最強圖庫模板

1、Communication Concept Different Benefitrelation Concept 文化 Name Case 030 Brand image New Brand Direction Brand Naming Case 031 BRAND IMAGE Name Case 032 L E S S M O R E Young age customer Senile change of brand Old age customer Case 033 sales promotion advertising Public relationsPromotion Case 034

2、Purchase Ticket Ticket Bar-codeOnsite Purchase Mobile Mobile reservation Regular reservation Print At Home Constant Monitoring of Entrance And Exit Internet reservation MobilePrint At Home Gate Bar Code reading A brand 2005. 10. 20 21 Case 036 IDC Center Main server 10Mbps Academy Town B client Town

3、 A client 10Mbps 10Mbps Star Topology Case 037 Communication Concept Different Benefit relation Concept Case 038 ERM SRM Service Coverage PRM Enterprise Risk Management Partner Relationship Management Supplier Relations Management - Self Assessment - Business Risk Model solutions - IT application Pu

4、rchase Intelligence Case 039 BenefitRelation Different Concept Case 040 36% 47% 17% 27% 30% 40% Case 041 Name BRAND IMAGE BRAND IMAGE Case 042 convenience practicality specialtyNew Brand . Case 043 Thinker Learn-feel-do Informative Feeler Feel-learn-do Affective Doer Do-learn-feel Habit formation Re

5、actor do-feel-learn Self satisfaction 40% 15% 20% 25% Case 044 Maturity stage Growth stage Introduction stage PLC Decline stage Case 045 Client Orientation Media Promotion Client Agency / AgencyClient Concept/ideation PlanningProductionExecution Case 046 Place() Promotion() Price() Product() 4PS 銳普銳

6、普PPT論壇論壇chinakui收集收集 Case 047 Product Price Promotion Place The process of planning and executing the conception pricing, promotion and distribution of goods, services and ideas to create exchange that satisfy individual and organizational objects. Marketing DD% BB% CC% AA% step3 BOOM UP step1 BOOM

7、UP Brand Essence fantasy Personality older | successful | attractive Values express self | confident Benefits fashionable look fits mood Brand strategy , (differentiation) . , , . Client Agency / AgencyClient Concept Media / Promotion Planning Client orientation Productionexecution /ideation Strengt

8、h Weakness Opportunity Threat SWOT : 20 pt text : 20 pt text : 20 pt text : 20 pt text - - - - - - - - - WeaknessStrength ThreatOpportunity SWOT Analysis PlacePromotion 4PS Price Product DistributionDistribution MarketingMarketing ProductProduct PricePrice PromotionPromotion 45% 37% 10% 8% 12 100% 1

9、,000 Growth rate Share of Voice Market Share etc 75% 30% 45% 22% Strategic AD management Global sports marketing activities Successful new product launch Local-base marketing support the respected global player Case 057 30% 75% 22% Share of Voice 45% Graph modelGrid model 12 , , , , (wagon) , () , (

10、) , , TV, , () Family Life Cycle (6)(6) () A thematic principle Theme Object base A principle of distinctive fit Unique harmony An extrnsion Principle Justice Base copulative A combination Principle Media mix Complement Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 Become Aware of New New Produc

11、t is Available Buy New Product M A R K E T V A L U E 200820062005 3000 5000 7000 / / / / Brand Management Process Brand Diagnosis STEP 1 Brand Perspective STEP 2 Brand Culture STEP 3 Brand Communication STEP 4 Case 064 Business Contents Category 1 Category 2 Category 3 Category 4 Sub_category 01 Sub

12、_category 02 Sub_category 03 Sub_category 04 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 eSolution consulting strategy Model of Sale Formation Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 Become Aware of New New Product is Available Buy New Pr

13、oduct 銳普銳普PPT論壇論壇chinakui收集收集 Safety needs Social needs Esteem needs Self Actualization needs NEEDS Analysis - - , - - - , - - - - , Case 067 Brand Management Process Step1 Media mix Step2 Target mix STEP 3 Brand mix STEP 4 Seasonality STEP 5 Regional mix Process Completed Renewal Category Search Sy

14、stem Community Shop Web Design Recruit System Mailing system advertisingcreativeMedia planning measurability concept 1 2 2 2 0 Case 070 ? Are you getting there? ? Where are we? ? Why are we there? ? How could we get ther? ? Where could we are? T-plan Case 071 attentioninterest desire memory action A

15、IDMA Estelmo Lews . AIDMA . 1. Attention - . 2. Interest - . 3. Desire - . 4. Memory - . . 5. Action - . Web Design Search System Recruit System Community Shop Mailing system Admin tool Site System / System & System RENEWAL Case 072 Rogers innovator Early adaptor Early majority Late majority laggard

16、 Social factors (Target Market) (Consumer Promise) (Support) (Personality) Case 074 Case 075 TV ? ? TV ? ? ? , FTP Process ADMIN / Case 077 What is the Brand? Rational product features. attributes What will It do for me? Rational expectations as a Result of use. benefits What kind of person woluld i

17、t be? Basic human values-the end Emotional rewards one expects From using the brand. values What does it mean to me? The image of the brand. As Elicited in terms of human Characteristics. personality What is the enduring Core of the brand? Every brand has a “soil” which creates it and identifies it.

