創(chuàng)新管理的路徑

重新認(rèn)識創(chuàng)新

------我們和創(chuàng)新者之間差了什么?－理解邏輯如果機(jī)會沒有來敲門，就創(chuàng)建一扇門！/view/9a49067e76232f60ddccda38376baf1ffc4fe301.html?from=search發(fā)布人：g_aoguogao一、再認(rèn)識創(chuàng)新1.全腦運(yùn)動2.Liquidmodernity二、創(chuàng)新的兩個基本工具1.概念提取法2.強(qiáng)制關(guān)聯(lián)法三、基于客戶需求的創(chuàng)新設(shè)計(jì)1.一般流程：選主題--聚焦—出方案2.方案篩選3.試錯與迭代目錄創(chuàng)新是什么?創(chuàng)新抄襲創(chuàng)造模仿標(biāo)新立異不一樣改善革新創(chuàng)新的三大要素

社會變革、政府轉(zhuǎn)變、企業(yè)轉(zhuǎn)型、個人轉(zhuǎn)化創(chuàng)新獨(dú)特性價值性可行性一、創(chuàng)新是什么行為？創(chuàng)新是一種右腦主導(dǎo)的

全腦行為大腦映象左、右大腦的展現(xiàn)區(qū)分2.Liquidmodernity波蘭裔著名社會學(xué)家齊格蒙特·鮑曼Liquidmodernity《流動的現(xiàn)代性》SolidLiquid非連續(xù)性文化：啟迪大眾----誘惑大眾認(rèn)識：習(xí)慣的連續(xù)性----習(xí)慣的非連續(xù)性商業(yè)：工廠到商場----生產(chǎn)者到消費(fèi)者（快速迭代，無人貨架，獨(dú)角獸現(xiàn)象）5/16/2023

在產(chǎn)品生命周期漫長的年代，方向感重要！那么，今天到底是什么讓產(chǎn)品成為一切？答案：產(chǎn)品生命周期。在互聯(lián)網(wǎng)時代，產(chǎn)品周期的變化，導(dǎo)致戰(zhàn)略重要性的下降。工業(yè)時代，產(chǎn)品生命周期漫長。今天是產(chǎn)品生命周期進(jìn)入“快進(jìn)”的時代。方生方死，方死方生，產(chǎn)品生命周期趨零。特征一：產(chǎn)品快速迭代特征二：獨(dú)角獸現(xiàn)象稱為一種常態(tài)老大占據(jù)行業(yè)半壁江山，老二，老三被淘汰出局；強(qiáng)者恒強(qiáng)，大者逾大；壟斷還在加劇，公平繼續(xù)遭到挑戰(zhàn)特征三：跨行業(yè)顛覆概念提取法概念提取是從最先想到的主意開始，提取出一些概念，然后沿著這些概念進(jìn)一步擴(kuò)展，從而產(chǎn)生更多的主意。舉例初始主意概念替換的主體找條船滑過去借助物體劃過去木塊、樹枝門板、輪胎、足球、塑料袋做飛機(jī)飛過去飛過去熱氣球、飛機(jī)、滑行傘，風(fēng)箏，索道找個會游泳的人背過去找個會游泳的背過去鯨魚、烏龜、馬、狗，熊如何使身體更加健康初始的主意概念1替換的主意替換的主意替換的主意概念2替換的主意替換的主意替換的主意概念3替換的主意替換的主意替換的主意主題餐廳工具二：強(qiáng)制關(guān)聯(lián)法強(qiáng)制關(guān)聯(lián)法創(chuàng)新型項(xiàng)目設(shè)計(jì)的流程醫(yī)院救治流程圖工作坊練習(xí)---客戶旅程地圖未來-客戶組合方案組合可行性分析行動計(jì)劃的工具問題四步驟現(xiàn)實(shí)的問題發(fā)生：步驟1和2步驟3步驟4具體演示圖沖突問題解決矩陣（技術(shù)矛盾）

1.移動件重量2.固定件重量3.移動件長度4.固定件長度5.移動件面積6.固定件面積7.移動件體積8.固定件體積9.速度10.力量11.張力,壓力12.形狀13.物體穩(wěn)定性14.強(qiáng)度15.移動對象耐久性16.固定對象耐久性17.溫度18.亮度19.移動件消耗能量20.固定件消耗能量21.動力22.能源浪費(fèi)23.物質(zhì)浪費(fèi)24.信息喪失25.時間浪費(fèi)26.物料數(shù)量27.可靠度28.量測精確度29.制造精確度30.物體上有害因素31.有害側(cè)效應(yīng)32.制造性33.使用方便性34.可修理性35.適合性36.裝置復(fù)雜性37.控制復(fù)雜性38.自動化程度39.生產(chǎn)性1.移動件重量**15,8,29,34*29,17,38,34*29,2,40,28*2,8,15,388,10,18,3710,36,37,4010,14,35,401,35,19,3928,27,18,405,34,31,35*6,29,4,3819,1,3235,12,34,31*12,36,18,316,2,34,195,35,3,3110,24,3510,35,20,283,26,18,313,11,1,2728,27,35,2628,35,26,1822,21,18,2722,35,31,3927,28,1,3635,3,2,242,27,28,1129,5,15,826,30,36,3428,29,26,3226,35,18,1935,3,24,372.固定件重量***10,1,29,35*35,30,13,2*5,35,14,2*8,10,19,3513,29,10,18,13,10,29,1426,39,1,4028,2,10,27*2,27,19,628,19,32,2219,32,35*18,19,28,115,19,18,1518,19,28,155,8,13,3010,15,3510,20,35,2619,6,18,2610,28,8,318,26,2810,1,35,172,19,22,3735,22,1,3928,1,96,13,1,322,27,28,1119,15,291,10,26,3925,28,17,152,26,351,28,15,353.