【上?！楷F(xiàn)代超高層豪宅街坊景觀方案2018

靜安區(qū)72街坊房地產(chǎn)開(kāi)發(fā)項(xiàng)目設(shè)計(jì)方案JINGAN

DISTRICT

BLOCK

72

RESIDENTIAL

DEVELOPMENT

DESIGN

PROPOSAL靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An目錄TABLE

OFCONTENT前期研究Pre-Study規(guī)劃推演Planning

Development“城市酒店”方案設(shè)計(jì)Design

Proposal

1“都會(huì)花園”方案設(shè)計(jì)Design

Proposal

2靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An前期研究PRE-STUDY1.1基地分析SiteAnalysis1.2

項(xiàng)目定位Project

Positioning靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An前期研究Pre-Study1.1基地分析SiteAnalysis1.2

項(xiàng)目定位Project

Positioning區(qū)位分析靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSiteLocation一河兩岸規(guī)劃靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnOneRiver–

Tow

SidesPlanning規(guī)劃條件靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning東側(cè)視線通廊靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnView

Analysis東南側(cè)視線通廊靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnView

Analysis交通靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTransportation靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An前期研究PRE-STUDY1.1基地分析SiteAnalysis1.2

項(xiàng)目定位Project

Positioning客群定位靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnClient

Targeting項(xiàng)目定位靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnProjectPositioning項(xiàng)目定位ProjectPositioning對(duì)標(biāo)案例靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnCases華僑城蘇河灣

?

上海案例優(yōu)勢(shì)外灘一脈相連，城市中心輻射，難以復(fù)刻的區(qū)位條件；俯瞰蘇州河，遙望陸家嘴，滬上稀缺的景觀資源；超高層形態(tài)、多戶數(shù)資源共享；集約型產(chǎn)品放大公共空間。對(duì)標(biāo)案例靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnCasesOne

Hyde

Park

?

London案例優(yōu)勢(shì)城市獨(dú)到繁華中心區(qū)域，海德公園地標(biāo)文化傳承；定制化產(chǎn)品設(shè)計(jì)，充分利用景觀資源。對(duì)標(biāo)案例靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnCases中鷹黑森林

?

上海案例優(yōu)勢(shì)極高綠化率造林成海，森林公園中生長(zhǎng)的住宅；科技融入居住體驗(yàn)，節(jié)能理念革新傳統(tǒng)生活方式。挺拔簡(jiǎn)潔、前衛(wèi)優(yōu)雅的立面設(shè)計(jì)與自然相結(jié)合。案例小結(jié)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSummary華僑城蘇河灣One

Hyde

Park中鷹黑森林“城市酒店”標(biāo)志性的城市界面清晰的現(xiàn)代感設(shè)計(jì)與都市生活體驗(yàn)營(yíng)造“都會(huì)公園”臻享都市中的自然生活自由靜謐的景觀體驗(yàn)，模糊城市印象靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An規(guī)劃推演PLANNING

DEVELOPMENT2.1用地條件SiteCondition2.2

方案強(qiáng)排Massing

Study靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An規(guī)劃推演PLANNING

DEVELOPMENT2.1用地條件SiteCondition2.2

方案強(qiáng)排Massing

Study用地條件靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSiteInformation基地現(xiàn)狀靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSiteCondition資源優(yōu)勢(shì)分布靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnAdvantages高度與視線分析靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnView

Analysis靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An規(guī)劃推演PLANNING

DEVELOPMENT2.1用地條件SiteCondition2.2

方案強(qiáng)排Massing

Study體量強(qiáng)排靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTowerPositioning體量強(qiáng)排靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTowerPositioning靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design鳥(niǎo)瞰Bird

View東側(cè)半鳥(niǎo)瞰Bird

View透視Perspective街景Street

View靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An小區(qū)主入口MainEntrance靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An入口大道EntranceAvenue靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An入口庭院EntranceGarden靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An庭院Garden靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An庭院Garden靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An庭院Garden靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An草坪庭院Garden靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An連廊庭院CorridorGarden靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design總平面圖靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnMLP規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy私人定制入戶系統(tǒng)第一級(jí)

