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1、協(xié)同商務(wù)與加值競(jìng)爭(zhēng)Collaboration eBusiness & Value Added Competitive江忠亮總經(jīng)理思愛普軟體系統(tǒng)股份Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions 今日 SAPSAP AG 2000
2、 年的收入: 62.6 億歐元 世界第一大獨(dú)立企業(yè)應(yīng)用系統(tǒng)軟體供應(yīng)商 企業(yè)應(yīng)用軟體市場(chǎng)的領(lǐng)導(dǎo)者, 自 1972 年創(chuàng)立起已有近 30 年企業(yè)系統(tǒng)軟體經(jīng)驗(yàn)在120多個(gè)國(guó)家有13,500多家用戶, ( 80% Fortune Global 500 ) 安裝了36,000+ 套系統(tǒng)約1,0M+ 個(gè)運(yùn)用者 (如 NESTLE, 全球23萬(wàn)員工全面採(cǎi)用 mySAP)SAP 臺(tái)灣目前共有 100+ Global/本地中大型客戶 (如:臺(tái)積電、聯(lián)電)不論公司大小都以用戶爲(wèi)中心 添加客戶滿意度並增強(qiáng)客戶的自信心 (自1997年設(shè)立臺(tái)灣分公司與教育訓(xùn)練中心)對(duì)SAP全球業(yè)務(wù)與 R&D 的大量投資 全球有27,1
3、00+多名員工 , 2001 年 7 月;SAP 臺(tái)灣目前共有 70 名員工Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions 典範(fàn)轉(zhuǎn)移 : 全球化經(jīng)濟(jì)時(shí)代供應(yīng)鏈效率化Old Product Economy智慧型加值網(wǎng)絡(luò)Global Customer EconomyDigitization數(shù)位化Increasing ConnectivityDeregulation市場(chǎng)開放 New EntrantsGlobalization全球化 New
4、Markets電子化企業(yè) (E-Business) 的競(jìng)爭(zhēng)優(yōu)勢(shì)的類型競(jìng)爭(zhēng)優(yōu)勢(shì)CompetitiveAdvantage差異化Differentiation(Non-Price Value)戰(zhàn)略位置/中心競(jìng)爭(zhēng)力Strategy Position/Core Competence低本錢Low Cost作業(yè)效率/最正確作業(yè)方式Operational Effectiveness/ Best Practice本錢相關(guān)性差異性產(chǎn)業(yè)生產(chǎn)力的優(yōu)勢(shì)高低高低ERPSCM/CRMCollaborationExchangeSource Gartner Group應(yīng)用需求成果Inventory Management: EO
5、Q庫(kù)存管理 : 生產(chǎn)規(guī)模與產(chǎn)品複雜化 1950MRP降低庫(kù)存本錢, 援用“無(wú)限產(chǎn)能規(guī)劃技術(shù)MRP1970MRP IIMRP II降低庫(kù)存本錢, 應(yīng)用“無(wú)限產(chǎn)能規(guī)劃技術(shù)與期間買賣管理加速財(cái)務(wù)資訊的整合1980MRP II (plus)ERP專注於客戶, 經(jīng)由資源應(yīng)用最正確化與即時(shí)買賣作業(yè)程序達(dá)成企業(yè)內(nèi)動(dòng)態(tài)平衡1990SCM&CRM&CollaborationExtended ERP專注於客戶, 經(jīng)由企業(yè)間資源應(yīng)用最正確化與即時(shí)買賣作業(yè)程序達(dá)成價(jià)值鏈動(dòng)態(tài)平衡2000資訊應(yīng)用發(fā)展歷程Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollabora
6、tion Solution Vision mySAP Business Solutions 電子化企業(yè) e-Business 與產(chǎn)業(yè)價(jià)值鏈的關(guān)係原料供應(yīng)商 製造商經(jīng)銷商 零售商 消費(fèi)者 產(chǎn)品符合消費(fèi)者需求 降低存貨運(yùn)作本錢 產(chǎn)生額外附加價(jià)值 迅速反應(yīng)需求 資訊透通與分享 協(xié)同商務(wù)運(yùn)作B2BB2BB2BB2C產(chǎn)品資訊為何供應(yīng)鏈管理非常重要The Growing Importance Of SuppliersPurchased goods and services represent over 50% of sales for manufacturing companies.A 4% reduct
7、ion in this cost can generate the equivalent contribution of a 10% increase in sales.Supply-base optimization is the fastest way to lower costs and increase profits.供應(yīng)鏈管理與協(xié)同商務(wù)的要義Value Generation 降低本錢、添加附加價(jià)值through higher compliance, better supplier selection, shorter cycle times and focused sourcing
8、 strategies.Therefore, you want to maximize the “return on relationshipProcess extension 協(xié)同跨公司作業(yè)流程through automation of cross company processes on an open, scalable solution infrastructure.協(xié)同商務(wù)的企業(yè)需求designpayplanprocuresourcecatalogordershipmentdesigninventoryforecasttrendhistorycontractstrategycolla
