《新境界-綜合教程1》課件unit2

1、Company StructureUnit 2新境界職業(yè)英語 綜合教程 Part I Text APart II Applied WritingPart III Text BPart IV Reading SkillsUnit 2 Company StructurePre-reading ActivitiesReading of the TextGrammar ReviewTask 1Task 2Task 4 Comprehension Task 1Task 2Vocabulary Syndicate ActivitiesTask 3Task 4Task 5TranslationTask 6T

2、ask 7Task 3 Part I Text ATask 1Task 2Task 3Task 4Task 5Task 6Comprehensive ExercisesHomeMini Text Background InformationText APhonetics ReviewTask 1Pre-reading ActivitiesBackWork in groups of fours. Discuss with your group mates the responsibilities of each department of the company and prepare the

3、information in the following table for your answers to the questions below.DepartmentsResponsibilitiesHuman ResourcesMarketingSalesAdministrativeFinanceR & Drecruiting, training benefits of the staffpackaging, advertising, and promoting the productsrecruiting and looking after the customersmanaging

4、company income and expensesimproving existing products and creating new and better productsadministrating tasks, such as office equipmentBack1. What is the responsibility of the HR Department?2. Which department recruits and looks after the customers for the company?3. Which department is responsibl

5、e for improving existing products and creating new and better products?Now answer the following questions about the departments above.Recruiting, training and looking after the benefits of the staff. Sales Department. Research & Development Department. Back4. Which department is responsible for prod

6、uct packaging, advertising, and promoting the products?5. Which department is responsible for managing company income and expenses?6. Which department is responsible for all administrative tasks, including office equipment, transportation, catering, and computer services?Administrative Department.Fi

7、nance Department. Marketing Department. Backa) _: a planned group of business functional activitiesb) _: transportation of goods to customersc) _: social benefits for employeesd) _: finding people to work for a company e) _: a person whose position is lower than a managersf) _: managing operational

8、affairs of a companyTask 2Read the following Mini Text and find the words or expressions that match the context meaning given. campaign logistics welfare recruitment supervisor administration BackMini TextOrganization Chart BackMini Text Business establishments may have different structures, but mos

9、t of them have departments like those in this chart. The marketing department looks after market research, product creation and advertising campaigns. The sales department contacts customers and manage sales channels. The human resources department is responsible for recruitment and training of new

10、employees, and managing salaries and welfare of the staff. In addition, there are a number of functional such as administration and information technology that service the functional areas of the company. 12BackMini TextIn many European companies like Unilever, the commercial department is a large c

11、ross-functional department, which services a broad cross-functional area such as finance, assets, supply chain and logistics. These departments provide back-up support and training. Reporting in organizations often takes place down the line. A supervisor normally reports to a junior manager, who is

12、then responsible for a senior manager-communication and instructions can then be passed down the line.3BackWord TipsBackcampaign n.（系列）活動 recruitment n. 招聘 welfare n. 福利 administration n. 行政 logistics n. 物流 supervisor n. 主任 Word TipsBackcampaign n.（系列）活動 recruitment n. 招聘 welfare n. 福利 administratio

13、n n. 行政 logistics n. 物流 supervisor n. 主任 Language PointsBack1. The marketing department looks after market research, product creation and advertising campaigns. look after: to be responsible for dealing with something 負(fù)責(zé)處理，料理e.g. Im leaving you here to look after the business until I get back. 在我回來之

14、前，我讓你來料理生意。 Clayton has a manager who looks after his business interests. 克萊頓有個負(fù)責(zé)處理他公司收益的經(jīng)理。Translation: 市場部主管市場調(diào)研、產(chǎn)品創(chuàng)新及廣告活動。(The end)Back2. The human resources department is responsible for recruitment and training of new employees and managing salaries and welfare of the staff.be responsible for:

15、to have a duty to be in charge of something or someone 對某事(某人)負(fù)責(zé)e.g. The manager is responsible for the general running of the theatre. 經(jīng)理負(fù)責(zé)影院的全面經(jīng)營。 The airline is legally responsible for the safety of its passengers. 航空公司對乘客的安生 負(fù)有法律責(zé)任。Translation: 人事部的主要職責(zé)有：招聘員工、培訓(xùn)新員 工、管理員工薪酬及福利。Language Points(The

16、 end)Back 3. These departments provide back-up support and training. back-up: someone or something used to provide support and help when it is needed 后備，后援 e.g. Always have a backup plan. 什么時候都要有有個備用方案。 Several police cars provided backup for the officers. 幾輛警車前來支援這些警察。 Translation: 這些部門提供后援支持及培訓(xùn)。La

