教學(xué)課件-大學(xué)核心商務(wù)英語(yǔ)讀寫教程2-

1、UNIT TWOBEING AN AGENTUNIT TWOBEING AN AGENTUNIT TWOBEING AN AGENTUNIT TWCompany Logo background information detailed explanation of Text A detailed explanation of Text BOBJECTIVESdetailed explanation of Text C1234Company Logo background Working Lives The Bloodstock Agent Text A 1. Background Inform

2、ation 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the TextWorking Lives The Bloodstock1. Background Information People take different paths to their careers. Some of them knew what they wanted to do when they were very young while others of them stumbled across

3、 what they do by chance. Upon finding their professional direction, they must choose how they wish to conduct themselves during their day-to-day routine. In order for people to succeed, it is important that they care about what they do and try to bring something special to their job each day. Meanwh

4、ile, they should also remember that the work they do only represents a part of what needs to be done, and there is a great deal more than they can give at home. As an agent of bloodstock, he has to be busy in buying some good winners, walking from one auction to another in the world every day. He ha

5、s to work very hard, get the negotiation skills and is good at dealing with every buyer and seller. To be a talent scout, he needs intuition, experience, common sense, knowledge, plus plenty of luck.1. Background Information 2. Introduction to the TextText A mainly tells us how about a bloodstock ag

6、ents working life was in a week. As a bloodstock agent, he needs to keep looking at horses, meeting clients and selling them until he succeeds. 2. Introduction to the TextTex2. Introduction to the Text文體特征分析 本文是一則商業(yè)紀(jì)事，詳細(xì)地記敘了作者作為純種馬代理商的一周的職業(yè)生活。作為純種馬的代理商，作者需要不斷地看馬，約見顧客，再競(jìng)拍，直到最后成功銷售。在這一不斷循環(huán)的過程中，作者抓住了商機(jī)

7、，在激烈的競(jìng)爭(zhēng)中，脫穎而出，成為歐洲最棒的代理人之一。 文章采用日記形式，以第一人稱的角度、現(xiàn)在時(shí)態(tài)以及省略句式，親切自然地詳述每天的工作內(nèi)容，并加入作者工作時(shí)的情感，這樣可以使讀者更好地理解作者工作的具體流程，并加深對(duì)純種馬代理商這一職業(yè)的理解。2. Introduction to the Text文3. Business TermsThe Royal Barriere Hotel is one and a half mile from the city center and about five miles from the Deauville Airport. For a perfect

8、 relaxation, the hotel offers a well-equipped gymnasium, tennis court, steam room solarium, sauna as well as a golf course for the guests to enjoy their stay. The hotel amenities include lift, business center, conference facilities, currency exchange, fax facilities, Internet access, laundry facilit

9、ies, restaurant, lounge, cocktail bar, and swimming pool. The hotel rooms are equipped with amenities like cable TV, telephones, radios, mini-bars, safes, and hairdryers.Derby is a city and unitary authority in the East Midlands region of England. It lies upon the banks of the River Derwent and is l

10、ocated in the south of the ceremonial county of Derbyshire. In the 2001 census, the population of the city was 233,700, whilst that of the Derby Urban Area was 229,407. According to the 2001 census, Derby was at that time the 18th largest settlement in England, measured by urban area.Business Terms3

11、. Business TermsThe Royal Bar4. Words and Expressions1.auction/ n.MeaningExamplea public sale in which goods or property are sold to the highest bidderMore and more companies will choose Beijing real estate auction to sell their new premises. 越來(lái)越多的公司將選擇北京房地產(chǎn)商拍賣行來(lái)銷售新房。4. Words and Expressions1.auct4.

12、 Words and Expressions 2. outbid/ v. MeaningExampleoffer to pay a higher price for something than (another person) To outbid on ones own property at an auction is to raise the final selling price. 在拍賣中出高價(jià)是為抬高最終售價(jià)。 4. Words and Expressions 2. ou4. Words and Expressions pare notes MeaningExample (of t

13、wo or more people) exchange ideas, opinions, or information about a particular subjectThe leaders of China and America often compare notes on major issues. 中美兩國(guó)領(lǐng)導(dǎo)人經(jīng)常就重大問題交換意見。 4. Words and Expressions 4. Words and Expressions 4.fall by the way MeaningExample fall behind or drop out Youd better go on

