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1、精誠凝聚 =_= 成就夢想 一、詞匯英語漢語英語漢語significance n.重要性,意義cheatv. 欺騙;作弊n. 騙子;欺詐行為purchase v. 購買,采購n. 采購;購買的東西mental adj.心理的;思想的,精神的;智力的innocent adj.清白的,無罪的;無惡意的;純真的trickn.騙局;戲法,把戲;玩笑,惡作??;訣竅v. 欺騙,欺詐breath n.氣息;呼吸aimv.& vi.以為目標;瞄準n. 目的,目標curev. 治愈;解決n. 藥物,療法;對策designn.設(shè)計;圖案,花樣v. 設(shè)計commentn. 評論,評價v. 評論,議論consult
2、v.咨詢;請教bargainn.便宜貨;協(xié)議v. 討價還價urgev.敦促,力勸;竭力主張n.強烈的欲望,沖動appealv. 有吸引力;呼吁,懇請n. 吸引力;呼吁,懇求skilful adj. 有技巧的;熟練的pleased adj. 高興,滿意;樂于(做某事)intelligence n.智力,才智;情報tip n. 建議,提示;頂端,末梢;小費v. (使)傾斜,傾覆;給小費update v. & n.更新;提供最新信息;使現(xiàn)代化latest adj. 最新的recommend v.推薦;建議,勸告;介紹react vi. 做出反應(yīng),回應(yīng)aspect n. 方面;層面target n.
3、目標;靶子v. 瞄準;以為目標personally adv. 個別地;就本人而言;本人;親自詞性(詞形)變化advertise v.做廣告,宣傳advertising n做廣告;廣告活動;廣告業(yè)advertisement n廣告;廣告宣傳advertiser n廣告商persuade v.說服,勸說;使信服persuasive adj.說服力的;勸導(dǎo)性的persuasion n說服;勸服promote v.推廣,宣傳;促銷;促進,推動promotion n宣傳;促進promoter n策劃者,推銷者benefit v.使受益;得益于 n益處;救濟金;獎金beneficial adj.有益處的,
4、有幫助的determine v.確定,查明;決定;裁決determination n確定;決定determined adj.有決心的,堅決的analysis n分析,分析結(jié)果analyse v.分析analytic adj.分析的fool v. 欺騙,愚弄n. 傻瓜foolish adj.愚蠢的foolishness n.愚蠢designer n. 設(shè)計者,設(shè)計師design v. & n. 設(shè)計短語英語漢語英語漢語fall for 上的當,受的騙figure out計算出,估計,理解,搞清楚be meant to旨在,目的是kill oneself 自殺play tricks on 欺騙,捉
5、弄come across 偶爾遇到/碰到appeal to吸引,引起興趣,呼吁be/get used to 習(xí)慣于get .across把表達清楚deal with涉及,關(guān)于;處理,應(yīng)對die from死于for free 免費share sth. with sb. 與分享providewith提供protectfrom保護免受shock sb. into doing sth. 警醒某人做某事be concerned with對關(guān)心up to多達discourage sb. from doing sth.阻止某人做某事even if/though雖然,即使in advance事先,預(yù)先,提前g
6、ive up放棄含重點詞匯的教材原句1.【教材原句】i did some research on advertisements, and have some important information to share with you.(p2) 我對廣告做了 一些研究并且有很重要的信息與你分享。2.【教材原句】an advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(p2)廣告通過使用文字和圖片,來說服人們購買某種產(chǎn)品或服
7、務(wù)或者是相信某種理念。3.【教材原句】a commercial advertisement is one which someone has paid for to promote a product or service.(p2)商業(yè)廣告是一種人們?yōu)榱舜黉N某產(chǎn)品或服務(wù)而付費的廣告。4.【教材原句】this statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!(p2)這一敘述想要欺騙你使你認為這種牙膏能治愈口臭,可廣告上其實并沒有這么 說
8、!5.【教材原句】the grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words freshest food,and make a mental connection with the food in the grocery. (p2)這家雜貨店只是希望,讀到這則廣告時,你會很樂于看到其中的恭維,記住“最新鮮的食品”這幾個詞,在心理上將其與該店的食品聯(lián)系起來。6.【教材原句】psas aim to teach us and help
9、 us lead better lives.(p3)公益廣告旨在教育我們,并幫助我們過更好的生活。7.【教材原句】yesterday i came across an interesting new book, which i would like to recommend here.(p9) 昨天我無意中發(fā)現(xiàn)了一本有趣的新書,我想在此推薦一下。8.【教材原句】our sandwiches are a bargain at only ¥5 each.(p17)我們的三明治很便宜,每個只要5元錢。9.【教材原句】in order to determine your audience, you w
10、ill need to do a little research and analysis in advance.(p18)為了確定你的目標受眾,你需要事先做一點調(diào)研和分析。10.【教材原句】if we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (p19)如果我們能夠說服年輕人不要開始吸煙,他們也有可能敦促他們的父母和其他人戒煙。11.【教材原句】it is important to figure out
11、 exactly what you want to tell the audience and what you are trying to get them to do.(p18)重要的是,你得確切弄清楚想要告訴受眾什么,想讓他們做什么。12.【教材原句】it is important to always appeal to the audience in order to get them to react in a certain way.(p18) 為了讓觀眾作出預(yù)期的反應(yīng),努力去吸引他們是很重要的。13.【教材原句】there are lots of different ways t
