商務(wù)英語場景學(xué)

1.應(yīng)征面談IntroducingYourselfatanInterviewGoodmorning.It'sapleasureformetobehereinfrontofyoutopresentmyself.MynameisJenniferWong,andIamacandidateforthepositionofOverseasSalesRepresentative.Mybackgroundandworkexperiencearetailor-madeforthisposition.IstudiedmarketingasanundergradhereinTaiwan,andin1985,IreceivedmyMBAfromtheUniversityofTexasSchoolofBusiness.Forfiveyearsnow,IhaveutilizedmyskillsandknowledgeastheAssistantDirectorofExportsforMagicKitchenSupplies.ActionAppliancesisaforward-lookingcompany.Iamawarethatyouareexpandingintonewmarkets,particularlyintheU.S.Thusyouaregoingtoneedaggressive,take-chargesalesrepresentatives.AtMagicKitchen,duringmyfiveyearsthere,weexpandedourU.S.marketshareby25%.Thisisjustoneexampleofmyabilitytogooutthereandsellproducts.Apositionwithyourcompanywouldbebothalearningexperienceandagreatopportunity.IlookforwardtobecomingpartoftheActionteam.Thankyou.tailor-made最適合，最完美的"tailor"是‘裁縫師'；裁縫師以手工制作的西裝，總是最合身。因此這個詞組是形容某人或是某物的條件好，對于某種情況來說，是最完美、最合適的。Withherbackgroundandeducation,sheistailor-madetorunthiscompany.以她的背景和教育程度，她來經(jīng)營這個公司是最適當(dāng)了！MBA企管碩士這是"MasterofBusinessAdministration"（企管碩士）的縮寫。"Master"是指‘碩士（學(xué)位）’；"Administration"是‘行政管理、經(jīng)營'的意思。IfyouwantanMBA,it'simportanttogetacceptedtoagoodschool.你若有心攻得企管碩士的學(xué)位，最好先申請到一所好學(xué)校。forward-looking高瞻遠(yuǎn)矚的這個口語用法源自動詞詞組"lookforward",‘往前看、眼光向前'之意。所以"forwardlooking"這個形容詞引申有‘高瞻遠(yuǎn)矚的、考慮未來'的意思。Onlythemostforward-lookingcompanieswilladaptandprofitinthe1990's.在九0年代，只有把眼光放遠(yuǎn)的公司才能生存獲利。take-charge負(fù)責(zé)的這是由動詞詞組"takechargeof"演變出來的形容詞，意思就是指‘能控制事情，負(fù)起責(zé)任'的人或組織。We'relookingforatake-chargecompanytodistributeournewproductinacompetitivemarket.我們在找一個肯負(fù)責(zé)的公司，將我們的產(chǎn)品在競爭激烈的市場中分銷出去。marketshare市場占有率特指某種產(chǎn)品，因有固定的消費者購買，故而控制了市場的一部份；"marketshare"即指在同類產(chǎn)品的市場中所占有的銷售比例。"share"在此當(dāng)名詞用，有‘份兒；分擔(dān)'的意思。AfterallofourTVsetswerefoundtobedefective,ourmarketsharedroppedby75%.我們的電視機被發(fā)現(xiàn)有瑕疵之后，市場占有率下跌了百分之七十五。? 開場白It'sapleasureformetobehereinfrontofyoutopresentmyself.-2I'mhappytobeheretodaytointroducemyself.Iwelcometheopportunitytointroducemyselftoyou.開場白中不但應(yīng)表示你樂于參加此次的面談，而且也該說明自己接下來要談的主題，讓別人有些心理準(zhǔn)備。"It'sapleasure..."這句型適用于正式場合，語氣十分客氣。?介紹學(xué)經(jīng)歷Mybackgroundandworkexperiencearetailor-madeforthisposition.Withmybackgroundandworkexperience,Ifeelperfectlysuitedforthisposition.Myeducationandworkexperiencehavepreparedmewellforthisposition.自我介紹時不應(yīng)該過分謙虛，對于自己適合，并且喜歡做的工作就要強調(diào)、努力爭取，表示自己是最佳人選。關(guān)鍵詞是："tailormade"、"feelperfectlysuitedfor"與"havepreparedmewellfor"。證明能勝任Thisisjustoneexampleofmyabilitytogooutthereandsellproducts.ThisjustprovesthatIcangooutthereandsellproducts.ThisgivesyouanideaofhowIcangooutthereandsellproducts.不能過于謙虛，但也不可空口說白話。通常要用實例說明自己在前職上的工作表現(xiàn)，以證明自己對未來的新職也能勝任愉快。加入之意愿IlookforwardtobecomingpartoftheActionteam.

