湖南省高中英語(yǔ) Unit1 Advertising Language points精品課件 牛津譯林版必修4.ppt

1、Reading strategy: reading expository writing,Introduction of subject Supporting details Conclusion,It usually follows the same basic format格式:,How can we divide the article?,Part 1 Part 2 Part 3,Para 1 introduction,Paras 2-5 supporting details,Para 6 conclusion,Commercial ads,Public service ads,paid

2、 for,promote,complete,be aware of,for free,issue,public welfare,original,creative,meant,Language points,1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1),我們對(duì)此是如此熟悉以至于我們根本意識(shí)不到我們一天看的和聽(tīng)到多少(廣告),be/get /become used to sth. 熟悉,習(xí)慣,Tom is quite used to (d

3、oing) this kind of job.,湯姆習(xí)慣了（做）這種工作。,be used to do sth,used to do sth.,被用來(lái)做,過(guò)去常常做某事(暗示現(xiàn)在已經(jīng)結(jié)束),I used to go to the movies, but now I usually watch TV at home.,我過(guò)去經(jīng)常去看電影，而現(xiàn)在通常在家里看電視。,It is known to all that bamboo can be used to make fine paper,眾所周知，竹子可以用來(lái)造優(yōu)質(zhì)紙。,so(adj./adv.) that,如此以至于,His English wa

4、s so limited that he couldnt understand what the native speakers said.,他的英語(yǔ)有限，聽(tīng)不懂當(dāng)?shù)厝说脑挕?2. I did some research on advertisements, and have some very important information to share with you. ( line2 ),我對(duì)廣告做了一些研究,這里有一些非常重要的知識(shí)同大家分享.,share sth. with sb.,與某人分擔(dān),分享某物,The boy shared his toys with other chil

5、dren.,那男孩和其他小孩一起玩玩具.,3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5),廣告通過(guò)提供有關(guān)信息、使用勸導(dǎo)性語(yǔ)言和令人興奮的圖象去鼓勵(lì)人們購(gòu)買(mǎi)某種產(chǎn)品或服務(wù)或是相信某種理念。,persuasive adj.,勸導(dǎo)性的, 有說(shuō)服力的,Their arguments are very persu

6、asive.,他們的論點(diǎn)很具有說(shuō)服力。,persuade v.,勸說(shuō), 說(shuō)服,persuade sb. to do (into doing) sth,說(shuō)服某人做某事(表示成功做成某事),不要被說(shuō)服去買(mǎi)你并不需要的東西。,Dont let yourself be persuaded into buying things you dont really need.,D,高考鏈接,1. Alice trusts you; only you can _ her to give up the foolish idea. (2001上海) A. suggest B. attract C. tempt D.

7、 persuade,2. While shopping, people sometimes cant help _ into buying something they dont really need.(1996上海) A. to persuade B. persuading C. being persuaded D. be persuaded,C,4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affect

8、s public welfare. (line 11),公益廣告往往是免費(fèi)投放的, 其目的是就健康 、安全或者其他影響到公眾利益的問(wèn)題對(duì)老百姓進(jìn)行教育。,place vt,安排, 放置,He placed the books in the right order.,他把書(shū)按正確的順序排列。,be intended to do sth intend to do sth,打算、意圖做某事,他打算明年到國(guó)外進(jìn)修。,He intends to receive further education abroad next year.,5.Does an advertisement tell people

9、the complete truth?(line17),廣告會(huì)百分之百的講真話嗎？,a complete edition of Shakespeares works,莎士比亞全集,It was a complete surprise to me.,這對(duì)我來(lái)說(shuō)完全是個(gè)意外。,complete adj.,完整的, 完全的, vt.完成；,6.However, we still must be aware of the methods used in advertisement to try and sell us things. (line15),盡管如此, 我們還得留意商業(yè)廣告中促使人們購(gòu)買(mǎi)東西

10、的方法。,be aware of,知道, 明白, 意識(shí)到,We must be fully aware of the importance of the international situation today.,我們必須全面認(rèn)識(shí)當(dāng)今國(guó)際局勢(shì)的重要性。,awareness n覺(jué)察；自覺(jué)；覺(jué)悟,cultural awareness 文化意識(shí),political awareness 政治常識(shí),7. Even if an ad does not lie, it does not mean it tells you the complete truth. (line 17),一則廣告即使不說(shuō)慌, 也

11、并不意味著它會(huì)跟你百分之百的講真話。,even if 即使,She wont attend such parties even if she is invited,即使受到邀請(qǐng), 她也不會(huì)參加這樣的晚會(huì)。,lie vi撒謊, 說(shuō)謊； n謊言,對(duì)某人撒謊: lie to sb.； 善意惡意的謊言: a whiteblack 1ie； 撒謊: tell a lielies,Dont lie to me!,不要欺騙我。,He lied to me that he had a headache.,他向我撒謊說(shuō)他頭痛。,lie v. 躺；位于,A map of China lies on the tab

12、le,桌子上有一張中國(guó)地圖。,lie-lied-lied-lying 撒謊 lie-lay-lain-lying 躺, 臥；位于； lay-laid-laid-laying 下蛋，放置,Ex: He told me that he had _in bed for the whole morning. But I knew that he was _ to me.,lain,lying,8.The advertisers want you to read the word fights and think that the toothpaste cures bad breath, but it

13、does not say that! (line 18),廣告商想要你看到“挑戰(zhàn)”這個(gè)詞, 并認(rèn)為這種牙膏能夠治愈口臭, 但廣告上其實(shí)并沒(méi)有這樣說(shuō)！,cure vt. 治愈；治療 n.治療(法)；,This kind of medicine will cure your headache,這種藥可以治愈你的頭痛。,治療疾病;改掉惡習(xí): cure a disease cure sb. of (doing) sth.,cure不能接雙賓語(yǔ), 即cure sb. sth. (),This medicine cured him of his cough,這種藥治好了他的咳嗽。,9.Not all ad

14、s play tricks on us though. (line 28),然而, 并非所有的廣告都給我們?cè)O(shè)陷阱。,當(dāng)not和both, always, all以及由every構(gòu)成的合成詞連用時(shí), 表示部分否定, 而不是全部否定, 這一點(diǎn)值得注意。,Not all the athletes were able to get medals in a game,并非所有的運(yùn)動(dòng)員在比賽中都能得到獎(jiǎng)牌.,Not both the students enjoy pop songs.,兩個(gè)學(xué)生并非都喜歡流行歌曲。,Not everyone has the chance to enter the colle

15、ge。,并非每個(gè)人都有上大學(xué)的機(jī)會(huì)。,play a tricktricks on sb.,捉弄某人,We used to play tricks on those men.,我們以前常常捉弄那些人。,1.You should _ your books_ your desk-mate. 2.I _ getting up early in the morning. 3.He _ finish the project ahead of time, but he failed. 4.I will never _ the words of door-to-door salesman.,share,wit

16、h,am used to,intended to,fall for,Exercise for consolidation:,be used to do research on play tricks on sharewith encourage believe in lie for free protect from intend to be aware of connect with fall for,do research on play tricks on encourage believe in lie for free protect from be aware of connect with,believe in,is aware of,for free,do research on,protect,from,5.I never _ God . 6.She _ the danger around her. 7.You will get a book _. 8.The teacher asked us to _ environment protection. 9.The special clothes will _ you _ being attacked by wild animals.,10.You are actually _ her laziness