9、borationinformationintegrationwork with partners and suppliers as easily as you work with teams within your own companygather timely and accurate information on all sourcing and procurement activities across the boarddrive business process integration beyond enterprise boundaries Intra-Enterprise In
10、tegration Inter-Enterprise Co-operation E-Community CollaborationEfficiencyCost & Lead-timeProcess-orientationInternal SystemEffectivenessOptimizationProcess-orientationPoint-to-point linkingBusiness CollaborationProcess FlexibilityInformation VisibilityInternet HubERPSCMCRM/CollaborationBusiness In
11、telligence由企業(yè)內(nèi)部到企業(yè)社群的整合企業(yè)資訊系統(tǒng)企業(yè)效益企業(yè)整合協(xié)同商務(wù)的種種能夠型態(tài)OEMDealerImporterChannel-Master DrivenValue-Chain Hube.g., Supplier WorkplaceMarket-DrivenBuy-SideSell-SideMarketplaceExchangee.g., Chemicals MarketplaceCorporate-DrivenCorporate Networke.g., Central PaymentsBankLocal SubsidiaryGlobal Treasury SCM Solu
12、tion eProcurement Solution Enterprise Portal Solution Marketplace & Exchange Solution XML/B2B Integration SolutionAgenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions SAP 完好的企業(yè)電子採(cǎi)購(gòu)解決方案 SAP 電子採(cǎi)購(gòu)所涵蓋之範(fàn)圍Strategic Purchasing(戰(zhàn)略性採(cǎi)購(gòu))StrategicMRO(e.g. mach
13、inery,capital goods)戰(zhàn)略性之間接物品如生產(chǎn)用機(jī)器設(shè)備Customer-specific (e.g. design services)特殊需求如設(shè)計(jì)服務(wù)MRO(indirect goods/services)間接資料, 如辦公室用品Commodities(e.g. raw material)直接生產(chǎn)用材Other e-Procurementsolutions其它電子採(cǎi)購(gòu)方案所涵蓋之範(fàn)圍Indirect / Direct (直接/間接資料) 供應(yīng)鏈管理的主要領(lǐng)域mySAP SCMBusiness Visibility - Adaptive Collaboration - Val
14、ue Creation網(wǎng)絡(luò)(Networking)協(xié)作管理(Coordination)規(guī)劃(Planning)執(zhí)行(Execution)強(qiáng)化他的價(jià)值網(wǎng)絡(luò)以添加企業(yè)管理的透明掌控才干及協(xié)同作業(yè)才干經(jīng)由彈性及回應(yīng)才干的提升,大幅加強(qiáng)管理營(yíng)運(yùn)的才干及降低創(chuàng)造價(jià)值所需的時(shí)間經(jīng)由對(duì)於預(yù)測(cè)正確度的提升,最大化企業(yè)的資產(chǎn)投資回收及供需管理獲利的才干以最低的本錢逹到最正確的效率SAP 提供完全整合的供應(yīng)鏈解決方案mySAP SCM網(wǎng)絡(luò)(Networking)協(xié)作管理(Coordination)規(guī)劃(Planning)執(zhí)行(Execution)Private ExchangeEnterprise PortalM
15、obile Supply Chain ManagementSupply Chain Event ManagementSupply Chain Performance ManagementSupply Chain DesignCollaborative Demand and Supply PlanningCollaborative ProcurementCollaborative ManufacturingCollaborative FulfillmentSAP 勝利案例 Customer Projects Selection across IndustriesIndustryCustomerc
16、-Business ScenarioAutomotiveBMWSupplier WorkplaceAutomotivePSAVehicle Sales & DistributionChem/PharmBASF, Bayer et al.Chem/Pharm MarketplaceChem/PharmBristol-Myers SquibbVendor ChargebacksCP/RetailOsram SylvaniaCRM for Consumer DistributorCP/RetailMottsVendor Managed InventoryMediaAmaurySelling Clas
17、sified AdsService ProviderKuoniOne-Step-Travel ManagementInsuranceAllstate InsuranceInsurance Claims/Car RepairPublic SectorCity of MannheimCitizen Self ServiceEngineeringSaudi AramcoCollaborative Engineering. . .Demand and Supply PlanningTodayCollaborative DP (CP+DP)Demand Forecasting (DP)Promotion
