英語文體學案例分析.ppt

1、Lecture Eight,News Report Class2 Group2 Members:郭佳琪 段光雙 葛艷柯 焦佳靜,Message on a bottle: Mineral water company launches drive to find missing children,Message on a bottle: Mineral water company launches drive to find missing children,A company in Qingdao, Shandong province has launched a limited-edition

2、 bottled water design whose packaging contains information about missing children. The company hopes that such advertisements will raise public awareness of human trafficking in China, and also help the missing children to return home. The campaign, which is being jointly launched by the water compa

3、ny and B, Chinas best-known online platform for finding missing children, is outfitting water bottles with the photos and personal information of six missing children.,The youngest child among the six went missing in 2012 and would be 8 years old by now. The oldest disappeared in 2003 and should be

4、18. Citizens can provide any information about the missing children via a hotline. The parents of the missing children authorized us to post their information on our products in July. So far we have produced 500,000 bottles, most of which are being sold in local supermarkets, airports and train stat

5、ions. The first batch of water bottles . will remain on the market for a year, while the information of more missing children will be printed on our products in the future, a manager surnamed Wang told D, a local news portal.,No useful information has been reported so far, according to Wang Non-gove

6、rnmental organizations have been playing an important role in tackling human trafficking in China. B has helped 1,704 children find their parents, while 31,125 families have registered on the website to search for missing children as of press time. Due to a traditional preference for male heirs, par

7、ticularly in rural areas, a rampant black market for children has thrived for years in China.,Some families who are unable to have biological children are willing to pay large sums of money to buy a child. Accurate statistics of the countrys missing children are difficult to obtain, though the head

8、of the Ministry of Public Securitys anti-child trafficking department has denied the figure of 200,000 children going missing each year. That number was reported in 2013 by C.,General Analysis,Field: news reportsocial, measures of the new way to find missing children Mode: written report Tenor: form

9、al, accurate and objective Personal tenor: journalists and masses, remote relationships Functional tenor: the news is on China Daily, an official news paper, the focus is on accuracy and objectivity.,Semantic Features,1. objectivity:. (1) Using objective facts to show people the new method of the ma

10、tter(2)A positive attitude is conveyed through the careful choice of words. 2. Meaning contraction: The information is arranged from general to specific and the meaning is expressed directly with easy transition to the readers to achieve clarity,Text Structure,1. Headline:Message on a bottle: Minera

11、l water company launches drive to find missing children The headline is a complete sentence . A brief introduction to the content of the news. 2. Guide: the first paragraph A complete and brief sentence, highlighting the most important and the most fresh and rich personality characteristics that ind

12、icate the point of journalism, beginning to attract readers read the full text of the message.,The guide is a further explanation to the headline, providing further information about the key terms, such as A company in Qingdao, Shandong province (the hero) , has launched a limited-edition bottled wa

13、ter design (what does it do)etc. 3. Main Body: para.2-12 the main body follows the logical order, namely from general to specific,Syntactic Features,1. meaning contraction: many short and long sentences are adopted to squeeze as mush information as possible into one sentence. 2. objectivity: frequen

14、t use of direct and indirect speech to show the information source e.g. a manager surnamed Wang told D, a local news portal. simple present tense andpresentperfecttense are used to show all the measures are undergoing. 3. concreteness and detailedness: background information and details are given e.

15、g. B, Chinas best-known online platform for finding missing children,Lexical Features,1. short, vivid choice of words and journalese phrase: raise , no useful information , playing an important role , due to and etc. 2. formal terms: there are also formal terms to mark the high degree of formality a

16、nd objectivity of the news, e.g:design, jointly launched by the website , the Ministry of Public Security. 3.concrete figures are given to make the news clear in meaning and easy to understand, e.g. The youngest child among the six went missing in 2012 and would be 8 years old by now. The oldest dis

17、appeared in 2003 and should be 18.,Graphological Features,capitalization: the proper names such as the name of the person, city, company and special terminology are capitalized, e.g. “Qingdao, Shandong , B, China” etc. the headline and the news body are in different size and letter styles to distinguish them,quotation mark: quotation mark is used to mark the direct speech. E.g, The parents of the missing children authorized us to post their information on our products in July. So far we have produced 500,000 bottles, most of which are being sol