Lesson-2-買方要求建立貿(mào)易關(guān)系.ppt

1、Lesson 2,BUYERS ASKING TO ESTABLISH TRADE RELATIONS (本課共3.5課時(shí):講課2課時(shí),練習(xí)1.5課時(shí)),課文原文,Dear Sirs, You were recommended to us by the Chamber of Commerce of Copenhagen. We wish to buy quality tea and coffee cups and saucers of different shapes, fully decorated with flowers or other designs. If you can supp

2、ly this type of merchandise, kindly airmail us a few sample sets. Also, please enclose your price list and all suitable illustrations. Please note that we are able to buy large quantities if your prices are favorable. We await your early reply. Yours faithfully,講解,1. recommend: v. 推薦 recommend sb/st

3、h to sb You have been recommended by the CCPIT as a potential buyer of Chinese chinaware. 中國國際貿(mào)易促進(jìn)委員會(huì)向我們推薦說你們是中國瓷器的潛在買主。 v. 建議 recommend (that): We strongly recommend acceptance as our stocks are running low. 由于我方存貨減少，我們力薦接受（報(bào)價(jià)）。 I recommend that you buy a more powerful computer. recommend doing som

4、ething: We recommend booking early, as this is a popular item. 建議你們早訂貨,因?yàn)樵撋唐泛苁軞g迎。 recommend someone to do something: Students are recommended to read the following books. 學(xué)生們被建議閱讀以下書籍。,CCPIT: China Council for the Promotion of International Trade,本課起首句是You were recommended to us by the Chamber of Co

5、mmerce of Copenhagen. 還記得第一課起首句是Your company has been kindly introduced to us by Messrs. Freeman & Co. Ltd. 寫建交信的時(shí)候必須說明對方的信息來源! 常用句型: We obtained your name and address from We owe your name and address to We are pleased to have learned your name and address from I believe you still remember our meet

6、ing at the Canton Fair.,獲取信息的來源通常有: 貿(mào)易促進(jìn)機(jī)構(gòu),如: 1. 國際商會(huì)(International Chamber of Commerce, ICC) 2. 中國國際貿(mào)易促進(jìn)委員會(huì) (China Council for the Promotion of International Trade: CCPIT) 3. 政府機(jī)構(gòu)如大使館的經(jīng)濟(jì)商務(wù)參贊處(the Economic and Commercial Counselors Office of embassy to ) 4. 權(quán)威媒體,如報(bào)紙、網(wǎng)站等 5. 交易會(huì)、博覽會(huì)（trade fairs, expos

7、itions） 6. 貿(mào)易伙伴的介紹 等等,2. Chamber of Commerce: 商會(huì) International Chamber of Commerce：ICC 國際商會(huì) 3. quality: n. 質(zhì)量 Our products are famous for their superior quality. 我們的產(chǎn)品以其優(yōu)良的品質(zhì)聞名。 adj. 高質(zhì)量的，上等的 There is a good market for quality jeans. 優(yōu)質(zhì)的牛仔褲很有市場。 高檔車市場持續(xù)強(qiáng)勁。 The market for quality cars remains strong.

8、,4. of different shapes 不同形狀的 of 表示具有某種特征、屬性、材料等的意思。 plates of gold and silver 用金銀做的盤子 genuine leather of high quality 高質(zhì)量的真皮 cotton piece goods of Chinese origin 中國產(chǎn)的棉布 shirts of various sizes and materials 各種尺寸、料子的襯衣,你來翻譯 一個(gè)很重要的話題 A subject of great importance 一個(gè)很有價(jià)值的建議 A suggestion of great value

9、 一個(gè)很有意義的問題（issue） An issue of great significance 我們的產(chǎn)品質(zhì)優(yōu)價(jià)廉。 Our products are of good quality and favorable prices.,5. supply: v. 供應(yīng) to supply sb with sth We believe we can supply you with all kinds of leather shoes. 我們相信能夠提供給你們各式各樣的皮鞋。 to supply sth to sb 有兩家工廠向我們供應(yīng)原材料。 Two factories supply raw mate

10、rials to us. n. 供應(yīng)，貨源 supply and demand 供求 be in short supply 供應(yīng)短缺 We can guarantee regular supply of grey sheeting. 我們可以穩(wěn)定地供應(yīng)坯布。 supplier: n. 供貨商,6. merchandise: n. 商品，貨物（不可數(shù)） 泛指，一般不用于特指。意思和goods相同，但goods是可數(shù)名詞。 China exported $968 billion in merchandise /goods in 2006. 2006年中國商品出口額達(dá)9680億美元。 goods既可

11、用作統(tǒng)稱，也可特指。作統(tǒng)稱時(shí)用得最多。 these goods this merchandise consumer goods 消費(fèi)品 electric goods 電器,另一個(gè)常用的指“貨物”的詞是product product: n. 產(chǎn)品（強(qiáng)調(diào)的是生產(chǎn)出來的東西） dairy/pharmaceutical/oil products 奶制品/醫(yī)藥制品/石油制品 primary product 初級(jí)產(chǎn)品 end/final/finished product 最終產(chǎn)品 semi-finished product 半成品 by-product 副產(chǎn)品 第一課講到的item以及今后見到的artic

12、le指的是印刷品上列出的某項(xiàng)產(chǎn)品。,7. kindly: adv. 表示請求，= please 用在正式書面場合。也可說Please kindly To avoid delay, kindly address your reply to the buyer directly. 為避免耽誤時(shí)間，請直接函復(fù)買方。 You are kindly requested to leave the building. 請立開這座樓。 你來翻譯：請告知能否供應(yīng)該項(xiàng)商品。 Kindly let us know whether you can supply this item.,8. airmail: v. 航空

13、郵寄 Please airmail your latest samples. 請空寄最新樣品。 n. 航空郵寄 send sth by airmail As we missed the ship, we had to send the parcel by airmail. 因?yàn)槲覀冨e(cuò)過了船，我們只好空寄包裹。,9. sample: n. 樣品 sample book 樣品本 counter sample 回樣 confirming sample 確認(rèn)樣品 sample cutting 剪樣 除sample外，常用的商品說明材料還有： catalogue 目錄 illustrated catal

14、ogue 有插圖的目錄 pricelist 價(jià)格單 brochure/pamphlet/booklet小冊子 leaflet 宣傳單（單張的） sales literature銷售說明書,10. note: v. 注意 They noted a growing demand for electronic dictionaries. 他們注意到對電子字典的需求在增長。 Please note that we will be closed on Saturday. 請注意我們星期六停業(yè)。 11. favorable: adj. 優(yōu)惠的；有利的 favorable prices優(yōu)惠的價(jià)格 favorable market situation有利的行市 12. await: vt. = wait for，正式用語