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(完整版)藝術(shù)設(shè)計(jì)與色彩外文翻譯文獻(xiàn)外文文獻(xiàn)翻譯(含:英文原文及中文譯文)英文原文THEIMPORTANCEOFTHEUSEOFCOLORINARTDESIGNClaireCampbelPimaCommunityCollege,ClaireCampbell,"Appropriation,TransformationandContemporaryFiberArt:.TextileSocietyofAmericaSymposiumProceedings.Inartanddesign"theuseofcolorisveryimportant".Atthesametime,theperformanceofcolorisinfinite,ithasthemeaningofexistence,atthesametime,amysterioushiddencharm,howtousecolorexpressiveforce,tocreatenewworks,toattractthemasses.Colorbecauseofitsphysicalproperties,namely,differentcolorshavedifferentwavelengths,therefore,willdirectlyorindirectlyaffectpeople'semotional,mentalandpsychologicalactivities.Differentcolorthroughthereflectionofpeople'svisiontothebrain,butcancausepeopletofeelthedark,cold,weight,distance,cangenerateexcitement,depression,tension,irritability,stability,easethepsychologicaleffect.Suchascreammakespeoplefeellovable,naive,simple;yellow,orange,redandrelaxing;exciting,giveapersonwithbold,strongfeeling;pinkromanticbreathisgrumous;rose,lavenderisfullofelegant,mysterious,beautifulmood;green,vibrant,moralofyouthandhope,thesymbolofnewlifeinthespring;thedeepcolor,Coffeeolivesteady,calm;bluecanplayrelaxed,cooleffect;whiteisasolemn,stately,pureartisticconception.Artdesignisacreativeactivity--perceptualartdesigncombinedwithrationalisanartandscienceandtechnology,technology,science,aesthetics,style,color,designsolutions.Isthedesignofacomprehensive,suchastheactivitiesofdailylivingappearancedesign,withwaterasanexample,exceptthedesignofpurebeauty,butalsomeetthefitnessofhumanbodyengineering,tostudywhatkindofgriphandleiscomfortable,whatkindofthecupisconvenientforpeopledrinkingproblems,andsoartdesignisnotjustsentimental,stillneedtoanalyzetheargument,doalotofexperiments.Inaddition,artdesignandsimpleartisticcreationisdifferent,weshouldconsidernotonlythecreator'spreferences,butalsotoconsidertheneedsofconsumersandthecostofproduction,creationfaster.Atthesametime,needtolearnalotofknowledgescience.Throughtheaboveanalysiswecanseethatthescopeofthedesignartdesignisverywide,buttheuseofcolorisalsoveryimportant,butplayingeachuniversity,professionalopencoursecurriculumdesigndirectionhavecolor.Thenwecanthroughthefollowingexamplestoillustratetheimportanceofcolorinartdesign.AcaseGraphicdesignisanartanddesigndirection,howevercleveruseofaplaneadvertisementdesignissuccessfulornotisoneofthefactorsofcolor,thecolorfortheplaneadvertisementdesignwork,anditsimportanceisobviously."Color"andadvertisingdesigners,likePunchline,isaimportantstrengthofadvertisingworkswonderful,movingandnot.Thereiscolorisnotisolated,toembodythetextureofproducts,features,andcanbeautifytheadvertisingspace;atthesametimetoadaptwiththeenvironment