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2014DealerTestDrive
Report-Chongqing
Status:28.04.2014Date:27th-28th,April,2014Time:10:00–17:00Location:InchongqingmunicipalityjiulongpodistrictOuJinFengtownstateroadno.3Attendees:Total61guests,localmediaandVIP2014DealerTestDrive
Eventrecap2014DealerTestDrive
ObjectivesSeasonaldealerleveltestdriveeventstoprovidedealersThemedeventstoenhancebrandawarenessHotleadscollection–turnprospectstoHP/IPorordersCommunicateRRbrandasamodernandcoolbrand.Provideguestsauniquetestdriveexperience.Providingdistinguishedtestdriveexperience.FeelingPhantompowerandtechnologyexperience.Enjoyagourmetfive-starstandardcustomization.2014DealerTestDrive
Highlights2014DealerTestDrive
ResultsParticipantsItemInvitedArrivedTestDrive（groups)TestRide（groups)Media201919--Customer30423804Vehicle
informationModelsColor
Testdrive(groups)TestRide(groups)VINPhantomdiamondblackDisplay
carDisplay
car--GhostEnglishwhite932Ux66624WraithSmokyquartz/silversand2549Ux77356FeedbackItemModelsQuantityRemarkNewpotentialcustomersPhantom2--Ghost22--Wraith23--2014DealerTestDrive
Catering&
on-siteserviceService
staffItemsquantitytrainingDressingandappearanceRemarkWaiter2YYFinger
foodItems
SortBrand
informationCustomtypesremarkSweet3NSavory1NFruit4NBeveragesItems
AvailableCustomtypesremarkFresh
ground
coffeeNBritish
black
teaNChinese
teaYImport
mineralwaterNImport
JuicyN2014DealerTestDrive
On-siteworkingstaffItemsQuantityRehearsal&
TrainingClothing&
ImageRemarkSales5YYTerrain1YYCoach2YYHostess2YNDoesnotmatchthestyleMakeupartist1YYPhotographiccamera1YYVideoshooting2YYCarbeauty1YYCleaners1YYSecurity2YY2014DealerTestDrive
EventProgramforSpringWaveTimeDurationProgram(Sat./Sun.)ContentRemark10:00-10:3030minRegistrationGuestarrivingandregistrationGuestWave1:
4pax10:20-10:4020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels10:40-11:2040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure10:30-11:2030minRegistrationGuestarrivingandregistrationGuestWave2:4pax11:20-11:4020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels11:40-12:2040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadLunch/Departure12:20-14:00100minLunchLunch&FreeTime13:30-14:0030minRegistrationGuestarrivingandregistrationGuestWave3:4pax14:00-14:2020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels14:20-15:0040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure14:30-15:0030minRegistrationGuestarrivingandregistrationGuestWave4:4pax15:00-15:2020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels15:20-16:0040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure15:30-16:0030minRegistrationGuestarrivingandregistrationGuestWave5:4pax16:00-16:2020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels16:20-17:0040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure2014DealerTestDrive
Guestgive-awayGiftEachguestwillreceiveCrystalcarmodelwithRolls-Roycelogoandfulllineproductbrochures(Phantom,GhostandWraith)
2014DealerTestDrive
Eventphotos
PhantomDisplayCar
GhostDisplayCar
WraithDisplayCar2014DealerTestDrive
Eventphotos
Registration
Bespoke
Outdoor2014DealerTestDrive
Eventphotos
Aftersales
TrainingArea2014DealerTestDrive
Eventphotos
Flowers
CateringArea2014DealerTestDrive
Eventphotos
Waitress
Savory
Desserts2014DealerTestDrive
Eventphotos
Flag
“A”Board
Badge2014DealerTestDrive
Eventphotos
GuestSign-in
Product
Introduction
MediaSign-in2014DealerTestDrive
Eventphotos
BespokeDisplayTeaBreak
BespokeDisplay2014DealerTestDrive
Eventphotos
TestDriveWaiting
Guest
TestDrive
MediaTestDrive2014DealerTestDrive
EvaluationAdvantages:StructuresandproductionmaterialsarecompleteFullyfunctionalareasMaterialsareavailableWarmandthoughtfulserviceShortage：InsufficientheightofbackgroundplateintheclothingWrongstyleofetiquetteclothingRoutineservedcakeanddrinkfromhotelWrongtypeofflagsalongtheroadandunavailableCoffeeBreakisnotcustomizedvarieties
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