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1、協同商務與加值競爭Collaboration eBusiness & Value Added Competitive江忠亮總經理思愛普軟體系統股份Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions 今日 SAPSAP AG 2000
2、 年的收入: 62.6 億歐元 世界第一大獨立企業(yè)應用系統軟體供應商 企業(yè)應用軟體市場的領導者, 自 1972 年創(chuàng)立起已有近 30 年企業(yè)系統軟體經驗在120多個國家有13,500多家用戶, ( 80% Fortune Global 500 ) 安裝了36,000+ 套系統約1,0M+ 個運用者 (如 NESTLE, 全球23萬員工全面採用 mySAP)SAP 臺灣目前共有 100+ Global/本地中大型客戶 (如:臺積電、聯電)不論公司大小都以用戶爲中心 添加客戶滿意度並增強客戶的自信心 (自1997年設立臺灣分公司與教育訓練中心)對SAP全球業(yè)務與 R&D 的大量投資 全球有27,1
3、00+多名員工 , 2001 年 7 月;SAP 臺灣目前共有 70 名員工Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions 典範轉移 : 全球化經濟時代供應鏈效率化Old Product Economy智慧型加值網絡Global Customer EconomyDigitization數位化Increasing ConnectivityDeregulation市場開放 New EntrantsGlobalization全球化 New
4、Markets電子化企業(yè) (E-Business) 的競爭優(yōu)勢的類型競爭優(yōu)勢CompetitiveAdvantage差異化Differentiation(Non-Price Value)戰(zhàn)略位置/中心競爭力Strategy Position/Core Competence低本錢Low Cost作業(yè)效率/最正確作業(yè)方式Operational Effectiveness/ Best Practice本錢相關性差異性產業(yè)生產力的優(yōu)勢高低高低ERPSCM/CRMCollaborationExchangeSource Gartner Group應用需求成果Inventory Management: EO
5、Q庫存管理 : 生產規(guī)模與產品複雜化 1950MRP降低庫存本錢, 援用“無限產能規(guī)劃技術MRP1970MRP IIMRP II降低庫存本錢, 應用“無限產能規(guī)劃技術與期間買賣管理加速財務資訊的整合1980MRP II (plus)ERP專注於客戶, 經由資源應用最正確化與即時買賣作業(yè)程序達成企業(yè)內動態(tài)平衡1990SCM&CRM&CollaborationExtended ERP專注於客戶, 經由企業(yè)間資源應用最正確化與即時買賣作業(yè)程序達成價值鏈動態(tài)平衡2000資訊應用發(fā)展歷程Agenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollabora
6、tion Solution Vision mySAP Business Solutions 電子化企業(yè) e-Business 與產業(yè)價值鏈的關係原料供應商 製造商經銷商 零售商 消費者 產品符合消費者需求 降低存貨運作本錢 產生額外附加價值 迅速反應需求 資訊透通與分享 協同商務運作B2BB2BB2BB2C產品資訊為何供應鏈管理非常重要The Growing Importance Of SuppliersPurchased goods and services represent over 50% of sales for manufacturing companies.A 4% reduct
7、ion in this cost can generate the equivalent contribution of a 10% increase in sales.Supply-base optimization is the fastest way to lower costs and increase profits.供應鏈管理與協同商務的要義Value Generation 降低本錢、添加附加價值through higher compliance, better supplier selection, shorter cycle times and focused sourcing
8、 strategies.Therefore, you want to maximize the “return on relationshipProcess extension 協同跨公司作業(yè)流程through automation of cross company processes on an open, scalable solution infrastructure.協同商務的企業(yè)需求designpayplanprocuresourcecatalogordershipmentdesigninventoryforecasttrendhistorycontractstrategycolla
9、borationinformationintegrationwork with partners and suppliers as easily as you work with teams within your own companygather timely and accurate information on all sourcing and procurement activities across the boarddrive business process integration beyond enterprise boundaries Intra-Enterprise In
10、tegration Inter-Enterprise Co-operation E-Community CollaborationEfficiencyCost & Lead-timeProcess-orientationInternal SystemEffectivenessOptimizationProcess-orientationPoint-to-point linkingBusiness CollaborationProcess FlexibilityInformation VisibilityInternet HubERPSCMCRM/CollaborationBusiness In
11、telligence由企業(yè)內部到企業(yè)社群的整合企業(yè)資訊系統企業(yè)效益企業(yè)整合協同商務的種種能夠型態(tài)OEMDealerImporterChannel-Master DrivenValue-Chain Hube.g., Supplier WorkplaceMarket-DrivenBuy-SideSell-SideMarketplaceExchangee.g., Chemicals MarketplaceCorporate-DrivenCorporate Networke.g., Central PaymentsBankLocal SubsidiaryGlobal Treasury SCM Solu
12、tion eProcurement Solution Enterprise Portal Solution Marketplace & Exchange Solution XML/B2B Integration SolutionAgenda 議程 SAP Today, 今日的 SAP 速寫 eBusiness Trends eCollaboration Solution Vision mySAP Business Solutions SAP 完好的企業(yè)電子採購解決方案 SAP 電子採購所涵蓋之範圍Strategic Purchasing(戰(zhàn)略性採購)StrategicMRO(e.g. mach
13、inery,capital goods)戰(zhàn)略性之間接物品如生產用機器設備Customer-specific (e.g. design services)特殊需求如設計服務MRO(indirect goods/services)間接資料, 如辦公室用品Commodities(e.g. raw material)直接生產用材Other e-Procurementsolutions其它電子採購方案所涵蓋之範圍Indirect / Direct (直接/間接資料) 供應鏈管理的主要領域mySAP SCMBusiness Visibility - Adaptive Collaboration - Val