17、nguage Points(The end)Translation of Mini TextBack公司結(jié)構(gòu)組織圖董事會總裁/首席執(zhí)行官市場經(jīng)理銷售經(jīng)理市場助理財務(wù)/采購/物流信息技術(shù)經(jīng)理人事經(jīng)理人事助理銷售代表工程師商務(wù)經(jīng)理Back 商業(yè)機(jī)構(gòu)可能會有不同的構(gòu)架，但大部分都有上圖中的部門結(jié)構(gòu)。市場部主管市場調(diào)研、產(chǎn)品創(chuàng)新及廣告活動。銷售部則負(fù)責(zé)聯(lián)絡(luò)客戶，同時管理銷售渠道。人事部的主要職責(zé)有：招聘員工、培訓(xùn)新員工、管理員工薪酬及福利。除了上述部門外，還有一些跨職能的部門，如行政部及信息技術(shù)部，他們的服務(wù)遍及公司各功能區(qū)域。 Translation of Mini TextBackBack在一些歐

18、洲企業(yè)里，以聯(lián)合利華為例，商務(wù)部往往是一個龐大的跨功能部門，它的業(yè)務(wù)涉及到各大領(lǐng)域，如財務(wù)部、供應(yīng)鏈和物流；而這些部門又反過來提供后援支持及培訓(xùn)。工作匯報一般在公司內(nèi)部逐級進(jìn)行，主任向初級經(jīng)理匯報，初級經(jīng)理向高級經(jīng)理匯報信息傳遞和指示也如此逐級向下傳遞。Translation of Mini TextTask 3Work with your partner and answer the following questions according to the Mini Text. 1. What does the marketing department do in a company?2.

19、Which department is responsible for selling products and communicating with customers?The Marketing Department is responsible for market research, product creation and advertising campaigns.The Sales Department is responsible for selling products and communicating with customers.Back3. Re-arrange th

20、e order of power for these three posts: Junior Manager, Supervisor and Senior manager.4. Other than salaries and welfare, what does the Human Resources Department look after? 5. Which company is cited in the text for having a Commercial Department?Supervisor Junior Manager Senior ManagerThe Human Re

21、sources Department looks after recruitment and training of new employees.Unilever.Back One situation we will always encounter in all businesses is some degree of internal _ between sales, distribution and administration. Distribution Manager may see the salespersons as _while the salesperson may com

22、plain that getting Distribution Manager to cooperate is the biggest _in his work. Besides, Credit Manager blames salespersons for not filling hurdle prima donnas applications regardless of hostility conflicts Task 4Fill in the blanks in the following summary of Text A with words given in the box.con

23、flicts prima donnas hurdle Backout their credit _ properly. What contributes to so much _ is customer-service related. All staff should be aware that they are internal customers to each other _ the departments they belong to, and that they have a common goal: to serve their external customers. Only

24、when all the internal customers show their consideration to each other and cooperate with each other, can the company operate efficiently. Task 4applications hostility regardless of BackText ACross-Departmental Conflicts and CommunicationText A Cross-Departmental Conflicts and Communication Para.1 N

25、o matter where I work, regardless of the region of the country, theres one situation I encounter that almost all businesses have in common - some degree of internal conflicts between sales, distribution and administration. Look at these dialogues first: 1BackText A Para.2 Distribution Manager: “ Tho

26、se sales guys are prima donnas. Theres one - Kevin - who is the worst offender of all. Hell always blast into my office at the eleventh hour with an emergency delivery one of his customers absolutely has to have the next morning on a “first-out”. He is always armed with every reason imaginable as to

27、 why he couldnt give me more notice, but the bottom line is that he wants me to “bump” another customers order and slide his customer in its place. I cant possibly do my job when every order he enters is an exception to the rule.”2345BackText A Para.3 Salesperson: “Getting our distribution manager t

28、o cooperate is the biggest hurdle I face every day. He has never grasped the concept of customer service. He does everything in his power to keep me from taking care of my customers needs. Just last week he told me that I had to get on a schedule like everyone else or my customers could just wait.”6

29、78BackText A Para.4 Credit Manager: “ These salespeople around here are like a bunch of grade school kids. They practically never fill out their credit applications properly. And when it comes to credits, we need a full-time person to correct their mistakes. Customers are forever refusing to pay inv

30、oices because theyre priced differently from the prices they were quoted.” Para.5 Sound familiar? Could this be your organization? Para.6 Whats wrong in these companies and whats contributing to so much hostility are customer-service related. Not external customers, but internal customers.91011BackT

31、ext A Para.7 The distribution manager sees Kevin as a selfish and inconsiderate salesperson who totally disregards the systems the distribution department has designed. Of course, the distribution manager is partly correct. Kevin does appear to be a last minute sort of person. Theres also validity i