IwelcometheopportunitytobecomepartoftheActionteam.ItwouldbeagreatopportunitytoworkforActionAppliances.總結(jié)你的演說時，最好以信心和熱誠重申自己看重這個機會。"lookforwardto+n."是表示熱切期望之實用句型，另外也可使用"welcome”。2.就任新職2.就任新職IntroducingYourselftoOtherEmployeesThankyou,Mr.Gibson,forthatkindintroduction.You'vegivenmeareputationImightnotbeabletoliveupto.Justtoletyouknowalittleaboutmyself.I'mthenewOverseasSalesRepresentative.IcameoverfromMagicKitchenSupplies,acompanyyoumightbefamiliarwith.There,IwasresponsibleforexportingsuppliestorestaurantsintheUnitedStates.IgotmyMBAintheStates,soIfeelquiteathomewiththatterritory.Notsurprisingly,I'llbeheadinguptheU.S.andCanadiandivisionofAction'ssalesforce.We'llbeconcentratingoureffortsintheWestandMidwest,withaneyetowardopeningnewmarketsinmajormetropolitanareas.Actionhasjuststartedoutinoverseasmarkets,andIlookforwardtohearingeachofyourviewsonourpresentandfutureprojects.Imayalsoneedyouradvice,asI'mlearningtheropesaroundhere.liveupto達(dá)到（期望，配合）這個詞組常用在談?wù)撚嘘P(guān)預(yù)期效果；表示能符合別人對自己的看法，或是能達(dá)到某種要求。Incollege,hisparentspressuredhimtoliveuptoalloftheirexpectations.在大學(xué)時，他的父母親要求他一定要達(dá)到他們的期望。feel(quite)athome非常在行這詞組以有如在家("athome")般地輕松自在，比喻對某事應(yīng)付自如，也就是說對這件事很熟悉、很有研究，即很‘在行'。在商場上，常用來形容某人對某種商品，公司或是行銷市場很清楚。Ifeelathomewithnumbers,soIwanttostudyaccounting.我對數(shù)字很在行，所以我要念會計。headup主持，領(lǐng)導(dǎo)這個口語表示要做某事或某部門中‘帶頭的’("headofsomething")，即‘領(lǐng)導(dǎo)'的意思。WhenIwasaskedtoheadupthestore'spromotionalcontest,Isaid"Yes"rightaway.有人請我負(fù)責(zé)店里促銷競賽時，我馬上就答應(yīng)了。salesforce銷售業(yè)務(wù)主力軍"force"原意是指‘武力'，在此"salesforce"是指銷售業(yè)務(wù)的負(fù)責(zé)團體，也可指公司里的業(yè)務(wù)員、推銷員。-5Thecompany'ssalesforceisdividedintosmallerdivisionswhichareresponsibleforaparticularregion.公司的業(yè)務(wù)部門是以小組方式，分別負(fù)責(zé)各區(qū)域的銷售。withaneyetoward未來計劃于這也是句口語，字面意思是‘眼睛注視著某處'，比喻‘將來想朝某處下手；專指將來想要從事、執(zhí)行的事。We'llopenstoresinTaichungandKaohsiungnextmonth,withaneyetowardeventuallycontrollingthemarketinthosecities.我們下個月將在臺中和高雄開分店，計劃將來完全控制這兩處的市場。learntheropes學(xué)習(xí)做某事"ropes"常用來表示‘某事的細(xì)節(jié)、線索'，在此是指新工作中需要學(xué)習(xí)的各項重點等。Itdidn'ttakeherlongtolearntheropesaroundhere.Nowshe'stheCEO.當(dāng)時她很快就熟悉了這里的工作，如今已經(jīng)升任本公司總裁了。? 謝謝介紹者Thankyou,Mr.Gibson,forthatkindintroduction.Iappreciatetheintroduction,Mr.Gibson.Thankyouforthewarmwelcome,Mr.Gibson.先表示你很感激介紹人，最好把他的名字也說出來。致謝意的字有"thank"和"appreciate",后者較為正式一些。簡介自己Justtoletyouknowalittleaboutmyself.Iwon'ttakeupmuchofyourtime,butIjustwanttointroducemyself.Letmejustbrieflytellyoualittleaboutmyself.接下來的表達(dá)重點是要讓人知道你的演講主題--自我介紹，同時表明這段話不長，不會占用大家太多的時間。"letyouknow"等于"tellyou";"alittle"和"brieflyy"都是用來形容‘簡短’的字匯。未來的職責(zé)I'llbeheadinguptheU.S.andCanadiandivisionofAction'ssalesforce.I'llbeinchargeofmanagingtheAmericanandCanadianaccounts.MymainresponsibilitieswillincludedirectingouroperationsintheStatesandCanada.介紹的重點之一是解說自已未來工作的主要內(nèi)容，或是說明自已將在那個部門工作。關(guān)鍵詞為"headup"，"division"o

