商務(wù)英語書信寫作new

1、商務(wù)英語書信寫作目 錄第二章 商務(wù)業(yè)務(wù)信函范例10第一節(jié) 資信調(diào)查函101.咨詢函102.向銀行查詢新客戶資信情況103.向客戶查詢信用及經(jīng)營情況104.帶附表的資信調(diào)查函115.資信調(diào)查有利回函，并給予建議116.信用調(diào)查有利回函，告知敬請放心117.資信調(diào)查不利回函，告知管理不善128.信用調(diào)查不利回函，告知經(jīng)濟信用不佳129.表明無法提供確切意見而致歉1210.請求老客戶作為資信證人1311.要求對方提供資信資料1312.同意試銷前的資信要求13第二節(jié) 促 銷 函141.傳感剃須刀廣告海報142.男用 喱宣傳海報143.香波的報紙廣告144.便攜式小型冰箱宣傳冊155.推薦地毯166.推

2、薦替代品167.推薦新產(chǎn)品178.一般性推銷179.描述產(chǎn)品1710.寫給不經(jīng)常聯(lián)系的客戶1811.推銷教育課程1812.推銷會議場所1913.向老客戶推銷新產(chǎn)品1914.為商貿(mào)指南征集廣告20第三節(jié) 建立貿(mào)易關(guān)系201.親抵進行業(yè)務(wù)調(diào)查202.咨詢信203.表達建立業(yè)務(wù)關(guān)系的意愿214.參觀展位后要求建立貿(mào)易關(guān)系215.通過自薦信建立商務(wù)關(guān)系216.要求推薦客戶227.由朋友介紹的公司228.從廣告中得知客戶信息229.索取資料2310.寄送資料2311.與過去有貿(mào)易往來的公司恢復(fù)聯(lián)系2312.尋求電子制品合作伙伴2413.尋求紡織品貿(mào)易伙伴2414.進口商與出口商的聯(lián)絡(luò)信2515.出口商與

3、進口商的聯(lián)絡(luò)信2516.接受建立業(yè)務(wù)關(guān)系函2517.拒絕建立業(yè)務(wù)關(guān)系函2518.回函拒絕申請交易2619.要求對方刊登推銷廣告2620.索取樣品2621.請求擔任獨家代理2722.拒絕對方擔任獨家代理2723.同意對方擔任獨家代理2724.物色代理商2825.歡迎新代理商2826.要求試銷2827.同意試銷29第四節(jié) 價格談判291.第一次詢價292.答復(fù)第一次詢價293.詢問價格與優(yōu)惠條款304.答復(fù)價格，告知優(yōu)惠條款305.問詢到岸價格306.答復(fù)價格并告知細節(jié)317.中國進口商詢盤318.報同類產(chǎn)品虛盤319.提供代用品報盤3210. 報實價3211.最優(yōu)惠報價3212.中國出口商報盤3

4、313.國外出口商回復(fù)詢盤3314.答復(fù)網(wǎng)上詢盤3315.報虛盤3416.報實盤3517.折價優(yōu)惠3518.回復(fù)只能維持現(xiàn)價3519.加價前優(yōu)惠大客戶3620.還盤函3621.返還盤函3722.接受價格函3723.漲價通知函3724.說明漲價原因3825.詢價函3826.對詢價函的回函3827.價目表范例3928.回函拒絕還盤39第五節(jié) 訂 貨391.訂單樣本392.電子郵件訂單403.正式訂購函404.附寄訂單的信函405.通知接受訂單416.確認訂單417.試購函418.確認收到訂單419.使用現(xiàn)金支票下訂單4210.使用交貨付款方式下訂單4211.使用信用卡訂貨4212.通知有貨，準備發(fā)

5、運4313.通知訂貨方暫無存貨4314.通知無法供貨4315.通知不能供全部貨物4316.建議同類型其他產(chǎn)品4417.無法接受替代品4418.拒絕接受訂單4519.對貨物滿意，再一次訂貨4520.索取樣品函4521.同意送付樣品函4622.回函拒絕送付樣品4623.訂貨函4624.回函接受訂貨4625.拒絕訂單并推薦代替品4726.催促下訂單47第六節(jié) 付 款471.付款條款472.開立匯票以支付裝運費483.要求變更匯票日期484.要求對方開立包括各種費用的匯票485.要求連同匯票寄來裝船文件486.同意變更匯票的付款條件487.要求寄送裝運的匯票及提單498.通知對方愿意接受匯票499.通