移動件長度8,15,29,34***15,17,4*7,17,4,35*13,4,817,10,41,8,351,8,10,291,8,15,348,35,29,3419,*10,15,1932,8,35,24*1,357,2,35,394,29,23,101,2415,2,2929,3510,14,29,4028,32,410,28,29,371,15,17,2417,151,29,1715,29,35,41,28,1014,15,1,161,19,26,2435,1,26,2417,24,26,1614,4,28,294.固定件長度*35,28,40,29***17,7,10,40*35,8,2,14*28,101,14,3513,14,15,739,37,3515,14,28,26*1,40,353,35,38,183,25**12,86,2810,28,24,3524,2630,29,14*15,29,2832,28,32,32,101,18*15,17,272,253,1,351,2626,*30,14,7,265.移動件面積2,17,29,4*14,15,18,4***7,14,17,4*29,30,4,3419,30,35,210,15,36,285,34,29,411,2,13,393,15,40,146,3*2,15,1615,32,19,1319,32*19,10,32,1815,17,30,2610,35,2,3930,2626,429,30,6,1329,928,32,3,262,3222,23,28,117,2,18,3913,1,26,2415,17,13,1615,13,10,115,3014,1,132,36,26,1814,30,28,2310,26,34,26.固定件面積*30,2,14,18*26,7,9,39*****1,18,35,3610,15,36,37*2,3840,*2,10,19,3035,39,38***17,3217,7,3010,14,18,3930,1610,35,4,182,18,40,432,35,,40,426,28,32,32,29,18,3627,2,39,3522,1,4040,1616,416,15,161,18,362,35,30,1823,10,15,17,77.移動件體積2,26,29,40*1,7,4,35*1,7,4,17***29,4,38,3415,35,36,376,35,36,371,15,29,428,10,1,399,14,15,76,35,4*34,39,10,182,13,1035,*35,6,13,187,15,13,1636,39,34,102,222,6,34,1029,30,714,1,40,1125,26,2825,28,2,1622,21,27,3517,2,40,129,1,4015,13,30,1210,15,2926,129,26,435,34,16,2410,6,2,348.固定件體積*35,10,19,1419,1435,8,2,14*****2,18,3724,357,2,3534,28,35,409,14,17,15*35,34,3835,6,4***30,6*10,39,35,34*35,16,32,1835,32,35,16*35,10,2534,39,19,2730,18,35,435,*1,*1,312,17,26*35,37,10,29.速度2,28,13,38*13,14,8*29,30,34*7,29,34**13,28,15,196,18,38,4035,15,18,3428,33,1,188,3,26,143,19,35,5*28,30,36,210,13,198,15,35,38*19,35,38,214,20,19,3510,13,28,3813,26*10,19,29,3811,35,27,2828,32,1,2410,28,32,251,28,35,232,24,35,2135,13,8,132,28,13,1234,2,28,2715,10,2610,28,4,343,34,27,1610,18*10.力量8,1,37,1818,13,1,2817,19,9,3628,1019,10,151,18,36,3715,9,12,372,36,18,3713,28,15,12*18,21,1110,35,40,3435,10,2135,10,14,2719,2*35,10,21*19,17,101,16,36,3719,35,18,3714,158,35,40,5*10,37,3614,29,18,363,35,13,2135,10,23,2428,29,37,361,35,40,1813,3,36,2415,37,18,11,28,3,2515,1,1115,17,18,2026,35,10,1836,37,10,192,353,28,35,3711.張力,壓力10,36,37,4013,29,10,1835,10,3635,1,14,1610,15,36,2810,15,36,376,35,1035,246,35,3636,35,21*35,4,15,1035,33,2,409,18,3,4019,3,27*35,39,19,2*14,24,10,37*10,35,142,36,2510,36,3,37*37,36,410,14,3610,13,19,356,28,253,3522,2,372,33,27,181,35,1611,2,35,19,1,352,36,3735,2410,14,35,3712.