?邀同事合作Ilookforwardtohearingeachofyourviewsonourpresentandfutureprospects.I'manxioustohearyourfeelingsaboutourfutureplans.Mydoorisalwaysopentoyoursuggestionsandideas.在結(jié)尾時，應(yīng)表示自已很誠心地邀請同事們與你合作，歡迎同仁前來賜教。"lookforwardto+n."，為‘期待、盼望'的意思。3.呈報提案3.呈報提案AProposaltoYourSuperiorsNowthateachofyouhaslookedovermyproposal,perhapswecouldbrieflygooverit.OneofAction'stop-sellinglinesinTaiwanisitscompactwasheranddryerunits,modelsTD369andTW246.It'snosecretthattheysellwellathomeduetotheircompactsizeandhighefficiency.Myideaistomarketthesebest-sellingproductsintheStates.YoumaythinkmostAmericanspreferlargewashersanddryers,themainproductsofourcompetitors.BysellingourcombinationunitsintheStates,wecantapintomarketswithspecializedneeds,suchascollegestudentswithsmallapartments,andsingleandelderlypeoplewhodon'tdoalotoflaundry.Myprimarydatasuggeststhatthemarketisnowherenearitssaturationpoint.Thisleadsmetobelievethatthereisaneedwhichcanbefilledbyourproducts.Ofcourse,moreresearchneedstobeconductedbeforewegivethisprojectthegreenlight,butIthinkit'sworthconsidering.NowI'dliketohearyourviewsonthesubject.It'snosecretthat…大家都知道…"secret"原意是‘秘密'；這個句型是口語的說法，用在句首，表示要說明一項大家都熟悉的事實。It'snosecretthatFormosaChemicalswantstotakeovertheAmericancompany.大家都知道寶島化學(xué)藥品要接管這家美國公司。tapinto打入（市場），開拓生意"tap"這動詞原意有‘開辟土地；開發(fā)生意'的解釋；"tapinto"在此是個商業(yè)用語，指進入一尚未開拓的新市場。Ifwecantapintothechildren'smarketbeforeourcompetitors,wecanmakealotofmoney.如果我們能比競爭者先打進兒童市場，我們就能賺大錢。specializedneeds特別的需求這種‘特別'需求，是指一般大眾商品所不能滿足者。在市場行銷上，是指某類型的消費者因有特定的消費習(xí)性及生活方式，故需要特別的商品；像本文中所指之學(xué)生和老年人，會偏向選擇小型而非大型的洗衣機，即是一例。Asthepopulationdiversifies,thenumberofconsumerswithspecializedneedsgrows.由于人口多樣化，需要特定商品的消費者也愈來愈多了。primarydata初級資料這也是商業(yè)專有名詞，指市場行銷中，為某個特定的研究計劃所搜集的第一手資料。另一種"secondarydata"：次級資料，則是指他人已搜集整理之資料。Yourprimarydatalooksgood,butwe'dliketoseeamorethoroughanalysis.你的初級資料看來不錯，但我們想看看更徹底的分析報告。saturationpoint飽和點"saturation"：飽合，”saturationpoint"一詞是指市場中的商品數(shù)量已經(jīng)足夠供應(yīng)消費者的需求。Whenonemarketreachesitssaturationpoint,wemustfindnewmarkets.當(dāng)一個市場到達(dá)飽和點，我們就得找新的市場。thegreenlight贊同，同意這是俚語用法，‘綠燈亮'，表示可通行，因此引申為‘同意某事之進行'。Assoonasyoureceivethegreenlight,youcanbeginplanningyoursalestrip.一旦你的計劃通過，你就可以開始安排商務(wù)出差了。?開場白Perhapswe