6、知接受匯票，并要求迅速履行訂貨4910.要求接受匯票并付款4911.提議變更付款條件4912.建議使用見票后30天應(yīng)付的信用證支付5013.要求更易于接受的付款條款5014.答應(yīng)改變付款方式5015.要求銀行開立信用證5016.索取形式發(fā)票5117.寄送形式發(fā)票5118.付款通知5119.告知付款賬戶5220.通知收到付款5221.回函拒絕對方付款方式5222.接受對方付款方式53第七節(jié) 催 款531.提醒欠款事宜532.詢問還款事宜533.客氣的催款函534.詢問未果，再次請求還款545.用對方信用情況提醒對方546.要求結(jié)清余額547.要求付款，并付上新發(fā)票548.三度索取欠款549.再一

7、次催款5510.寄出欠款賬單5511.再度索取欠款5512.告知賬戶資金不足5613.答復(fù)客戶延期付款要求5614.正式電文催款5615.已通知律師起訴5616.最后通牒5717.付款致謝函57第八節(jié) 包裝、裝運和交貨571.說明發(fā)貨流程572.關(guān)于包裝要求573.洽談包裝584.告知已裝運585.要求裝船時間586.通知發(fā)運貨物597.通知貨物抵達598.委托裝船599.指定木箱包裝的材料及規(guī)格6010.指定包裝的材料、重量及嘜頭6011.對包裝箱長度、嘜頭的指示6012.對機器包裝的詳細指示6013.海運包裝的詳細指示6014.請注意包裝，并減少費用6115.免費再包裝6116.告知對方包

8、裝無誤，要求以保費彌補損失6117.告知對方已按照指示包裝并交付船運6118.通知對方轉(zhuǎn)讓裝船文件的銀行6219.通知對方已寄出裝船文件6220.運送數(shù)量不足，要求抓緊裝運6221.因須取得特殊許可，故延遲裝運6222.要求更改目的港6223.因生產(chǎn)設(shè)備的改進，提前交貨6324.對延誤裝運而不滿6325.因延誤裝運而致歉6326.收條6327.告知對方貨品抵達，隨函附上支票6428.裝運申請書6429.裝貨單6430.裝箱單樣本6431.托運人提供的情況6432.詢問裝運6433.催促裝運6534.告知已裝運65第九節(jié) 索賠與理賠661.投訴貨物質(zhì)量欠佳662.投訴產(chǎn)品數(shù)量不足663.投訴收到

9、貨物與訂單不符664.抱怨包裝不良675.對所稱包裝不良的答復(fù)676.首批到貨不合格，保留索賠權(quán)677.對商品質(zhì)量不滿，要求補救678.處理質(zhì)量不滿的投訴689.為送錯商品致歉6810.為再次寄錯商品規(guī)格致歉6811.解釋雙方都有責任6912.調(diào)解客戶退貨6913.表示愿意調(diào)查事實真?zhèn)?014.調(diào)查后做進一步回復(fù)7015.破例進行理賠7016.拒絕理賠7117.說明包裝無誤，請對方向保險公司索賠7118.因數(shù)量不一致，補運替代品7119.通知對方運去替代品7120.表明愿意為不良品質(zhì)負責，并支付差額7221.針對索賠，指責對方訂貨錯誤7222.應(yīng)付令人頭痛的客戶7223.改善服務(wù)72第十節(jié) 商

10、標、說明書、合格證及合同樣本731.白鶴牌鉛筆商標732.長城牌地毯商標733.鳳凰牌雙輪手扶拖拉機使用說明734.叉車使用說明書745.牡丹牌648型收音機說明書756.微型電子計算器使用說明書767.安替司丁藥物使用說明書778.太陽元氣袋使用說明書789.產(chǎn)品合格證7810.裝配合同7911.代理協(xié)議8012.補償貿(mào)易合同82第三章 商務(wù)通用公文及社交公文84第一節(jié) 通告和啟事841.開業(yè)通告842.擴張營業(yè)通告843.設(shè)立分公司的通知854.發(fā)布并購消息855.遷址通告856.公司重組啟事867.拆伙通告868.招標通告869.租賃注意事項8810.商品大拍賣海報8811.消防演習(xí)通知

11、8812.董事會會議通知及會議議程8813.開會通知8914.開業(yè)通告8915.增加新合伙人8916.合伙人退休9017.布告形式的通知9018.通知參觀取消9019.商標所有權(quán)通知9020.支票遺失9121.給顧客的通知91第二節(jié) 公司人事911.晉升公告912.調(diào)動通知923.自薦求職信924.應(yīng)征求職信935.求職者熟人推薦函936.面試通知函937.錄用通知函948.工作接受函949.工作拒絕函9410.辭職信9511.接受辭職9512.辭退員工9513.褒獎員工95第三節(jié) 報告及介紹信961.公司管理改革方案報告962.員工福利報告963.加強保安措施報告974.日常工作報告975.

