Unit 5 Inside advertising Using language 新人教版選修9課件

UsingLanguageUnit5Wordsdialoperatelitrematurefashionmisleadingethnicalvt.撥(號(hào))n.操作員;接線員n.升adj.成熟的;到期的n.樣式;流行adj.易誤解的;另人誤解的adj.合乎道德的;道德的dishonestalcoholictobaccobanpromoteimmoraldecentadj.不誠(chéng)實(shí)的adj.酒精的;含酒精的n.酗酒者;酒鬼n.煙草;煙草制品n.禁令vt.禁止;取締vt.促進(jìn);提升adj.不道德的;邪惡的adj.正派的;得體的;適當(dāng)?shù)?/p>

ethics

offendingbewareconsumertrustworthyn.倫理學(xué);道德規(guī)范adj.令人不愉快的;

傷害人感情的vi.小心;謹(jǐn)慎n.消費(fèi)者;顧客adj.可信賴的;可靠的superstarclothingstoresrunoutsingingwideandnarrowsavemoneyuncomfortabledialtheoperatorlatestfashionlitresofwaterListentothethreeradioadvertise-ments.Tickthewordsandexpressionsyouhear.Listening1Whatisthepurposeoftheadvertisement?Toinformpeopleaboutsomethingnew.B.Tosellsomething.C.Topersuadepeopletodosomething.D.Totellpeoplewheretogetmoreinformation.Ad3Ad1Ad1-3Ad2-33.Listenagainandwriteitsnumberbesidethecorrectanswer.2)Whichpeoplearethemaintarget?A.Youngwomen.B.Maturemenandwomen.C.Families.Ad1Ad2-3Ad2Advert1Advert2Advert3Listenandwritedownanyfacts.Savewater:turningoffthetapwhilebrushingteethsaveswater;havingshortshowerssaveswater,ourdamsaregettinglow,thereisawebsitewithmoreinformationaboutsavingwaterStarFM:anewradiostation,canbefoundat104.5wavebandSuperstarShoesandboots:allsizes,availableatshoestoresA:Coolshoes!B:Thanks.They’reSuperstar.A:Expensive?B:Notatall.Superstarshavegreatstylesatreasonableprices.A:ButIhavebigfeet.Ad1ListeningtextB:Noproblem.Superstarscomeinallsizes.Longandshort,wideandnarrow.A:Wheredoyougetthem?B:Allgoodshoestores.A:Great.B:Wanttodance?A:Dad,turnthetapoffwhileyou’rebrushing.B:Whatfor?A:Itsaveswater.B:Thatwon’tsavemuchwater.Ad2A:Butifeveryoneinthewholecityturnsoffthetapwhilethey’rebrushingtheirteeth,thinkhowmuchwaterthatwouldsave.Andifyoustopsingingintheshower,youwon’tbeintheresolongandwe’llsavelitresofwater.A:I’llshowyou.There’safantasticwebsite.D:Forinformationandtipsonhowtosavewater,visitwww.huaWoman:StarFM.Thenewstationeveryone’slisteningto.Man:FinditonyourdialatFM104.5.Ad31.Chooseoneofthethingsadvertisedinthelisteningbutwriteadifferentadforadifferenttarget.Somepossibletargetsarelistedbelow.Writing2.Performyouradtotheclass.Askthemtoguesswhoyourtargetis.elderlypeopleteachersteenagers11-yearoldscarownerssportsmenandwomenparentsyoungbusinessmenandwomenKeepingAdvertisersHonestReading

Thelaw.Advertisingorganizations.Complaintsorganization.Theconsumer.Inaddition,consumersthemselvesshouldberesponsibleforcheckingtheprotectbeforebuyingit.1Inwhatfourwayscanconsumersbeprotectedfromfalse,misleadingorunethicaladvertising?Someschoolsteachtheirstudentsaboutadvertisingbytrainingtheirstudentstohavebetterunderstandingofadvertisements.Youngpeoplearethemaintargetofmanyads.Suchstudentswillhaveabetterjudgmentsofvariousadslaterinlife.3Whydosomeschoolsteachtheirstudentsaboutadvertising?Whatisyouropinionofthisidea?IfweseeanadvertisementonTVorradiowebelieveiswronginChina,wecancomplaintoProvincialAdministrationsforRadio,ortothestateAdministra