天津五大道項目內(nèi)部研討課件

1、Tianjin Wudadao Internal Discussion & WorksessionNovember 21, 2008City & Site UnderstandingTianjin is uniquely positioned at the heart of the Bohai Bay and is the central port for the north region.Tianjin is part of the Jing-Jin Tang Economic and Development Triangle: Beijing Tianjin Tangshan High-s

2、peed Rail: Beijing Tianjin in under half an hour. City is listed as a “priority” for urbanization and financial funding from the central government, hence such “150-day” policiesFirst “pilot” city where foreign currencies can be exchanged freely. New southern port will create a dual-”mega-port,” exp

3、anding manufacturing/service industries and in new tourism offerings. City center and Binhai will be main focus areas for financial exchange and knowledge capital resource investment. In previous years, Tianjin has been fueled in its modernization process through a manufacturing-based approachwhich

4、has mostly been a horizontal process. Labor intensiveless knowledge intensive / less market sophistication. In recent years, Tianjins service industry has matured and has been leaping forward away from its traditional model. With a growing vertical model, market demand has become more sophisticated:

5、 higher-educated/salaried residents, foreign expats, and tourists all looking for “amenity-based” lifestyles and offerings. Wudadaos “Jukemaodi” has the potential of being that offering, a premiere “amenity-based” quarter for the city centerwith an authenticity which is still preserved.鑄造foundry 創(chuàng)造i

6、nvention制造manufacturing服務(wù)serviceDEVELOPMENT GROWTH Wudadao is part of the Heping District which has historically served as the cultural, financial, and administrational center. Over time the emphasis in the area has been towards the growth of modern service-related industries in the area. The site w

7、as also the former part of the British Concession, evident still in some of its architecture and urban organization, many of which is still preserved unlike other concession areas in the city and in metropolitan areas such as Beijing and Shanghai Wudadao is approximately 125 hectares in area The Juk

8、e Maodi site, including Huang Garden is approximately 19 hectares The site has a prominent Nanjing Road address along its southern edge, a major boulevard and linear commercial corridor in the city. The site encompasses three of the 6 boulevards which define the Wudadao quarter, and the Xin Hua arte

9、rial road running north/south. The site falls within an 8-10 minute walking distance from two important CBD and metro junctions. The stretch between the two junctions along Nanjing Road is considered one of the most “fertile” areas, currently experiencing an aggressive amount of development. The sit

10、e is an important midpoint along Nanjing Road and the two CBD areas. Opportunity as the north gateway into Wudadao along the northern boulevard, similar to the gateway in the south. From an 8-10 minute walk, the area falls within some of the most prominent schools, hotels, offices, etc. in the city.

11、1 Center, 3 Axes and 20 AttractionsHebei Road for Food, Beverage, Leisure and RetailMunan Road for Modern Services and Office1 Center - Juke MaodiChongqing Road for Elegant Hotels and High End Residence Yishengli LotQuanshengli LotLot 102, Munan RoadLot 91, Munan RoadTourist RouteLot for Development

12、Tourist AttractionIntentions by the District 1 Center - Juke Maodi 3 Axes - Hebei Road for food, leisure and retail; Munan Road for modern services and office; Chongqing Road for elegant hotels and high end residence The three axes constitute a complete tourist route. 20 Attractions - Five lots alon

13、g Mulan Road, Hebei Road and Chongqing Road and fifteen historical architectures will be restored. The buildings will be open to the public, and tourist can stay and visit the buildings.F&BHebeiHotelChongQinModern ServiceMunanHistorical CharacterGuan Iron FistQing MansionEric Yiddle ResidenceLi Resi

14、denceNo. 97 Changsha RoadGu Weijun ResidenceTying History Together Bostons Freedom Trail Tourists / Visitors Families Students/SchoolsDevelopment Analysis & Retailing StrategiesTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffPlo

