hybris電商開發(fā)實(shí)施路線和流程

1、hybris 開發(fā)實(shí)施案例分享Sep 17th 2015 2012 SAP AG. All rights reserved.2C關(guān)于hybrisB2C和B2B電子商務(wù)解決方案全面電子商務(wù)解決方案模塊化和服務(wù)導(dǎo)向架構(gòu)資金實(shí)力及對(duì)電子商務(wù)的獨(dú)家重點(diǎn) 2012 SAP AG. All rights reserved.3Customer 2012 SAP AG. All rights reserved.4C目錄PCM/WCMS/OMS應(yīng)用Hybris實(shí)施路線Hybris發(fā)展前景SAP hybris開發(fā)架構(gòu)HybrisHybris項(xiàng)目客戶經(jīng)驗(yàn)分享項(xiàng)目客戶經(jīng)驗(yàn)分享Hybris演示及技術(shù)探討 2012 SA

2、P AG. All rights reserved.5Customer實(shí)施案例分享 2012 SAP AG. All rights reserved.6C目錄PCM/WCMS/OMS應(yīng)用Hybris實(shí)施路線Hybris發(fā)展前景SAP hybris開發(fā)架構(gòu)和特點(diǎn)開發(fā)架構(gòu)和特點(diǎn)Hybris項(xiàng)目客戶經(jīng)驗(yàn)分享Hybris演示及技術(shù)探討 2012 SAP AG. All rights reserved.7Customerhybris系統(tǒng)架構(gòu)總覽前臺(tái)展現(xiàn) Spring MVC REST Web service APIJSF F, Flash, PHP, etc.功能模塊OmniCommerce Conne

3、ctTM內(nèi)容Order Management多渠道交易渠道Call CenterMarketplacesMobilePOSPrintSocialWCMShybrisB2C CommercehybrisB2B Commercehybris PCM后臺(tái)功能支持hybris Management Console (hmc)hybrisCockpitsMultichannelProductCMSCustomer ServicePrintReportImportAdministration平臺(tái)PersistenceInternationalizationCachingImport / ExportSec

4、uritySearch平臺(tái)功能Clustering應(yīng)用服務(wù)器數(shù)據(jù)庫(kù) 2012 SAP AG. All rights reserved.8Customerhybris采用了Java語(yǔ)言和Spring框架，可以根據(jù)業(yè)務(wù)需求變化快速二次開發(fā)實(shí)施和上線 nSpring FrameworknApache TomcatnZK FrameworknApache Solr nEhcachenHibernate ValidatornApache AntnJasper ReportsnApache Commons nGoogle Guavahybris使用的部分技術(shù)及標(biāo)準(zhǔn) 2012 SAP AG. All rig

5、hts reserved.9CustomerERP, PLM, CRM ERP, PLM, CRM ERP, PLM, CRM hybrisbackendHeaderCode1, M1, M2, -, -, -, - , -, -, -, - , -, -, -, - , -, -, -, - , -, -, -, - , -, -, -, - , -If available: Web serviceXML header . . .WebserviceCSV exportSOAP/RESTImporting dataas CSVImporting and exporting XML and o

6、ther formats transformation in CSV平臺(tái)開放性平臺(tái)開放性 支持多種協(xié)議支持多種協(xié)議 2012 SAP AG. All rights reserved.10Customer數(shù)據(jù)庫(kù)客戶防火墻英特網(wǎng)訪問負(fù)載均衡應(yīng)用服務(wù)器n hybris Cluster Setupn Delivers all business servicesn Caches database queries Sticky session balances between webservers 1Gbit EthernetWeb服務(wù)器n 存儲(chǔ)靜態(tài)文件n Directs dynamic requests

7、 to appserversn Oracle RAC Cluster Setupn Serving all business objectsn Transactional storageDB 4DB 3DB 1DB 2hybris獨(dú)特價(jià)值獨(dú)特價(jià)值 靈活的部署架構(gòu)靈活的部署架構(gòu) 2012 SAP AG. All rights reserved.11C目錄PCM/WCMS/OMS應(yīng)用應(yīng)用Hybris實(shí)施路線Hybris的職業(yè)前景SAP hybris開發(fā)架構(gòu)Hybris項(xiàng)目客戶經(jīng)驗(yàn)分享Hybris演示及技術(shù)探討 2012 SAP AG. All rights reserved.12Customer

