2021年1月1380國(guó)開(kāi)電大本科《商務(wù)英語(yǔ)3》期末考試試題及答案

1、2021年1月1380國(guó)開(kāi)電大本科商務(wù)英語(yǔ)3期末考試試題及答案一、交際用語(yǔ)（每小題2分，共10分）1-5題：選擇正確的語(yǔ)句完成下面對(duì)話(huà)，并將答案序號(hào)寫(xiě)在答題紙上。 finance,insuranceAccording to law, they refer to transportation, construction, and the like,Do you know taxable services?How do you like taxable services?What do you mean by taxable services?答案cGood morning. Far East L

2、ogistics Company. .Good morning. This is Maggie Bonner, T wou 1 d like to know your freight forwarding business.May I help you?What do you want?Who is that calling?答案AWe wou 1 d like to place an order for some of your C&. Z desk units. Certainly, we keep a large supply in stockDelivery dates depend

3、on your locationC- We recommend payment by letter of credit答案A4I think a bus stop advertisement is a very wise chance to promote our products. Our products are popular.You said it.I don t like advertisement.答案BThen, what kind of music are you going to have in the background? A This is obviously too

4、heavy. People wont be able to carry it.B. Wcd better use light ones. They make the audience feel comfortable.Our main goal is to establish our brand name among our target audience- 答案B二、詞匯語(yǔ)法（每小;2分，共30分）1:16-20題：閱讀下面的句子，從三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的正確選項(xiàng)，井將答案序號(hào)寫(xiě)在答紙上。your most loyal customers.You can send them gif

5、tsin reply towith regard toin honor of答案cOur bank provides you quick and electronic remittance for individuals.determinedconvenientcom for table答案BYou are the right person for the job that your application to the advertisement.relatesrecognizesreplies答案ASometimes your body language, gestures and exp

6、ressions may tel 1 people about you than the words you use.mostmoremuch答案B10 finance insuranceand.othersBe the thingsthe like答案cAre there any other features worth about the organization of the company?mentioningto mentionmention答案AA good salesperson is good at listening to and taking note of_differe

7、nt people tellhim.whatB whetherC. how答案Aan effective manager lies in knowing the right management style.BeIsBeing 答案cAn IT system at a personal computer manufacturer may help a manager the information and recommend an action.analyzinganalyzeto analyze答案B三、閱讀理解（每小題4分，共40分）21-25題：閱讀下列短文，從A、B、C三個(gè)選項(xiàng)中選出一

8、個(gè)正確答案，并將答案序號(hào)寫(xiě)在答題紙上。 Passage 1Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.A hard sell is a kind of more direct and forceful sales tactics.

9、 The salesperson just keeps explaining how good the product is, why people should buy it and even how the prices might in er ease if the consumer walks off.A soft sell is a different approach. The salesperson tries to build trust with consumers. He doesnt put pressure on them to buy things, just rec

10、ommending a product and letting the consumers make their own decisions.An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services, Recommending products between friend

11、s is a littlcbit like doing soft soling. People dont really care if someone else buys the product They are just giving their honest opinions and trying to be helpful.Ilumor in advertising is also used to attra et the consumer5 s attention and get them interested in the products or services. Customer

12、s often resist hard sales tactics, thus making soft-selling much more effective for success-Customers often hard sales tactics, thus making soft-selling more effective for success,resistopposeobject答案AExamples of soft sell mentioned in the passage include .collecting free samples from customerrecomm

13、ending products among friendsC telling customers that the products are good答案BMaking humorous advertisements is one of the approaches companies use toA reduce selling costsattract peoples interestsavoid the shortage of sales staff答案BAccording to the passage the author indicates thatis preferred by b

14、usiness companies is rarely resisted by customers is expensiveA- soft sellhard sellsoft sell答案AWhat s the topic and main idea of the passage? Selling Strategy-Sales StaffSales StaffWhat Sales Staff Should KnowSelling Strategy Hard Sell and Soft Sell Strategies答案c26-30題：根據(jù)短文內(nèi)容判斷給出的語(yǔ)句是否正確，正確的寫(xiě)“T”，錯(cuò)誤的寫(xiě)

15、“F”，并將答案寫(xiě)在答題 紙上。Passage 2International trade is the exchange of goods and services between countries. It gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries. Almost every kind of product can be found on the international market： food

16、, clothes, spare parts, oiL jewelry, wine, stocks, currencies and water. Services are also traded： tourism, banking, consulting and transportation. A product that is sold to the global market is an export, and a product that is bought from the global market is an import.International trade can benef

17、it us a lot on the other hand, wou 1 d result in you having to pay less for your new shoes.26.International trade exchanges goods and services between different countries and regions. 答案TEvery kind of goods and services can be found on the global market答案FA product that is bought from the global market is an export.答案FInternational trade may easily affect world economy.答案TPolitical change in one country has nothing to do with international trade.答案F!1!I、寫(xiě)作（一篇作文，共20分）31 .根據(jù)要求寫(xiě)作文。Write a recommendatio