18、 essence The brand Support AD Goal Target Market Consumer Promise Personality System Infra Creative Power PROJECT SUPPORT SYSTEM Media Power Promotion Strategy Communication Strategy Marketing Consulting * SYSTEM FLOW STEP 1 STEP 2 STEP 3 STEP 4 Irrelevant characters Relevant characters Flot Setting

19、 Symbols Mood Lead character Flot Setting Irrelevant Characters Relevant characters Symbols Mood Case 082 OSI Model Layer application network transport session presentation data link physical 1 2 3 4 5 6 7 Form oracle Case 083 Max marketing model synergy linkage sales Activ- ation advertising Accoun

20、- tability media targeting PRODUCT FUNCTIONS BRAND NAME GRAPHICS PRDUCT DESIGN MIX LOGOS / TRADEMARK MIX PACKAGING AUGMENTED PRODUCT FEATURES CONTENTS CASE 1 CONTENTS CASE 1 CONTENTS CASE 1 銳普銳普PPT論壇論壇chinakui收集收集 STEP 07 STEP 06 STEP 05 STEP 04 & STEP 03 STEP 02 STEP 01 ERP Sales coupon/stamp Servi

21、ce contest Early Buying Deal Push manager Rebate Demonstrator Premium/Incentive Contest Price deal allowance Rebate Dealer service SamplingDM/Event/DH ExhibitionDisplay stand ERP SYSTEM / / / / MRP/MPS/ PR consulting Crisis management Investor relations Media Relations Event management Database mark

22、eting Marketing promotion Production On-line PR PR consulting Crisis management Investor relations Media relations Event management Database marketing Marketing promotion Production On-line PR Internet Host Windows for Workgroups Windows 95 & 98 Apple Macintosh System Windows NT IBM Mainframe TCP/IP

23、 Network Printer UNIX System VMS System Windows 2000 PR AGENCYPR AGENCY PR consulting Crisis management Media relations Event management Marketing promotion On-line PR Investor relations Database marketing Production Advertising Internet Host Windows for Workgroups Windows 95 & Windows 98 Apple Maci

24、ntosh System IBM Mainframe Windows NT Windows 2000 MS Lan Manager UNIX System Network Printer VMS System P A R T Trade allowanesPrice offsIn-on or near-packs SamplingCouponsTrade coupons Free-in-the-mail Premiums Self-liquidating Premiums Contests & Sweepstakes Refund offersBonus packs Stamp & Conti

25、nuity plans 2005 2006 2007 2008 2010 6,030,034 7,010,000 9,000,000 11,000,000 ? numeric 4 step 3 step 2 step 1 step innovator Early adaptor Early majority Late majority laggard LA Ontario Miami Santiago Tokyo Kuala Lumpur Jakarta Sydney Auckland Shanghai Dubai Amman Johanesburg Beijing Case 098 POLA

26、ND IRELANDUNITED KINGDOM SPAIN MOROCCO ALGERIATUNISIA FRANCE ITALY GREECE TURKEY BULGARIA UKRAINE BELAUS RUSSIA FINLAND SWEDEN NORWAY DENMARK GERMANY ROMANIA YUGOSLAVIA SWITZERLANDAUSTRIA CROATIA SLOVAKIA HUNGARY CZECH REPUBLIC ESTONIA LATVIA LITHUANIA EUROPE Objective 2. Sales Activity No. 1 Wholes

27、aler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 2010 10 Million kl Your Brain “On” Presentations Right BrainLeft Brain Sensory Emotions, impressions Imagistic, holistic Here and now Logical, sequential Analytic, data Short-term

28、memory Defense intensive Presentation Impact IT - - -Try Again! - - -10 - & 200 -& 200 3 15 42 銳普銳普PPT論壇論壇chinakui收集收集 OHP TV PT PT PT PT / Update PT SHOP P T S H O P , , , , , , , , , , , , 2003 5.0 , Try again! Try Again “ ” . Template Story Board Design SettingPlan 2005.05 () / MOU 2004.09 (, ) 2

29、004.07 (KIDP) 2004.07 () MOU 2004.05 2003 () 2003.03 27() 2002.09 PT shop 2001.12 SK ISAC 2002 1999.03 97 () (2005. 01. 01) ( ) ( , ) 3. PT Training Color Gif animation image III. u, u, , , u , , u , . . 2. 3 l l Content l l , Visual l l Delivery DESIGN SCHOOL INJECTION SCHOOL EXTRUSION SCHOOL TECH

30、SCHOOL Package Fast Growth n The First & Flagship Products n Premium Products n Profit Management n Professional Marketers n Brand Recognition n Marketing Clinic n In-store Communication n PR, Quality & SVC Marketing n Mid, Long-term Sales Goal n Strategies by Market n Fast Execution Product Leaders

31、hip People LeadershipMarket Leadership / / , , , l l l l l l l l l l l Gif l l / Design & Display 262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95g Multimedia Megapixel / VGA Camera MPEG4 Recording 2X Digital Zoom MP3, AAC, AAC+ Player Others Bluetooth / USB Digital Power Amp E-mail / SyncML TransFlash Memory 3G Functionality Video Telephony Video Streaming Video Messaging Product Overview 16% 14% 70%North America Europe Others Although This broke into the Gl obal Top 3 in 2004, there is still a big gap to be overcome in the North Amer