【市級公開課】Book 9 Unit 5 Inside advertising閱讀七選五與教材資源開發(fā)

Book9Unit5Insideadvertising閱讀七選五與教材資源開發(fā)ExperiencingDon’t

me!stopA.stopB.pushC.touchThetasteisgreat!HowcanIhave

,softhair?smoothA.curlyB.blackC.smoothGoodteeth,

.goodhealthA.goodhealthB.beautifulsceneryEnjoyavideo.Daddyisthesweetestdaddyintheworld.Daddyisthemosthandsome,thesmartest,themostclever,thekindest….

1Daddywantsmetodowellatschool.

2Heliesabouthavingajob.Heliesabouthavingmoney.Heliesthatheisnottired.Heliesthatheisnothungry.Heliesthatwehaveeverything.3.Helies,becauseofme.A.Heismysuperman.B.Hegetsupverylate.C.Heliesabouthishappiness.D.Daddyisjustgreat,buthelies.E.Idon’tlikehim,becausehelies.ADCSharingmethods1

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SharingDiscussyourmethodsingroups.2015Mid-autumnFestivalfallsonSept27.Thebrightfullmoon,deliciousmooncakes,familyreunionandpleasantautumnweather,thisisapeaktimefortravel.1.()A.WelcometoChinaandexplorethetraditionalfolkcustomsofthisfestival.B.Theybelieveafullmoonisasymbolofpeace,prosperity,andfamilyreunion.

空格在段尾通常要總結(jié)前文內(nèi)容1A

…XiaomiCorpisconsideringtheintroductionofitsfirstlap-topearlynextyear.2.Xiaomi’snotebookmaygoonsaleinthefirstquartertocompetewith.…（ChinaDaily）A.Xiaomi’sriskintoPCmarketcomes.B.ThiswillopenanewfrontinitsbattleagainstAppleIncandLenovoGroup.代詞線索2B

HowBeijing’sSkyGotBlue?

…Aheadofthemilitaryparade,thegovernmentbegantakingstrictcontrolofindustrialandautomobileemissions.3.Withouttheeffectivecontrols,Beijing’sPM2.5wouldhavebeen70percenthigher.…（ChinaDaily）A.Theairqualitywasasgoodassomebigcitiesofdevelopedcountries.B.Additionally,Beijing’ssixneighborsalsocarriedoutpollutioncontrols.詞匯復(fù)現(xiàn)(同詞、近義詞)邏輯線索(并列)3B…IfyourbusinessoffersonlinepurchasetoChineseconsumers,Double11canbepartofyourannualsalesstrategy.4But,ifyoudefinitelydo,timingandpreparationarecrucialtoachievesuccessfulonlinesales.()

A.Ofcourse,youmaynotnecessarilyjointhecompetition.B.Besidesprices,youshouldalsoconsidertheproductvarieties.詞匯復(fù)現(xiàn)(反義詞)4A邏輯線索(轉(zhuǎn)折)1

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4SummarizemethodsAfterblank空后Between空前后Beforeblank空前Foretelling預(yù)測Pronoun代詞Similar近義詞Thesame相同詞Opposite反義詞Keywords關(guān)鍵詞Compound并列Transition轉(zhuǎn)折Causeandeffect因果Connection關(guān)系詞StepIStepIIStepIIIKnowaboutthemainidea.Dotheexercisesandcheckthecontext.Readchoicestofindkeywords.七選五解題步驟瀏覽標(biāo)題或首段，了解大意。細(xì)讀選項(xiàng)，關(guān)注空前后，找出關(guān)鍵詞。代入答案，核查篇章邏輯關(guān)系。keywordsforetellingconnectionMCDKFCHowdoadvertisersmakeeffectiveadvertisements?人教版選修九Unit5Reading語篇節(jié)選

Identifyyourtarget2.Useasuitablemedium1、Knowaboutthemainidea.ApplyingA.AppealtoyourtargetB.TrytomaketheadvertisementinterestingC.However,itwouldbenouseadvertisingthisproduct.D.Othersaremorelikelytobenoticediftheyarefunny.E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.G.Forthisreason,itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars.2、Readchoicestofindkeywords.Howdoadvertisersmakeeffectiveadvertisements?Identifyyourtarget…Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup.1

Havingidentifiedthetargetgroup,researchersfindout….3、Checkthecontext.E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.G.Forthisreason,itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars.F關(guān)系詞(因果)

2.

Inordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.Someadvertisementsappealtopeople’sdesiretosavemoney….A.AppealtoyourtargetB.TrytomaketheadvertisementinterestingC.However,itwouldbenouseadvertisingthisproduct.A同詞復(fù)現(xiàn)….Someadvertisementsappealtopeople’sdesiretosavemoney.3Adsthatfeaturerichandfamouspeoplewillgrabtheattentionofthosewhoadmirepeoplelikethat.C.However,itwouldbenouseadvertisingthisproduct.D.Othersaremorelikelytobenoticediftheyarefunny.E.Televisionadvertsareexpensivetomakeandtoshow.D上下文邏輯線索….Obviously,costwillplayabigpartinthisdecision.4Youhavetobeabigcorporationwithabigbudgettoaffordtelevisionads.Advertisementsinnewspapers,ontheotherhand,aremuchcheaper.D.Othersaremorelikelytobenoticediftheyarefunny.E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.E反義復(fù)現(xiàn)Aswellasworryingabouttheexpense,advertisersmustalsoconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear.Becausemostcarshaveradios,adsbroadcastviaradiocanreachalotofdriversveryeasily.5E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.G.Forthisreason,itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars.GKEY:FADEG代詞同義復(fù)現(xiàn)Mainidea知大意Choices看選項(xiàng)Dotheex.代答案MDCMCDKeywords關(guān)鍵詞Foretelling預(yù)測Connection關(guān)系詞KFCKFC

….Withsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisingwork.1.人教版選修九Unit5Reading

語段節(jié)選

A.However,weshouldunderstandads.B.Thenwecanavoidbeingcontrolledbythem.C.Anditwouldbeusefultoadvertisetheproduct.Thenwecanavoidbeingcontrolledbythem.關(guān)系詞EnhancingActasateacheranddesigntheexercises.e.g.Homework回顧總結(jié)七選五解題策略，嘗試給《導(dǎo)學(xué)案》的最后命題部分的5段材料各增添一句干擾項(xiàng)?！?8Havingconfidenceinyoursel