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1、Unit1Men Are Different from Women in Many Ways Traditionally,menandwomenwereseenasoppositepoles of a magnet. Men were strong, women were weak; men were the breadwinners, women were the homemakers; menwererational,womenwereemotional.Inaccordance with these beliefs, the men filled the leadership posit

2、ions in society, as well as the majority of positions that required courage, clear-thinking and intellect. Women took on the nurturing, caring or supportive jobs such as nurse, teacher, assistant.However, modern society has greatly challenged these perceived differences between men and womenThese da

3、ys gender roles are becoming less clear.Women are moving into the male-dominated occupations andprovingthattheycanbeequallysuccessfulinthese fields.Moreover,somemenaretakingonthehomemaker role and finding that it suits them. In some cultures, forexampletheNaxicultureofsouthwesternChina,the women hav

4、e always been the head of the household and responsible for both work and finance.So,aremenandwomenreallyallthatdifferent?From thechanging perspectives towardsthis question,it wouldseem that socialization playsa large role indefiningmasculinity and femininity inany given timeperiodandinanygivencultu

5、re.Inotherwords,men and women are not that different after all.Unit2Culture plays an important role in business. In differentculturestherearedifferentideasaboutwhen meetings should be scheduled, how much notice should be given, Where people should be seated and how the negotiationsshouldbeproceed.Du

6、ringthe negotiations there are also vast culturaldifferences inwhatisconsideredappropriatelanguage, communication style and body language. For example, some culture value eye contact, others do not. Some cultures use yes as an acknowledgement of what the person has said, other use yes only foragreem

7、ent.Socialconventionsofgreeting,dressing,eating and entertaining also vary considerably amongst cultures and these are important to learn since aofbusinesstakesplacewhilehavingdinnerorenjoyingdrinks together.If a businessman attempts a cross-cultural business partnership without an adequate awarenes

8、s of his associates culture, he is likely to encounter misunderstandingandmayevencauseoffence.Thisdamage and may even end the business relationship. Therefore, cultural differences must be carefully handledwhendoingbusinesswithpeoplefromdifferent countries.Unit3Fighting Against PiracyNowadays the pr

9、oblem of piracy has increasinglyserious.Notonlyisthereaseriouslack of knowledge amongst the general public about piracy issues,butthereisalsoanattitudeofindifference. These days piracy is strongly evident in the commercial world in the wide availability of illegal VCDsandDVDs,theinclusionofCopyright

10、edpictures, web graphics, video clips and magazine portions in business presentations and the photocopying of books and articles for distribution without the authorspermission.Thenegativeconsequencesofpiracyaretwo-fold. Firstly, the Copyright owners are likely to suffer significant financial losses.

11、 Secondly, the Copyright ownerlosesrecognition,ifthesourceofthematerial is unacknowledged.Therefore it is important for all citizens to become educatedaboutpiracyissues,tofollowcopyrightlaws in their own lives, and to encourage their colleagues and friends to do the same.Unit4The Importance of Learn

12、ing Spoken EnglishIn todays modern world, learning spoken English has many advantages. English is fast becoming the international language of many fields, including politics, business and education. Not only is English used between native speakers and non-native speakers, but it is also used increas

13、ingly as a common language in interactions between non-native speakers.Having a good grasp of spoken English helpsto improve your chances of employment. These days, therearemanyforeigncompaniesoperatingfromChina, andmanyChinese-ownedcompanieshavetradelinksforeign partners. These companies require sp

14、eakers of English with sufficient language skills to ensure smooth business transactions.Spoken English also provides the chances for you to communicate socially with people from many other countries. It gives you a window into other cultures, and other perspectives of the world. It also gives you a

15、ccess to foreign films, TV programs, music and news.Therefore, spoken English is an important and fundamental tool in todays global village.Unit5Business EthicsCreating and sustaining an ethical corporation isnt as difficult as you might think; itsactually easierthansomeoftheday-to-daybusinesschalle

16、nges you face. The keys to running an ethical companyareaccountability, transparency.honesty,andinformationCorporations arent ethical or evil in and of themselves-butpeoplecanbe.Soethicsmustfocuson you and the people you work with. Most people want do the right thing, but organizational structure no

17、t guarantee they will do the right thing, without meaning to or even knowing it. Structuring an ethical corporation makes the goal easier to achieve.The challenge could not be more urgent. A substantialmajority of people in China are dissatisfied with the social behavior of our corporations, say sev

18、eral recent news reports. Poor treatmentofworkersathomeandabroad,productsthat dont perform as advertised, fake commodities, poor customer service, environmental pollution, toafew.Responsiblebehaviorisimportanttoyourbusiness success, but lets not forget that youre in business-yourenotouttosolvethewor

19、ldsproblems. So how do you balance the two? What does it mean toethical inbusiness?Itsimplyrequiresthatyoufollowyourbestmoral instincts, even in areas that dont appear to involve moralissues,suchascost-benefitanalyses.Butwhile good ethics often equates to good business, sometimes itdoesnt.Sometimesb

20、eingtrulyethicalmeansgiving up something you want in exchange for doing the thing. Thats why we worry about ethics in theplace-if it didnt cost us anything, everyonebe ethical all thetime.Unit6SPORTS AND PSYCHOLOGICAL HEALTH.Sports do much good to our health. Especially theycanbeofgreatvaluetoourpsy

21、chologicalhealth. People who are involved in athletics feel more self-sufficientandconfidentintheirabilities.They feel they are in control of their own actions. Sports offer people an opportunity to experience If each of them learns to work for his team and not for himself on the football field, he

22、will find it natural to forthegoodofhiscountryinsteadofonlyforhisown benefit.Unit7Life after RetirementThemomentofretirementwillmeanthebeginning of a new life for Old Jack. From the age of 16 to 60, he kept working very hard. Work and study, family and society were what he focused on. Now, in retire

23、ment, he wants to have a life of his own. The first thingwantstodoistotravelaroundtheworld,tovisitthe African wildlife, to appreciate the glorious Western and Oriental culture and to go to every corner of the world he has ever dreamed of. Then, he will find a beautiful quiet place, and write. He wil

24、l write about his own world. Maybe, he will not publish it, and he will simply write for fun. Of course, family life remain important for him. Every week, when his family gathers together, they will share their happiness and solve their problems together. Life after retirement means much more time f

25、or him, and he will enjoy every minute of it.Unit8On GlobalizationIn the process of globalization, many foreign thingshaveenteredintoourlivesandhavechangedour lives. This has made the world become smaller and smaller. For example, we can watch foreign movies, enjoy foreign food, wear fashionable for

26、eign clothes, andevenusehigh-techproductsimportedfromadvanced countries. Some people even celebrate the foreign festivalsandadoptforeignlifestyleorforeignideasin order to be a global citizen. Whenever you go, you may find things that are familiar to you in your hometown or homeland. Many parts of th

27、e world are watching the same film, and the same song is popular at the same time all over the world. Even the stylearchitecture has become identical, especially in cosmopolitancites,youmayfindsomesimilarfeatures in their citybuildings.There are different ideas about globalization. Thosewhoareinfavorofglobalizationtakeapositive and optimistic attitude towards it. What they value most is the good effects of the globalization and the various benefits it brings about. Howeve

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