12、銷售情況調(diào)查報告986.要求寫報告的信函997.研究報告的序文998.業(yè)務(wù)介紹信999.正式報告10010.公司簡介101第四節(jié) 邀請與約見函1011.邀請參加交易會1012.邀請參加開業(yè)慶典1013.邀請參加年度銷售會議1014.邀請客戶參觀公司1025.邀請參觀貿(mào)易展覽會1026.正式邀請參觀特展1037.晚宴請柬1038.便宴邀請1039.邀請參加晚宴(非正式函）10310.非正式拒絕晚宴函10311.正式拒絕晚宴函10412.正式邀請函10414.邀請明信片10415.接受共進午餐的邀請10516.拒絕參加招待會10517.茶會請柬10518.舞會請柬 10519.非正式的預(yù)約要求10

13、620.業(yè)務(wù)約見函10621.拒絕約見10622.同意約見10623.確認約見函10624.確認合作會議議程10725.安排招待工作10726.建議更改時間10727.拒絕參會10728.正式婚禮請柬10829.歡迎函10830.致歡迎詞10931.邀請函（非正式）10932.拒絕參加酒會回函11033.到辦公室約見函11034.接受約見回函11035.拒絕約見回函110第五節(jié) 祝賀與慰問1111.祝賀總經(jīng)理任職1112.祝賀晉升1113.對祝賀晉升的回函1114.賀成為董事會成員1115.賀同事榮退1116.賀員工生日1127.祝賀新公司營業(yè)1128.生病慰問信1129.慰問家屬11310.

14、表示懷念11311.吊唁函113第六節(jié) 感謝與道歉函1141.感謝客戶訂單1142.感謝熱情款待第三人1143.感謝惠賜資料1144.回復(fù)客戶的感謝信1145.感謝工作推薦人1156.感謝客戶推薦人1157.感謝客戶的付款和訂單1158.感謝客戶的長期支持1159.為逾期付款致歉11610.為發(fā)貨單上的錯誤致歉11611.為給別人帶來不便公開致歉11612.感謝別人盛情款待11713.致謝大宗訂單117第二章 商務(wù)業(yè)務(wù)信函范例第一節(jié) 資信調(diào)查函1.咨詢函Credit InformationDear Sirs,The under-mentionedfirm has recently asked

15、if they could represent us in the marketing of our products in the United States as our sole agent:Friendship International Trade Co.Ltd.250 Royal RoadNew York,NY.30786We would be very grateful if you could let us have some information about the financial and business standing of the above firm.Any

16、information that you may give would be treated in strict confidence and we await your early reply.Yours faithfullyLi GangGeneral Manager2.向銀行查詢新客戶資信情況(CONFIDENTIAL)Dear Sirs,We have received an order for US56 500 worth of goods from Atlantic Electronic Co.,Ltd,U.S.A.They have given us your bank as a

17、 reference.We wish to know if they are good for this amount and in every way trustworthy and reliable.We shall be most grateful for any information you give us.We should of course treat as strictly confidential any advice you tell us and be only too pleased to perform a similar service for you shoul

18、d the opportunity ever arise.We enclose a stamped and addressed envelope for your reply.Yours faithfully,3.向客戶查詢信用及經(jīng)營情況Dear Sirs:We will be obliged if you will kindly give us the information about credit standing of the Watson & Jones Newcastly International Trade Co.,Ltd.in your city.We underst

19、and that you have regular transactions with the firm.So we take the liberty to ask you to give your views concerning the actual position of the firm in order that we may take steps to avoid getting into trouble.Any information you give will be highly appreciated and kept in strict confidence.We shal

20、l be pleased to reciprocate if you should need our services at this end.We are awaiting your early reply.Yours faithfully,4.帶附表的資信調(diào)查函Credit InformationDear Sir,We have received a sudden bid from the American Trading Co.,Ltd,600 Mission Street,San Francisco,with which you are now doing business and t

21、he firm gives us your name as a reference.We shall appreciate it if you will inform us of your own experiences with the firm by filling in the blanks of the attached sheet and returning it to us in the enclosed envelope.Any information you may give us will be treated as strictly confidential and exp