14、ue Creation網絡(Networking)協作管理(Coordination)規(guī)劃(Planning)執(zhí)行(Execution)強化他的價值網絡以添加企業(yè)管理的透明掌控才干及協同作業(yè)才干經由彈性及回應才干的提升,大幅加強管理營運的才干及降低創(chuàng)造價值所需的時間經由對於預測正確度的提升,最大化企業(yè)的資產投資回收及供需管理獲利的才干以最低的本錢逹到最正確的效率SAP 提供完全整合的供應鏈解決方案mySAP SCM網絡(Networking)協作管理(Coordination)規(guī)劃(Planning)執(zhí)行(Execution)Private ExchangeEnterprise PortalM
15、obile Supply Chain ManagementSupply Chain Event ManagementSupply Chain Performance ManagementSupply Chain DesignCollaborative Demand and Supply PlanningCollaborative ProcurementCollaborative ManufacturingCollaborative FulfillmentSAP 勝利案例 Customer Projects Selection across IndustriesIndustryCustomerc
16、-Business ScenarioAutomotiveBMWSupplier WorkplaceAutomotivePSAVehicle Sales & DistributionChem/PharmBASF, Bayer et al.Chem/Pharm MarketplaceChem/PharmBristol-Myers SquibbVendor ChargebacksCP/RetailOsram SylvaniaCRM for Consumer DistributorCP/RetailMottsVendor Managed InventoryMediaAmaurySelling Clas
17、sified AdsService ProviderKuoniOne-Step-Travel ManagementInsuranceAllstate InsuranceInsurance Claims/Car RepairPublic SectorCity of MannheimCitizen Self ServiceEngineeringSaudi AramcoCollaborative Engineering. . .Demand and Supply PlanningTodayCollaborative DP (CP+DP)Demand Forecasting (DP)Promotion
18、 Planning (DP)Feature based Planning (DP)Consensus Forecasting (DP)Distribution Planning (SNP)Deployment (SNP)Supply Planning (SNP)SNP Optimization (SNP)Sales & Operations Planning (DP+SNP)CPFR/VMI (CP)SegmentAll industriesRestrictions for Spare Parts MgmtExamplesUnilever: Demand Forecasting, Promot
19、ion Planning, Consensus based ForecastingFischer, Wacker Siltronic: Integrated Demand and Supply Planning ProcessColgate Palmolive: Collaborative Demand Planning, Distribution Planning, Deployment, VMINestl, Motts, Pirelli, Goodyear, .SolutionCustomerDirect ProcurementTodayCollaborative Supply Plann
20、ing (CP)RFP/RFQ Decision Support Screen (CP)Purchasing Workbench (PP/DS)Supplier ATP Request via HubRFP/RFQ via MarketBuyer at a HubOutlookCollaborative Delivery SchedulingAuction Service IntegrationSegmentAutomotive, High Tech, CP, Chem/PharmCompanies and Market MakersExamplesBMW: Inbound(Purchasin
21、g Workbench, Collaborative Delivery Scheduling)SolutionCustomerOrder Fulfillment: Transportation ManagementTodayTransportation Planning (TP/VS)Tendering (TP/VS)Transportation Execution (LES)Freight Mgmt (LES)Foreign Trade Logistics (LES)OutlookShipment Tracking (SCEM)Bulk Transportation (TP/VS+LES)S
22、egmentCP,Automotive, Metal/Paper, High Tech, etc.No Bulk Transportation outside the Oil&Gas R/3 solutionExamplesColgate Palmolive: Outbound (TP/VS, Tendering, LES, Shipment Tracking)BMW: Inbound(TP/VS, Collaborative Delivery Scheduling, LES)Metsa-Serla, Edeka, Chep, Pirelli, Goodyear, .SolutionCusto
23、merSAP Marketplace 電子買賣市集解決方案MarketSetE-Marketplace solution from SAPMarkets & Commerce One Procurement Order Management Supply Chain Collaboration Life-Cycle Collaboration Analytics Content Management Dynamic PricingInternet Sales and Online StoreE-Selling solutions from SAPMarkets B2B and B2C sell
24、ing* Configure-to-order* Available-to-promise* Personalized interaction, multimedia catalog, and offerings Unlimited Web designs Integrated analytics Mobile selling Enterprise BuyerE-Procurement solution from SAPMarkets & Commerce One Indirect procurement* Direct procurement Bidding and reverse auct
25、ion Integrated analytics SAP 勝利案例 三星集團 Inter-Subsidiary Trading CollaborationAPA Sales SubsidiariesHEADQUARTERSEuropean Sales SubsidiaryUS Sales SubsidiarySouth America Production SubsidiariesAPA Production SubsidiariesConnection to Public ExchangesLeading Global Electronics CompanySamsung ExchangeSAP 臺灣客戶案例分享 - 英業(yè)達:與時間賽跑挑戰(zhàn):國際資訊大廠客戶(如 Compaq),不斷縮短訂單前置作業(yè)時間:95595%的訂單必須在下訂後,5天內交貨98398% 的訂單必須在下訂後,3天內 交貨98298% 的訂單必須在下訂後,2天內 交貨Compaq宣佈在88年07月01日後,將全面要求國內資訊廠商採行CTO(Configuration to order)的買賣協作方式。此意涵,英業(yè)達必須具備:“能因應顧客對產品上百種組配規(guī)格的訂貨、製造、組裝及配送之複雜作業(yè)才干!“ 利用資訊技術及流程改善使企業(yè)脫胎換
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