可口可樂cocacola英文演講PPT

1、,Members: 喬羽、劉麗艷、黃超、 張?jiān)旗o、張寧寧、費(fèi)冬 齊思宇,Coca-Cola,Coca-Cola Company,It was founded in 1892 and headquartered in Atlanta, United States Ochoa, the worlds largest beverage company, has a 48% market share worldwide and the global top three drinks of two (Coca-Cola rankings First, Pepsi second, low-calorie

2、Coca-Cola third).,Coca-Cola in 200 countries with 160 kinds of drinks brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, fruit juice is the worlds largest beverage distributors.,Logo Marketing strategy Production Advertising slogan Educationssystem Succeed,Coca-

3、Cola logo,First Coca-Cola logo appeared in the Atlanta Journal Constitution on Saturday May 23 1886.,Logo,Coca-Cola International Marketing 4A Strategy,Accessibility買得到 Affordability 買得起 Acceptability樂得買 Activation零售啟動(dòng),Coca-colas educationssystemcovers: 1.PrimarySchoolSubsidy 2.MiddleSchoolHopeStarS

4、cholarships 3.HighSchoolHopeStarScholarships 4.RuralUniversityScholarships 5.GraduateScholarships 6.TeachersTrainingProgram.,Production,1886 DrinkCoca-Cola 1917 ThreeMillionaday 1925 SixMillionaday 1932 Icecoldsunshine 1944 Globalhighsign 1952 WhatyouwantisCoke 1957 SingofGoodTaste 1963 ThinggobetterwithCoke 1969 ItstheRealthing 1976 HaveaCokeandasmile 1982 Cokeisit 1987 Cantbeatthefeeling 1993 AlwaysCoca-Cola 2001 Lifetastesgood,Succeed,Established distribution network within reach,Give customers a special meeting,Ensure product quality and b