(wù)的準(zhǔn)確性和效率。通常,別的物流開支(庫存,運(yùn)輸和倉儲(chǔ))的節(jié)約,或來自客戶服務(wù)提升了的銷售的增長,將證明這一系統(tǒng)提升了的成本是非常值得的。(3) Communication in logistics. Success in todays business envir
28、onment requires the management of a complex communications system. Effective communication should exist between:物流溝通 要取得當(dāng)今商務(wù)環(huán)境的成功,就需要復(fù)雜溝通體系的管理。有效的溝通應(yīng)該存在于下面各項(xiàng)之間:(a) the company, its customers a
29、nd suppliers; 公司及其客戶和供應(yīng)商;(b) major operations of the company such as marketing, manufacturing, logistics, and finance/accounting 公司的主要運(yùn)作,比如:市場,生產(chǎn),物流,財(cái)務(wù)/會(huì)計(jì);(c) logistics-relat
30、ed activities such as customer service, traffic and transportation, warehousing and storage, order processing, and inventory control; 與物流相關(guān)的活動(dòng),比如:客戶服務(wù),交通運(yùn)輸,倉儲(chǔ)與保管,訂單處理和庫存控制。 (d) Components of e
31、ach logistics acticity (within inventory control,for example,would be inplant inventory,inventory in transit,and inventory in field warehouses). 每個(gè)組成部分的物流活性(在庫存控制,例如,將inplant清單,清單中過境,和在外地的倉庫存貨)。Communication is the vital link between the entire logistics process and customers. 通信之間的重要聯(lián)系,
32、整個(gè)物流過程和客戶。A firm's communications system may be as sophisticated as a computerized management information system (MIS) or as simple as word-of-mouth communicated to individuals who"need to konw”. 要判斷一家公司的通信系統(tǒng)可作為一種先進(jìn)的計(jì)算機(jī)管理信息系統(tǒng)( MIS )或簡單的口耳相傳的傳達(dá)給個(gè)人誰“需要知道” 。(4) Inventory control.The inventory
33、control is important to ensure a sufficient supply of product to meet customer and manufacturing requirements.Inventory consumes space and capital. The cost of store inventory can be 14 to over 50 percent of the total cost. Successful inventory control involves determining enough inventories to sati
34、sfy customer demand and considering the cost of performing other logistics activities.清單對(duì)照庫存控制重要的是要確保有足夠的產(chǎn)品以滿足客戶和生產(chǎn)要求。庫存消耗的空間和資本。成本倉儲(chǔ)可14日至百分之五十以上的總成本。成功的庫存控制涉及確定足夠的庫存來滿足客戶的需求,并考慮成本履行其他后勤活動(dòng)。(5) Forecasting demands. Demand forecasting involves determining the amount of product and service that custome
35、rs will require in the future. If is important to all operations such as marketing, manufacturing, and logistics.預(yù)測的要求。需求預(yù)測涉及確定數(shù)額的產(chǎn)品和服務(wù),客戶將需要在未來。如果是很重要的所有操作,如市場營銷,生產(chǎn)和物流。* Marketing forecasts determine promotional strategies, allocation of force,pricing strategies,and market research activities. 市場預(yù)測
36、確定的促銷策略,分配部隊(duì),定價(jià)策略,市場調(diào)研活動(dòng)。* Manufacturing forecasts determine production schedules, and acquisition strategies, and in-plant inventory decisions.制造業(yè)預(yù)測確定生產(chǎn)計(jì)劃,收購戰(zhàn)略,并在工廠庫存的決定。* Logistics forecasts determine product transportation and storage. 物流預(yù)測確定產(chǎn)品的運(yùn)輸和儲(chǔ)存。Demand forecasting enables managers to allocat
37、e their resources (budgets) effectively to meet demands. Forecasting can be difficult given the market uncertainties. However, the company should undertake demand forecasting and communicate the results to other departments. Sophisticated computer models,trend analysis, sales force estimates, or oth
38、er methods can help develop such forecasts.使管理人員需求預(yù)測分配其資源(預(yù)算)有效地滿足需求。預(yù)測可能很難獲得市場的不確定性。不過,該公司應(yīng)進(jìn)行需求預(yù)測和溝通的結(jié)果向其他部門。先進(jìn)的計(jì)算機(jī)模型,趨勢分析,銷售人員的估計(jì),或其他方法可以幫助制定這樣的預(yù)測。(6) Transportion. The goods glow is depended on transportation process, it includes selecting the method of shipment(rail, water, truck, air and pipeli
39、ne),choosing a specific path (routing); complying with various local, state and federl transportation regulations; and being aware of both domestic and international traffic requirements. Transportation is often the largest part in the logistics cost.運(yùn)輸。貨物輝光是取決于運(yùn)輸進(jìn)程,它包括選擇的方法,貨物(鐵路,水路,卡車,空運(yùn)和管道) ,選擇一個(gè)
40、特定的路徑(路由) ;遵守各種地方,州和federl交通法規(guī);和正在認(rèn)識(shí)到國內(nèi)和國際交通的需求。交通往往是最大部分的物流成本。(7) Warehousing and storage. Products must be stored at any places unless consumers need them immediately. Warehousing and storage are activities that manage the space needed to hold the inventories. Specific storage activities include:
41、deciding whether the storage facility should be owned, leased, or rented; warehouse layout and design; product mix considerations; safety and maintenance; security systems; personal training;and productivity measurement.倉庫和儲(chǔ)存。產(chǎn)品必須存放在任何地方,除非消費(fèi)者需要立即。倉庫和儲(chǔ)存的管理活動(dòng)的空間需求舉行清單。特定儲(chǔ)存活動(dòng)包括:決定是否儲(chǔ)存設(shè)施應(yīng)擁有,租借,或租用倉庫的布局