,climate,appreciationandsoon,butalsoconsiderthefarandnear,big,small,visualchanges,maketheadvertisementmoreaesthetic.Aphysiologicalfunction,colorHumanswillhavedifferentphysiologicalresponsestodifferentcolor,whichhasbeenprovedbyscience.Red,orange,yellowandothercolorstogivepeoplethefeelingoffire,wecallitwarm;blue,greenanothercolorswillbereminiscentofthesea,theskyandtheriver,whichwecallcool.Weareinthecolordesign,colorhue,lightness,purityisnotthesameinthemutualcollocationuseshouldpayattentiontothefollowingpoints:1theintensityofthecolorsense.Generallyspeaking,morewarmcolorvisualeffectandhighcolorpurityandbrightnessislowerthancoolcolorandbrightness.Inaddition,hue,lightnessandpurityismorebig,thecolorcontrastisstronger.2colorsoftheadvanceandretreat.Warmcolorandhighercolorpurityandbrightnessisforward,coolandlowpurityandgreencolorsgivepeopleretreatfeeling.3colorsensetheseverityof.Highbrightnesscolorthanlowlightnessfeelslighter,moredeepcolortofeelmoreheavy.Theaboveexampleissomephysiologicalfunctionsofcolor,inthepackagingdesign,flexibleuseofthesewillgetbeatallthemagicaleffect.Forexample,largeareaasabackgroundcolorshouldtrytoavoidmovingandstrongsenseofcolor,youavoidtherelationshipbetweenprimaryandsecondarydisorders,preventconsumerstoquicklyunderstandthecommodityinformation.Two,colorandpsychologyPsychologicalfunctionofcolorsisduetophysiologicalfunctioninthebrainareformed,itwasaffectedbyage,gender,nationality,environment,educationandotherfactors.Suchasgreysystemmostolderpeoplelikelightnessandpurityarerelativelylow,butchildrenarelikebrightandvibrantcolors.Colordesigninpackagingneedstoconsiderthecolortotheviewer'sphysiologicalandpsychologicalfactors,butalsoconsiderthenatureandcharacteristicsoftheproductpackaging.AsmentionedaboveCoffeeandchocolatepackagingaremostlybrown.Packagingthecolorasfaraspossibletobeabletoproperlyreflecttheproduct'spersonality.Colorinfluenceonpeople'spsychology,itcanproducedifferentfeeling,itcanleadtomood,imagination.Thisisbecausepeoplefeelaboutthingsoftenhavetheassociation,thecoloralsoinitiatestheemotion.Designisveryimportantinadvertisingcolorthisassociationandemotionaleffect.Effectsofadvertisingcolorsonpeople'spsychological,asaresultofpeople'slifeexperience,personality,age,gender,occupation,hobbies,habitsandcustoms,religiousbeliefs,socialconsciousnessandsoonarenotthesameandtheformationof.Differentpsychologicalfeelingsalsoraisesdifferentassociationofemotion.Colormatchingrulesthree,advertisementdesignIdentify1MainColorHowtoexpressthespecificthemeinadvertising,youneedthroughthetext,images,colorandotherfactorstotheperformanceof.Forthecolor,wanttoaproperextentoffoilingthethemeandthetheme,theemotionalassociationandsymbolism,thecentralideaconformstotheadvertisementsubject.Forexample:cosmeticsadvertising,thiskindofproductonskincarebeauty,sofreshandbeautiful,safeandreliable.Inthecolorchooseneutralcolorsandelegantcolors,suchaspink,lightgreen,milkwhitecolor,giveapersonwithhealth,elegant,freshandtenderfeeling.Applicationof2advertisingcoloraffectionlawIntheaspectofcolorpreferenceandadvertisingdesign,colorcanhavetheassociationandemotional,whichultimatelyaffectpeople'schoice.