形狀8,10,29,4015,10,26,329,34,5,413,14,10,75,34,4,10*14,4,15,227,2,3535,15,34,1835,10,37,4034,15,10,14*33,1,18,430,14,10,4014,26,9,25*22,14,19,3213,15,322,6,34,14*4,6,214,35,29,3,5*14,10,34,1736,2210,40,1628,32,132,30,4022,1,2,3535,11,32,17,2832,15,262,13,11,15,2916,29,1,2815,13,3915,1,3217,26,34,1013.物體穩(wěn)定性21,35,2,3926,39,1,4013,15,1,28372,11,1339,28,10,19,3934,28,35,4033,15,28,1810,35,21,162,35,4022,1,18,4*17,9,1513,27,10,3539,3,35,2335,1,3232,3,27,1613,1927,4,29,1832,35,27,3114,2,39,62,14,30,40*35,2715,32,35*13,18,35,24,30,1835,40,27,3935,1932,35,302,35,10,1635,30,34,22,35,22,2635,22,39,231,8,3523,35,40,314.強(qiáng)度1,8,40,1540,26,27,11,15,8,3515,14,28,263,34,40,299,40,2810,15,14,79,14,17,158,13,26,1410,18,3,1410,3,18,4010,30,35,4013,17,35*27,3,26*30,10,4035,1919,35,1035,10,26,35,2835,35,28,31,40

29,3,28,1029,10,2711,33,27,163,2718,35,37,115,35,22,211,3,10,3232,40,25,227,11,315,3,322,13,2827,3,15,4015,29,35,10,1415.移動對象耐久性19,5,34,31*2,19,9*3,17,19*10,2,19,30*3,35,519,2,1619,3,2714,26,28,2513,3,3527,3,10**19,35,392,19,4,3528,6,35,18*19,10,35,38*28,27,3,1810,20,10,28,183,35,10,4011,2,133,3,27,16,4022,15,33,2821,39,16,2227,4,112,2729,10,271,35,1310,4,28,1519,29,39,356,1035,17,14,1916.固定對象耐久性*6,27,19,16*1,40,35***35,34,38****39,3,35,23***19,18,36,40***16,*27,16,18,3810,28,20,10,163,35,3134,27,6,4010,26,24*17,1,40,3322,35,101,1,2,*25,34,6,351,10,20,16,3817.溫度36,22,6,3822,35,3215,19,915,19,93,35,39,1835,3834,39,40,1835,6,42,28,36,3035,10,3,2135,39,19,214,22,19,321,35,3210,30,22,4019,13,3919,18,36,40*32,30,21,1619,15,3,17*2,14,17,2521,17,35,3821,36,29,31*35,28,21,183,17,30,3919,35,3,1032,19,2424,22,33,35,222,35,2,2426,2726,274,10,162,18,272,17,163,27,35,3126,2,19,1615,28,3518.亮度19,1,322,35,3219,32,16*19,32,26*2,13,10*10,13,1926,19,6*38,3032,3,2735,192,19,6*32,35,19*32,1,1932,35,1,1532,13,16,1,613,11,619,1,26,171,19*11,15,323,3215,1935,19,32,3919,35,28,2628,26,1915,17,13,1615,1,11,196,32,1332,152,26,102,25,1619.移動件消耗能量12,18,28,31*12,28*15,19,25*35,13,18*8,15,3516,26,21,223,14,2512,2,2919,13,17,245,19,9,3528,35,6,18*19,24,3,142,15,19**6,19,37,1812,22,15,2435,24,18,5*35,38,19,1834,23,16,1819,21,11,273,1,32*1,35,6,272,35,628,26,3019,351,15,17,28**15,17,13,162,29,27,2835,3832**,212,28,3520.固定件消耗能量*19,9,6,27*******36,37**27,4,29,1835,***19,2,35,32****28,27,18,31**3,35,3110,36,23**10,2,22,3719,22,181,4****19,35,16,25*1,621.