8、2012 SAP AG. All rights reserved.13Customer為什么使用hybris 全渠道產(chǎn)品管控中心 總部維護(hù)商品主數(shù)據(jù)的建立審批后下發(fā)到渠道目錄StageOnline天貓渠道產(chǎn)品編輯審批后天貓產(chǎn)品信息同步京東渠道產(chǎn)品編輯審批后京東產(chǎn)品信息同步官網(wǎng)渠道產(chǎn)品編輯審批后官網(wǎng)產(chǎn)品信息同步官網(wǎng)VIP渠道產(chǎn)品編輯審批后官網(wǎng)VIP產(chǎn)品信息同步特殊地區(qū)渠道產(chǎn)品編輯審批后特殊地產(chǎn)品信息同步StageOnline 總部維護(hù)產(chǎn)品基本模版和信息, 審批后發(fā)布同步到各個(gè)渠道, 各個(gè)渠道針對(duì)自身特性, 各自維護(hù)自己的產(chǎn)品目錄. 2012 SAP AG. All rights reserved

9、.14Customer強(qiáng)大的統(tǒng)一的商品綜合信息維護(hù)能力強(qiáng)大的統(tǒng)一的商品綜合信息維護(hù)能力Web店內(nèi)導(dǎo)購(gòu)POS移動(dòng)呼叫中心多渠道多渠道SAP零售系統(tǒng)中國(guó)電信中國(guó)聯(lián)通中國(guó)移動(dòng)CRMERPBillingeCatalogPortalsExcel商品商品數(shù)據(jù)與內(nèi)容數(shù)據(jù)與內(nèi)容聚合聚合商品內(nèi)容相關(guān)維護(hù)人員商品內(nèi)容相關(guān)維護(hù)人員采購(gòu)經(jīng)理品類管理產(chǎn)品經(jīng)理市場(chǎng)經(jīng)理內(nèi)容發(fā)布內(nèi)容發(fā)布商品商品數(shù)據(jù)創(chuàng)建、增強(qiáng)、維護(hù)數(shù)據(jù)創(chuàng)建、增強(qiáng)、維護(hù)商品內(nèi)容管理統(tǒng)一平臺(tái)Print CataloguePrint MaterialsDM CampaignsCD/DVD PoS 2012 SAP AG. All rights reserved.1

10、5CustomerPCM 全品類產(chǎn)品信息的聚合全品類產(chǎn)品信息的聚合多語(yǔ)言多語(yǔ)言 網(wǎng)頁(yè)網(wǎng)頁(yè)4 ERP-SystemsCRM SalesLogixCAD Application不同國(guó)家顯示不同內(nèi)容不同國(guó)家顯示不同內(nèi)容自動(dòng)轉(zhuǎn)換計(jì)量單位自動(dòng)轉(zhuǎn)換計(jì)量單位集中管理異構(gòu)系統(tǒng)數(shù)據(jù)集中管理異構(gòu)系統(tǒng)數(shù)據(jù)管理數(shù)萬(wàn)種產(chǎn)品管理數(shù)萬(wàn)種產(chǎn)品數(shù)百萬(wàn)產(chǎn)品組合數(shù)百萬(wàn)產(chǎn)品組合幾十種語(yǔ)言幾十種語(yǔ)言Print CollateralNewsletter 2012 SAP AG. All rights reserved.16Customer 2012 SAP AG. All rights reserved.17Customerhybris

11、 產(chǎn)品組件架構(gòu)數(shù)據(jù)庫(kù)層數(shù)據(jù)庫(kù)層應(yīng)用服務(wù)器層應(yīng)用服務(wù)器層PersistenceCachingSecurityTransactionsClusteringInternationali-zationImport/ExportSearchRapid BusinessObjectsCronJobs平臺(tái)層平臺(tái)層功能層功能層hybris PCMhybris CommerceWCMSOMSOther modulesStorefoundationhybris ManagementConsoleCockpitsOther Frontends展現(xiàn)層展現(xiàn)層 2012 SAP AG. All rights reserv

12、ed.18C快速建站能力快速建站能力頁(yè)面模版兩欄式三欄式品牌站點(diǎn)模版頁(yè)面主頁(yè)商品瀏覽商品詳情頁(yè)組件文本圖片商品目錄促銷廣告產(chǎn)品推薦列表 2012 SAP AG. All rights reserved.19C所見即所得的可視化頁(yè)面編輯功能豐富的可重用頁(yè)面組件快速建站能力快速建站能力 2012 SAP AG. All rights reserved.20Customer社交網(wǎng)絡(luò)規(guī)則個(gè)性化內(nèi)容個(gè)性化頁(yè)面用戶分群個(gè)性化產(chǎn)品推薦?Customer profile 用戶偏好n用戶年齡n訂單歷史n性別nn當(dāng)前購(gòu)物車內(nèi)容n查看過的頁(yè)面n用戶來源（Referral URL）n話單信息用戶線上行為卓越的個(gè)性化用