(1)theage,genderandexperiencedifferentpreferencesforcoloralsohasagreatinfluence.Itispurebrightchildren,thisisbecausethiskindofcolorareveryattractivetothem,withtheirlivelycharacter.Womenmorethanmenlovewhite,becausewhiteisasymbolofpurity,whilemenlikeblue,becausebluesymbolizesthestraightforward,calm,matureandopenminded.Thevillagepeoplearefavoritecolorispurecolor,butinthecitypeoplelovethepurityisrelativelylow,therelativelyrich,softcolorandlightcolor.(2)thenationalcustomsandpreferencesforcolortrendsinfluenceisalsoveryobvious,makepeoplereflectonthecoloralsoeacharenotidentical.SuchastheEuropeanmultiuseblacktoexpresssorrow,butIhavemorewhite.Thewesternwhitedresstoshowthebride'spureandnoble,butourcountryisindicatedinredfestive.Butastheinternationalexchangesbecomemorefrequent,thecustomhasalsograduallyassimilation.Attention3colorinadvertisingTheadvertisementcolortips,induction,canarousepeopletoproductsofinterest.Peopletodayhavebeensurroundedbythemultitude,amultitudeofnamescolormedia,fashiontrendofcolorchangesinthemoment,theeyeshavebecomeinuredtotheunusual,almostcanacceptanyofthecoloroftheprocessingmode.CasetwoColorisveryimportantininteriordecoration,itisthemostpowerfullanguageofhumanvisualsymbols.Onholidays,friendsandcoworkersmutualfriends,aslongasyoupayattentionwillfind,somepeopleeventhoughthedecorationisveryluxurious,spentalotofmoney,butalwaysfeeltothevisualfeeluncomfortable,oneveryimportantreasonistheinteriorcolorisnotuniform.DifferencesincolorUniformcolordesignplaysintheinteriordecorationtocreatesomekindofchangeortheroleofstyle,willbringsomevisualdifferencesandtheenjoymentofart,letapersonshineatthemoment"".Accordingtothesurvey,aspacetoenterthefirstfewsecondstogettheimpression,seventy-fivepercentisthefeelingofcolor,andthenonlytounderstandthephysical.Therefore,thecolorisanimportantfactorininteriordesigncannotbeignored,theimportantroleofdifferentfunctionsandpeopleunderstandthedifferentcolourgenerateditsrequestforcolorisself-evident.One,unifiedrulesIninteriordesign,theuseofcolorisrichandvaried,thecoloritselfisnotbeautifulornotbeautiful,thekeyistolookathowtomix,howtomatch,butmustbeconsistentwiththeoverallstyleinteriorinteriordesignintheprocessofcombining,otherwiseitwillappearanduncoordinated,likeatraditionalChinesestyle,withcolortrendofEuropeanfashionseriesofgaudy,thattheproper.Colorcoordinationmeansthatthethreeelementsofcolor:hue,harmoniousapplicationbetweenlightnessandpurity,theformationofaunityconsciousness,buttoavoidtoomonotonous,boringandtoodull.Therefore,colorharmonyshouldshowaharmoniouscontrast,fromthebackground(includingthermalcontrast,contrast,brightness,purity.)So,tocreateagoodindoorenvironment,colorcannotbeignored,wehaveaharmoniousrelationshipbetweenseriousanalysisandcontrast,theinteriorcolorwithgoodcollocation,theatmospherewillbemoregood.Two,peopleofcolorfeelingrulesDifferentcolormakespeoplefeeleffectsonmental,emotional,psychologicalorbigorsmall.Therefore,indeterminingthecolorandtheuseofinteriordesign.中文譯文在藝術(shù)設(shè)計(jì)中色彩運(yùn)用的重要性克萊爾·坎貝爾皮馬社區(qū)學(xué)院在藝術(shù)和設(shè)計(jì)中“顏色的使用非常重要”。同時(shí),色彩的表現(xiàn)是無限的,它具有存在的意義,同時(shí)又具有神秘的隱藏魅力,如何運(yùn)用色彩表現(xiàn)力,創(chuàng)作新作品,吸引群眾。顏色因其物理性質(zhì)而異,即不同的顏色具有不同的波長(zhǎng),因此,會(huì)直接或間接地影響人們的情緒,心理和心理活動(dòng)。不同的顏色通過人們對(duì)大腦的視覺反射,但可以引起人們感受到黑暗,黃色,橙色,紅色和放松;激動(dòng)人心,給人一種大膽,強(qiáng)烈的感覺;粉紅色的浪漫氣息濃厚;玫瑰,薰衣草充滿了優(yōu)雅,神秘,美麗的心情;綠色,充滿活力,道德和希望,是春天新生活的象征;咖啡色深沉,咖啡色穩(wěn)重,冷靜;藍(lán)色可以起到放松,涼爽的效果;白色是莊重,莊重,純粹的意境。是否設(shè)計(jì)了一個(gè)綜合的,如日常生活外觀設(shè)計(jì)的活動(dòng),以水為例,除了純美的設(shè)計(jì),還要滿足人體工程學(xué)的適應(yīng)性,研究什么樣的握柄舒適,什么是什么這種杯子是方便人們飲酒的問題,所以藝術(shù)設(shè)計(jì)不僅僅是多愁善感,還需要分析論證,做很多實(shí)驗(yàn)。另外,藝術(shù)設(shè)計(jì)和簡(jiǎn)單的藝術(shù)創(chuàng)作不同,我們不僅要考慮創(chuàng)作者的喜好,還要考慮消費(fèi)者的需求和生產(chǎn)成本,創(chuàng)作速度更快。同時(shí),需要學(xué)習(xí)很多知識(shí)科學(xué)。通過以上分析我們可以看出設(shè)計(jì)藝術(shù)設(shè)計(jì)的范圍很廣,但色彩的運(yùn)用也很重要,但是玩起各個(gè)大學(xué),專業(yè)開放課程的設(shè)計(jì)方向都有顏色。然后我們可以通過以下例子來了解顏色在藝術(shù)設(shè)計(jì)中的重要性。一個(gè)案例“[色彩]和廣告設(shè)計(jì)師一樣:平面設(shè)計(jì)是一個(gè)藝術(shù)和設(shè)計(jì)的方向,平面廣告設(shè)計(jì)的巧妙運(yùn)用成功與否是顏色的因素之一,平面廣告設(shè)計(jì)的顏色,其重要性在于顯然,沖床線,是廣告作品的重要實(shí)力,精彩,動(dòng)人而不是孤立,體現(xiàn)出產(chǎn)品的質(zhì)感,特色,可以美化廣告空間;同時(shí)與環(huán)境相適應(yīng),欣賞等等,還要考慮遠(yuǎn)近,大小,視覺上的變化,使廣告更加美觀。生理功能,顏色人類對(duì)不同的顏色會(huì)有不同的生理反應(yīng),這已被科學(xué)證明。紅,橙,黃等顏色給人以火的感覺,我們稱之為溫暖;藍(lán)色,綠色的另一種顏色會(huì)讓人想起大海,天空和河流,我們稱之為酷。我們?cè)谏试O(shè)計(jì)上,顏色色調(diào),亮度,純度在相互搭配中是不一樣的,應(yīng)該注意以下幾點(diǎn):1色感的強(qiáng)度。一般來說,較溫暖的色彩視覺效果和較高的色彩純度和亮度低于冷色和亮度。此外,色調(diào),亮度和純度更大,色彩對(duì)比度更強(qiáng)。前進(jìn)和后退2種顏色。溫暖的色彩和更高的色彩純度和亮度是向前的,涼爽和低純度和綠色給人退縮的感覺。3色感的嚴(yán)重性。高亮度顏色比低亮度感覺更輕,顏色更濃,感覺更重。上面的例子是一些生理功能的顏色,在包裝設(shè)計(jì)中,靈活運(yùn)用這些將會(huì)擊敗所有的神奇效果。例如,大面積作為背景色應(yīng)該盡量避免移動(dòng)和強(qiáng)烈的色彩感,避免了原發(fā)性和繼發(fā)性疾病之間的關(guān)系,防止消費(fèi)者快速了解商品信息。二,色彩和心理顏色的心理功能是由于大腦中的生理功能形成的,它受年齡,性別,民族,環(huán)境,教育等因素的影響。比如灰色系統(tǒng),大多數(shù)老人喜歡輕盈和純潔度都比較低,但是孩子們喜歡明亮而鮮艷的色彩。包裝中的色彩設(shè)計(jì)需要根據(jù)觀眾的生理和心理因素來考慮色彩,還要考慮產(chǎn)品包裝的性質(zhì)和特點(diǎn)。如上所述,咖啡和巧克力包裝大多為棕色。盡可能地包裝顏色以能夠正確反映產(chǎn)品的個(gè)性。色彩對(duì)人們心理的影響,可以產(chǎn)生不同的感覺,它可以導(dǎo)致情緒,想象力。這是因?yàn)槿藗儗?duì)事

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