動力8,36,38,3119,26,17,271,10,35,37*19,3817,32,13,3835,6,3830,6,2515,35,226,2,36,3522,10,3529,14,2,4035,32,15,3126,10,2819,35,10,3816,2,14,17,2510,6,1916,6,19,37**10,35,3828,27,18,3810,1935,20,10,64,34,1919,24,26,3132,15,232,219,22,31,22,35,1826,10,3426,35,1035,2,10,3419,17,3420,19,30,3419,35,1628,2,1728,35,3422.能源浪費(fèi)15,6,19,2819,6,18,97,2,6,136,38,715,26,17,3017,7,30,187,18,237,16,35,3836,38**14,2,39,626,**19,38,71,13,32,15**3,38*35,27,2,3719,1010,18,32,77,18,2511,10,3532,*21,22,35,221,35,2,22*35,32,12,19*7,2335,3,15,232,28,10,29,3523.物質(zhì)浪費(fèi)35,6,23,4035,6,22,3214,29,10,3910,28,2435,2,10,3110,18,39,311,29,30,363,39,18,3110,13,28,3814,15,18,403,36,37,1029,35,3,52,14,30,4035,28,31,4028,27,3,1827,16,18,3821,36,39,311,6,1335,18,24,528,27,12,3128,27,18,3835,27,2,31**15,18,35,106,3,10,2410,29,39,3516,34,31,2835,10,24,3133,22,30,4010,1,34,2915,34,3332,28,2,242,35,34,2715,10,235,10,28,2435,18,10,1335,10,1828,35,10,2324.信息喪失10,24,3510,35,51,262630,2630,16*2,2226,32*****10,10,*19,**10,1919,10**24,26,28,3224,28,3510,28,23**22,10,110,21,2232,27,22***35,3335,13,23,1525.時間浪費(fèi)10,20,37,3510,20,26,515,2,2930,24,14,526,4,5,1610,35,17,42,5,34,1035,16,32,18*10,37,36,537,36,44,10,34,1735,3,22,529,3,28,1820,10,28,1828,20,10,1635,29,21,181,19,26,1735,38,19,181,35,20,10,610,5,18,3235,18,10,3924,26,28,32*35,38,18,1610,30,424,34,28,3224,26,28,1835,18,3435,22,18,3935,28,34,44,28,10,34,32,1,1035,286,2918,28,32,1024,28,35,30*26.物料數(shù)量35,6,18,3127,26,18,3529,14,35,18*15,14,292,18,40,415,20,29*35,29,34,2835,14,310,36,14,335,1415,2,17,4014,35,34,103,35,10,403,35,313,17,39*34,29,16,183,35,3135,7,18,256,3,10,2424,28,3535,38,18,16*18,3,28,4013,2,2833,3035,33,29,313,35,40,3929,1,35,2735,29,25,102,32,10,2515,3,293,13,27,103,27,29,188,3513,29,3,2727.可靠度3,8,10,403,10,8,2815,9,14,415,29,28,1117,10,14,1632,35,40,43,10,14,242,35,2421,35,11,288,28,10,310,24,35,1935,1,16,11*11,282,35,3,2534,27,6,403,35,1011,32,1321,11,27,1936,2321,11,26,3110,11,3510,35,29,3910,2810,30,421,28,40,3*32,3,11,2311,32,127,35,2,4035,2,40,26*27,17,401,1113,35,8,2413,35,127,40,2811,13,271,35,29,3828.量測精確度32,35,26,2828,35,25,2628,26,5,1632,28,3,1626,28,32,326,28,32,332,13,6*28,13,32,2432,26,28,326,28,3232,35,1328,6,3228,6,3210,26,246,19,28,246,1,323,6,32*3,6,3226,32,2710,16,31,28*24,34,28,322,6,325,11,1,23**28,24,22,263,33,39,106,35,25,181,13,17,341,32,13,1113,35,227,35,10,3426,24,32,2828,2,10,3410,34,28,3229.制造精確度28,32,13,1828,35,27,910,28,29,372,32,1028,33,29,322,29,18,3632,23,225,10,3510,28,3228,19,34,363,3532,30,4030,183,273,27,40*19,263,3232,2*32,213,32,235,31,10,24*32,26,28,1832,3011,32,1**26,28,10,364,17,34,26*1,32,35,2325,10*26,2,18*26,28,18,2310,18,32,3930.