18、 Planning (DP)Feature based Planning (DP)Consensus Forecasting (DP)Distribution Planning (SNP)Deployment (SNP)Supply Planning (SNP)SNP Optimization (SNP)Sales & Operations Planning (DP+SNP)CPFR/VMI (CP)SegmentAll industriesRestrictions for Spare Parts MgmtExamplesUnilever: Demand Forecasting, Promot
19、ion Planning, Consensus based ForecastingFischer, Wacker Siltronic: Integrated Demand and Supply Planning ProcessColgate Palmolive: Collaborative Demand Planning, Distribution Planning, Deployment, VMINestl, Motts, Pirelli, Goodyear, .SolutionCustomerDirect ProcurementTodayCollaborative Supply Plann
20、ing (CP)RFP/RFQ Decision Support Screen (CP)Purchasing Workbench (PP/DS)Supplier ATP Request via HubRFP/RFQ via MarketBuyer at a HubOutlookCollaborative Delivery SchedulingAuction Service IntegrationSegmentAutomotive, High Tech, CP, Chem/PharmCompanies and Market MakersExamplesBMW: Inbound(Purchasin
21、g Workbench, Collaborative Delivery Scheduling)SolutionCustomerOrder Fulfillment: Transportation ManagementTodayTransportation Planning (TP/VS)Tendering (TP/VS)Transportation Execution (LES)Freight Mgmt (LES)Foreign Trade Logistics (LES)OutlookShipment Tracking (SCEM)Bulk Transportation (TP/VS+LES)S
22、egmentCP,Automotive, Metal/Paper, High Tech, etc.No Bulk Transportation outside the Oil&Gas R/3 solutionExamplesColgate Palmolive: Outbound (TP/VS, Tendering, LES, Shipment Tracking)BMW: Inbound(TP/VS, Collaborative Delivery Scheduling, LES)Metsa-Serla, Edeka, Chep, Pirelli, Goodyear, .SolutionCusto
23、merSAP Marketplace 電子買賣市集解決方案MarketSetE-Marketplace solution from SAPMarkets & Commerce One Procurement Order Management Supply Chain Collaboration Life-Cycle Collaboration Analytics Content Management Dynamic PricingInternet Sales and Online StoreE-Selling solutions from SAPMarkets B2B and B2C sell
24、ing* Configure-to-order* Available-to-promise* Personalized interaction, multimedia catalog, and offerings Unlimited Web designs Integrated analytics Mobile selling Enterprise BuyerE-Procurement solution from SAPMarkets & Commerce One Indirect procurement* Direct procurement Bidding and reverse auct
25、ion Integrated analytics SAP 勝利案例 三星集團(tuán) Inter-Subsidiary Trading CollaborationAPA Sales SubsidiariesHEADQUARTERSEuropean Sales SubsidiaryUS Sales SubsidiarySouth America Production SubsidiariesAPA Production SubsidiariesConnection to Public ExchangesLeading Global Electronics CompanySamsung ExchangeSAP 臺(tái)灣客戶案例分享 - 英業(yè)達(dá):與時(shí)間賽跑挑戰(zhàn):國(guó)際資訊大廠客戶(如 Compaq),不斷縮短訂單前置作業(yè)時(shí)間:95595%的訂單必須在下訂後,5天內(nèi)交貨98398% 的訂單必須在下訂後,3天內(nèi) 交貨98298% 的訂單必須在下訂後,2天內(nèi) 交貨Compaq宣佈在88年07月01日後,將全面要求國(guó)內(nèi)資訊廠商採(cǎi)行CTO(Configuration to order)的買賣協(xié)作方式。此意涵,英業(yè)達(dá)必須具備:“能因應(yīng)顧客對(duì)產(chǎn)品上百種組配規(guī)格的訂貨、製造、組裝及配送之複雜作業(yè)才干!“ 利用資訊技術(shù)及流程改善使企業(yè)脫胎換
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