14、 doing it rather than fall by the way even if it is difficult. 即使困難，你也要堅(jiān)持而不要中途放棄。4. Words and Expressions 4.fal5. Notes to the Text 解析 本句是一個(gè)含有定語(yǔ)從句的復(fù)合句。Im buying some horses for是定語(yǔ)從句修飾trainer的。and compare notes是主句的謂語(yǔ)，與meet up with共同作并列謂語(yǔ)。釋義 I meet across a French horse trainer for whom Im going to bu

15、y some horses and we exchange our opinions about buying what kind of horses.I meet up with a French trainer Im buying some horses for, and compare notes.（Para.4）5. Notes to the Text 解析 本句5. Notes to the TextText 2Text 3 解析 此句是含有but引導(dǎo)的轉(zhuǎn)折并列復(fù)合句。hes got some good news and that the man in question is her

16、e 是由and引導(dǎo)的并列句，and后的that不能省略，并列句共同做tells的直接賓語(yǔ)。釋義 Nothing happened at that time, but today he tells me that he has some good news and that the man we are talking about is here. 2.Nothing happened at the time, but today he tells me hes got some good news and that the man in question is here.（Para. 6）5.

17、 Notes to the TextText 2TeFreight Broker Agents Text B 1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the TextFreight Broker Agents 1. Background Information While people who want to be freight agents, they must know something about the r

18、esponsibilities of a freight broker. That is financial responsibilities of making sure their receivables are managed. Besides mastering the negotiation skills, he has to be loyal and honest and holds his own great carriers/ trucker sources. In order to be successful, to look for reputable training o

19、rganizations, to learn to manage and to establish a good communication relationship are very important, too. 1. Background Information W2. Introduction to the Text Text B introduces the responsibilities and the technical abilities of a freight agent. And the author also gives us some advice on being

20、 a freight agent. 2. Introduction to the Text 2. Introduction to the Text文體特征分析 本商務(wù)語(yǔ)篇為說(shuō)明文體，具體詳細(xì)地介紹了貨運(yùn)代理商的職責(zé)，應(yīng)具備的技能，以及作者對(duì)從事這項(xiàng)職業(yè)的人提出了一些建議。全文條理清晰，首尾呼應(yīng)；語(yǔ)言嚴(yán)肅專業(yè)，精簡(jiǎn)明了；作者觀點(diǎn)鮮明，建議專業(yè)，是一篇非常適宜學(xué)生閱讀的文章，能令學(xué)生很好地了解貨運(yùn)代理商這一職業(yè)與技能。文中多處使用被動(dòng)語(yǔ)態(tài)（第二段的are managed，第三段的is licensed，第四段的are being paid），使文章更加嚴(yán)謹(jǐn)和有力度。文章在語(yǔ)氣方面使用了情態(tài)動(dòng)詞“n

21、eed”(第六段和第七段中)、“could”（第八段和十段中）以及“should（十段中）”，表達(dá)了在掌握貨運(yùn)代理技能履行義務(wù)時(shí)行文措辭的委婉和禮貌的特征，從而達(dá)到使讀者欣然接受的目的。2. Introduction to the Text文體3. Business TermsBusiness Terms1. Fiduciary/信托(Para. 3): A fiduciary is someone who has undertaken to act for and on behalf of another in a particular matter in circumstances whi

22、ch give rise to a relationship of trust and confidence.2. Surety/保證金(Para. 8):A surety or guarantee, in finance, is a promise by one party (the guarantor) to assume responsibility for the debt obligation of a borrower if that borrower defaults. The person or company that provides this promise, is al

23、so known as a surety or guarantor. Business Terms3. Business TermsBusiness Term4. Words and Expressions 1.freight/ n. MeaningExamplegoods transported in bulk by truck, train, ship, or aircraft This aircraft company deals with freight only; it has no travel service. 這家航空公司只經(jīng)營(yíng)貨運(yùn)業(yè)務(wù), 不經(jīng)營(yíng)客運(yùn)業(yè)務(wù)。4. Words an

24、d Expressions 1.fre4. Words and Expressions2.broker/ n.MeaningExamplea person who buys and sells goods or assets for othersIt was improper of the broker to withhold the information from the stock exchange. 股票經(jīng)紀(jì)人對(duì)交易所隱瞞信息的行為是不正當(dāng)?shù)摹?4. Words and Expressions2.brok4. Words and Expressions3.receivable/ n.M