13、戶體驗(yàn)卓越的個(gè)性化用戶體驗(yàn)大數(shù)據(jù)平臺(tái) 2012 SAP AG. All rights reserved.21C不同的客戶訪問同一個(gè)網(wǎng)站看到不同的內(nèi)容不同的客戶訪問同一個(gè)網(wǎng)站看到不同的內(nèi)容 缺省用戶 校園學(xué)生用戶 2012 SAP AG. All rights reserved.22C積分商城統(tǒng)一的平臺(tái)可以同時(shí)支持多站點(diǎn)統(tǒng)一的平臺(tái)可以同時(shí)支持多站點(diǎn)B2C, B2B, 以及子站點(diǎn)WebBack EndCCB訂單(Mail, XML, Fax)Back End 3rd Party企業(yè)站點(diǎn)粉絲商城NewsletterB2B 站點(diǎn)(批發(fā))子站點(diǎn)B2C 站點(diǎn)基礎(chǔ)數(shù)據(jù)數(shù)字媒體 2012 SAP AG. Al

14、l rights reserved.23Customer 2012 SAP AG. All rights reserved.24Customerhybris 產(chǎn)品組件架構(gòu)數(shù)據(jù)庫(kù)層數(shù)據(jù)庫(kù)層應(yīng)用服務(wù)器層應(yīng)用服務(wù)器層PersistenceCachingSecurityTransactionsClusteringInternationali-zationImport/ExportSearchRapid BusinessObjectsCronJobs平臺(tái)層平臺(tái)層功能層功能層hybris PCMhybris CommerceWCMSOMSOther modulesStorefoundationhybris

15、 ManagementConsoleCockpitsOther Frontends展現(xiàn)層展現(xiàn)層 2012 SAP AG. All rights reserved.25Customer訂單履行及物流配送管理搜索和過濾待發(fā)運(yùn)訂單快速察看訂單詳細(xì)信息并修改打印分揀單s, 打包單, 發(fā)運(yùn)單 2012 SAP AG. All rights reserved.26Customer搜索 -中文支持nFully Support Chinese Character Search based on Product Item, Category and KeywordsState of Art AJAX Based

16、 Search with Item or Category Name in Chinese搜索 -中文支持nUser Defined Keywords for directing customer to specific product pagesnStep 1 : Keyword defined by Internal UsersnStep 2 : Customer Searching for KeywordsnStep 3 : Redirect to specific pages 2012 SAP AG. All rights reserved.29C目錄PCM/WCMS/訂單/搜索Hyb

17、ris實(shí)施路線Hybris發(fā)展前景發(fā)展前景SAP hybris開發(fā)架構(gòu)Hybris項(xiàng)目客戶經(jīng)驗(yàn)分享Hybris演示及技術(shù)探討 2012 SAP AG. All rights reserved.30Customer電商實(shí)施路線規(guī)劃實(shí)施交付行業(yè)分析業(yè)務(wù)分析流程分析市場(chǎng)分析客戶調(diào)研業(yè)務(wù)模式組織架構(gòu)業(yè)務(wù)流程作業(yè)流程流程設(shè)計(jì)系統(tǒng)設(shè)計(jì)系統(tǒng)測(cè)試架構(gòu)設(shè)計(jì)業(yè)務(wù)設(shè)計(jì)接口設(shè)計(jì)代碼實(shí)現(xiàn)STTUAT原型設(shè)計(jì)驗(yàn)收發(fā)布文檔交付知識(shí)轉(zhuǎn)移客戶驗(yàn)收版本發(fā)布藍(lán)圖文檔設(shè)計(jì)文檔業(yè)務(wù)培訓(xùn)技術(shù)培訓(xùn)接口文檔測(cè)試文檔 2012 SAP AG. All rights reserved.31Customer 2012 SAP AG. All rights reserved.32Customer 2012 SAP AG. All rights reserved.33Customer 2012 SAP AG. All rights reserved.34Customer 2012 SAP AG. All rights reserved.35Customer 2012 SAP AG. All rights reserved.36C目錄PCM/WCMS/OMS應(yīng)用Hybris實(shí)施路線Hybris發(fā)展前景發(fā)展前景SAP hybr