22、enses concerned from this inquiry will be gladly paid by us upon receipt of your bill.Very truly Yours,(Attached Sheet)(1)How long have you been in business relations with the firm?(2)What credit limit have you placed on their account?(3)How promptly are terms met?(4)What amount is currently outstan

23、ding?5.資信調(diào)查有利回函，并給予建議Private & ConfidentialDear Sirs,Subject:The London Trading Co.,Ltd.In reply to your letter of August 18,we want to inform that we have now received from Barclay Bank of London the information you require.The London Trading Co.,Ltd.was founded in 1940 with a capital of 1 000

24、000 pounds.Their chief line is in the import and export of textiles.Their business suppliers are satisfied with them.We consider them good for business engagement up to an amount of 300 000 pounds.For larger transations we suggest payment by sight L/C.The above information is strictly confidential a

25、nd is given without any responsibility on this bank.Truly， 6.信用調(diào)查有利回函，告知敬請放心Gentlemen,The firm mentioned in your letter of September 20 is one of the most responsible dealers of textile goods.The company was established in 1948,and has supplied our firm with qualified goods for over 20 years.They ha

26、ve always provided complete satisfaction with in-time delivery,moderate prices and superior quality.We believe that they may be rated as an A-Level company with which you can deal freely.Of course,this is our personal opinion and we assume no responsibility in your proposed business negotiations.We

27、hope the above is satisfactory and will help you in making a decision.Very truly yours,MikeBusiness Manager7.資信調(diào)查不利回函，告知管理不善Private & ConfidentialDear Sirs,We have completed our enquiries concerning the company mentioned in your letter of May 18 and have to inform you to consider carefully the b

28、usiness with them.In the past three years,the company has experienced a serious difficulty in finance and delayed in executing their normal payment.It seems to us that the companys difficulties were due to bad management and in paricular to overtrading.We would advise you to pay most careful attenti

29、on to any business relations with them.However,this is our personal opinion and we wish you to make further enquiries on your part.Yours sincerely， 8.信用調(diào)查不利回函，告知經(jīng)濟信用不佳Dear Sir,We are sorry to say that our experiences with the company which you inquired about in your letter of June 17 have been unsat

30、isfactory.It is true we were in business relations with the firm of the last two years and on several occasions we have had lots of trouble in effecting settlements.The company still owes 1 400 for purchase made over seven months ago.The account is now in the hand of our attorneys for collection.May

31、 we ask that you treat this information as strictly confidential without responsibility on our part.Very truly yours,9.表明無法提供確切意見而致歉Private & ConfidentialDear Sirs,We regret our inability to let you know any positive information concerning the firm in question in your letter of June 6.It is true

32、 that we had business with them during the past few years,but the amount of business was not so large that we can not supply any responsible opinion on the business capability and credit standing.We suggest you make further status enquiries from other enquiry agencies.Yours truly， 10.請求老客戶作為資信證人Dear

33、 Mr Green,Thank you for your letter of November 2.We are delighted to hear that you are so pleased with the refurbishment of your hotel.As you know,in our line of work,we depend on good reports about our projects to win further business.Our clients always shop around and look for references before c

34、ommitting themselves.We would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry.Would you agree to our suggesting that future clients should call you?It would also be most helpful if we could occasionally bring a client to look at your hotel.We would,

35、of course,stay overnight at least.I will call you next week to hear your reaction.Thanks again for you kind words.Yours sincerely,RobertManager11.要求對方提供資信資料Dear Sirs,We are very glad to receive your fax inquiry.Since it is the first time we contact,we would be highly appreciated if you could provide

36、 us your bank name and address.We realize the types of IC you need,but we do not know the specification you require for that IC such as the voltage,current.Could you please tell us the purpose of this IC?The fax you send us is not very clear for the wording part.Therefore,please fax it again(no need

37、 for graph).We wish we could provide the best services to you.Sincerely yours， 12.同意試銷前的資信要求Dear Sirs,Thank you for your letter of 10th March.We are gratified to receive your request for men and womens raincoats on approval.As we have not previously done business together,perhaps you will kindly agr

38、ee to supply either the usual trade references,or the name of a bank to which we may refer.As soon as these enquiries are satisfactorily settled,we shall be happy to send you the items you mention in your letter.We sincerely hope this will be the beginning of a long and pleasant business association

39、.We shall do our best to make it so.Yours,第二節(jié) 促 銷 函1.傳感剃須刀廣告海報GILIETTE SENSORThe only razor that senses and adjusts to the individual needs of your face.Gillette Sensor:the shave personalized to every man.It starts with twin blades,individually and independently mounted on highly responsive springs.