25、eaningExampleamounts owed to a business, regarded as assetsAccounts receivable arise when a business sells goods and service on credit. 當(dāng)企業(yè)以賒帳方式銷售產(chǎn)品或提供服務(wù)時(shí)，就產(chǎn)生應(yīng)收帳款。 4. Words and Expressions3.rece4. Words and Expressions4.shipping clerkMeaningExamplean employee who ships and receives goodsThey both wo

26、rked hard in their fields, Dad as a shipping clerk, Mom as a seamstress. 父親是運(yùn)輸業(yè)務(wù)辦事員，母親是縫紉工人，他們都在各自的行業(yè)里努力地工作。4. Words and Expressions4.ship5. Notes to the Text .解析 本句是復(fù)合句。不定式to solve the shipping needs of your clients requirement做定語(yǔ)修飾you and your reputation；as they arise on demand是時(shí)間狀語(yǔ)從句。釋義 The other

27、 things are depended on your fame to meet the shipping needs of your customers demand when they appear to demand.1.The rest is up to you and your reputation to solve the shipping needs of your clients requirement as they arise on demand.（Para. 6）5. Notes to the Text 解析 本句5. Notes to the Text .解析本句是復(fù)

28、合句。主語(yǔ)為communication，謂語(yǔ)動(dòng)詞為is，trait為賓語(yǔ)。even if the news is bad such as the occurrence of an accident, truck break down etc是讓步狀語(yǔ)從句。 釋義 It is necessary for all parts to communicate immediately even though bad occurrence happened, such as an accident, truck broken and so on. 2. Honest prompt communicatio

29、n between all parties is a must trait, even if the news is bad such as the occurrence of an accident, truck break down etc.（Para. 6）5. Notes to the Text 解析本句是Being a Purchasing AgentText C 1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to th

30、e TextBeing a Purchasing AgentText C1. Background Information For a strange job, being a purchasing agent, if he has no experience, he has to do from the very beginning. He must be down-to-earth, work hard and gain the skills of bargaining so as to save a great sum of money for the company. Thus, he

31、 can gain the integrity and compliment of the owner and colleagues to lay a solid foundation of his career. 1. Background Information F2. Introduction to the TextText C describes how an inexperienced purchasing agent grows up to a mature one and the life of being a purchasing agent had enriched the

32、authors experience and laid a solid foundation for his successful career in the future.2. Introduction to the TextTex2. Introduction to the Text文體特征分析本商務(wù)語(yǔ)篇為記敘文體，記敘了作者從一名初出茅廬的采購(gòu)代理商成長(zhǎng)為一名成熟的采購(gòu)代理商的過程。文中不僅詳細(xì)地介紹了作為一名采購(gòu)代理商所要承擔(dān)的主要任務(wù)，同時(shí)也通過作者的行為選擇，點(diǎn)出了合格的采購(gòu)代理商所必須具備的職業(yè)道德，突出了誠(chéng)實(shí)對(duì)于這一職業(yè)的重要意義。文章采用第一人稱敘述，直接展現(xiàn)作者的心理活動(dòng)，

33、有助于幫助讀者加深對(duì)這一職業(yè)的了解。同時(shí)作者的親身經(jīng)歷也有助于吸引讀者的興趣，增強(qiáng)可讀性。文章發(fā)人深省，對(duì)渴望從事這一職業(yè)的讀者有一定的啟發(fā)作用。2. Introduction to the Text文體3. Business TermsA rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketers use primarily as incentives

34、 or supplements to product sales. The mail-in rebate (MIR) is the most common. A MIR entitles the buyer to mail in a coupon, a receipt and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often place of purchase.Rebates are offered by either

35、 the retailer or the manufacturer of the chosen product. Large stores often work in conjunction with manufacturers, usually requiring two or even three separate rebates for each item. Manufacturer rebates are sometimes valid only at a single store. Rebate forms and special receipts are sometimes pri

36、nted by the cash register at time of purchase on a separate receipt or available online for download. In some cases, the rebate may be available immediately, in which case it is referred to as an instant rebate.Business Terms3. Business TermsA rebate is a4. Words and Expressions1.accountant/ n.Meani

37、ngExample a person whose job is to keep or inspect financial accountsCan you put me on to a good accountant? 你能幫我找個(gè)好的會(huì)計(jì)師嗎？4. Words and Expressions1.acco4. Words and Expressions2.signboard/ n. MeaningExample a board displaying the name or logo of a business or product Serving the people wholeheartedl

38、y is the best gold-lettered signboard. 全心全意為人民服務(wù)是最好的金字招牌。 4. Words and Expressions2.sign4. Words and Expressions3. rebate/ n. MeaningExample a deduction or discount on a sum of money due Commercial bribery is the rebate. 回扣就是商業(yè)賄賂。4. Words and Expressions3. reb4. Words and Eegrity/ n.