12、o get your message across when you are putting together an ad campaign. ( p18)在組織廣告宣傳活動時,有許多不同的方式讓你將信息傳達給目標受眾。14.【教材原句】we want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.(p19)我們希望警醒人們,讓他們意識到許多吸煙者過早地死于與吸煙有關(guān)的疾病。二、重點句型1. sothat引導(dǎo)的結(jié)果狀
13、語從句【教材原句】we are so used to them that we often do not even realize how many we see or even hear in a day. (p2)我們已經(jīng)對廣告習(xí)以為常,甚至常常意識不到在一天中看見或推薦多少廣告。2.非謂語動詞作后置定語【教材原句】however, we still must be aware of the skillful methods used in ads to try and sell us things.(p2)但是我們?nèi)匀灰哺牧死斫鈴V告中試圖向我們兜售東西的常用技巧。3. “疑問詞不定式”結(jié)
14、構(gòu)【教材原句】there are even psas to teach us how to live healthy lives.(p3)甚至還有一些公益廣告教我們?nèi)绾谓】档厣睢?. when it comes to句型【教材原句】when it comes to advertisements, we must all use our intelligence and not be a slave to them. (p3) 談及廣告,我們都必須運用自己的智慧,不要做廣告的奴隸!5. way做先行詞+定語從句的句型【教材原句】the information i found has reall
15、y helped me educate others in the ways in which companies promote their products. (p5)我找到的信息以有助于公司推銷產(chǎn)品的形式對我教育其他人大有幫助。詞匯檢測一、根據(jù)句意和首字母或漢語提示寫出所缺單詞的完全形式1.sometimes customers can _(收益) from some advertisements.2.the company is _(促銷) their new products by advertising on television.3.can you (推薦) me some ne
16、w books on this subject?4.we should pay more attention to our (心理)health. 5.they _(敦促) jack to give up smoking, but he wouldnt listen.6._(就個人而言), i prefer paintings, but i also like photography.7.this detail actually you have referred to has no (意義). 8.the war was killing (無辜的)women and children.9.i
17、t is too early to tell whether mr. smith has obtained a (便宜貨). 10.when designing advertisements, you should choose the right _(目標), teenagers or grown-ups?11.before going on a diet, youd better c your doctor.12.how did you p_ him into joining us? its amazing!13.at 20, steve left his hometown, d not
18、to return without realizing his dream.14. it is a new latest book. our teacher recommends that i p_ a copy to read.15.i would rather fail than c_ in the examination.16.the doctor tried his best to c_ the old man of lung cancer.17.the new building was built according to the d of a famous architect.18
19、.i wonder how they are going to r_ to my suggestion.19.many young people like his songs, that is to say, his songs a to young people. 20.spelling is one of the most difficult a of learning english. 二、單項填空從a、b、c、d四個選項中,選出可以填入空白處的最佳選項,并在答題卡上將該項涂黑。1. (2008山東卷)i bought a dress for only 10 dollars in a s
20、ale; it was a real _.a. exchangeb. bargainc. traded. business2.a clean environment can help the city bid for the olympics, which in turn will _its economic development. a. prohibit b. prove c. promise d. promote3. (2010安徽卷)how did you like nicks performance last night ?to be honest ,his singing didn
21、t _to me much?a. appeal b. belong c. refer d. occur4.little tom didnt gethis composition test because he was not able to getto the teacher what he meant. a. through; acrossb. across; acrossc. across; throughd. through; through5. theres a tradition in our office that when its somebodys birthday, they
22、 bring in a cake for us all to_.a. shareb. observe c. react d. guess6. no matter how stubborn he is, i think i can _ him to change his mind.a. suggest b. advisec. persuade d. make7. although there is no cure _ the common cold, doctors believe that vitamins can help prevent it.a. ofb. asc. for d. abo
23、ut8. jerry did not regret giving the _ but felt that he could have expressed it differently.a. lecture b. comment c. advocate d. address9.our marketing campaign should young working couples.a. be acquainted with b. be worried aboutc. be accustomed to d. be aimed at10. im terribly sorry to interrupt,