32、n the credit managers criticism of the salespeople. By nature, many salespeople are better at building customer relationships than they are at paperwork.121314BackText A Para.8 However, Kevin is also an internal customer to distribution and administration. Kevin generates the sales and gross profit

33、that make the distribution and administration job necessary. Without Kevin - and others like him - this company would not need a distribution department or a credit department. And, in return, distribution and administration are also internal customers of the sales force. Without their willingness t

34、o service customers, salespeople are helpless.1516BackText A Para.9 It helps when employees in various departments take time to understand that different talents are required to perform different jobs, and that we have the common goal - serving their customers, both external and internal. 17BackBack

35、ground InformationConflict in the Workplace Conflict in the workplace can be a significant drain on personnel and financial resources in your company. If not resolved satisfactory, conflict can disrupt teamwork, reduce productivity, and divert your companys focus from its mission.Strategies to Manag

36、e Internal Conflict Mediation Negotiation Facilitation Back(to be continued.)Background Information Prevents conflict Resolves disputes Reduces costs Resolves issues quickly Regains momentum (動力) Improves communication Prevents misunderstanding Builds relationships based on mutual trust Provides gre

37、ater harmony in the workplace Increases employee longevity and productivity Benefits of Managing Internal Conflict Back(The end)Language Points1. (Para. 1) No matter where I work, regardless of the region of the country, theres one situation I encounter that almost all businesses have in common - so

38、me degree of internal conflicts between sales, distribution and administration. Paraphrase: Wherever I work, in spite of the region of the country, I always come across one situation which almost all businesses have some degree of inner disagreements between sales, distribution and administration.(t

39、o be continued.)BackLanguage PointsStructure Analysis: “No matter where I work” is an adverbial clause of concession. no matter where: everywhere or anywhere someone does something, in any place 無論在哪里e.g. No matter where I am, Im always thinking of you. 不論我在什么地方，我總是想著你。 No matter where he went, he t

40、ook his dog with him. 他無論走到哪里都要帶上他的狗。(to be continued.)BackLanguage Pointsregardless of: in spite of / without taking into account 不管，不考慮e.g. We will continue the race, regardless of the weather. 不管天氣如何，我們將繼續(xù)比賽。 There must be equality of rights for all citizens, regardless of nationality. 不分民族，所以公民權(quán)

41、利均 等。(to be continued.)BackLanguage Pointshave sth in common: to have the same features as something else 與某事物有共同點 to have the same interests or opinions as someone else與某人有共同點e.g. This area obviously has a lot in common with other inner-city areas. 這個地區(qū)顯然和其他內(nèi)城區(qū)有許多共同點。 Weve got such a lot in common.

42、 我們有那么多共同點。(to be continued.)BackLanguage PointsTranslation: 不管我在哪兒工作，也不論是在這個國家的哪個地區(qū)，我發(fā)現(xiàn)有一種情況在所有公司都普遍存在，那就是銷售、儲運和行政之間的內(nèi)部沖突。(The end)BackLanguage Points2. (Para. 2) Those sales guys are prima donnas. prima donnas: a temperamental, conceited person 妄自尊大,愛發(fā)脾氣的人 e.g. We all know he is prima donnas. 我們都知

43、道他是一個妄自尊大的人。 Translation: 那些銷售人員太妄自尊大了。Back(The end)Language Points3. (Para. 2) Hell always blast into my office at the eleventh hour with an emergency delivery one of his customers absolutely has to have the next morning on a “first-out”.Paraphrase: Hell always rush into my office at the last momen

44、t with a list of products which is urgent and needs to be first delivered to one of his customers on the next morning.Structure Analysis: “one of his customers absolutely has to.” is an attributive clause which modifies the antecedent “emergency delivery”.Back(to be continued.)Language Pointsblast i

45、nto: to rush into 沖進(jìn)，沖入e.g. A boy blasted into the classroom in the middle of the exam.考試中間，有個男孩沖進(jìn)了教室。 Discovery astronauts prepare to blast into orbit one last time. “發(fā)現(xiàn)號”宇航員準(zhǔn)備最后一次發(fā)射進(jìn)入軌道。Back(to be continued.)Language Pointsemergency delivery: a delivery that needs to be dealt with in priority 緊急送貨

46、單e.g. He is busy in dealing with those emergency delivery. 他正忙于處理那些緊急送貨單。Translation: 他總是在最后一刻帶著一份緊急送貨單沖進(jìn)我的辦公室，他的客戶急需第二天“優(yōu)先出貨”。Back(The end)Language Points4. (Para. 2) He is always armed with every reason imaginable as to why he couldnt give me more notice, but the bottom line is that he wants me to

47、 “bump” another customers order and slide his customer in its place. Paraphrase: He is always preparing every possible reason well, explaining why he couldnt tell me earlier. But the point is that he wants me to cancel another customers order but to put his own into the place instead.Back(to be cont