42、和設(shè)計(jì);產(chǎn)品組合的考慮;安全和維修;安全系統(tǒng);個(gè)人培訓(xùn);和生產(chǎn)率衡量。(8) Plant and warehouse site selection. The strategic site near the specific markets can improve the customer service levels and lower transportation costs. When making a site decision, we need to research the product market, customer demands, location of raw mater
43、ials, component parts and subassemblies. Other major considerations include labor rates, transportation, taxes, security , laws, local community (such as the attitude towards a new industry) land cost, and infrastructure.工廠和倉庫選址。附近的戰(zhàn)略地點(diǎn)的具體市場可以提高客戶服務(wù)水平和降低運(yùn)輸成本。當(dāng)一個(gè)網(wǎng)站的決定,我們需要研究產(chǎn)品市場,客戶需求,位置的原材料,部件和組件。其他主
44、要考慮因素包括勞動(dòng)力成本,運(yùn)輸,稅收,安全,法律,地方社區(qū)(如態(tài)度,一個(gè)新的行業(yè))的土地成本和基礎(chǔ)設(shè)施。(9) Material handling. It is concerned with handling of all materials, parts, fittings, inventory, and finished goods within a plant or warehouse. Its objectives are 物料搬運(yùn)。它關(guān)注的是搬運(yùn)所有材料 ,零件,配件,庫存和成品在工廠或倉庫。其目標(biāo)是* Reduce handling possibly 處理可能減少* Minimiz
45、e travel distance 盡量減少旅行距離* Minimize goods in process 盡量減少貨物在進(jìn)程* Provide uniform flow without any negtive element 提供統(tǒng)一的流動(dòng)沒有任何負(fù)元素* Minimize losses (damaged or stolen goods) 盡量減少損失(損壞或被盜貨物)Handling or carrying is the most frequent activities in the logistics, but generally adds no value to a product,
46、these operations should be kept to a minimum. Material handling plays a vital role in reducing inventory, lowering costs, and increasing productivity.處理或攜帶是最常見的物流活動(dòng),但一般說沒有價(jià)值的產(chǎn)品,這些行動(dòng)應(yīng)保持在最低限度。材料處理方面起著重要作用,降低庫存,降低成本,并提高生產(chǎn)力。(10) Procurement. Procurement is the acquisition of materials and services from
47、other companies. Procurement includes selecting supply locations, determining forms of the material to be acquired, timing, price, quality control, and many other activities. 采購。采購是購買材料和服務(wù)的其它公司。采購包括選擇供應(yīng)地點(diǎn),確定形式的材料將予收購,時(shí)間,價(jià)格,質(zhì)量控制,以及許多其他活動(dòng)。(11) Parts and service support. Logistics is heavily conn
48、ected with many activities involved in repair and servicing of products. After sales service is usualy part of the transaction. Such as replacing parts when products break down or malfunction. Adequate supplies of spare and replacement parts should be available to customers in need. If the pro
49、duct fail to perform due to malfunction, the supplier of spare parts must respond quickly to avoid extra cost.零件和服務(wù)支持。物流是很大與許多活動(dòng)參與修理和服務(wù)的產(chǎn)品。售后服務(wù)通常是交易的一部分。如更換部件時(shí),產(chǎn)品打破或故障。充足的備件和更換零件應(yīng)提供給客戶的需要。如果產(chǎn)品未能履行因發(fā)生故障,供應(yīng)商的零部件必須迅速作出反應(yīng),以避免額外的費(fèi)用。(12) Packaging. Packaging performs two basic functions-marketing and logi
50、stics. Inmarketing the package acts promotion and advertising. Its size, weight, color, and printed information attract customers and convey knowledge of the product. When firms are involved in international marketing, packaging becomes even more important. Products sold to foreign countries travel
51、greater distances and undergo more handling operations. The logistics package is to protect the products during the process of logistics.包裝。包裝執(zhí)行兩個(gè)基本職能,營銷和物流。 Inmarketing一攬子促進(jìn)和廣告行為。其大小,重量,顏色和印刷信息吸引顧客,并轉(zhuǎn)達(dá)知識(shí)產(chǎn)品。當(dāng)企業(yè)參與國際市場營銷,包裝變得更加重要。產(chǎn)品遠(yuǎn)銷國外旅行更遠(yuǎn)的距離,并進(jìn)行更多的處理操作。物流包裝是保護(hù)產(chǎn)品的過程中的后勤工作。(13) Scrap disposal. The log
52、istics process must effectively and quickly handle, transpot, and store waste products. If they can be reused or recycled, logistics company should arrange and move them to the re-production and re-processing locations.廢料處置。物流過程中必須有效和迅速地處理, transpot ,并儲(chǔ)存廢品。如果可重復(fù)使用或循環(huán)再造,物流公司應(yīng)安排并將其移動(dòng)到重新生產(chǎn)和重新加工的位置。(14)
53、 Return goods hangling. The handling of return goods is often called reverse distribution. Buyers may return items to the seller for a number of reasons. Most logistics system are not good enough to handle such cases. In many industries, consumers return products for warranty repair, replacement,or recycling, reverse distribution costs may be very high. Reverse distribution will become more important as customers demand more f
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