24、 but may i use your phone? its rather . yes, of course. a. accurate b. ridiculous c. urgent d. shallow11.learn a lesson from it and never _ such trick again! a. fall down b. fall for c. fall off d. fall to12.they _ him to prepare for the coming exam, but he spent all day playing computer games.a. pe
25、rsuadedb. urgedc. suggestedd. made13.(2008湖北卷)the present situation is very complex, so i think it will take me some time to its reality.a. make up b. figure out c. look throughd. put off14. smallpox, a kind of disease, has now died_. a. out b. awayc. off d. down15.the new couple spent some money fo
26、r the _ of the furniture necessary for their new house.a. distribution b. manufacturec. donation d. purchase16. there is little doubt in your mind that he is_ innocent, is there?a. cold b. blank c. innocent d. fresh 17. i have just spent a holiday in hawaii and would like toit to anyone who is expec
27、ting one. a. recommendb. representc. relieved. release18.television has so many advantages. it keeps us informed about the _news,and also provides entertainment in the home . a. latest b. laterc. late d. latter 19.if you take my _, youll make a lot of money in the trade.a. command b. principle c. at
28、titude d. tip20.i m not quite sure how to get there. you d better _ a map. a. instruct b. conduct c. consult d. refer 查閱/參考地圖三、完型填空閱讀下面短文,從短文后各題所給的四個選項(a、b、c、d)中,選出可以填入空白處的最佳選項,并在答題卡上將該項涂黑。mr. glen is a millionaire. five years ago, after returning from abroad to his motherland, he 1 his small compan
29、y. glen often tells us a story about his 2 expensive “school” fees. he always owes his success to it.at that time, glen, who already got a ph.d. degree, 3 to return to the homeland, starting a company. before leaving, he bought a rolex watch with the 4 made through years of work after school and the
30、 scholarships. at the airport he had to accept the 5 customs check. the watch on his wrist was also demanded 6 to be taken down for inspection. glen knew that carrying the 7 goods out had to pay the tax, and he worried about paying 8 for his watch. so when he was checked, he told a lie that his watc
31、h was a worthless 9 . when he was 10 of his “smarts”, immediately, in the presence of glen, the officers hit the watch, which 11 nearly ¥100,000, into pieces at hearing glens words. glen was amazed. 12 he understood why, he was taken to the office to be 13 strictly. for many times of entryexit 14 he
32、 knew that only those people in the “blacklist” would “enjoy” this special treatment. the officers looked out every thing carefully in the box, and warned him 15 time of entry and exit he must accept the check and if 16 reusing and carrying fake and shoddy (劣質(zhì)的) goods, he would be charged according
33、to law! suddenly, his face turned red, and he had nothing in mind after 17 the plane for long.after returning to the homeland, he often told the story to his family, and his employees, too. he said that this made a deep 18 on him, because an additional high “school” fee that he had ever paid made hi
34、m realize the value of 19 ,which he would 20 as the secret of his success forever.1.a. set up b. took up c. went up d. picked up 2.a. good b. badc. extra d. few3.a. determined b. refused c. objected d. promoted4.a. books b. things c. savings d. pounds5.a. ordinary b. routine c. regular d. common6.a.