48、inued.)Language Pointsbe armed with sth: be equipped with sth 用做裝備；備有e.g. He was armed with all the materials before meeting them formally. 在與他們正式見面前，他已準(zhǔn)備好所 有資料了。as to: about, concerning someone or something 關(guān)于，至于e.g. There is some doubt as to whether the information is totally accurate. 關(guān)于消息是否完全準(zhǔn)確存

49、有一些 懷疑。Back(to be continued.)Language Pointsgive sb notice: to tell someone officially that you intend to do something 通知(告訴)某人 e.g. He gave his secretary notice he would go on a business trip for two weeks. 他告訴他的秘書他將要 出差兩天。the bottom line: the most important fact in a situation 最基本的事實；關(guān)鍵的問題e.g. The

50、 bottom line is whether the product can attract the customers. 關(guān)鍵的問題是產(chǎn)品能否吸引客戶。Back(to be continued.)Language Pointsbump: to take something away (from someone); to cancel 拿掉，取消e.g. He bumped some of his colleague customers orders secretly. 他偷偷地取消了他同事的客戶訂單。in its place: instead of something or someone

51、, in place of something 代替某物，取代某物e.g. The idea was to abandon the old model, and create a market economy in its place. 這個想法是要拋開老 的模式，取而代之以市場經(jīng)濟(jì)。Back(to be continued.)Language PointsTranslation: 他總是備好各種理由，解釋為什么不能早些告知我，但是問題的關(guān)鍵是他總是想讓我取消另一位客戶訂單來塞進(jìn)他的客戶。Back(The end)Language Points5. (Para. 2) I cant possi

52、bly do my job when every order he enters is an exception to the rule.”Paraphrase: I cant possibly do my job when he hands in the orders, for each order is something not included in the rule. Structure Analysis: “he enters” is an attributive clause which modifies the antecedent “order”.Back(to be con

53、tinued.)Language Pointsan exception to the rule: something that is not included in the rule 例外e.g. While most of the citys high schools are overcrowded, East High School is the exception to the rule. 這個城市的大多數(shù)高中都超員了，而東方高 中卻是個例外。 There are some exceptions to every grammatical rule. 每條語法規(guī)則都有一些例外的情況。Tra

54、nslation: 當(dāng)他交來的每一份訂單都不合規(guī)定時，我?guī)缀醪荒苷９ぷ髁恕ack(The end)Language Points6. (Para. 3) Getting our distribution manager to cooperate is the biggest hurdle I face every day. Paraphrase: To cooperate with our distribution manager is the most difficult thing I face everyday.Structure Analysis: “Getting our dis

55、tribution manager to cooperate” is a Gerund phrase which is the subject of the whole sentence.Back(to be continued.)Language Pointsdistribution manager: a manager who is responsible for distribution 儲運部經(jīng)理e.g. He worked as a distribution manager 3 years after graduation. 畢業(yè)3年后他當(dāng)了儲運部經(jīng)理。Translation: 使我

56、們的儲運部經(jīng)理配合是最大的障礙。Back(The end)Language Points7. (Para. 3) He does everything in his power to keep me from taking care of my customers needs. keep.from.: to prevent someone from doing something or prevent something from happening 阻止某人做某事,防止某事發(fā)生e.g. These worries kept her from sleeping. 這些煩惱使她睡不好覺。 She

57、 had to cover her mouth to keep from laughing. 她不得不用手捂著嘴防止自己笑出來。Translation: 他竭盡全力來妨礙我照顧客戶的需求。Back(The end)Language Points8. (Para. 3) Just last week he told me that I had to get on a schedule like everyone else or my customers could just wait.get on a schedule: to make a schedule 制定活動安排表（計劃表）e.g. T

58、he company inquire every staff to get on a schedule every week. 公司要求每位員工每個星期都要制定工作計劃表。Translation: 就在上周他還告訴我說，我要和其他人一樣按照預(yù)定的安排辦事，否則我的客戶只能等。Back(The end)Language Points9. (Para. 4) These salespeople around here are like a bunch of grade school kids.Paraphrase: The salespeople around here are like a gr

59、oup of primary school kids.grade school kids: children who are studying in primary school. 小學(xué)生 Here it is used to emphasize that the Credit Manager is very annoyed with the salespeople who are always making mistakes like children in primary school. e.g. She is just like a grade school kid, always as

60、king silly questions. 她就像小學(xué)生一樣，總是問愚蠢的問題。Translation: 這里的銷售人員像是一幫小學(xué)生。Back(The end)Language Points10. (Para. 4) And when it comes to credits, we need a full-time person to correct their mistakes. Paraphrase: And when we are dealing with credits, we need a full-time person to correct their mistakes.Bac