–

主次入口第二級(jí)

–

中央庭院第三級(jí)

–

專屬入戶公共私密專屬設(shè)計(jì)景觀空間第一級(jí)

–

中央草坪宏大精致第二級(jí)

–

私屬庭院規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy私人定制入戶系統(tǒng)第一級(jí)

–

主次入口第二級(jí)

–

中央庭院第三級(jí)

–

專屬入戶規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第一級(jí)

主次入口規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第二級(jí)

中央庭院規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第三級(jí)

專屬入戶規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy專屬設(shè)計(jì)景觀空間第一級(jí)

–

中央草坪第二級(jí)

–

私屬庭院規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第一級(jí)超尺度中央景觀草坪交通流線靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTraffic昌平路昌江化寧專屬落客區(qū)機(jī)動(dòng)車流線步行流線機(jī)動(dòng)車出入口路地庫(kù)出入口步行出入口路康定路功能分布靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnProgram昌平路昌江化寧路社區(qū)配套服務(wù)用房配電站&垃圾收集點(diǎn)路門衛(wèi)康定路戶型分布圖靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitType昌路昌蘇州河江化110m2140m2158m2175m2190m2225m2寧路路康定路消防流線靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnEVA昌平路昌江化寧消防登高場(chǎng)地路消防出入口消防流線路康定路日照分析靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSolar

Access0hour1hour2hours3hours4hours5hours6hours住宅日照計(jì)算高度：4.8M(2F)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design元素提煉ElementExtraction靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An國(guó)際都市豪宅氣質(zhì)傳承海派奢華經(jīng)典立面設(shè)計(jì)定位靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnFa?adeDesignStrategy國(guó)際都市豪宅氣質(zhì)-簡(jiǎn)約經(jīng)典構(gòu)圖-現(xiàn)代工藝-公建氣質(zhì)立面設(shè)計(jì)定位靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnFa?adeDesignStrategy傳承海派奢華經(jīng)典-運(yùn)用經(jīng)典材料-提煉文化符號(hào)-營(yíng)造奢華氣質(zhì)立面設(shè)計(jì)策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnFa?adeDesignStrategy透視Perspective街景Street

View設(shè)計(jì)分析靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDesignAnalysis160.00157.00城市尺度拉開(kāi)地標(biāo)序幕街區(qū)尺度重塑經(jīng)典構(gòu)圖近人尺度融入海派文化南立面設(shè)計(jì)分析靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDesignAnalysis160.00154.00城市尺度打造城市燈塔沿河方向全景無(wú)敵視野近人尺度打造精致奢華東立面靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design發(fā)展階段靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDeveloping

Phases挑戰(zhàn)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnChallenge針對(duì)本地塊狀況=？+

+競(jìng)品林立資源局限常規(guī)戶型僅以有限河景與商業(yè)配套資源能否取得項(xiàng)目成功？面對(duì)產(chǎn)品力較強(qiáng)的競(jìng)品樓盤，如何保持優(yōu)勢(shì)？發(fā)展階段靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDeveloping

Phases戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign內(nèi)向型傳統(tǒng)豪宅外向型酒店化豪宅酒店化豪宅是居住產(chǎn)品中的奢侈品，現(xiàn)代時(shí)尚但不缺乏古典情懷，增加酒店化場(chǎng)景的居住空間會(huì)更大可能讓人們的生活變得時(shí)尚精致——

輕豪宅亦應(yīng)如此戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign1.外部資源徹底占有2.現(xiàn)代時(shí)尚豪華感的室內(nèi)調(diào)性3.關(guān)注空間的流動(dòng)，小中見(jiàn)大4.功能與展示效果結(jié)合的室內(nèi)設(shè)計(jì)輕豪宅設(shè)計(jì)原則靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnLight-Luxury

