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Group:ZHAOJUNZHE553644HUANGJUNZHONG564145LIJIAQI553255Producer:ZHAOJUNZHE553644Orator:VideoSummaryCompany'sbriefintroductionCompanyObjectivesMainProductInfoCompanystrategyAnnualReportCompanyPhilosophyCompany'sbriefintroduction1984:beingestablishedTurnover:135,700,000,000CNYEmployees:70,000Patent:morethan10,000Brandvalue:8,000,000,000CNYTheInternet’sWorldFamousBrand(互聯(lián)網(wǎng)時代的知名品牌):satisfycustomers’needsOneSingleIntegratedMode(人單合一模式):sellserviceinsteadofproducts------rewarding:“ChinaInnovativeCompany”InthecourseofdevelopmentofhaiergroupOnJanuary1,1984,Qingdao,ShanghaieconomiccommitteeapprovedformallyestablishedQingdaorefrigeratorfactory.InApril,1985,madebythefactorydirectorZhangRuiMinhost,therewillbeseriousqualityproblemof76setsabrandelectricwatertanksmashedupinpublic.InJune1985,theproductionofourfirstTaiwanfour-starrefrigerators"jeanislandliebherr"brandBCD-212type.In1988,"jeanisland-liebherr"brandBCD-212typerefrigeratorwontheChinesehistoryofrefrigeratorfirstmedalinGuoYougoldmedal.Ondec.20,1991,thegovernmentdecidedtoQingdao,Qingdaorefrigeratorfactory,Qingdaoicegeneralfactory,Qingdaohaiergroupformedairconditionerfactory.April14,1992,QingdaorefrigeratorfactorythroughtheISO9001certification,andtobethehomeapplianceindustrythefirstthroughtheauthenticationofthefactory.November16,1992,haiergroupinQingdaohigh-techpark800muoflandrequisition,buildChina'slargestproductionbaseofhomeappliancehaierindustrialpark.OnNovember19,1993,QingdaohaierrefrigeratorCo.,LTDsharesontheShanghaistockexchangelisting.InFebruary1996,haierSallyonlyROM(Indonesia)Co.,LTD.WasestablishedinIndonesiaJakarta,haierfirstmultinationalmanagement.June26,1996,haiergroupwinnerofthehighqualityserviceissuedbythescienceassociationnumberfivediamondaward,becomethefirstAsianwonthehonorofhomeapplianceenterprise,PresidentZhangRuiMinbecomethefirstwonthe"five-stardiamond

personallifelongawards"entrepreneurs.InFebruary1992,incologneinGermanyatthehomeapplianceexposition,thehaiergroupPresidentZhangRuiMinto12ahaierdealerspresenteda"haierspecializesincertificate".HaiercompanystructureHaierGroupBoardofDirectorsStrategyCommitteeGroupPresidentBoardSecretariatCEOVicePresidentPromotionHeadquartersProductHeadquartersFunctionalinstitutionsProducts

DigitalproductsMedicalequipmentOthersHomeHouseholdapplianceHouseholdappliance

DigitalproductsMedicalequipmentHomeCompanyObjectives1984

—1991Brandstrategy1992—1998Diversificationstrategyphase1998

—2005

Internationalizationstrategy2005—NowGlobalbrandstrategyMainProductInfoRefrigeratorsMainproductsName:BCD-216TASDimensions:630*564*1648Materials:ImitationstainlesssteelTechnical:Volume216L,0.49kwh/24hFeatures:InsuranceEnergy,ArtificialIntelligence,F(xiàn)ailurealarm,LEDOneworldonefamilyDevelopmentStrategy

Brandstrategy(1984~1991):producerefrigeratoronly,accumulatemanagementexperienceofenterprisesDiversification(多元化)strategy(1992~1998):oneproducttovariousproductInternationalstrategy(1998~2005):beingsoldinthemainglobaleconomicareamarketGlobalstrategy(2006~now):creatingdifferentkindsofHaierBrand------adjusttodifferentcountriesintheworldAnnualReportIn2012,theglobalmacroeconomicdownturnonexportmarketsposeseriouschallengesappliance,domesticappliancemarketissubjecttomacroeconomicgrowthSlowdownintherealestatemarketcontinuestocontrolthehomeapplianceindustrygraduallywithdrawstimuluspoliciesandotherfactors,industrygrowthratefellsignificantly.AccordingtoBeijinginthePRC,marketresearchLtdRetailmonitoringreportshowsthatin2012refrigerators,washingmachines,homeairconditioningproductsProductsalesweredown12.62%,11.42%,15.82%.CompanyPhilosophyEntrepreneurship:pursuitofexcellenceWorkingstyle:rapidresponse,immediateaction.GroupMode:combinedfleettype,1+1>2performance.Managementphilosophy:highqualityproductsfromqualitypeopleout.MarketOutlook:brandstrategy,createthemarket.Involvedinanyfield,"Eitherquit,weshouldbedoingthefirstfight.“Internalmanagementmode:OECmanagement,marketchains.Quality:allworkisabsolutelyc

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