40、So they continuously sense and automatically adjust to the individual curves and unique needs of your face.Innovation is everywhere.You can feel it in the textured ridges and the balance of the Sensor razor.You appreciate it in the easy loading system and the convenient shaving organizer.Even rinsin

41、g is innovative,the new blades are 50% narrower than any othersallowing water flow freely around and through them,for effortless cleaning and rinsing.All these Sensor technologies combine to give your individual face a personalized shavethe closest,smoothest,safest,most comfortable.The best shave a

42、man can get.Gillette2.男用者喱宣傳海報YOU MANAGE A BUSINESS，STOCKS，BONDS，PEOPLEAND NOW YOU CAN MANAGE YOUR HAIRFor the first time theres a remarkable gel that can give your hair any look you wantsleeker,fuller,straighter,curlier,more natural,even wetwithout a drop of alcohol or oil.It gets your hair into sh

43、ape in the morning and keep it under control all day.Whatever your management style,Maltplexx is for you.Get the full facts at the Aramis counter.AramisMaltplexx natural hair gel for men3.香波的報紙廣告WHY YOUR FAVORITE SHAMPOO WILL WORKBETTER IF YOU STOP USING IT FOR 14 DAYSIts so frustrating!The very sha

44、mpoo that has always left your hair so silky and clean,the shampoo you depend on gradually,then noticeably,stop working.That fresh-air softness you prize so much in clean hair is gone.Your hair feels limp and looks dull.What is happening?Why the change?“Shampoo build-up”is the reason.Each washing,ev

45、en with fine expensive shampoos of conditioners,leaves a“residue”,a tell-tale problem that has now been measured precisely in laboratory studies.Recent tests on 10 quality shampoos show that residue accumulates each time you shampoo.Its a fact of hair life.To rid your hair of this unwelcome build-up

46、 you must switch to a shampoo with superior rinsabilityeven if its just a temporary change,move to shampoo that have the ability to revitalize your hair and leave it thoroughly clean.Choose one that will do the job greatly.And dont put it off.Shampoo build-up is more than unattractive.It can destroy

47、 the soft feel of your hairits manageabilityand it can eventually damage the hair itself.Which shampoo rinses the best?In laboratory tests of 10 quality shampoos,Neutrogena shampoo was rated No.1,and demonstrated consistently superior rinsability with almost no built-up itself.So Neutrogena removes

48、the most build-up in a single washing and,equally important,leaves a negligible trace of residue compared to all the other shampoos tested.If you feel you need to revitalize your hair,try Neutrogena shampoo for just 14 days.Think of it as a refreshing“vacation”and afterwards your hair will again res

49、pond happily to your favorite shampoo.Use Neutrogena whenever you need to get your hair really clean.Then your favourite shampoo will continue to be your favourite.It is suitable for all hair types and may be used on permed,dyed hair.Neutrogena shampoo is available at chemists ad department stores,i

50、n 100ml tubes and 200ml bottles.Look for itin the white box with the brown band.“Test results indicate a single wash with Neutrogena was adequate to remove in excess of 90% of the residue.Even with conditioners,which are far more substantive to the hair,a single wash with Neutrogena.,removes 70% of

51、the residue.”Excerpt from N.Skin Care Institute Reports4.便攜式小型冰箱宣傳冊Dear Fellow Camper,It is a great day to start your vacation.The sun is ablaze,the van or wagon is humming nicely down the Interstate,and the family is settled comfortably in anticipation of what lies ahead.Even the dog is amicable.Ca

52、n you guess what happens next?Suddenly there are echoed demands for a rest stop and something to eat.The rest stop idea is good,but the“something to eat”shakes you a littleyou have visions of hauling out the old billfold and plunking down fifteen bucks or so for snacks at a fast food place.BUT NOT I

53、F YOU HAVE LEKTRON KOOL WITH YOU!The Lektron Kool is the greatest little portable fridge youve ever seen.Pack it with sandwiches,drinks,fried chicken,fruit,whatever,and youll have at your fingertips really cold food and drink day and night.The Lektron Kool is not an ice box.Its a lightweight but roo

54、my electronic refrigerator that you can plug into your car or a 110-volt adaptor that we make available,assuring you of fresh edibles for days and nights.The secret is in Lektron Kools thermoelectric solid-state module,which replaces all the bulky piping coils,compressors,and motors you find in conventional portable refrigerators.