35、 recommendedb. determinedc. commanded d. demanded7.a. ordinary b. innocentc. specific d. many8.a. one b. it c. them d. these9.a. present b. tradec. toy d. fake10.a. afraid b. proud c. ashamed d. aware11.a. purchased b. spentc. took d. cost12.a. before b. afterc. if d. though13.a. persuaded b. beaten
36、c. tricked d. examined14.a. conditions b. experiencesc. experiments d. chances15.a. no matter what b. no matter howc. no matter when d. no matter why16.a. came out b. found outc. sent out d. set out17.a. landing b. flyingc. catching d. boarding18.a. expression b. ideac. thought d. impression19.a. ho
37、nesty b. liesc. goods d. things20.a. remember b. learnc. consult d. read四、任務(wù)型閱讀請認真閱讀下列短文,并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入了個最恰當?shù)膯卧~。注意:請將答案寫在答題卡上相應(yīng)題號的橫線上。每個空格只填一個單詞。you admire a person from a distance. popular and known,you find it frightening just to be near that person. suddenly,this person is in front of you,
38、smiling. how will you start a conversation?starting a conversation is a fear experienced by many people. once in a situation where a person must start a conversation,he feels like hiding or vanishing into the air. even though how prepared a person is ,words dont seem coherent(前后一致的)enough. the chanc
39、e is likely to be lost forever,so never hesitate to start one.when you start a conversation with strangers,think that they may be feeling worried too. being the first to start,you are the one breaking the ice. all they need to do is respond so start the conversation on a positive note. observe your
40、surroundingsthe people around you,food,weather,the place itselfand find a common topic. be friendly. give praise sincerely. do not be afraid to ask questions. start with closeended questions so it will be easier to ask for an answer. if a positive reaction is received then take it as a hint that the
41、 person is willing to converse with you.if at first you get a negative response,do not be blunt(真言的)about it. act as if you did not notice it. some people need time to get accustomed to your presence. they become conditioned to themselves that you are talking with them and not to the other people ar
42、ound. if the answer is too negative,then let go of the topic but do not respond rudely. show that you respect their decision. give them time to think.after receiving a positive answer,a few more closeended questions will be fine. be sensitive. observe how the response is being delivered. show genuin
43、e interest in the answers. listen attentively and respond accordingly. if you feel that the response is positive,you can start asking openended questions. do not start topics about religion or politics. these two subjects are very controversial and arguments may arise because of conflicting ideas an
44、d perceptions.talk about some personal information like your favorites but do not monopolize(壟斷)the time. talking only about you might bore the other person. you should show that you are also interested in getting to know him better by asking relevant questions. a light and wholesome joke can lighte
45、n the mood but it must be delivered correctly as it may offend the other party.when in a group,involve in the whole group. do not isolate a single person but when a person is speaking,look at him and give soliciting response like a nod or a smile.talk with confidence but do not overdo it. you might
46、end up looking boastful(自夸的)do not whisper with the people beside you when someone is talking. if you are knowledgeable with the subject at hand,then speak up. if you have questions,voice them out. these are the chances you should not pass to start a conversation._1_to start a conversation?the_2_of
47、starting a conversationmany people couldnt express their words even though they have_4_them because of tension._3_forstarting a conversationdosstart with a common topic in a _5_way first,with a positive note._6_to pay no attention to a negative response and show respect to the persons decision.take
48、an interest in the positive answers,listen attentively and ask some questions according to the_7_.show interest in the others personal information,if necessary,and you can_8_an appropriate joke.look at the speaker,responding with some gestures while he is speaking.dontsdont be afraid to ask question
49、s.dont start with religious or_9_topics.dont monopolize the time when talking.dont talk with too much_10_.dont whisper with the people beside you when someone is talking.五、書面表達現(xiàn)在越來越多的廣告出現(xiàn)在報紙、廣播、雜志甚至街頭,人們對此有不同的看法。請你根據(jù)以下提供的信息,寫一篇150 詞左右短文(文的開頭和結(jié)尾已給出,不計字數(shù)),并發(fā)表你的觀點。贊成的觀點反對的觀點廣告能拓寬人們對貨物的選擇經(jīng)常被虛假廣告欺騙使消費者更好
50、地了解貨物和商家閱讀廣告上浪費了大量的時間不僅能夠獲得商品知識,也能得到藝術(shù)的享受看電視劇時插播廣告讓人心煩你的觀點(至少兩條) 可能要用的詞匯: 誤導(dǎo)的 misleading 虛假的 false 惱人的,令人心煩的 annoyed 發(fā)布 issue工商局 industrial and commercial bureau nowadays, more and more advertisements appear on newspapers, broadcasting, magazines as well as streets. 句型與語法(直接引語和簡接引語)檢測一、句型轉(zhuǎn)換(每空一詞)1.w
51、hen his past is mentioned, he feels sad._ _ _ _ _, he feels sad.【答案】when it comes to his past2.he was such a clever boy that he was not cheated.he was _ _ _boy that he was not cheated.【答案】so clever a3.he is too young to carry the box upstairs. he is _ _ _he cannot carry the box upstairs.【答案】so young that4.i wonder how i can learn a foreign language well in a short time. i wonder_ _ _ a foreign language well in a short time.【答案】how to learn5.the plan which will be carried out next month is of significance. the plan_ _ _ _
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