奧美培訓(xùn)奧美a-e-i-o-u005

1、Ref:/TN/HR/AEIOU/rcOgilvy & Mather1Ref:/TN/HR/AEIOU/rcOgilvy & Mather2A-E-I-O-UPrepared by:Prepared on:Jean LinApril 7,2003Ref:/TN/HR/AEIOU/rcOgilvy & Mather3A:Administrative行政管理的才能E:Entrepreneurship創(chuàng)業(yè)精神I:Integrated整合資源的能力O:Output產(chǎn)出U:Understanding了解環(huán)境的能力組織失調(diào)的結(jié)果AAAAA/沒有創(chuàng)意EEEEE一分鐘有五千個(gè)想法，執(zhí)行失當(dāng)I I I I I我

2、們很團(tuán)結(jié)，但要往哪里去？OOOOO悶著頭做吧！UUUUU知易行難Ogilvy & MatherRef:/TN/HR/AEIOU/rc4Ref:/TN/HR/AEIOU/rcOgilvy & Mather5世界上沒有完美的人世界上沒有完美的團(tuán)隊(duì)如何管理團(tuán)隊(duì)？Ref:/TN/HR/AEIOU/rcOgilvy & Mather61.了解自己2.了解你的隊(duì)友3.算出團(tuán)隊(duì)的積分，了解團(tuán)隊(duì)的優(yōu)缺點(diǎn)。4.了解團(tuán)隊(duì)的共同目標(biāo)5.想想看這個(gè)團(tuán)隊(duì)要如何達(dá)成共同的目標(biāo)Ref:/TN/HR/AEIOU/rcOgilvy & Mather7Case 1Case 2Client:E2 UClient:O2 aAgenc

3、y:Acct. Creative: Media:Agency:Acct. Creative: Media: Research:I2oE3O2aE2IE3U2o U3Research:U2eRef:/TN/HR/AEIOU/rcOgilvy & Mather8問題1.這個(gè)客戶對(duì)Agency會(huì)有什麼感受？2.Agency對(duì)客戶會(huì)有什麼感受？3.如何共事？4.身為一個(gè)團(tuán)隊(duì)的領(lǐng)導(dǎo)，你該如何做？Ref:/TN/HR/AEIOU/rcOgilvy & Mather9知己知彼共舟共濟(jì)取彼之長(zhǎng)，補(bǔ)己之弱共同的遠(yuǎn)景Ref:/TN/HR/AEIOU/rcOgilvy & Mather10The human bra

4、in seen from aboveRhythm節(jié)奏Music推理Imagination 語(yǔ) 言Images數(shù)據(jù)Colour分析Shape recognition 認(rèn)形狀Daydreaming數(shù)值General creativity 一般創(chuàng)造力Logic邏輯Reasoning推理Language語(yǔ)言Numeracy數(shù)據(jù)Analysis分析Linearity直線Digital數(shù)值A(chǔ)bstract抽象Right 右Left 左Ref:/TN/HR/AEIOU/rcOgilvy & Mather11囊括2007-2010幾十G地產(chǎn)策劃資料 / 企業(yè)管理人力資源全套 / 品牌策劃資料/行業(yè)分析報(bào)告/PPT模板等。青蘋果出品必屬精品http:/www.doc