物體上有害因素22,21,27,392,22,13,2417,1,39,41,1822,1,33,2827,2,39,3522,23,37,3534,39,19,2721,22,35,2813,35,39,1822,2,3722,1,3,3535,24,30,1818,35,37,122,15,33,2817,1,40,3322,33,35,21,19,32,131,24,6,2710,2,22,3719,22,31,221,22,35,233,22,19,4022,10,235,18,3435,33,29,3127,24,2,4028,33,23,2626,28,10,18**24,35,22,25,28,3935,10,235,11,22,3122,19,29,4022,19,29,4033,3,3422,35,13,2431.有害側(cè)效應(yīng)19,22,15,3935,22,1,3917,15,16,22*17,2,18,3922,1,4017,2,4039,18,35,435,28,3,2335,28,1,402,33,27,1835,135,40,27,3915,35,22,215,22,33,3121,39,18,2222,35,2,2419,24,39,322,35,619,22,182,35,1821,35,2,2210,1,3410,21,291,223,24,39,124,2,40,393,33,264,17,34,26******19,1,312,21,27,12,22,35,18,3932.制造性28,29,15,161,27,36,131,29,13,1715,17,2713,1,26,1216,4013,29,1,4035,35,13,8,135,1235,19,1,371,28,13,2711,13,11,3,10,3227,1,435,1627,26,1828,24,27,128,26,27,11,427,1,12,2419,3515,34,3332,24,18,1635,28,34,435,23,1,24*1,35,12,18*24,2**2,5,13,1635,1,11,92,13,1527,26,16,28,11,18,28,135,1,10,2833.使用方便性25,2,13,15,6,13,1,251,17,13,12*1,17,13,1618,16,15,391,16,35,154,18,39,3118,13,3428,13,352,32,1215,34,29,2832,35,3032,40,3,2829,3,8,251,16,2526,27,1313,17,1,241,13,24*35,34,2,102,19,1328,32,2,244,10,27,224,28,10,3412,3517,27,8,4025,13,2,341,32,35,232,25,28,39*2,5,12*12,26,1,3215,34,1,1632,26,12,17*1,34,12,315,1,2834.可修理性2,27,35,112,27,35,111,28,10,253,18,3115,13,3216,2525,2,35,111,34,91,11,1013,1,13,2,42,3511,1,2,911,29,28,271,4,1015,1,1315,1,28,16*15,10,32,215,1,32,192,35,34,27*32,1,10,252,28,10,2511,10,1,1610,2,1325,1035,10,2,16*1,35,11,101,12,26,15*7,1,4,1635,1,13,11*34,35,7,131,32,1035.適合性1,6,15,819,15,29,1635,1,29,21,35,1635,30,29,715,1615,35,29*35,10,1415,17,2035,1615,37,1,835,30,1435,3,32,613,1,352,1627,2,3,356,22,26,119,35,29,13*19,1,2918,15,115,10,2,13*35,283,35,1535,13,8,2435,5,1,10*35,11,32,31*1,13,3115,34,1,161,16,7,4*15,29,37,281,27,34,3535,28,6,3736.裝置復(fù)雜性26,30,34,362,26,35,391,19,26,242614,1,13,166,3634,26,61,1634,10,2826,1619,1,3529,13,28,152,22,17,192,13,2810,4,28,15*2,17,1324,17,1327,2,29,28*20,19,30,3410,35,13,235,10,28,29*6,2913,3,27,1013,35,12,26,10,3426,24,3222,19,29,4019,127,26,1,1327,9,26,241,1329,15,28,37*15,10,37,2815,1,2412,17,2837.控制復(fù)雜性27,26,28,136,13,28,116,17,26,24262,13,18,172,39,30,1629,1,4,162,18,26,313,4,16,3530,28,40,1935,36,37,3227,13,1,3911,22,39,3027,3,15,2819,29,39,2525,24,6,353,27,35,162,24,2635,3819,35,1618,1,16