39、MeaningExample the quality of being honest and having strong moral principles; moral uprightness Quality, integrity and first-class customer service is our success in the most fundamental factor of three. 質(zhì)量，誠(chéng)信以及一流的客戶服務(wù)是我們獲得成功的三個(gè)最根本的因素。4. Words and Ee4. Words and Expressions5.assign toMeaningExample

40、give a share or unit of sth. to / distribute sth. toAssign to each man the specific things he is to carry. 你要按名字指定他們各人所要搬運(yùn)的物件。4. Words and Expressions5.assi5. Notes to the Text .解析 本句是一個(gè)簡(jiǎn)單句。The life是主語(yǔ)，介詞短語(yǔ)of being a purchasing agent是定語(yǔ)修飾the life，had enriched和and laid是并列謂語(yǔ)，my experience和a solid foun

41、dation分別是前面兩個(gè)謂語(yǔ)的賓語(yǔ)，介詞短語(yǔ)for my successful career 是狀語(yǔ)，介詞短語(yǔ)in the future是定語(yǔ)，修飾career。釋義 Being a purchasing agent had made my life full of experience and established a firm foundation for my career to be successful in the future.The life of being a purchasing agent had enriched my experience and laid a

42、solid foundation for my successful career in the future（Para. 11）5. Notes to the Text 解析 本句Thank You !Thank You !UNIT THREEFRANCHISES AND CHAIN STORESUNIT THREEFRANCHISES AND CHAICompany Logo background information1detailed explanation of Text A2detailed explanation of Text B3detailed explanation of

43、 Text C4Company LoCompany LogoHoney Dew Donuts1. Background Information 2. Introduction to the Text 3. Business Terms4. Words and Expressions5. Notes to the TextText ACompany LoCompany Logo 1. Background Information There are various kinds of economic operating forms. The typical one is a chain oper

44、ation. The chain operation is a business organization and management system. It refers to the management of similar goods or services of several enterprises which form a consortium in certain forms and in overall planning, conduct specialization in division of labor based on the implementation of ce

45、ntralization management, independent business activities combined into overall scale operation, thus realizing the scale benefits. Chain operation includes three types: regular chains and franchises and free chains.Company LoCompany Logo2. Introduction to the Text Text A mainly introduces the histor

46、y of Dick Bowen, founder and president of Honey Dew Associates, his franchising stores and his business ideas as well as the principal elements of his success. Company LoCompany Logo2. Introduction to the Text本商務(wù)語(yǔ)篇以說(shuō)明文為主體，具體地介紹了蜜露面包圈的創(chuàng)始人兼總裁迪克勃文的創(chuàng)業(yè)史，帶領(lǐng)讀者一同經(jīng)歷了他的第一家商店的創(chuàng)業(yè)過程，走過一系列特許經(jīng)營(yíng)店加盟的腳步，體驗(yàn)他最為核心的商業(yè)理念。

47、文章以蜜露面包圈為背景介紹了成功經(jīng)營(yíng)連鎖店的重要因素，商店選址、產(chǎn)品設(shè)計(jì)推銷、項(xiàng)目計(jì)劃、客戶購(gòu)買力，以及市場(chǎng)營(yíng)銷，雙向溝通，市場(chǎng)研發(fā)，每一點(diǎn)都是促使商業(yè)成功而不能不慎重考慮的關(guān)鍵因素。文章先舉例后分析，層層深入，條理清晰，簡(jiǎn)潔輕快的語(yǔ)言讓讀者在理解上更感輕松。文體特征分析Company LoCompany Logo3. Business Terms Buying Power Buying Power is the money an investor has available to buy securities. In a margin account, the buying power is