Principle戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign190㎡+225㎡得房率79%戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign110㎡+158㎡+175㎡得房率77%戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡+158㎡+140㎡得房率76%戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign225㎡4房2廳3衛(wèi)4.5面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign225㎡4房2廳3衛(wèi)4.5面寬儀式感入戶空間酒店配置廚餐系統(tǒng)景觀主臥套（4件套）洄游動(dòng)線轉(zhuǎn)角景觀客廳戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign190㎡4房2廳3衛(wèi)4面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign190㎡4房2廳3衛(wèi)4面寬中西廚系統(tǒng)洄游動(dòng)線酒店配置主臥套（4件套）寬廳模式戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign175㎡3+1房2廳2衛(wèi)3.5面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign175㎡3+1房2廳2衛(wèi)3.5面寬酒店配置廚餐系統(tǒng)儀式感入戶空間景觀主臥套（3件套）轉(zhuǎn)角景觀客廳戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign158㎡3房2廳2衛(wèi)4面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign158㎡3房2廳2衛(wèi)4面寬洄游動(dòng)線景觀客廳動(dòng)靜分區(qū)戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡A3房2廳2衛(wèi)3面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡A3房2廳2衛(wèi)3面寬洄游動(dòng)線轉(zhuǎn)角景觀客廳戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡B3房2廳2衛(wèi)4面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡B3房2廳2衛(wèi)4面寬半開(kāi)放式廚房景觀餐廳戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign110㎡2房2廳2衛(wèi)3面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign110㎡2房2廳2衛(wèi)3面寬半開(kāi)放式廚房景觀餐廳靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“都會(huì)公園”方案設(shè)計(jì)DESIGN

PROPOSAL“公園里”的

國(guó)際文化

社區(qū)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“都會(huì)花園”方案設(shè)計(jì)DESIGN

PROPOSAL4.1規(guī)劃篇Masterplanning4.2

產(chǎn)品篇Unit

Design靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥(niǎo)瞰圖AerialView靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥(niǎo)瞰圖AerialView靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥(niǎo)瞰圖AerialView靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥(niǎo)瞰圖AerialView靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy92m*65m超大花園，震撼尺度全樓王策略，戶戶享中央景觀規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy外部借河景，內(nèi)部造園景規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy城市公共綠地私屬庭院私屬庭院入口庭院私屬庭院中央景觀第一級(jí)

入口庭院第二級(jí)

中央景觀第三級(jí)

私屬庭院第四級(jí)

住宅入口私屬庭院規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第一級(jí)

入口庭院入口庭院規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第二級(jí)

中央景觀中央景觀規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第三級(jí)

私屬庭院私屬庭院私屬庭院私屬庭院私屬庭院規(guī)劃策略靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第四級(jí)

住宅入口住宅入口住宅入口住宅入口住宅入口總平面靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnMLP交通流線靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTraffic車行流線人行流線功能分布靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnProgram首層首層首層首層圖例社區(qū)配套服務(wù)用房配電站&垃圾收集點(diǎn)門衛(wèi)戶型分布靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitType圖例100戶型產(chǎn)品135戶型產(chǎn)品165戶型產(chǎn)品185戶型產(chǎn)品220戶型產(chǎn)品消防流線靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnEVA消防登高場(chǎng)地消防車道靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“都會(huì)花園”方案設(shè)計(jì)DESIGN

PROPOSAL4.1規(guī)劃篇Masterplanning4.2

產(chǎn)品篇Unit

Design戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign100㎡2房1廳1衛(wèi)三面寬戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign100㎡2房1廳1衛(wèi)三面寬-全臥朝南，利于采光、擴(kuò)大視野-客廳享有大陽(yáng)臺(tái)，經(jīng)濟(jì)戶型也可吸納高處美景，享受品質(zhì)生活-雙廳布局緊湊，流線清晰，優(yōu)化生活動(dòng)線戶型設(shè)計(jì)靜安72號(hào)地塊住宅項(xiàng)目Block

72Residential

Pro