15、ts ProfileOwnershipPhase 1 Total GFA to achieve: 200,000GFA (excluding Huangs Garden) to achieve: 187,500ABDGCBuildable area- ClientsBuildable area- ProposedOPTION 1Using Proposed Buildable areaNo Development on Min Stadium siteNo development on the new plotsOPTION 2Using buildable area that are giv

16、en by the clientDeveloping half of Min stadium siteMaximum development on H plotOPTION 3Using Buildable area that are given by the clientDeveloping half of Min stadium siteMinimum development on H plotOPTION 4ASSUMPTIONSUsing Buildable area that are given by the clientDeveloping half of Min stadium

17、siteHigh-density development on H plotOPTION 5Using proposed buildable area70% of Min stadium siteMedium-density development on H plotOPTION 3ASSUMPTIONSOPTION 3AOPTION 3BOPTION 3CCivic FeaturesDistrict HeartGateway LandmarkMix UsesOverlay MovementPublic TransportRetail MovementTraffic CalmingPrevio

18、us Concepts November 14 WorkshopTianjin Wudadao Design KickoffTianjin Wudadao Design Kickoffconcept A底層商業(yè)，塔樓服務(wù)式公寓皇家花園城市綠島高檔住宅慶王府會所服務(wù)式公寓私立學(xué)校Covent Garden類型的餐飲（參考案例研究部分）特色精品酒店下沉廣場-節(jié)慶空間方案1強(qiáng)調(diào)街道本方案從聚客錨地整個用地范圍著手，利用北部的皇家花園，和南部的民園體育場作為兩個重要的人流吸引點，而河北路和湖南路則承擔(dān)起聯(lián)結(jié)功能。除此之外，本方案對東西向穿越地塊的人行聯(lián)結(jié)也給與了重視。由于我們一期不能有效控制這兩條重要

19、道路的雙側(cè)。故本方案建議將一期范圍適當(dāng)向兩邊擴(kuò)大，以營造好的街道空間。明園體育場改造為精品酒店和下沉廣場零售的模式，保留部分外墻，地下1-2層停車。Tianjin Wudadao Design Kickoffconcept B底層商業(yè)，塔樓服務(wù)式公寓現(xiàn)狀學(xué)校新天地式內(nèi)向空間商業(yè)文化表演場所室內(nèi)音樂廳Pershing廣場式空間參考案例研究住宅SOHO 創(chuàng)意產(chǎn)業(yè)會所方案2內(nèi)向型空間本方案嚴(yán)格遵守了現(xiàn)有分期的計劃。對中央先農(nóng)一期地塊采取了相對獨立的設(shè)計手法，主要公共空間，人行流線都將在地塊內(nèi)部實現(xiàn)。北部皇家花園高層與門前綠地同意考慮，增加綠地的使用效率。明園體育場改造保留了現(xiàn)有的演唱會等文化活動的功

20、能，對現(xiàn)有外墻部分保留。Tianjin Wudadao Design Kickoffconcept C辦公辦公底層商業(yè)，塔樓服務(wù)式公寓特色精品酒店考慮長期和南側(cè)宗教產(chǎn)建筑的結(jié)合封閉體育館內(nèi)部為娛樂/零售屋頂保留體育場功能SOHO 創(chuàng)意產(chǎn)業(yè)會所方案3街道廣場本方案通過對湖南路采取步行化措施突出其步行功能，使其更好的承擔(dān)起聯(lián)結(jié)北部南京路門戶和南邊民園體育場的功能。中央先農(nóng)地塊的處理加入了迷你廣場元素，同時強(qiáng)調(diào)了東西向的連接，使得辦公人流可以便利的穿梭于商業(yè)設(shè)施之間。明園體育場改造保留了現(xiàn)有的體育場功能，將其置于大型商業(yè)娛樂建筑的頂部，富于新意的設(shè)計更有利于地區(qū)形象地建立。附：圖中顏色僅是對保留建筑和涉及建筑的區(qū)別，不代表功能。Tianjin Wudadao Design Kickoffconcept Bconcept Aconcept CCase StudiesTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Desi