48、 the total cash held in the brokerage account plus maximum margin available. MarketingMarketing is the process of performing market research, selling product and/or services to customers and promoting them via advertising further enhance sales. It generates the strategy that underlies sales techniqu

49、es, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.Company LoCompany Logo4. Words and Expressions(of a commodity) not obtainable elsewhere1.exclusive/ a

50、dj.These products are exclusive to their shops. 這些商品是他們商店專賣的。 MeaningExamplefranchisee/frnt/ n. Company LoCompany Logo4. Words and Expressions a business or service given such authorization to operate 2.franchisee/frnt/ n. Is there a preference toward direct-own-unit or franchisee? 貴公司是否對(duì)自營(yíng)店或加盟店有所偏好

51、？MeaningExampleCompany LoCompany Logo4. Words and Expressionsthe activity of promoting the sale of goods especially by their presentation in retail outlets3.merchandising/ n.The loss of our company rooted in overexpansion and poor merchandising. 我們公司虧損的根源在于過度發(fā)展及促銷不力。 MeaningExamplefranchisee/frnt/ n

52、. Company LoCompany Logo4. Words and Expressions being potty about 4. on the brain He is studying on the brain. 他一心想著學(xué)習(xí)。MeaningExampleCompany LoCompany Logo4. Words and Expressions do business with5.traffic inDont traffic in drugs. Its unlawful. 不要買賣毒品，那是非法的。 MeaningExampleCompany LoCompany Logo5. N

53、otes to the Text1. It is important that our stores are highly visible and accessible to vehicle traffic and are configured for drive-thru operations.（Para. 6）解析 句中that引導(dǎo)的從句是實(shí)際主語(yǔ)從句。highly visible and accessible to vehicle traffic中的and連接的是并列表語(yǔ)；and are configured for drive-thru operations中的and 連接的是并列謂語(yǔ)

54、，該謂語(yǔ)部分是被動(dòng)語(yǔ)態(tài)。釋義 It is of importance that our stores are easy to be seen, convenient for traffic to come and go through and are installed the operations of buying without getting off the cars.Company LoCompany Logo5. Notes to the Text解析這是由and連接的并列復(fù)合句。that every franchisees voice is heard - right up to

55、 the top of the corporate leader是不定式to ensure的邏輯賓語(yǔ)從句，這個(gè)不定式在句子中做目的狀語(yǔ)。釋義 The relationship between people is very important in the strong franchise establishments and we have arranged properly to make sure that the top of the corporate leader can hear the voice from each franchisee.2. Relationships are

56、 key in strong franchise organizations and weve got programs in place to ensure that every franchisees voice is heard - right up to the top of the corporate leader. （Para. 10）Company LoCompany LogoIs Franchising Right for You?1. Background Information 2. Introduction to the Text 3. Business Terms4.

57、Words and Expressions5. Notes to the TextText BCompany LoCompany Logo 1. Background Information While franchising refers to a franchise owner stipulated in the contract form, who allows the concessionaires to use its name, trademark, proprietary technology, products and management experience engaged

58、 in business activities of commercial management models.Company LoCompany Logo2. Introduction to the Text Text B explains many factors on fitting for franchising and some advice the author gives. It is very important for those who are looking for franchise.Company LoCompany Logo2. Introduction to th

59、e Text本語(yǔ)篇為商務(wù)說(shuō)明文，為讀者介紹了適合特許經(jīng)營(yíng)的諸多因素。從個(gè)人的責(zé)任感，社會(huì)交往能力，對(duì)本行業(yè)的喜歡程度，進(jìn)一步發(fā)展的愿望，以及經(jīng)濟(jì)能力，相關(guān)知識(shí)的儲(chǔ)備程度，到幕后的支持力量，本文逐一詳細(xì)的為讀者提出了疑問，并設(shè)置了一些參考性的建議。這些都為希望踏入特許經(jīng)營(yíng)這一行業(yè)的人提供了參考，令他們?cè)谛袆?dòng)之前仔細(xì)思考自己的選擇是否合適。本文行文采用小標(biāo)題，可以清楚的展示作者所要表達(dá)的重點(diǎn)。文章開門見山，主旨清楚，脈絡(luò)清晰，語(yǔ)言簡(jiǎn)潔、準(zhǔn)確，讓人易懂易解。文體特征分析Company LoCompany Logo AdvertisingAdvertising is a form of communi

60、cation intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume th