一汽-大眾奧迪備件運(yùn)營管理研究,mba企業(yè)管理論文

一汽-大眾奧迪備件運(yùn)營管理研究,mba企業(yè)管理論文本篇論文目錄導(dǎo)航：【第1部分】一汽-群眾奧迪備件運(yùn)營管理研究【第2部分】【第3部分】【第4部分】【第5部分】【第6部分】摘要隨著中國汽車市場逐步走向成熟，汽車售后市場的發(fā)展?jié)摿﹂_場逐步釋放，備件業(yè)務(wù)戰(zhàn)略重要性逐步提升，并將成為將來市場競爭的關(guān)鍵領(lǐng)域之一。國內(nèi)車企的備件業(yè)務(wù)戰(zhàn)略重新定位正處于關(guān)鍵階段，備件供給鏈管理比傳統(tǒng)的整車生產(chǎn)供給鏈管理復(fù)雜度更高層次。挑戰(zhàn)主要源于宏大的備件品種數(shù)量、不穩(wěn)定而難以預(yù)測的需求、及整體供給和配送網(wǎng)絡(luò)的復(fù)雜性。中國整車企業(yè)當(dāng)前在提升整體售后服務(wù)水平上面臨的最主要的障礙存在于計(jì)劃預(yù)測能力、備件供貨的可靠性和穩(wěn)定性、物流運(yùn)作的可控性等領(lǐng)域。本文立足于一汽-群眾奧迪備件管理業(yè)務(wù)中的幾個(gè)核心業(yè)務(wù)模塊，深切進(jìn)入分析各個(gè)業(yè)務(wù)模塊的操作流程及業(yè)務(wù)現(xiàn)在狀況，對制約一汽-群眾奧迪備件運(yùn)營管理的問題進(jìn)行了深切進(jìn)入細(xì)致的研究。首先針對備件籌措效率低等問題提出引入科學(xué)先進(jìn)的售后備件預(yù)測管理工具，同時(shí)加強(qiáng)供給商協(xié)同管理；對于由于價(jià)格因素導(dǎo)致的原裝備件市場份額的流失問題，本文通過結(jié)合內(nèi)外部環(huán)境對原裝備件的優(yōu)劣勢進(jìn)行深切進(jìn)入分析，提出建立市場導(dǎo)向的價(jià)格體系，同時(shí)應(yīng)該依靠現(xiàn)有的法規(guī)政策加強(qiáng)供給商行為及市場監(jiān)管力度；而對于倉儲(chǔ)物流方面存在的問題，本文闡述了買斷式倉儲(chǔ)管理的可行性，同時(shí)提出加強(qiáng)中轉(zhuǎn)庫管理考核的建議。本文從一汽-群眾奧迪備件管理現(xiàn)在狀況出發(fā)，通過對現(xiàn)實(shí)問題的針對性分析和研究，意圖能夠發(fā)現(xiàn)制約一汽-群眾奧迪備件業(yè)務(wù)發(fā)展的問題所在。結(jié)合相關(guān)理論，提出具有針對性的解決對策以期幫助一汽-群眾奧迪提高原裝備件市場占有率，降低運(yùn)營成本，提升原裝備件競爭力。本文關(guān)鍵詞語：汽車售后服務(wù)，備件管理，供給鏈，物流，采購計(jì)劃AbstractAsChinasautomarketgraduallymatured,thedevelopmentpotentialofautoaftermarketbegantoreleasegradually.Meantimethestrategicimportanceofthesparepartsbusinesswillgraduallyimproveandwillbeoneofthekeyareasforthefuturemarketcompetition.TherepositionofSparepartsbusinessstrategytothedomesticautoenterprisesisatacrucialstage.Sparepartssupplychainmanagementismorecomplicatedthanvehiclemanufacturingsupplychainmanagement.Themainchallengecomesfromthehugevolumeandvarietiesofspareparts,unstableanddifficultytodemandforecast,andthecomplexityoftheoverallsupplyanddistributionnetworks.Chinaautomobilecompaniesarecurrentlyfacingmajorchallengeinimprovingtheoveralllevelofserviceontheobstaclestoplanpredictivecapability,reliabilityandstabilityofthefront-endsparepartssupply,theoverallsupplychainvisibility,logisticscontrollabilityandotherfields.ThisarticleisbasedontheFAW-VWAudisparepartsmanagementbusinessinseveralcorebusinessmodules,in-depthanalysisofoperationalprocessesandbusinessstatusquovariousbusinessmodulestorestricttheFAW-VWAudisparepartsmanagementissuesin-depthandmeticulousresearch.First,sparepartsfinancingandlowefficiencyfortheintroductionofadvancedscientificissuesraisedaftermarketsparepartsforecastingmanagementtool,whileenhancingsuppliercollaborationmanagement;fororiginalsparepartsmarketshareduetopricefactorshaveledtothelossoftheproblem,thispapercombinedwiththeexternalenvironmentwithintheoriginalsparepartsfeasibilityandforwarehousingandlogisticsaspectsoftheproblem,thepaperdiscussesthebuyoutwarehousemanagement;advantagesanddisadvantagesofin-depthanalysis,proposedtheestablishmentofamarket-orientedpricesystem,andshouldrelyonexistingregulationsandpoliciestostrengthensupplierbehaviorandmarketsupervisionalsoproposedtostrengthentheinterimlibrarymanagementassessmentrecommendations.ThisarticlefromtheFAW-VWAudisparepartsmanagementstatusdeparture,throughthepracticalissuesofrelevanceanalysisandresearch,theintenttodiscovertheconstraintsFAW-VWAudisparepartsbusinessdevelopmentproblemlies.Combinedwithrelevanttheory,targetedcountermeasurestohelpFAW-VWAudiOriginalPartsincreasemarketshare,reduceoperatingcostsandenhancethecompetitivenessoforiginalspareparts.Keywords:Automobileaftersalesservice,sparepartsmanagement,supplychain,logisticmanagement,purchaseplan目錄摘要ABSTRACT目錄第1章緒論1.1研究背景1.2研究意義1.3論文研究方式方法第2章一汽-群眾奧迪備件業(yè)務(wù)現(xiàn)在狀況2.1一汽-群眾奧迪備件業(yè)務(wù)運(yùn)營大概情況2.2備件采購與籌措業(yè)務(wù)運(yùn)營現(xiàn)在狀況2.3備件銷售與價(jià)格業(yè)務(wù)運(yùn)營現(xiàn)在狀況2.4備件