會(huì)展服務(wù)質(zhì)量提高研究

會(huì)展服務(wù)質(zhì)量提高研究摘要進(jìn)入新世紀(jì)以來，國內(nèi)的會(huì)展業(yè)高度發(fā)展，給經(jīng)濟(jì)社會(huì)帶來了新的變化，得到了社會(huì)各界的普遍關(guān)注?？傮w來看，會(huì)展服務(wù)模式正在朝著人性化服務(wù)方向發(fā)展，相關(guān)從業(yè)者在不斷追求標(biāo)準(zhǔn)化和規(guī)范化，在長期的實(shí)踐與學(xué)習(xí)過程中，各級(jí)服務(wù)者逐漸了解和掌握了統(tǒng)一服務(wù)的準(zhǔn)則、模式以及用語?？v觀國內(nèi)，國內(nèi)的會(huì)展服務(wù)雖然取得了很大的發(fā)展，然而，也存在著不少的突出問題，整個(gè)行業(yè)對于會(huì)展接待的關(guān)注度也在持續(xù)的上升。在國內(nèi)會(huì)展業(yè)大發(fā)展的同時(shí)，相關(guān)的服務(wù)質(zhì)量要求日益提高，在整個(gè)行業(yè)當(dāng)中，大家都將人性化服務(wù)作為提升競爭力的關(guān)鍵。從行業(yè)特征來看，會(huì)展業(yè)就是不斷與人打交道，有著典型的服務(wù)特性，所以，展會(huì)的成功程度與服務(wù)質(zhì)量是直接相關(guān)的。因此，在本文當(dāng)中，對會(huì)展服務(wù)開展了比較淺顯的探究，在文章開始部分介紹的是相關(guān)理論，然后簡單介紹了會(huì)展接待服務(wù)的主要內(nèi)容，然后分析了接待服務(wù)的發(fā)展現(xiàn)狀情況，最后從現(xiàn)狀入手，并基于服務(wù)人性化的視角來提升會(huì)展接待的服務(wù)質(zhì)量。關(guān)鍵詞：服務(wù)質(zhì)量；人性化；會(huì)展服務(wù)

ResearchonImprovingtheQualityofMICEServicesABSTRACTSinceenteringthenewcentury,thehighdevelopmentofexhibitionindustryinChinahasbroughtnewchangestotheeconomyandsociety,andhasattractedthegeneralattentionofallwalksoflife.Onthewhole,theexhibitionservicemodeisdevelopingtowardsthedirectionofhumanizedservice.Therelevantpractitionersareconstantlypursuingstandardizationandstandardization.Inthelong-termpracticeandlearningprocess,theserviceprovidersatalllevelsgraduallyunderstandandmasterthenorms,modesandtermsofunifiedservice.Throughoutthecountry,althoughthedomesticexhibitionservicehasmadegreatdevelopment,however,therearemanyoutstandingproblems,andthewholeindustry'sattentiontoexhibitionreceptionisalsorising.Atthesametimeofthegreatdevelopmentofdomesticexhibitionindustry,therelevantservicequalityrequirementsareincreasingdaybyday.Inthewholeindustry,everyonetakeshumanizedserviceasthekeytoenhancecompetitiveness.Fromtheperspectiveofindustrycharacteristics,theexhibitionindustryisconstantlydealingwithpeople,withtypicalservicecharacteristics,sothesuccessoftheexhibitionisdirectlyrelatedtothequalityofservice.Therefore,inthispaper,theexhibitionservicehascarriedoutarelativelysimpleexploration.Atthebeginningofthearticle,itintroducestherelevanttheories,thenbrieflyintroducesthemaincontentoftheexhibitionreceptionservice,andthenanalyzesthecurrentsituationofthedevelopmentofthereceptionservice.Finally,itstartsfromthecurrentsituation,andimprovestheservicequalityoftheexhibitionreceptionbasedontheperspectiveofservicehumanization.Keywords:ServiceQuality;Humanization;MICEServices目錄TOC\o"1-3"\h\u23024一、緒論 參考文獻(xiàn)[1]林顯,朱津.智能化服務(wù)在現(xiàn)代會(huì)展設(shè)計(jì)中的應(yīng)用探究[J].美與時(shí)代(城市版),2019(11):85-86.[2]古玉玲.會(huì)展企業(yè)服務(wù)創(chuàng)新能力對服務(wù)績效的影響研究[J].現(xiàn)代商業(yè),2019(32):54-55.[3]張力宇,譚林鋒.智慧會(huì)展趨勢下的商業(yè)會(huì)展設(shè)計(jì)[J].中國商論,2019(17):33-34.[4]姚陳敏,葉前林,周偉.新時(shí)代下我國會(huì)展業(yè)發(fā)展的新機(jī)遇與新挑戰(zhàn)[J].商業(yè)經(jīng)濟(jì)研究,2019(14):179-181.[5]宋穎超.基于參展商感知的會(huì)展場館服務(wù)質(zhì)量管理研究[D].上海師范大學(xué),2019.[6]陳曉鋒.會(huì)展服務(wù)與現(xiàn)代商務(wù)人才培養(yǎng)聯(lián)動(dòng)機(jī)制探究[J].中國國際財(cái)經(jīng)(中英文),2018(01):177-178.[7]王雪嬌,郜丹,宗勝男.體驗(yàn)視角下的沈陽展會(huì)服務(wù)質(zhì)量優(yōu)化研究[J].旅游縱覽(下半月),2017(10):105.[8]李黛羽.專業(yè)觀眾展覽會(huì)服務(wù)質(zhì)量滿意度測評(píng)研究[D].天津商業(yè)大學(xué),2017.[9]肖雅蘭.湖南省大型會(huì)展場館服務(wù)質(zhì)量的改善研究[D].天津商業(yè)大學(xué),2017.[10]張巖巖.基于參展商感知的展會(huì)服務(wù)質(zhì)量影響